How To Run Facebook Ads With A NEW Facebook Ad Account

Summary

This video script outlines a strategic approach to launching and optimizing Facebook ad campaigns for e-commerce. It emphasizes the importance of creative testing with multiple ads to identify effective content, followed by transitioning to cold audience campaigns to target specific demographics. Key performance metrics are highlighted, such as backend metrics focusing on conversions and frontend metrics like click-through rates. The speaker shares personal experiences to illustrate successful strategies, including budgeting, audience targeting, and common mistakes to avoid when starting new ad accounts. This comprehensive guide aims to streamline the ad management process and drive sales effectively.

Takeaways

• 😀 Start by creating engaging ads to drive traffic and conversions for your products.
• 🎥 Utilize creative testing campaigns to determine the best-performing ad content before scaling budgets.
• 💰 Set a $20 budget for initial testing, adjusting spend based on product price: $5 to $10 for products under $50, and $10 to $15 for those over $50.
• 📊 Focus on backend metrics like purchases and add-to-cart actions, as they indicate true performance rather than just front-end metrics like click rates.
• 🔍 In creative testing, aim for a cost per add-to-cart of $5 to $7, and a click-through rate of at least 2.5%.
• ⏱ Average video watch time is crucial; aim for 4 to 8 seconds to ensure users are engaged with your content.
• 📈 Transition to cold audience campaigns once you've established successful ads, targeting new, specific audiences identified by Meta.
• 📊 Use Campaign Budget Optimization (CBO) to allocate budget efficiently across different ad sets based on performance.
• 👨‍👩‍👧 Avoid creating a new Facebook account for ads; use an established account or a friend's account to prevent being flagged as a bot.
• ❌ Don't give up after initial failures; testing multiple strategies is essential for finding what works for your unique ad account.

Q & A

What is the recommended budget for testing video ads for products under $50?

For products under $50, it is recommended to let each ad run with a budget of $5 to $10.

How should advertisers prioritize metrics when analyzing ad performance?

Advertisers should prioritize backend metrics, such as purchases and add-to-cart actions, over frontend metrics like click-through rates and cost per click.

What should a campaign budget optimization (CBO) strategy involve?

A CBO strategy involves setting a budget at the campaign level rather than the ad set level, allowing the budget to be allocated automatically to the best-performing ads.

Why is average video watch time an important metric?

Average video watch time is crucial because if users watch past the hook (the first 1 to 3 seconds), they are more likely to visit the website, indicating engagement with the content.

What actions should be taken if some video ads do not perform well?

If some video ads do not perform well, they should be cut off early, while successful ads should be continued to maximize returns.

What type of audience should be targeted in a cold audience campaign?

A cold audience campaign should target specific interests related to the product, which have not been previously exposed to the ads.

What are some common mistakes to avoid when starting a new ad account?

Common mistakes include opening a new Facebook account (which can lead to being flagged as a bot), testing only one ad type, limiting to a single campaign strategy, and giving up after initial failures.

How can advertisers utilize existing Facebook profiles for new ad accounts?

Advertisers can use a Facebook profile that has been active for at least two years to create an ad account, or they can ask friends or family to allow them to use their ad accounts.

What should be included in a creative testing campaign?

A creative testing campaign should include multiple video ads to identify which ads perform best in terms of generating purchases and engagement.

What is the significance of testing multiple ad strategies?

Testing multiple ad strategies is significant because different accounts may perform better with different strategies, and identifying the best approach can lead to increased conversions.