How to Get MILLIONs FREE Traffic with Flipboard

Summary

In this insightful interview, Michael Dinich shares his strategies for driving millions of visitors to his website from Flipboard each month. He explains that Flipboard, unlike other platforms, is open to sending traffic to external sites and is reminiscent of the early days of StumbleUpon. Dinich's approach involves creating 'magazines' around high-level topics, similar to Pinterest boards, and consistently posting fresh content daily to maintain engagement. He also emphasizes the importance of repurposing content to appear new on Flipboard and building a community by sharing other creators' content. The interview highlights the resilience needed to adapt to algorithm changes and the potential of diversifying traffic sources beyond Google. Dinich also discusses the value of email lists for sustainable traffic and revenue, and the opportunity in platforms like YouTube and TikTok. His advice for success on Flipboard includes understanding your audience's interests, creating relevant magazines, and actively curating content that appeals to them.

Takeaways

• 🚀 **Flipboard Traffic Potential**: Michael Dinich gets between 500,000 to over 1 million page views a month from Flipboard, indicating the platform's significant traffic potential for content creators.
• 🌟 **Platform Comparison**: Unlike other platforms, Flipboard is open to sending traffic outside its ecosystem, making it a unique ally for bloggers and content creators.
• ⏳ **Time to See Results**: It typically takes about six to seven months to start seeing significant traffic growth on Flipboard, suggesting a longer-term commitment is necessary.
• 🔄 **Content Repurposing**: To maintain activity on Flipboard, it's recommended to repurpose content by making slight modifications such as changing headlines and featured images to appear as new content.
• 📈 **Community Building**: Engaging with the Flipboard community by sharing other people's content, in addition to your own, helps to build a following and increases the chances of your content being seen.
• 📝 **Optimizing for Clicks**: On Flipboard, it's crucial to optimize titles, descriptions, and images to win clicks, similar to strategies used for YouTube or other click-based platforms.
• 🧩 **Magazine Strategy**: Creating 10 high-level magazines and posting daily to each is suggested for maintaining a strong presence and attracting a broad audience.
• 🤝 **Outsourcing**: The process of managing a Flipboard profile can be outsourced, with the example given of Michael's children effectively running profiles for multiple clients.
• 🔗 **Diversifying Traffic Sources**: In light of Google's algorithm updates affecting traffic, diversifying traffic sources with platforms like Flipboard is a smart strategy for content sustainability.
• 📧 **Email List Importance**: Regardless of the traffic source, it's emphasized that converting this traffic into an email list is crucial for long-term engagement and monetization.
• 👀 **Future of Search Engines**: There's a growing concern about the future of small publishers on Google due to updates and the rise of AI, suggesting a need for publishers to be agile and explore alternative platforms.

Q & A

What is Flipboard and how does it benefit content creators?

Flipboard is a content curation platform where users can discover new blog articles, YouTube videos, images, and various types of content. It benefits content creators by driving significant traffic to their websites, unlike other platforms that aim to keep users within their ecosystem.

How much traffic does Michael Dinich typically get from Flipboard per month?

Michael Dinich typically gets an average of 500,000 to over 1 million page views a month from Flipboard.

What is the process for using Flipboard to drive traffic to one's website?

The process involves setting up a Flipboard profile, creating magazines around high-level topics, posting content to these magazines at least once a day, and engaging with the community by also sharing other people's content.

How many magazines would be optimal for a Flipboard profile?

The optimal number of magazines is around 10, but this can vary depending on the size of the website and the amount of content being produced.

Can old content be repurposed and shared on Flipboard?

Yes, old content can be repurposed by making clones of the original posts, updating the headlines, and canonically linking back to the original content to appear as new content on Flipboard.

What are some tips for creating effective magazines on Flipboard?

Create magazines that are high-level and relevant to your niche. Ensure that you post fresh content daily to keep the magazines active. Also, consider creating magazines around topics that your audience is interested in, even if they are not directly related to your content.

How does Flipboard's algorithm treat new content compared to old content?

Flipboard's algorithm favors new content over old content. If you share an article and then attempt to share it again, Flipboard may pick up the old publish date, which can limit its potential for going viral on the platform.

What is the recommended approach for sharing other people's content on Flipboard?

The recommended approach is to actively engage with the platform by sharing up to 300 articles a day that are not your own. This increases engagement, follows, and ensures that when you do share your own content, there is an audience to read it.

How long does it typically take to start seeing results from using Flipboard?

It typically takes about six to seven months to start seeing significant results from using Flipboard. The first six months may involve slower growth, after which the profile's traffic tends to increase rapidly.

How can Flipboard help content creators who have been affected by Google updates?

Flipboard can serve as an alternative traffic source for content creators who have been negatively impacted by Google updates. By building a community and consistently sharing valuable content, creators can drive significant traffic to their websites without relying on Google's algorithm.

What is the importance of converting Flipboard traffic into an email list?

Converting Flipboard traffic into an email list is crucial because it allows content creators to own their audience and traffic source. Email lists provide a more stable and controllable source of traffic, which is important given the unpredictable nature of social media algorithms and search engine updates.

How can content creators leverage their Flipboard profile to build a community?

Content creators can build a community on Flipboard by actively sharing a mix of their own content and other relevant, high-quality content. This not only drives engagement but also attracts followers who are interested in the topics being shared, increasing the visibility of the creator's own content.