Inovasi Bisnis Nekat Subway. Untung2an atau Jenius?

Summary

The transcript narrates Subway's remarkable journey from its inception in 1965 to its global presence today. It follows Fred, a 17-year-old with no business experience, who, after overcoming financial struggles, opens a sandwich shop in Brooklyn. Despite early challenges, including fluctuating sales, Fred and his partner innovate and adapt their business model, eventually adopting franchising. This strategic shift leads to rapid growth, positioning Subway as a leader in the fast-food industry. The story highlights key entrepreneurial lessons about risk-taking, market research, and resilience, emphasizing how Subway continually evolves to meet consumer demands.

Takeaways

• 🚀 Subway entered the Indonesian market in 2021 and quickly expanded to 11 branches, contributing to the growth of the food and beverage industry in the country.
• 🌍 The number of Subway outlets worldwide exceeds that of McDonald's and KFC, highlighting its significant global presence.
• 📖 The story of Subway began with a 17-year-old Fred who, despite lacking experience and funds, was encouraged to start a sandwich shop instead of pursuing a medical career.
• 💡 Fred's approach to business was simple; he believed success required just a location, ingredients, and customers to come in and pay.
• 👥 After opening their first store in 1965, Fred and his partner faced challenges with declining sales but learned valuable lessons through experimentation and perseverance.
• 📉 Opening a second location in 1966 allowed them to compare results and ultimately led to their success in establishing Subway as a brand.
• 🏢 By 1974, Subway adopted a franchise model, enabling rapid expansion and achieving 5,000 stores by the end of the decade.
• 📉 Despite earlier successes, Subway faced declining sales and closures in the late 2010s due to competition and operational challenges.
• 🛠️ Subway adapted to market conditions by introducing healthier menu options and affordable promotions during economic downturns.
• 🔄 Continuous innovation, including store remodeling and new menu offerings, has been crucial for Subway to stay relevant and compete effectively.

Q & A

When did Subway enter the Indonesian market?

Subway entered the Indonesian market in 2021.

How many Subway branches were opened in Indonesia shortly after its launch?

Shortly after its launch, Subway opened 11 branches in Indonesia.

What was the inspiration behind the idea of starting a sandwich shop?

The idea of starting a sandwich shop was inspired by a family friend who suggested it to Fred when he was struggling to finance his education.

Who was Fred, and what was his initial career aspiration?

Fred was a 17-year-old from Brooklyn, New York, who initially aspired to become a doctor.

What challenges did Fred face when trying to pursue his education?

Fred faced financial difficulties as his family could not afford his education, which forced him to seek independence and work in a hardware store.

What was the outcome of Subway's first day of business?

On the first day of business, Subway sold approximately 300 subs and ran out of stock, leading to a successful launch.

What major strategy did Subway implement to improve sales after initial struggles?

Subway opened a second store to compare sales performance and identify issues in their business strategy.

How did Subway adapt its business model in 1974?

In 1974, Subway adopted a franchise model, which significantly contributed to its expansion.

What was Subway's status in the fast-food industry by the end of 2010?

By the end of 2010, Subway had become the largest fast-food franchise in the world, with over 33,749 outlets globally.

What were some of the reasons for Subway's decline in the late 2010s?

Subway faced challenges from increased competition, loss of quality in ingredients, and issues with its franchise model, leading to store closures.