Bisnis Batik Milenial Omset Maksimal | Ep 26 Industri Batik Wijaya Kusuma

Summary

Fathurrohman, a batik artisan from Banyuwangi, shares his journey of modernizing batik to attract millennials. He discusses his shift from working with others to establishing his own business during the pandemic, emphasizing vibrant colors and motifs that appeal to younger consumers. Fathurrohman highlights the challenges of recruitment and production, while also detailing his partnerships with schools and local businesses. His focus on efficiency in batik production allows for a broader market reach, showcasing the cultural richness of Banyuwangi batik while adapting to contemporary tastes.

Takeaways

• 😀 Fathurrohman is a batik craftsman from Banyuwangi focusing on modern, vibrant designs targeted at millennials.
• 😀 He emphasizes using contemporary color schemes and motifs to attract younger consumers who previously viewed batik as outdated.
• 😀 His journey began by selling batik products for another craftsman before deciding to start his own business five years ago.
• 😀 The pandemic prompted a shift in operations from Cluring to Rogojampi to adapt to restrictions and market demands.
• 😀 Fathurrohman primarily produces batik cap, as it allows for quicker production times compared to batik tulis.
• 😀 He collaborates with local schools to provide training and promote batik as a relevant cultural expression.
• 😀 Despite the challenges of recruitment and market competition, he maintains optimism about the sustainability of his craft.
• 😀 Fathurrohman believes innovation is crucial for keeping his business relevant and engaging with customers.
• 😀 His production process involves careful planning of motifs and colors, ensuring that each piece resonates with modern tastes.
• 😀 The community's support and government initiatives play a significant role in helping his UMKM (micro, small, and medium enterprises) thrive.

Q & A

What is Fathurrohman's primary focus in his batik creations?

Fathurrohman focuses on creating batik designs that appeal to millennials, using modern colors and motifs.

How did Fathurrohman start his journey in batik production?

He initially joined another batik artisan's production team and gradually transitioned to starting his own business.

What challenges did Fathurrohman face during the pandemic?

He faced restrictions on movement and difficulties in recruiting employees, which led him to relocate his production facility.

Why does Fathurrohman prefer producing cap batik over tulis batik?

He prefers cap batik because the production process is faster, allowing him to meet the demands of a larger market.

What types of fabrics does Fathurrohman use for his batik?

He uses three types of fabric: regular cotton, a higher-quality cotton called Primagama, and semi-silk for premium items.

How does Fathurrohman market his products?

He markets his products through social media platforms like Facebook and Instagram, as well as through word of mouth and partnerships with local schools.

What strategies does Fathurrohman employ to maintain relevance in the batik market?

He focuses on innovation and creating designs that appeal to current trends, particularly targeting younger consumers.

What is the production capacity of Fathurrohman's batik workshop under normal conditions?

Under normal conditions, he can produce between 300 to 400 pieces of batik fabric per week.

What role do local schools play in Fathurrohman's business?

Local schools collaborate with him for practical batik workshops, which helps him engage with the community and promote batik.

How does Fathurrohman view the future of his batik business?

He remains optimistic, focusing on continuous innovation and adapting to market demands while collaborating with other artisans.