Kasus Pelanggaran Etika Bisnis PT.Tokopedia

Summary

This video script discusses the importance of business ethics, focusing on a case study involving Tokopedia, an Indonesian e-commerce platform. It highlights the ethical violations surrounding a major data breach, where 91 million user records were stolen and sold on the dark web. The presentation emphasizes key ethical principles such as integrity, fairness, and the responsibility businesses have to protect customer data. It also touches on legal frameworks and the need for stronger data protection laws. The case serves as a cautionary tale on the significance of maintaining trust and transparency in business operations.

Takeaways

• 😀 Business ethics involve actions that align with organizational and societal rules, ensuring decisions do not violate moral expectations.
• 😀 The main benefits of business ethics include building a positive reputation, fostering trust, and upholding moral values within the company.
• 😀 Key principles of business ethics are: honesty, loyalty, autonomy, integrity, justice, and mutual benefit.
• 😀 A major case of ethical violation in business occurred with the 2020 Tokopedia data breach, where 91 million user accounts were compromised by hackers.
• 😀 The data breach involved sensitive information such as user IDs, emails, phone numbers, and birth dates, which were later sold on the dark web.
• 😀 Tokopedia claimed that financial data such as payment details and passwords were protected, but the breach still raised serious ethical concerns.
• 😀 The ethical dilemma is whether Tokopedia did enough to protect user data, and whether it prioritized business growth over security measures.
• 😀 Business ethics emphasize the moral responsibility companies have to protect their customers’ personal information from misuse.
• 😀 The breach also highlighted gaps in Indonesia's data protection laws, with enforcement mechanisms being weak compared to regions like Europe, where GDPR imposes heavy fines for similar breaches.
• 😀 Companies must integrate strong ethical practices into their business operations, ensuring they protect user data and consider the wider societal impact of their decisions.

Q & A

What is business ethics?

Business ethics refers to actions and decisions made in the business world that align with organizational and societal norms. It involves acting in ways that do not violate the rules of both the organization and society, ensuring fairness, honesty, and respect in all business activities.

What are the benefits of applying business ethics?

The main benefits of applying business ethics include gaining a good reputation, building trust with customers and employees, and upholding moral values. Ethical practices also help businesses to create long-term success and avoid legal troubles.

What are the six key principles of business ethics?

The six key principles of business ethics are: 1) Honesty, 2) Loyalty, 3) Autonomy, 4) Moral Integrity, 5) Justice, and 6) Mutual Benefit.

What happened in the Tokopedia data breach case?

In the Tokopedia data breach, a hacker stole and sold 91 million user records on the dark web. While the passwords and financial data were reportedly protected, personal information such as names, email addresses, and phone numbers were exposed.

What ethical issues arose from the Tokopedia data breach?

The ethical issues raised by the Tokopedia data breach include the company's failure to adequately protect user data, particularly personal information. Despite being a victim of a cyberattack, Tokopedia is criticized for not prioritizing user data security over business profits.

How did Tokopedia respond to the data breach?

Tokopedia acknowledged the breach, confirming that personal data had been stolen. They emphasized that sensitive information like passwords and financial data remained secure. They also reassured users that their system’s IT security, such as OTP verification, was still intact.

What did the hacker sell in the Tokopedia breach?

The hacker sold 91 million user accounts, which included personal details like user ID, email, full name, birth date, gender, phone number, and hashed passwords. These records were sold on the dark web for $5,000 USD.

What legal measures are involved in the Tokopedia data breach?

The Tokopedia data breach is being handled under Indonesia’s ITE Law and regulations such as Government Regulation No. 71 of 2019. However, experts have pointed out that the penalties are mainly administrative, such as issuing warnings or blocking platforms, rather than imposing financial fines, unlike in Europe.

How does the Tokopedia breach highlight the importance of data protection laws?

The breach emphasizes the need for stronger data protection laws. While Indonesia is working on a Personal Data Protection (PDP) law, the lack of robust protection in the current legal framework leaves consumers vulnerable and companies less accountable for securing personal information.

Why is Tokopedia considered both a victim and an ethical violator in this case?

Tokopedia is seen as a victim because it was itself hacked, but it is also viewed as an ethical violator because it failed to adequately protect user data. The company's emphasis on maximizing profits may have led to insufficient security measures, which allowed the breach to occur.