Elevator Pitch Example - How To Create A Personal Elevator Pitch

Professor Heather Austin
13 Sept 201805:12

Summary

TLDRIn this video, Heather Austin teaches you how to create the perfect elevator pitch to impress potential employers or clients. You’ll learn how to craft a concise, impactful introduction that sparks interest and opens the door to further conversation. With tips on identifying who you are, explaining your passion, highlighting your uniqueness, and including a call to action, Heather provides a simple yet powerful formula to help you stand out. Whether you're job hunting or building a business, mastering your elevator pitch is a key step toward success.

Takeaways

  • 😀 A perfect elevator pitch is brief, engaging, and sparks a two-way conversation.
  • 😀 Your elevator pitch should be concise enough to be delivered in 30 seconds or less.
  • 😀 Start your pitch by clearly identifying who you are and who you help to capture attention.
  • 😀 Include your 'why' in your pitch to explain your passion and purpose behind your work.
  • 😀 Highlight what makes you unique, focusing on your key accomplishments and the problems you’ve solved.
  • 😀 A successful elevator pitch includes a call to action, encouraging further engagement or a follow-up.
  • 😀 Practice your pitch out loud, refining it over time as your goals or accomplishments change.
  • 😀 Avoid rambling; keep the pitch conversational and easy to follow.
  • 😀 An elevator pitch should lead to further conversation, not just a monologue.
  • 😀 Use the following simple formula to structure your pitch: 'I am a [who you are], helping [who you help]. One of my greatest passions is [your passion]. I've been fortunate to [major accomplishments]. Have you ever [question to prompt action]?'

Q & A

  • What is the purpose of an elevator pitch?

    -The purpose of an elevator pitch is to quickly communicate who you are, what you do, and why you do it, in a way that sparks interest and encourages a two-sided conversation.

  • How long should an elevator pitch be?

    -An elevator pitch should be concise, ideally lasting 30 seconds or less, to maintain the listener's attention and deliver your message effectively.

  • What should the first step of crafting an elevator pitch be?

    -The first step is to identify who you are and who you help. This means starting with a clear, attention-grabbing statement about your role and target audience.

  • Why is it important to mention your 'why' in your elevator pitch?

    -Mentioning your 'why' helps to clarify your passion and commitment, making your pitch more relatable and engaging. It explains the purpose behind what you do and creates a deeper connection with the listener.

  • What type of information should you include when explaining your accomplishments?

    -You should focus on your greatest achievements, such as significant problems you've solved or major contributions you've made. This builds credibility and demonstrates your expertise.

  • How can you make your elevator pitch unique?

    -You can make your pitch unique by highlighting what sets you apart—your expertise, your accomplishments, or the specific value you provide that others do not.

  • What is the role of a call to action in an elevator pitch?

    -A call to action is crucial for encouraging the listener to take the next step, such as exchanging business cards, connecting on LinkedIn, or scheduling a follow-up meeting.

  • How can you ensure your elevator pitch stays concise and impactful?

    -To keep your pitch concise, practice saying it aloud and revise it as necessary. Focus on delivering your message in under 30 seconds while making each word count.

  • What formula can be used to create a powerful elevator pitch?

    -A simple formula for an elevator pitch is: 'I am a [role] helping [who you help]. One of my greatest passions is [your passion]. I’ve been fortunate to [your accomplishments]. Have you ever [question to prompt action]?'

  • Why is it important to practice and revise your elevator pitch?

    -Practicing and revising your pitch allows you to refine your message over time, adapting it based on new experiences or accomplishments and ensuring it always stays relevant and effective.

Outlines

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Mindmap

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Keywords

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Transcripts

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