Sell more Handyman Jobs with this Simple Tip!

Summary

In this video, Alan Lee from the Handyman Journey shares a powerful sales tactic to grow your handyman business. By using a brochure with a 22-point home maintenance inspection, handymen can educate clients about often-overlooked home maintenance tasks, positioning themselves as trusted service providers rather than salespeople. Alan emphasizes the importance of building genuine relationships, offering value, and demonstrating care for clients' homes. He also introduces resources like his new book and online courses to help business owners take their handyman services to the next level.

Takeaways

• 😀 Bring a binder to every estimate to enhance your professionalism and organization.
• 😀 Include a notepad, business cards (magnetic ones are recommended), and a brochure in your binder for maximum effectiveness.
• 😀 Create a brochure that outlines key services and provides helpful information about your company.
• 😀 A well-designed brochure can set you apart from the competition and show you genuinely care about your clients.
• 😀 Provide a 'free 22-point home maintenance inspection' in your brochure to highlight commonly overlooked maintenance tasks.
• 😀 Offering helpful suggestions during estimates, like cleaning dryer vents or checking HVAC filters, can create trust and lead to upsells.
• 😀 Use the brochure to educate clients on common home maintenance issues they may not know about, such as dryer vent cleaning.
• 😀 A brochure helps shift your identity from a salesperson to a trusted service provider who genuinely cares about the client's needs.
• 😀 Include pictures of employees and your contact information on the back of your brochure to make it more personal and memorable.
• 😀 Promote additional resources, such as online courses and a Facebook group, to help business owners improve their handyman services.
• 😀 Focus on client care, and if you don’t truly care about their needs, the brochure and sales tactics may not be effective.

Q & A

What is the main goal of the video?

The main goal of the video is to teach handyman business owners how to sell more jobs by using a strategic sales process, which includes a brochure that highlights key maintenance areas in a home.

Why is a brochure considered a key tool for sales?

A brochure is considered a key tool because it helps clients understand common maintenance tasks that are often overlooked, positioning the handyman as a knowledgeable professional who genuinely cares about their home.

What does the 22-point home maintenance inspection entail?

The 22-point home maintenance inspection is a checklist of common tasks that handymen typically perform, such as dryer vent cleaning, HVAC filter changes, and smoke detector checks. It provides clients with a comprehensive overview of areas that may need attention in their homes.

How does the brochure help in upselling services?

The brochure helps in upselling by highlighting essential home maintenance tasks that clients might not have considered, such as dryer vent cleaning, which can lead to an immediate upsell when the handyman educates the client on its importance.

What makes the approach in the video different from traditional sales tactics?

This approach is different because it focuses on genuine care for the client’s home, rather than using high-pressure sales tactics. It positions the handyman as a concerned service provider, not a pushy salesperson.

How does the video recommend positioning yourself in front of a client?

The video recommends positioning yourself as a son or grandson who cares for the client’s home, rather than as a typical salesman. By offering solutions that improve the home’s safety and well-being, the handyman builds trust and rapport.

What benefits do magnetic business cards offer in the sales process?

Magnetic business cards are beneficial because they stay with the client long-term—clients typically stick them on their fridge, ensuring your contact information remains visible and easily accessible.

Why is it important to show personal elements in the brochure?

Including personal elements, like a photo of the handyman's family, humanizes the business and helps establish a deeper connection with clients. It makes the business appear more approachable and trustworthy.

What does the video suggest as a key differentiator for a handyman business?

A key differentiator is providing clients with a comprehensive, easy-to-understand brochure that outlines the most commonly overlooked home maintenance tasks, giving the client valuable information that sets the handyman apart from competitors.

How can the brochure serve as a more complete representation of the business compared to just a business card?

The brochure serves as a more complete representation of the business by providing not only contact information but also details about the handyman’s services, ethos, and the specific types of work they specialize in, making it a more informative and impactful tool than a simple business card.