Pengertian 7P Bauran Pemasaran atau Marketing Mix

Accurate Official

14 May 202303:25

Summary

TLDRThis video explains the concept of the Marketing Mix, a key strategy businesses use to promote their products in competitive markets. Originally known as the 4Ps (Product, Price, Place, Promotion), it has evolved into the 7Ps, adding Process, People, and Physical Evidence. The video breaks down each element: creating a valuable product, setting a fair price, choosing strategic locations, promoting creatively, ensuring smooth processes, involving the right people, and providing physical evidence of business quality. The video also encourages viewers to try Accurate Online for better financial management.

Takeaways

💡 Marketing Mix is a strategic combination used by companies to enhance their marketing efforts.
🚀 Most companies adopt the Marketing Mix strategy due to the growing business competition.
📦 The first element is Product. A company needs a valuable product or service to sell, which should offer something unique to consumers.
💰 The second element is Price. Setting the right price requires careful consideration, as it impacts consumer purchasing decisions.
📍 The third element is Place. Having a strategic location is crucial for sales, especially for conventional businesses.
📣 The fourth element is Promotion. Proper and creative promotion is essential for making consumers aware of a product and encouraging them to buy.
🔄 The fifth element is Process, which refers to all activities involved in marketing, from scheduling to procedures that help produce a quality product.
👥 The sixth element is People, which includes not only consumers but also all human resources involved, from workers to the business team.
🏢 The seventh element is Physical Evidence, referring to the physical tools and infrastructure that support a business.
📊 The script recommends using Accurate Online software for managing business bookkeeping and financial reports, offering a free 30-day trial.

Q & A

What is the main purpose of the video?
-The main purpose of the video is to explain the concept of Marketing Mix and its components, which are essential for effective product marketing.
What is the definition of Marketing Mix?
-Marketing Mix is defined as a combination of strategies used by a company to promote its products, typically to remain competitive in a crowded marketplace.
How was Marketing Mix previously known?
-Marketing Mix was previously known as the '4Ps,' but the concept has since evolved into the '7Ps.'
What are the '7Ps' mentioned in the video?
-The '7Ps' mentioned are Product, Price, Place, Promotion, Process, People, and Physical Evidence.
Why is the product important in the Marketing Mix?
-The product is important because it is the core of the business. A company needs a product, whether it's a good or a service, that provides value to the consumer and stands out from competitors.
What role does price play in the Marketing Mix?
-Price is crucial as consumers spend money to acquire products or services. Setting the right price requires careful consideration to ensure it is competitive yet profitable.
Why is 'Place' important in the marketing process?
-Place is important because the location determines where products are sold. For businesses with physical stores, choosing strategic locations can greatly influence sales success.
What is the purpose of promotion in the Marketing Mix?
-Promotion helps consumers become aware of a product and encourages them to purchase it. Unique and creative promotion methods are essential for attracting customer interest.
What does 'Process' refer to in the Marketing Mix?
-Process refers to the entire set of activities involved in marketing, from work schedules and procedures to mechanisms that ensure the product is delivered effectively.
How are 'People' significant in the Marketing Mix?
-People refer not only to customers but also to all human resources involved, from employees to the business team, ensuring smooth operations and customer satisfaction.
What is meant by 'Physical Evidence' in the Marketing Mix?
-Physical Evidence refers to the tangible aspects, such as physical materials or tools, that support the business and contribute to the customer experience.

Outlines

00:00

📈 Introduction to Product Marketing and its Importance

This paragraph introduces the importance of strategic marketing when launching a product. It highlights that marketing is crucial for ensuring a product's success in the market, as it helps make the product appealing to customers. The concept of 'Marketing Mix' is introduced as a key strategy used by companies to enhance their marketing efforts.

📊 Definition and Evolution of Marketing Mix

The Marketing Mix is defined as a strategy combining different marketing elements. Most companies adopt this strategy due to increasing business competition. Initially known as the '4Ps,' the concept has now evolved into the '7Ps' to reflect modern marketing approaches. Each 'P' represents a vital aspect of a business's marketing strategy.

🛍️ First P: Product - The Core of Business

This paragraph focuses on the first 'P' – Product. A business revolves around the product it offers, whether it's goods or services that provide value to consumers. For success, the product must offer more benefits than competing products.

💸 Second P: Price - A Critical Consideration

The second 'P' is Price, which is a key element in the purchasing decision. Consumers spend money to buy products, so businesses must carefully consider pricing to ensure it is competitive yet profitable.

📍 Third P: Place - Strategic Location Matters

This paragraph explains the importance of Place in marketing. For businesses, especially those operating conventionally, the location plays a vital role in driving sales. Companies need to identify strategic locations to maximize their product sales.

📢 Fourth P: Promotion - Attracting Customer Attention

Promotion, the fourth 'P,' helps introduce and encourage consumers to buy a product. The paragraph emphasizes the need for creative and unique promotional strategies to capture consumer interest.

⚙️ Fifth P: Process - Ensuring Smooth Operations

The Process aspect covers all marketing-related activities, from procedures to work schedules. Effective processes are essential to producing high-quality products and ensuring smooth operations throughout the marketing chain.

👥 Sixth P: People - The Role of Employees and Customers

People, the sixth 'P,' refers not only to customers but also to all the employees involved in the business. This includes workers and the business team, all of whom contribute to the company's success.

🏢 Seventh P: Physical Evidence - Tangible Business Support

Physical Evidence is the final 'P,' referring to the physical aspects that support a business's operations. This could include tools, systems, and physical facilities that ensure the business runs smoothly and effectively.

🚀 Conclusion - Making Marketing Work with Accurate Online

The paragraph wraps up the discussion by reiterating the importance of the Marketing Mix in ensuring smooth marketing operations. It also promotes Accurate Online as a tool to help businesses manage their bookkeeping and financial reports efficiently, with a 30-day free trial available. The call to action encourages viewers to like, comment, share, and subscribe for more business updates.

Mindmap

Keywords

💡Marketing Mix

The Marketing Mix refers to the strategy combination that companies use to market their products. It is a critical concept in business, especially in highly competitive industries. The video explains that the Marketing Mix consists of several components that help in promoting a product effectively in the market.

💡Product

In the context of the video, 'Product' is the first element of the Marketing Mix. It refers to the goods or services offered by a company that must fulfill a consumer's needs or desires. A company’s success depends on its ability to offer products with unique value compared to competitors.

💡Price

Price is the second element of the Marketing Mix, representing the amount of money a consumer must pay to obtain the product or service. The video emphasizes that setting the right price requires careful consideration to balance profitability and customer willingness to pay.

💡Place

Place refers to the locations or distribution channels where a product is available for purchase. According to the video, for conventional businesses, choosing a strategic location is crucial to ensure that products are accessible to the target market.

💡Promotion

Promotion is a key part of the Marketing Mix, involving the various strategies used to make consumers aware of and interested in a product. The video highlights how creative and unique promotions can increase consumer interest and boost sales.

💡Process

Process, as explained in the video, refers to the set of activities and procedures involved in delivering a product or service. This includes operations like workflow schedules, mechanisms, and routines. A good process ensures the product reaches the customer efficiently and meets quality standards.

💡People

People encompass both the consumers and the employees involved in delivering the product. The video notes that employees, from workers to business teams, are crucial in ensuring a company's success, just as much as keeping consumers satisfied.

💡Physical Evidence

Physical Evidence refers to the tangible elements or proof associated with a business. In the video, this includes the physical objects, tools, or environments that support the business operations, adding credibility and enhancing customer confidence.

💡Competition

Competition is indirectly mentioned in the video as a driving force behind the need for an effective Marketing Mix. As business competition becomes fiercer, companies must differentiate themselves by using strategies like product innovation and promotional activities.

💡Accurate Online

Accurate Online is mentioned at the end of the video as a tool that helps businesses manage bookkeeping and financial reporting. The video recommends using this platform to maintain organized and efficient financial records, which supports better business operations and marketing decisions.

Highlights

Marketing Mix is a strategy combination used by companies for marketing, essential in competitive business environments.

Marketing Mix was traditionally known as '4P', but it has evolved into '7P' to encompass modern business dynamics.

Product: A company must have a product, whether goods or services, that provides value to consumers.

Products need to have added value compared to competitors to stand out in the market.

Price: Setting the right price requires careful consideration as it is a critical factor for consumers.

Consumers spend money daily to acquire goods or services, making pricing an essential aspect of marketing.

Place: Location is vital for businesses, especially those with conventional stores, to ensure sales success.

Strategic location selection is key to ensuring effective product sales in conventional business models.

Promotion: Consumers are drawn to products that are promoted effectively through unique and creative methods.

The promotion element of the marketing mix ensures that customers are aware of and interested in the product.

Process: Involves all marketing activities, from procedures and work schedules to mechanisms, ensuring product quality.

A well-defined process leads to the production of quality goods and services.

People: This aspect includes not only consumers but also the human resources involved, from employees to the business team.

Physical Evidence: Refers to the physical components and tools used to support business operations.

Using tools like Accurate Online can help streamline business operations, keeping financial reports organized and accurate.