Company Profile || Part 2

Summary

Indeso, originally focused on producing Indonesian essential oils, celebrated its 50th anniversary with a major rebranding in 2018. The company has since expanded into new product lines, including extracts, seasonings, and biopesticides. The new logo symbolizes the brand’s core values: nature, sensory experience, taste, and stakeholder engagement. Its design incorporates elements like leaves, a nose, a mouth, and an arm, reflecting Indeso’s commitment to quality and environmental conservation. The rebranding highlights a unified identity that resonates across all aspects of the company, from client service to logo usage guidelines.

Takeaways

• 😀 Indeso started as a producer of essential oils, particularly clove leaf oil, but has since expanded into extracts, seasonings, and biopesticides.
• 😀 The company celebrated its 50th anniversary in 2018 with a rebranding to reflect its business growth and expanded product range.
• 😀 Indeso’s brand identity goes beyond just a logo, encompassing its values, mission, and the way it interacts with clients and stakeholders.
• 😀 Consistency in the brand’s identity is maintained through collaboration across all departments within the company.
• 😀 The logo is a combination of a logogram (symbol) and a logotype (text), which must always be used together as a unified element.
• 😀 The logo’s symbol features a leaf, representing Indeso’s connection to nature, and a nose, symbolizing the sensory aspect of essential oils.
• 😀 The smile in the logo represents sincerity, while the tongue represents the flavor aspect of Indeso’s products.
• 😀 The arm in the logo signifies Indeso’s welcoming nature and commitment to environmental conservation.
• 😀 The logo as a whole resembles a liquid drop, aligning with Indeso’s focus on essential oils and aromatic products.
• 😀 There are two logo configurations: a horizontal version (symbol on the left, text on the right) and a vertical version (symbol above, text below).

Q & A

What does the name 'Indeso' stand for?

The name 'Indeso' is an abbreviation for 'Indonesian Essential Oils,' originally focusing on the production of essential oils, particularly clove leaf oil.

How has Indeso's business evolved over time?

Indeso initially focused on essential oils but has expanded its product range to include items like extract seasonings and biopesticides.

What significant event in Indeso's history happened in 2018?

In 2018, Indeso rebranded to reflect its broader business scope and identity, marking its 50th anniversary.

What does a brand represent beyond just its logo?

A brand represents the identity and personality of a company, distinguishing it from competitors through elements like customer service, advertising style, and communication.

What are the key components of the new Indeso logo?

The logo consists of two parts: a logogram symbol and a logotype. The symbol incorporates elements like a leaf, nose, mouth, tongue, and arms to reflect Indeso's connection to nature, aroma, taste, and its embracing approach toward stakeholders.

What does the leaf in the Indeso logo symbolize?

The leaf in the logo represents Indeso's spirit of connection to nature and its natural product base.

What does the 'mouth' symbol in the logo represent?

The mouth symbolizes two aspects: sincerity, shown through a smile, and taste, connected to Indeso's business focus on aromatic products and flavors.

Why is the symbol in the Indeso logo shaped like a liquid drop?

The liquid drop shape illustrates the essence of Indeso's business, particularly its work with essential oils, extracts, and aromatic products.

What are the two possible configurations of the Indeso logo?

Indeso's logo can be displayed in two configurations: horizontal, with the symbol on the left and the text on the right, or vertical, with the symbol on top and the text below.

What should be considered when using the full-color Indeso logo on a background?

The full-color logo should only be used on a plain white background. If applied to a photo or an image with a colored background, the outline version of the logo should be used.