Digital Marketing Roadmap To Make 1 Lac Rupees In 3 Months | Funnel Decoded

Digital Azadi

11 Apr 202409:32

Summary

TLDRThis script involves a discussion between a mentor and a learner about how to earn one lakh rupees within three to six months by offering website-building and digital marketing services. The mentor advises on creating compelling website content, optimizing social media, generating leads, and engaging with clients. They emphasize understanding client needs, providing solutions, and using social media marketing and ads to attract customers. The mentor also highlights the importance of sample websites, proposals, and negotiations in securing clients. The process aims for a methodical, client-focused approach to business growth.

Takeaways

😀 It will take about 3-6 months to earn INR 1 lakh if consistent effort of 2-3 hours per day is given.
💼 The website will focus on services like website building and social media optimization for businesspeople.
📄 The content on the website should address the customers' problems and showcase solutions that can enhance their business.
🌐 Highlight the importance of having a website for growing businesses, mentioning benefits like boosting income and business success.
📊 Social media content will include topics like website benefits, types of websites, and how websites improve businesses.
📹 Plan to upload two videos per week on social media discussing website-related topics, including success stories like Shark Tank.
💰 To accelerate lead generation, consider investing in advertisements alongside organic content creation.
📞 After capturing leads through a form, the first step is to contact them via phone to introduce your services and qualify the lead.
📝 Prepare sample websites to share with clients based on their industry and tailor proposals accordingly.
💬 Be ready to negotiate prices and finalize quotations based on the specific requirements and effort needed for each client.

Q & A

How long will it take to earn one lakh rupees through this process?
-It can take around six months if you spend 2-3 hours a day on this work. With consistent effort, it may even be possible within three months.
What content should you put on your website?
-The content should focus on the services you offer, such as website building and social media optimization. The primary focus should be on how your services can help clients solve their business problems.
Who is the target audience for the website?
-The target audience is business owners and entrepreneurs looking to grow their businesses through websites and digital solutions.
What message should be conveyed to visitors on the website?
-The website should clearly communicate the benefits of having a professional website and how it can help businesses grow, solve problems, and improve income.
How can leads be generated for your business?
-Lead generation can be done through a lead collection system on the website, including a form where potential clients can submit their details. Additionally, social media marketing and advertisements can attract visitors.
What should be the approach for social media content?
-Social media content should focus on providing value to the audience. This includes sharing information about the benefits of websites, case studies, step-by-step guides, and success stories from businesses using websites effectively.
How often should you post on social media?
-It is recommended to post twice a week, using a combination of videos, images, and informational posts related to your services and client success stories.
What should be your strategy if a client submits their information via the website form?
-Once a lead submits their details, the first step is to contact them and introduce yourself, confirm their requirements, and ensure the lead is qualified. After that, you should proceed to understand their specific needs.
How should you respond if a client asks for a sample of your work?
-If a client asks for a sample, you should either send them a ready-made sample or quickly create one using a template. Ensure the design is attractive and fits their business niche.
What is the process of quoting a price for a website?
-The price is determined based on the client's specific requirements and the amount of work involved. After understanding the project, analyze the effort required, and then send a reasonable quotation with room for negotiation if necessary.

Outlines

00:00

🚀 Web Development and Business Growth

The first paragraph introduces Balram Singh, who offers web development services to help small business owners grow their businesses. He discusses the importance of investing time daily for a few hours to achieve significant results within three to six months. The focus is on creating website content that addresses the audience's problems and solutions, which can potentially increase business by tenfold. Singh emphasizes the need for a website that showcases the business's ability to solve specific problems and improve the client's income status. He also talks about setting up a lead generation system through a form on the website and using social media optimization to attract leads. Content creation on social media is highlighted, with suggestions to post about the benefits of websites, case studies, and the techniques used to improve businesses. Singh encourages targeting the customer's problems and solutions to gain interest and followers. The paragraph concludes with advice on creating engaging content, such as short videos, and the importance of timing and investment in advertising for faster results.

05:00

📞 Lead Conversion Process and Web Development Services

The second paragraph delves into the process of converting leads into clients. It starts with the receipt of a lead through a form on the website, which captures the lead's name, mobile number, and email ID. Balram Singh explains that the next step is to directly contact the lead, either through a direct call or email. He outlines the initial call process, which includes an introduction, understanding the lead's requirements, and qualifying the lead. Singh emphasizes the importance of having samples or case studies ready to showcase to the lead. The discussion continues with the proposal process, where Singh suggests sending a proposal with a sample website, the company's reputation, and a list of websites previously created. He also touches on the topic of pricing, stating that it will be determined after understanding the lead's requirements and the effort involved. The paragraph concludes with an estimate of the time it might take to earn a lakh of rupees, which Singh suggests could be achieved in six months with consistent effort of two to three hours daily.

Mindmap

Keywords

💡Website Builder

A website builder is a tool or platform that helps users create a website without needing to code manually. In the script, Balram Singh offers services as a website builder, helping small businesses create their online presence to grow their business. The concept emphasizes creating a professional and functional website to attract clients and generate leads.

💡Social Media Optimization

Social Media Optimization (SMO) involves optimizing social media platforms to enhance visibility and engagement. The script discusses using SMO to bring traffic to websites through targeted content, such as videos and posts. It connects to how businesses can leverage platforms like Facebook and Instagram to promote their services.

💡Lead Generation

Lead generation refers to the process of attracting and converting potential customers into interested buyers or clients. In the video, Balram talks about installing a 'lead collection system' on the website to collect information from visitors through forms, which businesses can then use to contact and qualify these leads.

💡Content Strategy

Content strategy involves planning and creating content that engages the target audience. In the video, Balram emphasizes the importance of posting relevant content like videos and case studies about website benefits and types, targeting potential customers’ problems and solutions to make them interested in the service.

💡Customer Problem-Solving

Customer problem-solving refers to addressing the issues faced by customers through products or services. In the video, Balram highlights how a website should focus on solving client problems, such as helping them grow their business tenfold with an effective online presence. This theme drives the message of client-centric marketing.

💡Entrepreneur

An entrepreneur is a person who starts and runs a business, often taking on greater financial risks. In the script, Balram targets entrepreneurs, especially small business owners, to showcase how websites and digital strategies can improve their business. He also talks about researching entrepreneurs’ challenges and offering solutions.

💡Call to Action (CTA)

A call to action is a prompt encouraging visitors to take a specific action, such as filling out a form. In the script, Balram explains that once visitors come to the website, a CTA in the form of a lead form will capture their details, prompting businesses to contact them. This concept connects to the idea of turning website visitors into leads.

💡Sample Website

A sample website is a demonstration of a website that a business can show potential clients to illustrate their capabilities. In the video, Balram advises having sample websites ready to share with prospective clients to show previous work, even if it's a basic design with placeholder content (lorem ipsum), to build trust.

💡Quotation

A quotation refers to an estimated price for a service or product. In the script, Balram suggests sending quotations to potential clients after understanding their website requirements and estimating the amount of work involved. The quote provides room for negotiation before finalizing the deal.

💡Freelancer

A freelancer is a self-employed person who offers services to multiple clients without being tied to a single employer. In the script, Balram positions himself as a freelance website creator, providing flexible services for businesses and explaining the time and effort required to create a simple four-page website for clients.

Highlights

Balram Singh explains that it can take three to six months to make 100,000 rupees by working two to three hours daily.

The website content should focus on solving the client's problem and emphasize the benefits of having a business website.

The website should explain how it can grow the client's business 10 times through services like website building and social media optimization.

Website content must target business owners and include benefits and types of websites, steps for improvement, and success stories like those from Shark Tank.

Social media content should focus on customer problems, not just the business's services, to attract interest.

Short videos, two per week, should be posted on social media to engage with potential clients and explain the benefits of websites for businesses.

Advertising may be necessary to generate leads quickly, with daily ad spending based on budget capacity.

When a lead is generated via a form, the next step is to contact them directly and qualify the lead to ensure they are genuinely interested.

The first call with the lead is an introduction and qualification call to understand their requirements and assess if they have a real need.

Samples of previously built websites should be ready to share with leads as proof of work.

If there is no relevant sample for the lead's industry, research can be done to create one quickly and share it.

A freelance website creator can build a standard four-page website within one to one and a half hours, focusing on design using templates if needed.

Send a proposal after presenting samples, outlining the services and providing a professional impression.

Lead conversion rate is expected to be around one in ten proposals sent, based on past experience.

Pricing will depend on the client's requirements and the complexity of the work, with room for negotiation.