3.What is Social Media Really

Summary

The speaker introduces the 'Archetype Strategy' as a method to deeply understand and effectively serve clients in a freelance business context. By creating an archetype for each client, one can identify their strengths and weaknesses, and develop a tailored game plan to improve their business outcomes. This approach is particularly useful for freelancers handling multiple clients, as it helps maintain organization and ensures each client receives personalized attention. The strategy is applicable across various tasks, including email writing, sales page creation, and social media marketing. The speaker encourages taking notes on each client's characteristics and using this information to enhance client relationships and deliver better results.

Takeaways

• 📚 After completing the Freelance Profit Manual, the speaker is offering additional bonus modules to further help the audience.
• 🎓 The main topic of the current module is the 'Archetype Strategy,' which involves creating a character representation for a client to better understand their business and needs.
• 🧩 Archetypes are common character types found in various stories, including the Bible and other literature, such as the jester, villain, hero, and king.
• 🤝 Understanding a client's archetype helps in tailoring services like emails, funnels, landing pages, graphics, video editing, and web design to their specific context.
• 📋 The speaker advises taking notes on a client's strengths, weaknesses, and action steps to guide them towards increased sales or other goals.
• 👥 This strategy is particularly useful when working with multiple clients, as it keeps each client's strategy organized and distinct.
• 📈 By addressing a client's weaknesses, such as Twitter marketing, the service provider can improve their overall strategy and, in turn, their results.
• 📝 The speaker suggests writing down the client's name, listing their strengths and weaknesses, and outlining a game plan to achieve desired outcomes.
• 🖋️ As an author of the client's archetype, the service provider can take on the character's perspective to create more effective and personalized content.
• 📱 An example given is improving a client's Twitter marketing to increase email signups, which benefits the service provider by expanding their pool of leads for email marketing or sales.
• 📧 The strategy is applicable even if the service provider's main task is not directly related to the area of improvement, as it contributes to the client's overall success.
• 💡 The speaker encourages questions and offers to provide more specific guidance through Twitter or a private group, emphasizing the importance of clarity and organization in client services.

Q & A

What is the main topic discussed in the provided transcript?

The main topic discussed in the transcript is the 'archetype strategy' for understanding and effectively working with clients in a freelance business context.

What are archetypes in the context of storytelling?

Archetypes in storytelling are universal character types that recur throughout literature and mythology. They include characters like the hero, the villain, the king, and the jester.

How does the archetype strategy help in building a client's business?

The archetype strategy helps by allowing a freelancer to deeply understand their client's identity, strengths, and weaknesses, which aids in creating tailored content such as emails, sales pages, and marketing materials.

Why is it important to understand a client's weaknesses and strengths?

Understanding a client's weaknesses and strengths is crucial for creating a targeted game plan to improve their business outcomes, such as increasing sales or email signups.

What is the significance of viewing a client as a character in the archetype strategy?

Viewing a client as a character helps the freelancer to personalize their approach, maintain organization when working with multiple clients, and create content that resonates with the client's brand and goals.

How does the archetype strategy benefit a freelancer working with multiple clients?

The strategy provides a systematic way to keep track of different clients' needs, allowing the freelancer to switch contexts effectively and maintain a high level of personalization and efficiency in their work.

What action does the speaker suggest taking after understanding the client's archetype?

The speaker suggests writing down the client's name, listing their strengths and weaknesses, and outlining action steps to help the client achieve their goals.

What is the role of an author in the context of the archetype strategy?

In the archetype strategy, the freelancer acts as an author for their client's character, crafting narratives and strategies that align with the client's archetype to achieve desired business outcomes.

How can a freelancer use the archetype strategy to improve a client's Twitter marketing?

The freelancer can use the strategy to identify the client's weaknesses in Twitter marketing, devise a game plan with specific tweets and strategies to increase email signups, and thereby improve the client's overall marketing effectiveness.

What is the purpose of creating a game plan for a client's archetype?

The purpose of creating a game plan is to provide a structured approach to addressing the client's weaknesses and leveraging their strengths, with the ultimate goal of enhancing their business performance.

How can a freelancer ensure they stay organized when applying the archetype strategy with multiple clients?

A freelancer can ensure organization by maintaining a notebook with detailed breakdowns for each client, including their archetype characteristics, which helps in keeping track of individual client needs and strategies.

What are the potential benefits of increasing a client's email signups through improved Twitter marketing?

Improving Twitter marketing to increase email signups can lead to a larger audience for email marketing efforts, potentially resulting in higher sales and better client satisfaction.