Certification_L.9.7.3

Summary

In a powerful discussion, Nisha shares her motivation for launching Adi Shakti, the first all-female production house, driven by frustration over the limited, stereotypical roles for women in the film industry. She highlights the untapped potential of talented actresses and aims to transform the landscape by promoting female creatives—directors, writers, and cinematographers—dedicated to telling meaningful, untold stories. Adi Shakti's core values emphasize cooperation over competition and a commitment to a safe, respectful work environment, with a zero-tolerance policy for harassment and discrimination, while avoiding gratuitous nudity and violence in their films.

Takeaways

• 🎬 Nisha started her production house out of frustration with the limited and stereotypical roles available for women in film.
• 💪 The industry has many talented actresses whose potential is often underutilized.
• 👭 Adi Shakti is the first all-female production company, created by Nisha and her friends in the industry.
• 👩‍🎤 The company aims to promote female directors, scriptwriters, composers, and cinematographers.
• 📖 Adi Shakti focuses on telling meaningful stories that have not been told before.
• 🚫 The company has a zero-tolerance policy towards harassment, abuse, and discrimination on set.
• 🤝 Cooperation, not competition, is a core value of Adi Shakti.
• 🌟 Nisha emphasizes the importance of open and transparent work culture in filmmaking.
• 📉 The production house seeks to move away from unnecessary nudity and violence in films.
• 💖 Nisha and her team aim to empower women in the industry and change the narrative around female roles.

Q & A

What motivated Nisha to start her production house?

Nisha was frustrated with the roles being written for women, which often included stereotypes like nagging mothers and boring love interests. She felt that talented actresses were not getting the roles they deserved.

What is the name of Nisha's production company?

The name of her production company is Adi Shakti, which is the first all-female production company.

How does Nisha plan to change the representation of women in the film industry?

Nisha aims to promote female directors, scriptwriters, composers, and cinematographers who want to create meaningful films that tell untold stories.

What specific types of content will Adi Shakti avoid in their films?

Adi Shakti will avoid promoting unnecessary nudity and violence in their films.

What is the core value of Nisha's production company?

The core value of Adi Shakti is 'cooperation not competition.'

What issues does Nisha highlight regarding the film industry's treatment of women?

Nisha highlights issues such as discrimination, harassment, and a lack of meaningful roles for women in the industry.

How does Nisha's production company address workplace culture?

Adi Shakti emphasizes an open and transparent work culture, with a zero tolerance policy towards harassment, abuse, or any form of discrimination.

What does Nisha mean by 'movies that matter'?

By 'movies that matter,' Nisha refers to films that tell significant and previously untold stories, rather than those that conform to outdated stereotypes or sensationalism.

Who did Nisha gather to help launch her production company?

Nisha gathered a few of her closest friends from the industry to help launch Adi Shakti.

What does Nisha hope to achieve with Adi Shakti in the long term?

Nisha hopes to create a space where women can express their talents and potential, ensuring that their stories and contributions are recognized and valued in the film industry.