Pulang Kerja Nyambi Thrifting, Omzet Ratusan Juta Per Bulan dari Dagang Pakaian Bekas | CREATHINK!

Summary

This video transcript showcases Taufik Hidayat's journey in the thrifting business, which started in the early 2010s. Originally working in a clinic, he ventured into the world of secondhand clothing after relocating to Tangerang. Initially focusing on outdoor brands, Taufik expanded his business to include casual and military apparel. Despite challenges like slow sales and the complexities of sourcing, he remained optimistic, believing the market's demand for thrifted goods would continue to grow. His success is driven by a combination of offline interactions, social media marketing, and a deep understanding of market trends.

Takeaways

• 😀 The second-hand or 'drifting' market has become more mainstream, with a shift in perception making these items more desirable and trendy.
• 😀 Taufik Hidayat started his business in the early 2010s, initially selling second-hand outdoor apparel before expanding to other categories.
• 😀 He transitioned from a career in healthcare to the drifting business, driven by a lack of job opportunities and the desire for additional income.
• 😀 The business began with online sales, initially through Facebook and BBM, before Taufik opened a physical store in 2016.
• 😀 Despite challenges in selling second-hand items, Taufik remains confident that the market will continue to thrive due to ongoing demand.
• 😀 The drifting market appeals to a wide range of customers, including government officials, students, and young professionals, showing its broad market appeal.
• 😀 Taufik's ability to interact with customers, especially offline, has helped him build strong relationships and loyalty, with some customers returning for repeated purchases.
• 😀 The business model involves sourcing second-hand items through 'booking' and 'sorting' from various suppliers, particularly in local markets and from larger suppliers of imported goods.
• 😀 The market is not without its challenges, such as the slow pace of sales and the need to navigate legal issues related to importing second-hand goods.
• 😀 Taufik is optimistic about the future of his business, believing that the drifting market will continue to grow and adapt to market demands over the next 5-10 years.

Q & A

What does the speaker think about the shift in perception regarding second-hand items?

The speaker believes that second-hand items, especially in the context of 'trifting,' are no longer viewed negatively. Instead, they are considered 'cooler' and more desirable than before, as people have come to appreciate the value of used goods.

What challenges does the speaker face in selling second-hand items?

The speaker faces the challenge of slow sales, as some items may not sell quickly. However, they remain confident that everything will eventually sell, even if it's uncertain when.

Who are the typical buyers of second-hand items in the speaker's offline store?

The typical buyers of second-hand items in the speaker's offline store are middle to upper-class individuals, including government employees and officials, as well as students and young people.

What was the speaker's professional background before starting the trifting business?

Before venturing into trifting, the speaker worked at a clinic and faced challenges in finding a job due to lack of experience. They later moved to Tangerang for work, which eventually led to the creation of their trifting business.

How did the speaker begin their trifting business?

The speaker started their trifting business in the early 2010s, initially selling outdoor brand items online. Over time, they expanded their offerings and began to sell casual, army, and sports-related items as well.

Why did the speaker choose to open an offline store in 2016?

The speaker decided to open an offline store in 2016 due to feeling bored with their routine job at a hospital. They rented a small space and started selling second-hand items, receiving positive responses from customers.

How does the speaker source their second-hand goods for the business?

The speaker sources second-hand goods through partnerships with sellers at 'bongkar ball' markets, where they sort through bulk items. They choose high-quality pieces from the batch to sell in their store and online.

What is the meaning behind the name 'Kaum Murbane' for the business?

The name 'Kaum Murbane' reflects the speaker's background of moving from a village to the city. It represents their desire to add some side business activity while adapting to city life.

What factors influence the pricing and quality of items sold by the speaker?

The pricing and quality of items are influenced by the speaker's selection process. They prioritize quality by sorting items carefully and ensuring they meet customer demand, offering items at reasonable prices, often at half the price of bulk purchases.

What is the speaker's outlook on the future of the trifting business?

The speaker is optimistic about the future of the trifting business, believing it will continue to thrive due to consistent market demand. Despite occasional regulations or restrictions, the speaker is confident that the business will remain viable and adapt to market conditions.