世界で最もコカコーラ中毒で人が亡くなる街の闇の実態が恐ろしすぎた

Summary

コカ・コーラが世界的に愛され、メキシコのサン・クリスバル州のチャムラという町では、水よりもコカ・コーラを飲むことが日常茶飯事です。その結果、住民の40%以上が肥満で35%以上が糖尿病にかかっています。この町は、コカ・コーラへの依存と健康問題、さらには水不足と密接に関わっています。コカ・コーラは伝統的な飲み物として、宗教儀式や祭りに欠かせなくなっていますが、一方で、健康リスクや環境問題を引き起こしていると指摘する声も高まっています。コカ・コーラ工場は地下水を大量に採取しており、地域の水不足問題に貢献していると批判されています。また、コカ・コーラは町に深く根ざした伝統と結びついており、健康への悪影響について認識が薄れがちです。この動画は、コカ・コーラが持つ魅力と同時に、それがもたらす問題についても深く掘り下げ、観客に強い印象を与えます。

Takeaways

• 🥤 コカ・コーラは、メキシコのチャムラで水よりも飲まれる量が多いため、住民の40%以上が肥満、35%以上が糖尿病にかかっています。
• 🗻 チャムラは山奥にあるため、伝統的な生活を守るために以前は外部人士の入場が厳しく制限されていましたが、今はコカ・コーラの看板が目につきます。
• 👶 子供たちも2歳から早い場合は1歳からコーラを飲むようになり、家族がコーラを与えるのは一般的です。
• 🏪 チャムラの各ストアでは、コーラよりも水の在庫が少なく、コーラ製品が主流を占めています。
• 💧 チャムラでは、コカ・コーラを水よりも伝統的な飲み物として扱い、訪問時にはコーラを贈り物として持っていく習慣があります。
• 🌎 メキシコは世界的にコーラを最も多く消費している国であり、特にチアパス州が国内で最もソフトドリンクを多く消費しています。
• 🌿 チャムラでは、コカ・コーラが伝統や儀式にまで浸透しており、治療力があると信じられており、神々とコミュニケーションを取るために必要とされています。
• 🍞 朝食時にも砂糖入りのパンとコカ・コーラを組み合わせる食習慣があり、健康リスクが指摘されています。
• 🏥 糖尿病の原因はコカ・コーラではなく、ストレスや家族問題にあると住民は考えていますが、実際には過剰な砂糖摂取が糖尿病の原因です。
• 🚰 チャムラでは水不足があり、水道水は塩素が多く含まれており、コカ・コーラが汲み上げているとされています。
• 🌳 森林伐採や気候変動により、雨が減少し、コカ・コーラ工場の影響で地下水の枯渇が進んでいます。
• 📈 コカ・コーラの広告戦略が効果的であり、特にチアパス州のインディアンをターゲットに広告活動を行っており、健康リスクについて認識がありません。

Q & A

コカ・コーラが水の代わりに飲まれる町で、住民の40%以上が肥満で35%以上が糖尿病にかかっている理由は何ですか？

コカ・コーラの消耗量が多いことが、肥満や糖尿病の高发生率に寄与しています。町でコカ・コーラが水よりも人気があり、1人あたり1日あたり2L以上を消費しているとされています。

メキシコのチャムラでコカ・コーラが急速に依存症を引き起こしている理由は何ですか？

チャムラは伝統的な飲み物としてコカ・コーラを愛し、それが急速に依存症を引き起こしているとされています。また、コカ・コーラは町の文化の一部となり、儀式や祭りに使われています。

コカ・コーラがチャムラの健康問題にどのような影響を与えているとされていますか？

コカ・コーラの大量消費は肥満や糖尿病などの健康問題を悪化させています。また、コカ・コーラは町の伝統的な飲み物となり、住民の多くが水よりもコカ・コーラを選びがちです。

コカ・コーラがチャムラの文化にどのように深く根付きましたか？

コカ・コーラはチャムラの儀式や祭りに使われる伝統的な飲み物となり、住民の文化の一部となっています。また、コカ・コーラは神々とコミュニケーションを取るために必要な飲み物とされ、癒しの力があると信じられています。

コカ・コーラがチャムラの健康問題に関与しているという主張に対して、町の人々は何と回答していますか？

町の人々はコカ・コーラが糖尿病の原因ではないと信じており、糖尿病は家庭の問題やストレス、家族間の争いによるものです。コカ・コーラは町の文化の一部であり、悪影響を与えるとは思えません。

コカ・コーラ工場の建設により、チャムラで生じた問題は何ですか？

コカ・コーラ工場は1日あたり100万リットル以上の地下水を抽出しており、それが地元の飲料水の枯渇に貢献しているとされています。コミュニティや環境団体はコカ・コーラが地元の飲料水源を枯渇させていると主張しています。

コカ・コーラが行っている広告戦略にはどのような問題があるとされていますか？

コカ・コーラはチャムラのコミュニティに根ざした広告戦略を用いて、住民をターゲットにしています。これにより、コミュニティ全般がコカ・コーラに依存し、健康問題を引き起こすだけでなく、文化も破壊されています。

チャムラの人々がコカ・コーラを飲み始める年齢は何ですか？

チャムラでは、子供たちが2歳から、時にはそれ以前からコーラを飲むようになると言われています。固形食物が食べられるようになると、ミルクの代わりにコーヒーや炭酸飲料を与える家庭もいます。

コカ・コーラが提供する施設や製品がチャムラのどの方面に影響を与えているとされていますか？

コカ・コーラは町のバスケットボールコートやテント、その他のスポーツ施設を提供しており、町全体に影響を与えています。一方で、コカ・コーラの広告が子どもたちに見られるのは、チャムラの健康問題を悪化させているとされています。

コカ・コーラが健康問題を引き起こしているという認識が広がっている背景下で、チャムラの人々はどのようにして情報を得ていますか？

インターネットを通じて、徐々に人々はコカ・コーラが健康に悪影響を及ぼすことを認識し始めていますが、多くの人々がコカ・コーラの身体的影響をまだ理解しておらず、チャムラでは特にその認識が遅れているとされています。

チャムラの医師は、コカ・コーラが糖尿病の原因となっているとどのように述べていますか？

医師は、コカ・コーラのカロリーが糖尿病の原因であり、体内がコカ・コーラを吸収するために胰腺からインスリンを分泌し、過剰に摂取し続けると、最終的にインスリンが枯渇し糖尿病になる可能性があると述べています。

チャムラの人々が抱える健康問題に対して、今後の展望や解決策について、どのような意見が述べられていますか？

チャムラの人々が直面している健康問題に対する具体的な解決策はまだ明確ではありません。コミュニティの力が文化的にも健康的にも良い側面を持つ一方で、悪い側面も持ち合わせていることが示されています。コカ・コーラが健康や文化を破壊しているという問題に対する認識を高め、広告戦略の見直しや政策への介入の停止を求める声があります。

Outlines

00:00

🥤 コカ・コーラが支配する町

コカ・コーラが水よりも飲まれる町で、その結果として住民の40%以上が肥満、35%以上が糖尿病にかかる。メキシコのチャムラは、コカ・コーラ中毒で最も多く死亡する場所とされており、コカ・コーラを崇拝する街として知られています。メキシコはコカ・コーラを最も消費する国で、特にチアパス州が国内で最もソフトドリンクを多く消費しています。

05:04

🎉 コカ・コーラと伝統

チャムラではコカ・コーラが伝統的な飲み物として親しまれており、水よりもコカ・コーラを購入することが一般的です。コカ・コーラは親切の証とされており、儀式や祭りに欠かせない存在となっています。しかし、コカ・コーラを飲むことが糖尿病の原因ではないと住民は考えており、コカ・コーラは町の文化の一部となっています。

10:07

🌧️ 水不足とコカ・コーラの水使用

チャムラは雨がたくさん降るにもかかわらず、水不足に苦しんでおり、水道水は塩素で汚染されています。コカ・コーラ工場は地下水を1日あたり100万リットル以上抽出しており、コミュニティと環境団体はコカ・コーラが地元の飲用水源を枯渇させていると主張しています。コカ・コーラは住民の苦しみを理解していると述べており、木を植え、水タンクを設置しているものの、それが1日あたりの水の使用量を補えるかどうかは疑問です。

15:13

🔮 コカ・コーラと宗教

コカ・コーラはチャムラの宗教と文化にまで浸透しており、儀式で使用される。コカ・コーラは神々とコミュニケーションを取るために必要とされており、発疹力があると信じられています。シャーマンによると、コカ・コーラは呪いにも使用されており、人々を癒す儀式で使用されています。しかし、コカ・コーラを飲むことで糖尿病を治すことはできません。

20:16

🏥 砂糖の過剰摂取と健康問題

チアパス州で死亡する主な原因は砂糖の過剰摂取による疾患であり、糖尿病、肝硬変などが挙げられます。コカ・コーラは1リットルあたりおよそ200グラムの砂糖を含んでおり、健康的な摂取量の4倍以上です。特にインディゲノウス人民は、元々野菜や果物を主食としていたため、過剰な砂糖に強いリスクがあります。

25:25

🌐 コミュニティとコカ・コーラ

コミュニティの力は強力ですが、新しいものが受け入れられると、その習慣が広まることがあります。コカ・コーラはチャムラのコミュニティをターゲットにビジネスを展開しており、コミュニティの強さと弱さを示しています。コカ・コーラはチャムラの文化を破壊し、健康にも悪影響を及ぼしていると懸念しています。コカ・コーラは健康問題に関心を持ち、広告活動や政策への関与を止めるべきだとされています。

Keywords

💡コカ・コーラ

コカ・コーラは、ビデオの中心となる商品です。チャムラの人々が水よりもコカ・コーラを飲む理由は、その風習と伝統的な飲み物の1つであるとされています。コカ・コーラは、宗教的な儀式や文化的な祭りに使われるだけでなく、日常生活に深く根ざしています。ビデオでは、コカ・コーラの消費が地域の健康問題につながっていると指摘されており、それがビデオの主要なメッセージの一部です。

💡オベーシティ

オベーシティとは、肥満を指します。ビデオでは、チャムラの住民の40%以上が肥満であり、コカ・コーラの過剰な消費がその一因となっていると述べられています。これは、地域の健康問題と密接に関連しており、ビデオの重要なテーマの一つです。

💡糖尿病

糖尿病は、ビデオで触れられたもう一つの健康問題です。チャムラの35%以上の人々が糖尿病にかかっており、コカ・コーラの大量消費が原因とされています。ビデオでは、糖尿病の原因として家内の問題やストレスが挙げられる一方で、コカ・コーラの消費量との関連についても言及されています。

💡

💡伝統的な飲み物

伝統的な飲み物は、コカ・コーラがどのようにして地域の文化の一部となり、人々が水よりもそれを選んで飲むようになったのかを説明するキーコンセプトです。ビデオでは、コカ・コーラが伝統的な飲み物として根付き、儀式や祭りに使われるようになったプロセスが描かれています。

💡hydrate (水分補給)

水分補給は、健康にとって不可欠なプロセスです。ビデオでは、チャムラの人々がコカ・コーラを水分補給の源としているため、健康問題が生じていると指摘されています。これは、地域の飲食習慣と健康状態を理解する上で重要な用語です。

💡水不足

水不足は、チャムラで深刻な問題であり、コカ・コーラの消費増加と相関しています。ビデオでは、地域の水不足がコカ・コーラの需要を高める要因となり、それが健康問題を悪化させていると述べられています。

💡環境問題

環境問題は、ビデオで触れられた重要なトピックの一つです。森林砍伐、気候変動、そして下水道インフラの不足が、チャムラの水不足問題を悪化させているとされています。これらは、コカ・コーラの消費と健康問題に結びついていると示唆されています。

💡カルロリー摂取

カルロリー摂取は、肥満や糖尿病などの健康問題の原因となります。ビデオでは、コカ・コーラが高カロリーであり、その過剰な摂取が健康を脅かしていると警告されています。これは、コカ・コーラの消費量と健康リスクを結びつけるための重要な概念です。

💡インディゲノウス・コミュニティ

インディゲノウス・コミュニティは、チャムラの人々が属する集団であり、ビデオの主要な焦点です。コカ・コーラがその文化と伝統に深く根ざしており、それが健康問題につながっていると指摘されています。また、インディゲノウス・コミュニティの人々が、広告や市場戦略の影響を受けやすいという視点も触れられています。

💡市場戦略

市場戦略は、コカ・コーラがチャムラのコミュニティに根ざすプロセスを説明する際に使用されるキーコンセプトです。ビデオでは、コカ・コーラが宗教的な儀式や文化的な祭りに使われるようになり、地域の文化に深く結びついたプロセスが描かれています。これは、コカ・コーラが市場を支配し、健康問題をもたらした要因として強調されています。

💡健康リスク

健康リスクは、ビデオの中心的なトピックであり、コカ・コーラの消費と連結されています。肥満や糖尿病を含む、過剰な甘い飲み物の消費による健康問題がビデオ全体を通じて説明されており、それが地域の人々にとって深刻な脅威であることが強調されています。

Highlights

Coca-Cola is consumed more frequently than water in a town in San Cristobal, Chiapas, Mexico, leading to high obesity and diabetes rates.

The town, predominantly inhabited by the Mayan people, has a unique culture that has been influenced by Coca-Cola.

Residents start drinking Coca-Cola from a young age, with some children beginning as early as two years old.

Coca-Cola has become a traditional drink in the town, often used in ceremonies and social events.

The town has an unusually high number of Coca-Cola signs and products available in stores.

Coca-Cola is perceived as a sign of respect and kindness when brought as a gift.

The town's water sources are contaminated, and there is a lack of clean drinking water, which might contribute to the preference for Coca-Cola.

The Coca-Cola factory in the region has been accused of depleting local water sources, exacerbating the water scarcity issue.

Coca-Cola advertisements and products are deeply ingrained in the community, even appearing in religious and cultural practices.

The local belief system has integrated Coca-Cola into their rituals, with some believing it has healing powers.

The town's residents are largely unaware of the health risks associated with excessive Coca-Cola consumption.

The consumption of Coca-Cola is linked to a rise in diabetes and obesity-related health issues.

Coca-Cola's marketing strategies target indigenous communities, using their culture and traditions to promote the brand.

The local government and Coca-Cola company are in conflict over water rights, with the company continuing to extract large amounts of groundwater.

Efforts to raise the tax on soft drinks to curb consumption have been met with resistance and minimal impact on Coca-Cola's market dominance.

Coca-Cola's influence has not only affected the health of the community but also their cultural practices and beliefs.

The community's deep ties and shared culture have led to the widespread acceptance and integration of Coca-Cola into their daily lives.

There is a call for Coca-Cola to take responsibility for its impact on the health and culture of the town and to stop aggressive advertising, especially targeting children.

Transcripts

Coca-Cola The company that might be familiar to you

In a town, they drink Coca-Cola instead of water

They love, consume, and depend on Coca-Cola the most around the world

As a result, more than 40% of residents are obese, more than 35% have diabetes, and many people pass away every year

This time, I took a look at the terrifying reality

Hello everyone I'm Bappa Shota

This town is surrounded by mountains at an altitude of 2,100m

Located in San Cristobal, Chiapas, Mexico

The Mayan people have lived here for thousands of years, and it is the town where you can feel the Mayan people closest to you

It's my favorite town

I heard this before when I was in the world's most obese city in McAllen, USA

It seems that the neighboring town of Chamula currently has a big problem

The number of Coca-Cola addicts has increased rapidly, and the city has become known as a city that worships Coca-Cola

People are dying as a result of drinking more than 2L of Coca-Cola per day

Mexico is also known as the country that consumes Coca-Cola the most in the world, surpassing the United States

Among them, the state of Chiapas has by far the highest per capita consumption of soft drinks, five times that of other states in Mexico

Let's take a look at what's going on in the town right now!

I'm Shota, nice to meet you!

I'm Luis

And you?

I'm Lorena

We're all going to Chamula today, right?

Are you familiar with the town?

I have some friends in Chamula

I also know about their traditions

I think it will be a good experience for you

Good experience? OK, let's go!

This village is Chamula, which is said to be the place where people die most from Coca-Cola addiction in the world

The population is approximately 87,000 people They are all the indigenous people

Inhabited by Tzotzil indigenous peoples

Indigenous languages ​​are still spoken in addition to Spanish, and the village has its own local government and police force

Until about 30 years ago, in order to preserve the village's traditions, outsiders were not welcome at all

Now I'm in the town

To my surprise, there were a lot of Coca-Cola signs

This is the first time I've seen a place with so many Coca-Cola signs

That's my first impression

I just counted the signs on the street, and there are 5, 6, 7, 8...

There are too many signs to count

This is my impression after entering the village

It feels like a small rural village in Mexico

It's a small community with its own unique culture

If you look around, you'll see everyone from adults to children holding soft drinks in their hands

Among them, Coca-Cola is by far the most popular

No one is drinking water

How much Coca-Cola do they drink in a day?

It depends on the person

But for a person who drinks a lot, probably 4-5 bottles every day

So it's 2-3L per day

They started drinking Coca-Cola here when I was a kid

At that time, my mom also started drinking Coca-Cola

My mom drinks 3-4 500ml bottles a day

Everyone buys all kinds of carbonated drinks here

Most people don't drink much water

Why?

I don't know for sure, but I think they just don't like water

For example, in my case, I usually drink carbonated drinks and only drink half a glass of water a day sometimes

I don't drink water that much

My mom also doesn't drink water only Coca-Cola or carbonated drinks

Why do people here drink so much Coca-Cola from their youth?

Because we like the taste and sweetness of Coca-Cola

I heard that many parents give their children carbonated drinks, is that true?

Yes Most children drink soda from an early age

Look at that kid She's drinking Coca-Cola, right?

At what age do they start drinking Coca-Cola?

Probably around 2 years old, sometimes even earlier

I have a 3-year-old granddaughter

After her being able to eat solid food

We started giving her coffee and carbonated drinks instead of milk

There are very few people who don't drink Coca-Cola

I'm having a beer now

They are so friendly!

At first, it seems that they are closed-minded

But once we started talking, they were extremely friendly and even offered me a beer

The most unbelievable story was about giving Coca-Cola to a 2-year-old child instead of milk

That's unbelievable

Coca-Cola for a 2-year-old child

Like this, all over town

There are Coca-Cola things everywhere

I'll go into the store and see what it's like

Look at this

I've been to several stores in this town

And most drinks they have are from the company Coca-Cola

They have less Pepsi cola

This store also has only a few

All others are Coca-Cola products

They have that many Coca-Cola bottles

Every store in this town is like this

They have only one row of water

All others are soft drinks

Which drinks are the most popular here? Coca-Cola? Pepsi?

Here in Chamula, Chiapas, Coca-Cola is traditionally the most drunk drink

Why do people buy Coca-Cola instead of water? Is it because Coca-Cola is cheaper than water?

No, because Coca-Cola is a traditional drink

Doesn't the price matter?

It doesn't matter

We all know it's not cheap

However, we have a tradition of bringing Coca-Cola as a souvenir when visiting someone

So you're showing respect by bringing a Coca-Cola?

That's considered kind

So Coca-Cola is an expression of kindness

I read a blog that said that until a while ago, the prices of water and Coca-Cola were not that different, so people would buy Coca-Cola over water

After coming here this time, I really felt that the price was not an issue

For them, hydration comes from Coca-Cola

They think that hydration isn't something you do with water

I feel that Coca-Cola has entered this town and is brainwashing them

In Chamula, Coca-Cola is seen as a tradition and custom

We drink Coca-Cola even when I'm sick

Coca-Cola is traditionally drunk at church ceremonies, and also drunk at many other events

People say Coca-Cola causes diabetes, but that's not true

Coca-Cola is already part of our culture

We don't think Coca-Cola is bad for us

In fact, I think it's a good product that is essential to Chamula's tradition and culture

It's now part of our culture

Coca-Cola is a must for ceremonies, events, festivals, and cultural festivals

I interviewed many people in this town

They don't seem to have any awareness that Coca-Cola is bad

On the contrary, Coca-Cola is considered a good thing

When you look around town, you'll find sweets everywhere

From now on, we will have breakfast here at Chamula

They drink Coca-Cola even with breakfast

When I asked the locals what kind of breakfast they had

They said they eat sweets

They have something sweet and a bottle of Coca-Cola in the morning

These are full of sugar

I would like to try it and see what it tastes like

First, this sweet bread

Lots of custard

It's insanely sweet

And then

They have it with Coca-Cola

That's a huge amount of sugar

But Mexican Coca-Cola is really delicious

What can I say, it has a natural sugar sweetness and is delicious

But drinking it with custard is crazy

It's hard to finish one bottle

If you drink many bottles of this with every meal

Each bottle is 500ml, and they seem to be drinking 4 bottles

There's no doubt that it would harm their health

It is sometimes said that Coca-Cola and beer cause diabetes, but we don't think so

Diabetes is caused by problems at home

Or by stress due to their work, or due to quarrels among their families about their children

That's how you get diabetes

Everyone in my family, my brothers and sisters, my cousins... No one has diabetes

Diabetes is caused by personal problems

Worries or fears...

These are what cause diabetes

Is there a connection between diabetes and Coca-Cola?

No

There are more than just drinks and signs in the city

Chairs, tables, and even basketball fields are provided by Coca-Cola

It's like a village built by Coca-Cola

There is also a tent provided by Coca-Cola here

In this town, Coca-Cola seems to provide sports-related facilities such as a basketball court

Even though expert research shows that diet is more important than exercise for diabetes and obesity

This town is full of Coca-Cola

If you really care about your health, you should tell people to stop drinking Coca-Cola

It's so weird

Chamula is immersed in Coca-Cola

Why do residents consume over 800 liters of Coca-Cola per year instead of water?

Chamula has some serious problems

Although there is a lot of rain in Chapas, there is a lack of water

And the tap water is full of chlorine

The reason is that although the population has rapidly increased since 1970, there is no sewage system or sewage treatment plant

The garbage and sewage produced by the increasing number of people were dumped into rivers, polluting the water

Also, in Chiapas, there was a lot of deforestation

And due to climate change, there is less rain

As a result, residents have no enough drinking water, and water has to be transported by truck to the city, which is difficult to access

Drinking water and Cokr are about the same price

And it seems that behind this water shortage problem, there is a big conflict between residents and the Coca-Cola Company

I came to the Coca-Cola factory in Chiapas

This is the factory

Currently, more than 300,000 bottles of Coca-Cola are produced each day at this factory

Since the factory was built in 1994, Coca-Cola has had the right to extract more than 1 million liters of groundwater per day

Community and environmental groups claim Coca-Cola is drying up local drinking water sources

Approximately 210,000 people live in San Cristobal, where this factory is located

Basically, the amount of groundwater that Coca-Cola uses per day is 4.6L per resident

In 2017 and 2020, demonstrations against Coca-Cola were held to ensure residents had access to drinking water

Coca-Cola and its partner companies denied any liability

They said that the cause was poor infrastructure, lack of government investment, and climate change

The national water bureau is aware of the situation and had a resolution in 2020 on whether residents or Coca-Cola can use the groundwater

Coca-Cola got the right to use the groundwater again

Coca-Cola claims to understand the suffering of residents They planted more than 200,000 trees and installed 19 water storage tanks, etc

However, it is hard to believe that those will replace 1 million liters of water per day, and they still have the problem as of today

Coca-Cola seems to be harvesting a huge amount of water, what do you think about that?

The town's water system uses contaminated water sources

However, the groundwater used by Coca-Cola is

Pumped from the area near the volcano on the west side, which has the highest quality water in town

Large companies like Coca-Cola can secure high-quality water sources by partnering with the government

Residents have no choice but to drink contaminated water, which I think is unfair

Are people getting diabetes because they don't have safe drinking water, and so they drink a lot of Coca-Cola?

The reason people drink so much is because Coca-Cola has become a part of the town and has been around for decades

Coca-Cola has a very unfair advertising strategy

For example, not too long ago, school walls were painted with pictures of Coca-Cola and other sugary sodas

He offered to build a basketball or soccer field and painted Coca-Cola advertisements on it

Children grow up seeing only Coca-Cola advertisements

Urban cities such as Mexico City and Japan are filled with various advertisements from various companies

But in rural communities like Chamula, all you see are ads for Coca-Cola and sodas

At the beginning of the video, I mentioned that Mexico is the country that consumes the most soft drinks per capita in the world

Coca-Cola seems to control 70% of the Mexican market

And 70% of the people here in Chiapas are indigenous

Since 1960, they have been targeted by Coca-Cola advertising

Indigenous costumes, rituals, and language were used in advertising signs

The result was a great success

Inside the country that consumes the most soft drinks in the world, they now drink five times more sodas than other states

Chamula, Chiapas, is now said to be the most Coca-Cola-loyal region in the world

As I talked about in a previous McAllen video, the marketing techniques of large companies are terrifying

Regarding Coca-Cola, it has also entered into the religion and culture of this village

In Chamula, Coca-Cola is even used in rituals

It was believed that Coca-Cola was necessary to communicate with their god

Coca-Cola is believed to have healing powers

Since ancient times, there has been a belief in this town that burping will remove bad things from your body

Coca-Cola became considered a sacred drink because people burp after drinking it

It seems that carbonated drinks are served as offerings to the god

I'm visiting a shaman in this town

This village has its own religion, which is a mixture of various religions such as Catholicism, Christianity, and animism

They believe in that religion

My impression is that the people in the village have a lot of faith in this religion

How important is Coca-Cola to the ceremony?

Witches use Coca-Cola to curse people

That curse is the cause of diabetes

The witch uses Coca-Cola and dried fish to curse

So that the target person will get sick

They curse people whom they are jealous of

If someone is targeted, we put Coca-Cola on the altar and pray

That's why Coca-Cola is also used in our salvation rituals

So you think Coca-Cola and diabetes are unrelated?

That's right

When a witch uses Coca-Cola to cause diabetes in someone

We have to save their soul

Witches sell their souls to the devil

To save the soul, we have to return everything that the witch used in her curse

That's why Cke is also used for prayer

To undo the damage and save the soul

Give the witch back the Coca-Cola

Does drinking Coca-Cola cure diabetes?

Yes If you don't already have diabetes, there is still help

I have traveled to many places until now

But this is the first time I've seen a community where Coca-Cola has even entered religion

It's unbelievable

Religion is the most important thing in their culture

And Coca-Cola is in there

Can you imagine it?

Coca-Cola from Mexico has a reputation for being delicious all over the world

It is said that 2L of Coca-Cola contains about 200g of sugar

This is approximately four times the amount of sugar that a person can consume healthily

Indigenous people are particularly at risk of developing diabetes

In addition to DNA reasons

Originally, the staple food of indigenous peoples was vegetables and fruits, but now their lives have changed dramatically

Eating habits have changed Their staple food changes to cheaply available sweets and junk food

They're drinking a lot of Coca-Cola even though their bodies aren't used to the excess sugar

Especially dangerous for them

Recently, with the internet, it seems that people are gradually becoming aware that Coca-Cola is bad for the health

But it seems that most people still don't understand the bad effects of Coca-Cola on the body

Most deaths in Chapas State in 2019 were caused by excessive sugar intake

Ischemic heart disease, chronic kidney disease, diabetes, liver cirrhosis, etc

Over 60% of people die in 10 years due to excessive sugar intake

Sugar is a deadly poison in this region

Thank you for your time today

Are you Chamula's doctor?

Yes I'm a doctor and deal with emergencies

Why do people here get diabetes? Is it because of Coca-Cola?

To simply think of the process of developing diabetes

The reason why Coca-Cola causes diabetes is due to its calorie content

The body tries to absorb Coca-Cola as much as it can

But to absorb, it is necessary to secrete insulin from the pancreas

If you continue to take too much, at some point your body will run out of insulin

And then become diabetic

And as far as I can see at the hospital

People are dying younger and younger from more severe diabetes complications

In particular, men are more likely to die young

Even if they don't die from it, they are often left with a disability

They might be blind, have limbs amputated They may have to live with physical limitations

Many people in Chiapas had to have their arms amputated at the age of 40 and have been unable to work since then

Vicente once served as Mexican president for six years from 2000

He was the CEO of Coca-Cola from 1975 to 1979

It seems like the company received a lot of financial support

In the case of water shortage issues between Coca-Cola and residents, some say that there may be political reasons for Coca-Cola to obtain the rights

There was also a proposal to raise tax rates on soft drinks to prevent Mexico from overconsumption of sugar

But it was postponed due to some pressure

In the end, the tax rate on soft drinks was raised in 2014, but consumption has not changed much

Mexico remains the country that consumes the most sodas in the world

If Coca-Cola were to share the water it owns with residents, something might change

But I don't think it'll happen

I heard an interesting story from someone who works at the Chamula Cultural Center

Let's interview him

What do the Chamula people think about Coca-Cola being part of their culture?

In recent years, there have been a lot of stories about Coca-Cola It's interesting

Historically, Coca-Cola did not exist in this town

"Pox" was used

Is that water?

Pox is a corn distillate (alcohol)

Pox and water were used in the ceremony

In the 1960s and 1970s, a carbonated drink called Gaseosa came to Chamula

People at the time immediately liked it because it was sweet and delicious

After that, things started to change

And then, Coca-Cola came to town and things changed even more

Coca-Cola's marketing was a success, gaining tremendous influence and becoming deeply ingrained in Chamula's life

Coca-Cola is now seen at cultural events, religious events, political activities, and spiritual occasions

It's interesting that now it's important to this town

But people don't realize that Coca-Cola is actually causing trouble for Chamula

So Coca-Cola is making money off of Chamula?

Yes Chamula has the highest Coca-Cola consumption in Chiapas

Due to the addictive substances contained in Coca-Cola, people started drinking more and more

And they started to think that Coca-Cola is good because it tastes good

But gradually diseases like diabetes appeared

A doctor friend told me

Approximately 90% of Chamula people suffer from diseases such as diabetes due to excessive sugar intake

And now many people in Chamula are dying from diabetes

Life in this area is centered around the community

When something new is accepted by the community, everyone starts doing the same thing

I think Coca-Cola knows this custom

That's probably why they developed their business targeting the people of Chamula

I visited Chamula this time

And I feel there is a very strong tie of community

I have seen the positive aspects of the community through my travels

I think this is the first time I've seen a negative side of the community

For example, if Chamula's shaman is brainwashed, everyone in the village will be brainwashed as well

There is also a story about the relationship between Chamula and the President of Mexico

The president of Mexico even personally visited Chamula, building good relationships with this village, and getting them to vote in the elections

People from big companies meet with people at Chamula and do various things

Various things, for example

They use the entire village to earn money or to get votes in elections

If one person is brainwashed, the entire village will also be brainwashed

This time I thought about the community, that it also has a scary and dangerous side

Coca-Cola is destroying not only the health of the Chamula people but also their culture

Coca-Cola has never been concerned about people's health

They should be aware of these issues

But they don't care

Despite Coca-Cola's global commitment to not advertise to children

Since the majority of the population here is children, children are the main target of their advertising here

They should stop advertising

Also, they should stop getting involved in policy

Policies are meant to improve people's lives, and companies like Coca-Cola shouldn't interfere

When I came to this town, I felt that it was a town filled with all the reasons why I love Mexico

For example, even if they don't look serious at first glance, the bond once formed is deep and strong

I feel a sense of trust and soul that ties them together even in the hell

It was a town that really felt like Mexico

When I think about the city I love being used for someone else's interests, I feel so sad

It was a stay that made me think deeply about what is lurking around our daily life

What is the solution?

What will happen to Chamula?

I don't know that

If anyone has any thoughts, please leave a comment

So, this video is from Chamula, Chiapas, Mexico

Adios, everyone!