Why Starbucks, Apple And Google Are Unionizing Now For The First Time

CNBC
5 Aug 202213:16

Summary

TLDRIn recent months, a historic wave of unionization has surged across various sectors, particularly among young workers in retail and tech, with successful movements at companies like Starbucks, Apple, and Amazon. This shift is fueled by stagnant wages, pandemic-related frustrations, and a supportive political climate. Despite these successes, major corporations are actively resisting union efforts through anti-union campaigns and tactics. As union membership declines nationwide, the current landscape reveals both the challenges and potential benefits of collective bargaining, highlighting workers' desire for fair wages and better working conditions in a changing labor market.

Takeaways

  • 😀 Union membership in the U.S. has seen a resurgence, particularly among young, underpaid workers in service industries.
  • 😀 Recent unionization efforts have successfully emerged in unexpected sectors, including tech and retail giants like Starbucks and Apple.
  • 😀 The movement is largely driven by a combination of stagnant wages, a pro-union political environment, and the impact of the pandemic on worker rights.
  • 😀 Social media has played a crucial role in organizing and spreading awareness about unionization among workers.
  • 😀 The process of forming a union involves collecting signatures to file for an election with the National Labor Relations Board (NLRB).
  • 😀 Companies are responding aggressively to union efforts with anti-union campaigns, including legal challenges and intimidation tactics.
  • 😀 Despite broad public support for unions, participation remains low due to fears surrounding the unionization process.
  • 😀 Successful union wins at Starbucks and Apple are inspiring similar movements in other industries and encouraging workers to advocate for better conditions.
  • 😀 Companies like Apple and Starbucks have raised wages and benefits in response to unionization efforts, though these changes often exclude unionized stores.
  • 😀 Workers emphasize the importance of their voices being heard, signaling a shift in the labor landscape toward greater organization and solidarity.

Q & A

  • What recent trends in unionization have been observed in the U.S.?

    -There has been a surge in unionization efforts, particularly among young, college-educated workers in low-paying service sector jobs, marking a significant increase not seen since the Great Depression.

  • Which major companies have recently seen successful unionization efforts?

    -Successful unionization efforts have occurred at Starbucks, Amazon, Apple, Google, REI, Trader Joe's, and Kickstarter, among others.

  • What factors are contributing to the current wave of unionization?

    -Key factors include stagnant wages, record profits for companies during the pandemic, labor shortages, and a pro-union administration.

  • How do workers initiate the process of forming a union?

    -Workers start by collecting signatures on authorization cards, needing at least 30% of their colleagues to sign before filing a petition for an election with the National Labor Relations Board.

  • What are some tactics used by companies to discourage unionization?

    -Companies often employ anti-union messaging, intimidate workers with threats of lost benefits, and engage in union-busting campaigns to undermine support.

  • What specific benefits have unionized workers at Starbucks and Apple been advocating for?

    -Unionized workers are seeking higher wages, better staffing, more say over schedules, improved benefits, and comprehensive mental health support.

  • What impact did the COVID-19 pandemic have on workers' perceptions of their jobs?

    -The pandemic heightened frustrations among workers, leading them to reevaluate their roles and push for better conditions and compensation.

  • How has public sentiment towards unions changed recently?

    -Public support for unions has increased, with more than two-thirds of Americans now supporting unions, the highest level of approval since 1965.

  • What are the potential economic benefits of union membership for workers?

    -Unionized workers tend to earn about 16.6% more than their non-union counterparts, which is significant amid rising inflation and stagnant wages.

  • How do unions aim to create a ripple effect across different industries?

    -Unionized workers at companies like Starbucks and Apple hope their successes will inspire and motivate workers in other industries to pursue unionization.

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UnionizationLabor MovementYoung WorkersStarbucksAppleAmazonProtestWagesBenefitsEmployee Rights
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