The Sinister Reason Companies Are Going Woke (It’s Not What You Think!)

Summary

In this video, Mark Moss explores why companies are increasingly adopting 'woke' policies despite potential financial losses. He attributes this trend to the influence of the Corporate Equality Index (CEI) and powerful shareholders like BlackRock and Vanguard, who prioritize social agendas over profits. Moss argues that these corporations are pressured to comply with activist demands to avoid backlash, creating a toxic corporate culture. He advocates for building parallel systems and supporting freedom-based businesses as a means to counteract this influence, emphasizing the importance of economic choices in shaping societal norms.

Takeaways

• 📉 Companies like Bud Light and Target are adopting 'woke' policies that alienate their traditional customer bases.
• 🏳️‍🌈 The Corporate Equality Index (CEI) from the Human Rights Campaign pressures corporations to prioritize social issues over profits.
• ⚖️ Major shareholders, such as BlackRock and Vanguard, influence corporate behavior through proxy voting and shareholder activism.
• 🔍 The CEI acts as a political tool that demands compliance from companies, often at the expense of their core missions.
• 💼 A low CEI score can lead to backlash from investors, activists, and the media, compelling companies to conform.
• 🏢 The pursuit of a high social credit score creates a toxic workplace culture focused more on compliance than employee well-being.
• 📊 This trend reflects a broader movement towards a social credit system that could affect various aspects of life, including education and local politics.
• 🛑 Boycotts are insufficient to drive change, as companies often disregard profits in favor of maintaining social scores.
• 🔗 The establishment of parallel business systems is crucial for resisting corporate pressures and fostering freedom-based alternatives.
• 💪 Active participation in supporting businesses aligned with personal values is essential for combating corporate wokeness.

Q & A

What is the main concern about corporations going 'woke'?

The primary concern is that corporations are prioritizing a high social credit score over profit, leading to decisions that may alienate their traditional customer base.

What does the Corporate Equality Index (CEI) measure?

The CEI evaluates companies based on their commitment to diversity and inclusion, particularly regarding LGBTQ+ issues.

How does the Human Rights Campaign (HRC) influence corporate policies?

The HRC pressures companies to comply with specific standards to maintain or improve their CEI score, often leading to significant policy changes within those companies.

What metaphor is used to describe the choices companies face regarding social credit scores?

The metaphor of 'Celia and Charybdis' illustrates the difficult choice companies must make between alienating their customers or risking penalties for a low CEI score.

What role do major investment firms like BlackRock and Vanguard play in corporate decisions?

These firms exert significant influence by using their voting power to push for policies aligned with their interests, often prioritizing social agendas over financial performance.

What are some potential consequences for companies that do not comply with CEI standards?

Companies may face activist protests, lose investor support, or risk sanctions and public backlash, which can severely impact their business.

How does the script suggest individuals can resist corporate 'wokeness'?

The script advocates for the creation of parallel systems and businesses that operate outside the influence of social credit scoring, encouraging consumers to support these alternatives.

What is the proposed solution for combating the influence of 'woke' corporations?

The suggested solution involves building businesses that align with freedom and merit, such as the platform redballoon.org, which supports traditional values.

Why are boycotts deemed ineffective in changing corporate behavior?

Boycotts are seen as ineffective because companies often prioritize maintaining a high social credit score over financial gains, meaning they may not respond to lost sales.

What does the term 'social credit score' imply in this context?

A social credit score refers to a system that monitors and influences individual or corporate behavior based on adherence to specific social and ideological standards.