I Cracked the Code to Closing High-Paying Clients

Summary

In this video, Jordan Platten shares his personal journey from struggling to close clients to building a successful business using a simple but powerful mindset shift. He reveals the CPS (Conversational Problem Solving) strategy, which focuses on genuinely solving clients' problems rather than pushing for sales. With a guarantee to help you sign clients fast, Jordan invites viewers to join his Agency Launch mentorship program, which provides accountability, mentorship, and the tools necessary to scale a service-based business. Whether you're just starting or looking to scale, this program promises a fast-track to success.

Takeaways

• 😀 Focus on being selfless in sales by putting the client’s needs first, rather than focusing on what you can get from the sale.
• 😀 To successfully land clients, you need to shift your mindset from being sales-driven to solution-driven, focusing on solving the client's problems.
• 😀 The CPS (Conversational Problem Solving) strategy is a four-step sales system: Attention, Identify, Solve, and Close. This method emphasizes listening and understanding client pain points before offering solutions.
• 😀 The key to closing high-paying clients is developing the ability to understand their unique challenges and position your solution as the ideal fit for their needs.
• 😀 Consistency is more important than intensity when it comes to sales and business building. Small, consistent actions lead to long-term success.
• 😀 A mentor can provide valuable guidance and help prevent common pitfalls, accelerating your growth from struggling beginner to confident business owner.
• 😀 Selflessness in sales isn’t just about listening—it’s about focusing entirely on how you can help your client achieve their goals, rather than what you can sell them.
• 😀 Accountability is crucial for maintaining momentum. Having someone to support and guide you keeps you on track and motivates you during difficult times.
• 😀 It’s possible to sign clients quickly with the right approach. Many students in the mentorship program secure their first five clients within the first three months, sometimes even sooner.
• 😀 Agency Launch is a six-month mentorship program that guarantees you'll sign at least five clients and provides ongoing support with one-on-one mentorship, group coaching, and community access.

Q & A

What is the main problem the script addresses?

The main problem is that many aspiring entrepreneurs struggle with signing high-paying clients because they focus too much on closing deals rather than solving clients' problems, leading to frustration and slow business growth.

What does the CPS strategy involve?

The CPS strategy is a four-step sales process: Attention, Identify, Solve, and Close. It emphasizes focusing on genuinely understanding and solving the client's problem rather than just pushing for a sale.

How does the script suggest overcoming the struggle of landing clients?

The script suggests overcoming client acquisition struggles by focusing on solving the client's problems through a selfless approach and using a proven sales system like CPS to guide the process.

What is the 'false start syndrome' mentioned in the script?

The 'false start syndrome' refers to the common issue where people begin with a burst of enthusiasm but lack the consistency to follow through. The script stresses the importance of staying consistent rather than relying on short bursts of effort.

What role does mentorship play in the program mentioned?

Mentorship plays a crucial role by providing personal guidance from an experienced mentor who helps the entrepreneur build unbreakable foundations, identify their target clients, craft irresistible offers, and design a bespoke sales strategy.

What makes the Agency Launch program different from other programs?

Agency Launch differentiates itself by offering a six-month mentorship program with personalized support, weekly calls, a clear system to sign clients, and a community of agency owners for ongoing assistance. It guarantees results, such as signing five clients within the first three months.

How does Agency Launch help entrepreneurs scale their businesses?

Agency Launch helps entrepreneurs scale by teaching not just how to acquire clients, but also how to deliver results, manage a team, and automate aspects of the business to free up time for growth.

What is meant by 'the ultimate unfair advantage' in the context of the script?

'The ultimate unfair advantage' refers to the program’s comprehensive mentorship that guides entrepreneurs step-by-step, providing them with insider knowledge and a structured approach that leads to guaranteed success in signing clients and scaling a business.

Why is consistency emphasized over intensity in the script?

Consistency is emphasized because long-term success in business comes from steady, reliable actions, while short bursts of intense effort often lead to burnout or unfulfilled goals.

What are the key benefits of joining the Agency Launch program?

The key benefits include personalized mentorship, a proven sales system (CPS), a supportive community, accountability, access to a step-by-step program to acquire clients, and a guarantee of signing five clients within three months.