How I make $5k/day with dropshipping (LIVE SCALING GUIDE)

Summary

In this insightful video, the speaker shares a step-by-step approach to successful digital marketing campaigns, focusing on testing and optimizing ad creatives. After initially facing setbacks with high costs and low conversions, they demonstrate the importance of iterative testing, revealing how to identify winning creatives efficiently. The speaker highlights the strategy of duplicating successful ad groups and scaling budgets wisely, resulting in significant revenue growth. They emphasize the need for patience in scaling campaigns and the value of understanding customer engagement to drive further success in future marketing efforts.

Takeaways

• 😀 The importance of testing multiple creatives and products is crucial for finding winning combinations in advertising campaigns.
• 💰 Low-ticket products facilitate quick testing, allowing for faster insights on what works without significant financial risk.
• 📊 Initial campaign metrics should not be solely relied upon; deeper analysis at the ad group level is essential for understanding performance.
• 🚀 Quick iterations and adaptations are vital; if a creative doesn’t generate sales on day one, it should be discarded.
• 📝 Achieving multiple conversions on day one signals a good potential for success, whereas a single conversion suggests caution.
• 💡 Duplication of successful ad groups and scaling budgets strategically can lead to improved campaign performance.
• 📈 Patience is key when scaling campaigns; avoid aggressive budget increases until consistent performance metrics are observed.
• 🧪 Continuous testing of additional creatives is necessary to maintain and enhance ad performance over time.
• 🔄 The iterative testing process may require multiple rounds to find a successful creative, and results may vary for different individuals.
• 💪 Being adaptable and responsive to performance data is essential for long-term success in advertising.

Q & A

What were the initial challenges faced with the ad campaign?

The initial campaign struggled with high costs, a cost per click (CPC) of $2.62, a CPM of $18.53, and a low click-through rate (CTR) of 0.97, indicating poor engagement and conversion.

How important is it to evaluate performance at the ad group level?

Evaluating performance at the ad group level is crucial as it allows marketers to identify specific creatives that are performing well or poorly, enabling more targeted adjustments and optimizations.

What strategy did the speaker implement after identifying poor-performing creatives?

After identifying poor-performing creatives, the speaker created a new campaign with a different set of creatives, running tests to find combinations that could yield better results.

What metrics indicated success in the revised campaign?

In the revised campaign, success was indicated by a reduced CPC of $0.15, a higher CTR of 1.55%, and ultimately six conversions on the first day of testing, suggesting strong engagement and buying intent.

What does the speaker mean by 'finding a winning creative'?

Finding a winning creative refers to identifying an ad or creative that generates significant engagement and conversions, leading to a successful return on ad spend, which can then be scaled effectively.

How did the speaker approach scaling the successful ad groups?

The speaker copied the successful ad group, increased the budget, and continued to monitor performance to ensure that the campaign maintained its effectiveness after scaling.

What challenges were encountered with the Campaign Budget Optimization (CBO)?

The CBO campaign underperformed compared to individual ad groups, partly due to the speaker's impatience in scaling it too aggressively before the campaign had sufficient sales data.

What overall results were achieved by the end of the campaign?

The campaign resulted in a total expenditure of $291 and generated approximately $11,000 in revenue, demonstrating the effectiveness of the testing and scaling strategies employed.

What is the significance of testing multiple creatives?

Testing multiple creatives is significant as it allows marketers to discover variations that resonate better with their audience, optimizing their campaigns for higher engagement and conversion rates.

What key takeaway does the speaker emphasize about dropshipping?

The key takeaway emphasized by the speaker is that success in dropshipping comes from continuous testing and iteration of creatives while being strategic about scaling campaigns based on proven results.