Dove | Beauty on your own terms #MyBeautyMySay

Dove US

28 Jun 201601:30

Summary

TLDRThe video script challenges societal expectations and stereotypes about beauty, as women confront comments they've faced about their appearance. Each individual rejects the judgments imposed on them, embracing their true selves with confidence. From being told they're too pretty or too masculine to being criticized for weight or fashion, they assert their worth beyond looks. The message culminates in a celebration of self-expression, resilience, and empowerment, with the powerful mantra, 'My beauty, my say,' emphasizing that beauty is defined by the individual, not by others.

Takeaways

💪 Beauty should not be linked to physical abilities or professional success.
👗 Everyone deserves to dress in a way that reflects who they are, regardless of societal expectations about body type or age.
❌ Negative comments about appearance, whether it's being too fat, skinny, masculine, or feminine, are damaging and limiting.
🎯 Individuals are often judged by unrealistic beauty standards, but these judgments do not define a person's worth.
🏆 Achievements and capabilities should be celebrated, not overshadowed by physical appearance.
🎨 Personal style and beauty are about self-expression, not conforming to societal norms.
💖 Confidence comes from embracing oneself, not from external validation or fitting traditional beauty standards.
🙅‍♀️ Women face various forms of criticism, from catcalling to comments about their looks, but rejecting these comments empowers them.
🌟 Authenticity and individuality are key to self-confidence and beauty.
🔗 #MyBeautyMySay emphasizes that beauty is subjective and should be defined by the individual, not by others.

Q & A

What is the main theme of the Dove video script?
-The main theme of the Dove video script is self-acceptance and defiance against societal beauty standards and expectations.
How does the script address the issue of being told one is 'too pretty to fight'?
-The script challenges the notion by asserting that physical appearance should not dictate one's ability to participate in activities like boxing.
What is the message conveyed by the repeated phrases 'They said' and 'I said No way!'?
-The script uses these phrases to contrast societal expectations with the individual's rejection of those expectations, emphasizing personal empowerment.
How does the script tackle the stereotype that only skinny girls can dress well?
-The script refutes this stereotype by showcasing a confident individual who dresses well regardless of body size, promoting body positivity.
What does the script imply about the relationship between appearance and professional roles, such as being a lawyer?
-The script suggests that one's appearance should not be a barrier to professional success, challenging the idea that looks determine one's capability in a profession.
How does the script respond to comments about dressing for one's age?
-The script encourages individuals to dress according to their own style and comfort, not according to societal expectations of age-appropriate attire.
What is the significance of the line 'I’m ranked No. 1 in the country and No. 2 in the world'?
-This line highlights the speaker's achievements despite societal expectations and serves as a testament to the idea that looks do not determine one's capabilities.
How does the script address the issue of catcalling?
-The script rejects the idea that catcalling is a compliment, instead viewing it as a form of harassment and an invasion of personal space.
What does the script say about the importance of personal style as a fashion blogger?
-The script emphasizes that personal style should be unapologetic and authentic, reflecting one's true self rather than conforming to others' expectations.
How does the script encourage individuals to view their own beauty?
-The script encourages individuals to define their own beauty and to take ownership of their appearance with the hashtag #MyBeautyMySay.
What is the overall message of the Dove video script regarding societal beauty standards?
-The overall message is one of empowerment and self-acceptance, urging individuals to reject societal beauty standards and define their own identity.

Outlines

00:00

👊 Defying Beauty Stereotypes

The first paragraph opens with a string of negative comments and stereotypes often aimed at women's appearances. These criticisms range from being 'too pretty to fight' to being 'too fat' or 'too masculine.' It portrays a society quick to judge women based on their looks, undermining their abilities, professions, and personal styles. Each phrase reflects societal pressure to conform to unrealistic beauty standards. The paragraph concludes with the speaker standing up for herself, rejecting these expectations and embracing her true identity, saying 'No way!' to the judgments. She emphasizes that her worth, beauty, and identity are defined by her own terms, not by the opinions of others.

Mindmap

Keywords

💡Beauty

In the video, beauty is portrayed as a subjective concept often distorted by societal standards. The script highlights how beauty is constantly defined by external expectations, such as 'too pretty to fight' or 'too fat to dress well.' The main theme emphasizes reclaiming beauty on personal terms, with phrases like 'My beauty. My say,' illustrating empowerment and self-acceptance.

💡Expectations

The term 'expectations' refers to the societal pressures and standards imposed on individuals, particularly women, regarding their appearance, profession, and behavior. The script critiques these rigid expectations, like being judged for being 'too masculine' or 'not dressing for one’s age,' urging people to break free from them and embrace their own identities.

💡Judgment

Judgment in the video is the act of being scrutinized based on appearance, body type, or gender. Statements like 'They said I was too fat' or 'They look at me head to toe' show how people are frequently judged for not conforming to societal beauty norms. The narrative calls for rejecting such judgment and embracing individual uniqueness.

💡Self-identity

Self-identity is about defining oneself independently of external labels or criticism. The video stresses this through lines like 'I’m me. I’m not going to be defined by anyone’s expectations,' promoting the idea of personal empowerment and self-definition.

💡Body positivity

Body positivity is a recurring concept, encouraging people to accept and love their bodies regardless of societal standards. Lines like 'They said I was too fat' and 'Just too skinny' reflect common criticisms people face, while the video counters these with messages of self-acceptance and love for one's own body.

💡Gender norms

Gender norms are referenced in statements like 'They said I was too masculine' or 'When they were talking about female, they weren’t talking about me.' These norms dictate how people should look or behave based on their gender, and the video pushes back against these stereotypes, advocating for authenticity regardless of gendered expectations.

💡Empowerment

Empowerment is the overarching message of the video, where individuals take control of their narratives and reject societal criticism. Lines like 'My beauty. My say.' and 'My looks have nothing to do with my capabilities' emphasize empowerment by encouraging people to embrace their true selves and live unapologetically.

💡Criticism

The video addresses the various forms of criticism people endure, particularly regarding their physical appearance. Examples like 'They said my nose was too prominent' or 'You can fix those teeth quite easily' showcase how relentless criticism can be, yet the message is to resist internalizing it and stay true to oneself.

💡Self-expression

Self-expression refers to the way individuals choose to present themselves without conforming to societal expectations. In the video, phrases like 'As a fashion blogger, my style is 100% unapologetic' highlight the importance of being authentic in self-expression, whether it’s through fashion or other personal choices.

💡Confidence

Confidence is portrayed as an essential quality in overcoming societal judgment. The script reinforces this by showing examples of people standing firm in their beliefs, as seen in 'I don’t dress my age, I dress myself the way I am,' demonstrating how self-assuredness is key to rejecting others’ expectations and embracing one's identity.

Highlights

They said I was too pretty to fight.

Aw, she can’t fight.

You’re going to mess up that beautiful face.

They said that I was too fat.

Only skinny girls can dress well.

How can she be a lawyer?

They said I didn’t dress for my age.

They said my nose was too prominent.

They thought the cat calling was a compliment.

Boyish and ugly.

When they were talking about female, they weren’t talking about me.

I’m not going to be defined by anyone’s expectations.

My looks have nothing to do with my capabilities.

My beauty, my say.

#MyBeautyMySay