APPLE AKAN JADI THE NEXT NOKIA & BLACKBERRY !!! STRATEGI APPLE TERTINGGAL 10 TAHUN - Mardigu Wowiek

Summary

The video compares Apple's potential future with the rise and fall of Nokia, highlighting how Nokia’s failure to innovate led to its demise, and suggesting that Apple might face a similar fate. It discusses Apple’s current reliance on its legacy products, declining sales, and lagging innovation, particularly in comparison to competitors like Google and Microsoft. The video argues that without significant investment in new ideas, acquisitions, and R&D, Apple risks stagnation. Despite its massive success, Apple’s failure to adapt to changing market conditions could mirror Nokia’s downfall if it doesn't reclaim its innovative spirit.

Takeaways

• 😀 Apple is a $2 trillion company, valued higher than the GDP of many countries like Indonesia and Brazil.
• 😀 Nokia’s downfall was due to its failure to adapt to the touchscreen revolution initiated by Apple in 2007.
• 😀 Apple’s biggest challenge lies in its slowing innovation, as customers are holding on to their devices longer, reducing upgrade frequency.
• 😀 Despite its massive success, Apple has seen declining sales in China, marking the worst performance in the last 16 years.
• 😀 Apple’s annual Research and Development (R&D) budget is only 8% of its revenue, which is lower than its competitors like Microsoft (13%) and Google (16%).
• 😀 Apple’s current product cycle, with minor annual updates to its devices, has become less exciting, resulting in lower sales growth.
• 😀 Apple, like Nokia before it, risks relying too heavily on its past success (iPhone, MacBook), which might not sustain future growth.
• 😀 Steve Jobs’ legacy of innovation has been overshadowed by Apple’s current management, which is more focused on maintaining its market position rather than groundbreaking innovation.
• 😀 The iPhone’s declining sales are partly due to customers no longer needing frequent upgrades as all necessary features are already available.
• 😀 Apple has been slow in acquiring new companies or technologies to expand its portfolio, with only 2% of its free cash flow invested in mergers and acquisitions since 2012.

Q & A

What is the main comparison made between Apple and Nokia in the script?

The script compares Apple’s potential future decline to the fall of Nokia. It discusses how Nokia, once a dominant player, was overtaken by smartphones, particularly the iPhone, and how Apple’s reliance on past successes might lead to a similar downfall if they do not innovate or adapt to changing markets.

How does the script use Indonesia's economic data to explain the scale of large companies like Apple?

The script uses Indonesia's GDP and per capita income to provide context for understanding the size of companies. It highlights that Apple’s market capitalization exceeds the GDP of several countries, emphasizing how large corporations can be more valuable than entire national economies.

What was the reason for Nokia's decline, according to the script?

Nokia’s decline was due to its inability to adapt to the rise of smartphones. Apple’s introduction of the iPhone in 2007, which featured touchscreen technology and other innovations, caused Nokia to lose its market dominance, as consumers shifted to smartphones that offered more advanced features.

What has been Apple’s response to the challenges it faces in the market, according to the script?

Apple has not significantly adapted its strategies in the past decade. While the company has continued to rely on its strong brand and past innovations, it has failed to introduce new, groundbreaking products or pursue aggressive acquisitions, which has led to stagnation in sales, especially in markets like China.

How has Apple’s R&D investment been compared to its competitors?

Apple’s R&D investment is relatively low at just 8% of its annual revenue, compared to Microsoft (13%) and Alphabet (16%). This lack of investment in innovation is seen as a significant drawback, as its competitors are dedicating more resources to research and development.

What is the impact of Apple’s declining sales in China?

Apple has faced a 29% decline in sales in China over the past three years. This downturn has had a significant impact on Apple’s global sales, as China is a major market for the company. The script suggests that this decline might reflect broader issues with Apple’s product offerings and market strategy.

What lesson can be drawn from Nokia’s fall and Apple’s current situation?

The lesson is that companies must continuously innovate and adapt to market changes to avoid stagnation or decline. Nokia failed to keep up with the smartphone revolution, and if Apple does not innovate or explore new opportunities, it could face a similar fate.

What are some of the reasons for Apple’s dissatisfaction among customers in recent years?

Apple's decision to exclude earphones and chargers from its latest product releases has led to customer frustration. Many buyers were upset because they had to purchase these accessories separately, which negatively impacted customer satisfaction and sales.

How does the script view Apple's reliance on its brand identity?

The script suggests that while Apple’s strong brand has helped maintain its position in the market, it is no longer enough to sustain long-term success. The company’s reliance on its brand image without significant innovation or new product development may result in losing appeal to newer generations, such as Millennials and Gen Z.

What role does innovation play in the future of Apple according to the script?

Innovation is seen as crucial for Apple’s future. The script stresses that Apple must focus on research and development, create new products, and explore new markets. Without this focus, Apple risks becoming irrelevant, as its past successes will not guarantee future growth.