STOP Learning Digital Marketing in 2024 | Learn these Skills !!!
Summary
TLDRThis video discusses essential skills for building a successful digital marketing career in 2024. The speaker highlights growth marketing, data analytics, and product marketing as top fields that can help individuals earn substantial income and grow their careers. Growth marketers focus on customer engagement and retention, data analysts help businesses make informed decisions, and product marketers bring products to market strategically. The video emphasizes the importance of continuous learning, leveraging both free and paid programs to stay competitive in today's fast-evolving digital landscape.
Takeaways
- 🚀 Digital marketing in 2024 is evolving, and old strategies may no longer be as effective.
- 📈 Growth marketing is a high-demand skill in 2024, with salaries ranging from $90,000 to $106,000 annually.
- 🔗 Growth marketers focus on customer engagement, retention, and converting leads into loyal customers.
- 💡 Key skills for growth marketers include identifying growth opportunities, executing strategies, A/B testing, data analysis, and social media management.
- 📊 Data analytics is another valuable skill, with average salaries around $78,000 per year. Data analysts help companies make better decisions through data collection and analysis.
- 🛠️ Data analysts work closely with growth marketers to use data for company growth strategies.
- 📦 Product marketing involves bringing a product to market, promoting it, and increasing demand. Average salaries can reach $118,000 annually.
- 🎯 Product marketers focus on market research, launching products, and creating strategic messaging for the target audience.
- 📚 Learning digital marketing today requires continuous education, blending both free and paid programs to keep up with increasing demands.
- 👨💻 Entrepreneurs and professionals alike need to invest in learning advanced skills such as growth marketing, data analytics, and product marketing to succeed in 2024.
Q & A
What is the main focus of the video?
-The main focus of the video is on digital marketing in 2024, emphasizing the need to adapt to modern techniques and highlighting three key career paths: growth marketing, data analytics, and product marketing.
How does the speaker suggest starting a career in digital marketing?
-The speaker suggests starting a digital marketing career by learning through platforms like Google Digital Garage, especially focusing on programs that help individuals scale their skills and grow their career or business.
What is growth marketing, and why is it important in 2024?
-Growth marketing focuses on engaging, retaining, and converting leads into loyal customers, going beyond traditional marketing. It’s crucial in 2024 because businesses need marketers who can develop growth strategies, track progress, and increase customer loyalty.
What are the essential skills for a growth marketer?
-Essential skills for a growth marketer include identifying growth opportunities, developing strategies, knowledge of A/B testing, social media management, data analysis, and creative thinking.
What salary can a growth marketer expect?
-A growth marketer can expect to earn between $90,000 and $106,000 per year, with potential earnings exceeding $1 million when converted into other currencies over time.
What is the role of a data analyst, and why is it in demand?
-A data analyst collects, analyzes, and reports data to help businesses make better decisions. This role is in high demand because data-driven strategies are crucial for companies looking to grow and optimize operations.
What are the key responsibilities of a data analyst?
-The key responsibilities of a data analyst include collecting and analyzing data, reporting results, setting up processes, and working with teams to implement strategies based on their findings.
What is product marketing, and how does it differ from other types of marketing?
-Product marketing involves bringing a product to market, promoting it, and selling it to customers. It differs from other types of marketing by focusing specifically on understanding the product, its audience, and strategic positioning to boost demand and revenue.
What is the average salary for a product marketer?
-The average salary for a product marketer is around $118,000 per year.
How can individuals continue to grow in digital marketing beyond free resources?
-To continue growing in digital marketing, individuals should consider not only free programs but also paid courses to learn higher-level skills. This continuous learning can lead to better job opportunities, higher earnings, and more significant career advancements.
Outlines
🚀 Growth in Digital Marketing in 2024
In 2024, the digital landscape is rapidly evolving, making older marketing strategies less effective. The speaker emphasizes that those wanting to excel in digital marketing today should focus on high-demand skills such as growth marketing. Growth marketers play a crucial role in increasing engagement, retaining customers, and converting leads into loyal advocates for businesses. The speaker mentions the lucrative salaries growth marketers can earn and highlights essential skills for the role, including data analysis, A/B testing, and social media management. The speaker also shares personal insights, offering access to resources like YouTube content and private sessions through membership plans to help individuals succeed in the online space.
📊 The Value of Data Analytics
Data analytics is presented as another high-demand career in 2024, with salaries reaching $78,000 annually. The speaker explains that data analysts help businesses make better decisions by collecting and analyzing data. Key responsibilities include reporting results, working with teams, and setting up processes. Data analysts often collaborate with growth marketers to leverage data for business growth. This career path offers significant earning potential and is recommended for those looking to contribute to organizational success through data-driven insights.
🛍️ The Power of Product Marketing
Product marketing is highlighted as a lucrative career path, with an average salary of $118,000 per year. This field involves bringing products to market, promoting them, and ensuring that customers can access and purchase them. The speaker details the job description for product marketers, including tasks like market research, product launches, trend analysis, and developing marketing content. Product marketers are responsible for strategic positioning and messaging to boost product demand. The role requires a deep understanding of the product, target audience, and effective communication strategies.
Mindmap
Keywords
💡Digital Marketing
💡Growth Marketing
💡Data Analytics
💡Product Marketing
💡Google Digital Garage
💡Entrepreneurship
💡Career Development
💡Free and Paid Programs
💡Monetization
💡Community and Membership
Highlights
The importance of adapting digital marketing strategies in 2024, as what worked in previous years may not be as effective now.
Growth marketing is a crucial skill to master in 2024, with high earning potential of up to $106,000 annually.
Growth marketers focus on customer engagement, retention, and conversion, beyond just traditional marketing roles.
Key skills for growth marketers include identifying opportunities, developing growth strategies, A/B testing, and data analysis.
Digital marketing is essential for business owners looking to convert leads into loyal customers and increase sales.
Learning platforms like Google Digital Garage offer free resources to get started in digital marketing, particularly for career growth.
Data analytics is another high-demand field, with data analysts earning up to $78,000 annually by helping businesses make informed decisions.
A data analyst's role involves collecting, analyzing, and reporting data to support business growth strategies.
Product marketing is a lucrative career option, with salaries averaging $118,000 annually.
Product marketers focus on bringing products to market, promoting them, and analyzing market trends to ensure success.
Effective product marketing requires understanding the target audience, strategic messaging, and developing sales tools.
Continuous learning is key in 2024 for career growth, with a blend of free and paid programs offering necessary skills development.
Entrepreneurs can benefit from growth marketing skills to scale their businesses and increase revenue through customer engagement.
Joining online communities and mentorship programs can provide insights and strategies for success in digital marketing.
Paid membership programs offer exclusive access to advanced marketing strategies, personalized business advice, and one-on-one sessions.
Transcripts
it's 24 and the internet is actually
different everything is actually looking
more advanced and definitely whatever
has worked in the past couple of years
might not be the same thing working
right now or might have lesser effect
and this is exactly where I'm going to
be talking about digital marketing and
also showing you guys exctly what you
can actually start doing right here in
2024 now if I was actually going to be
creating this particular video earlier
like I created other content around
digital marketing I'll simply tell you
to start learning digital marketing by
jumping on Google Digital Garage and and
when you come here basically you can
actually get to choose on grow your
career and you can actually see a couple
of different you know programs that they
have for you which you can most likely
jump on and get started with something
for yourself especially for those of us
who are looking to scale our skills and
you know grow in our career or even
build and scale our business with
digital marketing and I actually have a
couple of other free programs that you
can actually get access to but like I
said it's 2024 right now if you actually
want to learn dig mark I most likely
will just direct you to a couple of
areas where you are able to build your
career to the point where you can
actually generate over a $1,000 for
yourself now there are several things
that entrepreneurs can do and several
skills you can really learn that will
make you money as well but then if
you're a career person and you're
looking at still working with several
companies but then still earning as much
as would help you to fend for yourself
and also live a very good life then
these three major skills right here in
this particular video are what you need
to get started with right away now the
very first one I'm going to share with
you guys right now now is growth
marketing Now growth marketing has
actually been one of those most talked
about you know a career paths that you
can actually get started with right now
and scale and when you come over here
you most likely would see that uh it
says here as a growth marketer you'll be
earning about $90,000 or even up to
$106,000 every single year now this
basically means for you as a growth
marketer that you are able to earn as
much as $1 million n when converted here
to Nigerian currency or you can actually
convert it to your own local currency as
well and dividing this by 12 months you
actually know how much you're going to
be getting and this is actually one of
those career parts that is still
interfin with digital marketing because
in order for you to be a growth marketer
you actually need to understand
everything around digital marketing and
now also focus on you know this area and
aspect around growth marketing but as
you can actually see here it says here
growth marketing goes beyond traditional
marketing responsibility
such as brand marketing and customer
acquisition they focus on engaging
retaining and converting leads into
loyal customers who be advocate for
Brands now if this basically is what
growth marketers should actually be
looking at then basically this is also
what every business owner expect from
every digital marketer because if I'm a
business owner I want to employ you as a
digital marketer I'm looking at how you
can actually help with my engagement
with my retaining and also converting
the leads I have into loyal customers
that will buy buy my product I need more
sales all right and that is just what is
currently in demand so basically you can
actually look out for several skills
that will really help you as a growth
marketer as you can see here on the
screen identifying opportunities for
growth for businesses developing and
executing growth strategies tracking and
measuring progress knowledge of AB
testing knowledge of user onboard
experience social media management data
analysis and also creative thinking now
these basically are a couple of skills
you need to actually note and master if
you really want to grow in this
particular area with over 5 years of
experience and earning over $500,000 as
a digital marketer in the online space I
want to expose every of my secrets to
you and give you access to everything
that I know now one I'm actually doing
this from my YouTube channel currently I
have over 500 videos inside of here
right now that are all accessible to you
all for free and two I have two other
things that I can give out to you one is
you getting access to my WhatsApp
Community for free here we actually have
series of discussions I share all of my
ideas and we actually just talk about
random ways to make money on your online
space and you can access that all for
free by clicking the link in the
description but secondly guys you can
now access my membership plan for just
20,000 every single month and with this
you're going to be able to get more here
I'm going to expose to you guys and give
you guys some in-depth insights into
different method and strategies on how
you can scale in various areas in the
online space not withstanding whatever
you're currently doing or whatever
you're currently you know putting
together for yourself I will definitely
show you how to make it work and how to
also get success as quick as possible
and at the same time you also get to
access a couple of other several p as
you can see on the screen right here and
most importantly have access to chat
with me privately on a one-onone live
session where I'm going to take a deep
dive into your personal business and
help you structure out a particular
pattern that would definitely start
bringing you results and making you a
lot of money in this very space now all
of the links right here are going to be
in the description particular video and
you can simply use the description or
the PIN commment to assess any of this
and I'd see you just keep on watching
your video right now now the second part
want to get started with right now is
data analytics and coming over here on
Google you can basically see that a data
analyst is going to be earing as much as
$78,000 every single year and this right
here is a very very high in demand skill
and you can see that you also be getting
a very huge lump of salary every single
month if you actually to jump in this
particular space but then guys I would
also love to look at the job description
so you can also know what exactly you're
going to be doing if you're going to be
taking up in this particular space so
you can see here data analyst collect
analyze data to help businesses and
organizations to make better decision
and some responsibilities right here are
collecting data analyzing data reporting
results setting up processes working
with teams so basically you're just
going to be collecting data analyzing it
and setting it up and working with the
teams that are going to be able to you
know deploy a couple of strategies that
you've actually laid out for the
company's growth and all definitely
you're going to be working with the
growth marketer and you guys will be
putting this together around how you can
actually use the existing data you have
to make you know or get meaningful
results for the company so the third
career part right now that any one of us
can actually get right now in 2024 is
product marketing now coming over here
on the screen you can actually see that
for program marketers the average salary
here is about
$118,000 and this is really very huge
one but looking right here as well you
can actually see product marketing
involves you know the process of
bringing a product to Market promoting
it and selling it so customers right the
whole process which is actually going to
involve you getting and building up a
product from scratch to actually making
sure it gets to the customers is
actually product marketing how do you
get to you know bring a product to life
bring it to the market and make sure
that the people who most likely would
need it are able to access it and able
to purchase it that's all around product
marketing now there are different
integrities around product marketing as
well which involves you understanding
the product target audience and also
using strategic positioning and
messaging to boost your revenue and
demand for that particular product but
then that is actually when you delve
into everything around product let's
look at the product marketing job
description so that we can also see some
couple of insights around this
particular space so as a product
marketer you are going to be doing a
couple of market research the product
launch analyzing market trends
contributing to the ad campaigns
creating personnels and use cases
developing sales tools and collaterals
developing effective market for is lead
product marketing content development
and also maintaining constant
communication with the customers and a
couple of other job description that is
required of you so these are a couple
more are what the company you going to
be working with would be expecting you
to actually engage in or help lead them
through and with this you're going to be
paid very good and U you are going to be
making the most for yourself in this
very space now these are three of the
car parts that I would want anybody
looking at learning digital marketing
today to get started with because
honestly I actually don't see where you
actually want to just get started with
learning digital marketing in 2024 and
you think that you just want to you know
sit with all of you know uh those basic
knowledge you need to know more you need
to actually learn more because companies
these days are currently demanding more
and this is the best way to actually go
with the skill you have and to actually
getting more in that particular career
now one of the things I most probably
would actually want you to get accessed
to is how to learn all of these things
and master it and coming over here on
carer Foundry you can actually see they
have a couple of programs around uh
digital marketing they have around data
analytics they also have a couple of
programs around product marketing and
also you know growth marketing as well
and here you can easily just get started
and start taking a couple of programs
they have inside of here but then you
know this is actually a space where you
have to continuously learn right but in
order to just get started you can just
pick up a couple of programs from this
particular space after which you can
also get jobs right on here and then
once you're here on this website and you
finished learning there are going to be
a couple of other websites which you can
also see on Google for free that will
give you access to learning a couple of
other programs but then I won't only
Bank on free programs I will also jump
on paid programs as well because these
days you know people are actually going
to be demanding more and you want to
learn all of this you know higher skills
in order to be able to grow and scale in
the career path which you choose now
with this you're able to get more jobs
and get better positionings and also
make more money for yourself and you can
actually keep on scaling In This Very
space okay so this is actually very
important for you even if in the end
you're going to just focus on yourself
as an entrepreneur you need the skills
to actually grow the skills of growth
marketing I've actually leveraged on it
and I've really seen my own business
skill very pretty much and you can also
do the same for yourself okay so this is
it for this particular video today guys
I appreciate and I'm so glad you watch
us to this very point if you love this
video give it a thumbs up right now and
subscribe to my channeling the Bell icon
so that you do not miss any my videos do
well to leave comments for me below I'll
definitely reply all of them okay so
thanks so much guys for watching this
particular video and with this I would
see in my next video peace
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