How I Scaled my Content Agency to $78k/mo in 17 Months
Summary
TLDRThe video discusses the 'new attention economy' and how young entrepreneurs are capitalizing on it through content agencies. Omar Shafik, who runs Creator Hive, shares his journey of scaling his content agency to $78,000 per month. He outlines the five key steps to success: offer, systems, acquisition, team, and automation. Omar emphasizes the importance of effective outreach, building a personal brand, hiring the right team, and implementing efficient systems. He offers a coaching program called Creator Accelerator, promising tailored guidance, outreach scripts, and strategies to help others build and scale their own content agencies.
Takeaways
- 🚀 The digital landscape has changed, and young people (15-20) are thriving in the 'new attention economy,' making substantial income quickly.
- 💼 The speaker runs a content agency called Creator Hive, generating $78,000 per month, and emphasizes that no special skills are needed to start.
- 📈 The key to success is having the right roadmap and guidance. Without it, the same results might not be guaranteed.
- 🎯 The agency's business model revolves around offering a simple service, like creating thumbnails or optimizing outreach DMs, to attract high-ticket clients.
- 📊 The first step to building a content agency involves crafting an offer and learning client acquisition through multi-channel outreach (e.g., outbound DMs).
- 🛠️ Systems and automation are crucial for scaling a content agency. Hiring editors and using tools like CRM platforms help manage workload efficiently.
- 💬 Effective communication channels with clients are essential. The speaker recommends centralizing communication through a single platform to avoid confusion.
- 👥 Building a strong team is necessary after reaching $50,000 in monthly revenue. A good team and company culture are vital for long-term success.
- ⚙️ Automating processes is critical for allowing the agency to run smoothly without the founder’s constant involvement.
- 📞 The speaker offers a Creator Accelerator program, which includes personalized coaching, weekly calls, and access to systems and outreach strategies that helped him scale his agency.
Q & A
What is the 'new attention economy' mentioned in the script?
-The 'new attention economy' refers to the current era where attention is a valuable resource, especially on digital platforms. Young people are monetizing this by creating content, attracting audiences, and generating significant income through content creation businesses.
What is a 'content agency' as described in the video?
-A content agency is a business model where individuals or teams create and manage content for clients, such as videos, thumbnails, and social media strategies. The agency can handle everything from production to client acquisition, often with outsourced editing and other services.
What makes Omar Shafik's content agency successful?
-Omar Shafik's content agency is successful because it focuses on systems, automation, and scaling. He hires editors, builds a structured offer, uses mass outreach for client acquisition, and employs efficient workflows to manage multiple clients while growing revenue.
What role does outreach play in client acquisition for content agencies?
-Outreach is essential for acquiring clients, especially for new agencies without an established social presence. Omar emphasizes the use of mass DMs and follow-ups to get responses, which helps book meetings and sign clients, even when starting with cold outreach.
How did Omar transition from individual projects to a fully-fledged content agency?
-Omar started with small, per-project jobs, such as editing videos for $250 each. He quickly outsourced the editing work and focused on scaling his business by improving his offer and acquiring high-ticket clients, eventually building a sustainable content agency.
What steps are crucial to building a successful content agency according to Omar?
-The five key steps to building a successful content agency are: offering a strong value proposition, setting up efficient systems, mastering client acquisition, building a team, and implementing automation to run the agency smoothly and efficiently.
Why does Omar advise against hyper-personalized DMs for outreach?
-Omar advises against hyper-personalized DMs because mass DMs, when done correctly, are more efficient and can still feel personalized to recipients. This approach allows for faster outreach and more replies while maintaining a professional image.
What tools and systems does Omar use to manage his agency?
-Omar uses tools like ClickUp for task management and relies on centralized communication platforms to streamline operations. He also hires project managers to delegate tasks and CRM systems to organize client relationships.
How does Omar ensure that his agency runs smoothly even when he's not actively involved?
-Omar automates key processes and sets up standard operating procedures (SOPs) that ensure the agency runs like clockwork. He has delegated most of the fulfillment tasks to his team, allowing the agency to function efficiently without his constant involvement.
What advice does Omar give for those looking to scale their agency beyond $50,000 per month?
-Omar emphasizes the importance of building a strong team and a solid company culture to scale beyond $50,000 per month. He also advises focusing on automation and systems that allow the agency to grow while maintaining high client satisfaction.
Outlines
🚀 The New Attention Economy and Wealth Potential
In today's economy, the way people consume, buy, and watch has completely transformed, with young people making significant profits. Omar Shafik shares how he built a content agency generating $78,000 monthly. He highlights the success of his students, like Mustafa and others, who drastically improved their earnings. Omar introduces himself as the founder of Creator Hive and promises a detailed breakdown of his agency-building strategies, emphasizing the need for proper guidance to achieve similar results.
💡 Building a Content Agency: Offer and Client Acquisition
Omar explains how he started his agency by offering basic editing services and how, despite a lack of experience, he was able to scale his business by delegating tasks. He highlights the importance of crafting a strong offer, which initially landed him his first high-paying client. His agency now offers a full social media package, significantly increasing revenue. Omar stresses the importance of continuous client acquisition, sharing examples of his own outreach strategies and how mass DMs have been effective in scaling his business.
📈 The Power of Social Media and Personal Branding
Omar explains the importance of building a personal brand on platforms like Instagram and Twitter to support client acquisition efforts. By documenting his journey and consistently posting content, he was able to establish authority and credibility in the market, growing his follower base. He shares how optimizing his profile and engaging with his target audience helped increase inbound inquiries and improved the success of his outbound campaigns. He also provides access to a tutorial on outreach techniques for those looking to replicate his success.
🛠️ Systems and Fulfillment: Keys to Scaling an Agency
Scaling a content agency requires efficient systems and delegation. Omar discusses the critical role of hiring editors and project managers early on to handle day-to-day tasks. He emphasizes using a CRM system like ClickUp to manage workflows and ensuring communication with clients is centralized. With these systems in place, Omar was able to focus on growing his business while maintaining client satisfaction. He explains how building a strong team and automating processes are essential for long-term success and preventing burnout.
🤝 Team and Automation: The Backbone of Scaling
Omar explains the importance of building a solid team and automating agency operations to scale beyond $50,000 per month. He discusses how having the right people and systems in place allows his business to run efficiently, even when he is not actively involved. He emphasizes that team culture and hiring A-players are critical to sustaining growth and preventing operational collapse. With proper systems and automations, Omar's agency continues to thrive, even in his absence, adding $77,000 in recurring revenue.
🎯 Coaching and Creator Accelerator Program
Omar offers an opportunity for personal coaching through his Creator Accelerator program, which provides a tailored plan, weekly one-on-one calls, and access to his exact blueprint for success. He explains that this program is for serious individuals ready to invest in their future and is not free. The program includes access to outreach scripts and strategies Omar uses to close high-ticket clients. He encourages those interested to book a call if they're ready to commit to growing their agency.
Mindmap
Keywords
💡Attention Economy
💡Content Agency
💡Client Acquisition
💡Outbound Messaging
💡Systems and Automation
💡Personal Brand
💡Offer
💡Scaling
💡Team Building
💡High-ticket Clients
Highlights
We are entering a new attention economy where young individuals are capitalizing and making substantial income.
Omar Shafik has built a content agency, Creator Hive, generating $78,000 a month without needing any initial skills.
The content agency business model focuses on creating content like thumbnails, social media packages, and more, without requiring physical products.
Shafik started with no specialized skills and grew the agency by delegating tasks such as editing to hired professionals.
Mass Direct Messages (DMS) are used for client acquisition, debunking the idea that outreach must always be hyper-personalized.
Cold outbound messaging was essential in landing initial clients and is still a key part of Shafik’s client acquisition strategy.
Shafik stresses the importance of consistent outreach, aiming for 2-3 meetings per day through cold DMs.
Building a personal brand on social media, including Instagram and Twitter, enhances authority and brings inbound leads.
The agency's offer evolved to include a full social media package, which now represents 70% of its revenue.
Effective client management systems and CRM tools like ClickUp are crucial for scaling the business.
Delegating tasks, such as hiring project managers and editors, is key for agency owners to focus on client acquisition and growth.
Proper team management and company culture become vital after reaching $50,000 in monthly revenue to continue scaling.
Shafik emphasizes automating business processes, allowing his agency to run smoothly even during his absence.
Shafik offers a Creator Accelerator program, providing one-to-one coaching, group calls, and access to outreach scripts and business systems.
The Creator Accelerator program is designed to help agency owners scale to six figures, but it requires a commitment and investment.
Transcripts
so we've entered a new era the way
people consume the way people buy and
the way people watch has completely
transformed we're entering what I like
to call the new attention economy and
there's 15 17 and 20 year olds who are
taking complete advantage of this and
making as much as doctors make an entire
year within a single month so how do you
take part in this I did and I've been
able to make a business that makes me
$78,000 month after month so the
question is what business do I exactly
do I call it the content agency and the
best part is you don't don't need any
skills to get started and you can get
payments like this every single day but
fair warning you may not get the same
results if you don't have the proper
road map and the proper guidance but
what I can guarantee is that you're
about to see a results of some people
who have taken action and done the same
exact business model and change their
entire lives like Mustafa who went from
making a couple hundred a month to
making over $155,000 a month with his
content agency by only selling
thumbnails or C who was able to add
$4,000 to his Mr within the first first
week of starting or mosam who went from
getting zero applies where his cold DMS
to Landing his first High ticket client
from sending a couple optimized DMS and
building an agency that is flourishing
now so in case you don't know who I am
my name is Omar shafik and I run Creator
Hive a Conta agency that does $78,000 a
month and works with some of the biggest
names in the industry and if you're
looking to start a business that allows
you to escape that 9 to5 of yours and
escape the rat race without having to
sell hundreds of products or invest
thousands of dollars into Capital you're
in the right place I'm I'm going to
break down the exact systems I've used
in order to grow my content agency and
scale it to $78,000 a month and also
help many others scale their content
agencies tens of thousands of dollars
each month all within the next 20
minutes and to be honest if you don't
have 20 minutes to watch this full video
this might not be the business for you
nor is making money and if you watch
till the end I'll give you an exact
plug-and-play step-by-step tutorial on
how to do step number three as that's
where most content agencies lack and
what causes most agency owners to fail
and I'll have live examples on how we do
the step so that you can get results
with it so without talking any further
let's hop onto my screen and I'll break
it down step by step so we have five
steps that are needed in order to build
a successful content agency offer
systems acquisition team and automations
so let's get into it offer originally I
started with a normal editing agency
with no actual offer just getting per
project jobs from Discord as you can see
this is one of my first clients I ever
landed his name was buck and he only
paid me $250 a video but the thing is it
was a start and it showed me what I was
doing was actually something that I
could grow into a proper business right
the first thing I did was immediately
hire an Editor to do the work as I don't
know the basics of editing so I handed
that off and put my efforts into
strategy marketing and client
acquisition as time went on I started
getting more and more clients even with
a bad offer and I was able to hit my
first 10K month within 2 months of
starting as I scaled we landed our
highest paying client who paid us
$10,000 per month here's just a
screenshot of that you know interaction
that we had this this was because at
this time I had made an offer to help my
clients get a certain number of sales
calls every single month without having
to spend hundreds of hours recording
content this has helped me get to
$78,000 a month with my agency and I as
I scaled I added a full social media
package into my agency this helped me
scale to $78,000 a month and as I scaled
I added a full social media package into
my agency because once I had the right
systems down I I could actually add
other things into my offer and that
makes up about 70% over Revenue now the
people I attract now are people who are
in it for the long run and want to make
more money with their social media
rather than people coming for edits
which are easily replaceable and can't
be scaled right now let's get into step
number two which is you know Outreach
and getting clients client acquisition I
like to call this multi- channel client
acquisition right so let's get into the
first channel which is called outbound I
started with called outbound as I had
little to no social Presence at the time
so relying on the inbounds would be
Slaughter and would make my agency fail
from day one and still to this day I
still do Outreach these are my first
ever Outreach messages that I had sent
and they worked right they landed me
clients left and right but right we've
improved them quite a lot and these are
some improved messages that we have done
right in the land his clients every
single day and this guy absolutely hates
Outreach from people if you've
outreached to him you know how he is but
as you can see we landed him and he
absolutely loves our work right we do
Mass DMS the thing is everyone on the
Internet is telling you to do hyper
personalized DMS but I'm totally against
that we do Mass DMS and hold on before
you click off we do it in a way where it
seems personalized and this helps us get
replies like this our prospects say they
love our Outreach as you can see here
amazing just a book a call just book a
call Mate fantastic page very interested
right right here too this guy loved my
Outreach and he said nice Outreach bro
that means they really do like this and
they can't tell it's a mass DM and I
follow up with my prospects religiously
so for every 100 people you DM you'll
sign one to three clients if you're
doing it correctly this will work and it
allows us to book two to three meetings
every single day here's just a
screenshot of some of the meetings that
we've booked within the last couple of
weeks our calendars are flooded we have
multiple sales reps doing it the thing
is outbound can only take you so far and
that's where the second channel of
client acquisition comes into as I was
doing cold Outreach I started building
my personal brand on Instagram and
Twitter I knew this would be a lot
longer of a process but I knew in the
long run it would pay off because it
would help help me build Authority and
help me being seen as an expert on
Instagram I started posting one real a
day and engaging and following with my
icp's content so that they would follow
back and I could help build a good
reputation in the market on Twitter I
started posting two tweets a day one to
two Autumn DMS a week and threads on my
journey as I did this I optimized my
profile so that people knew I wasn't
just another bot or another content
agency owner they knew my exact offer
they knew the outcome and not only did
this help me with my inbounds but it
drastically improved my convergence for
my outbound campaigns as I did this I
optimized my profile so people knew I
wasn't just another bot or content
agency owner they knew my exact offer
and they knew the outcome I could get
them this helped me drastically increase
my inbounds but also made sure that my
Outreach was actually effective and
could get me the results that I wanted
and another thing I did was document my
entire Journey on Instagram from day one
of starting my content agency not only
did this help me build Authority in the
market and show people what I was doing
this established a lot of credibility in
the market and also give people a reason
to follow me to stay up to date with
that Journey I've been able to grow to
2.8 th000 followers on Instagram and
over 1.5k on Twitter and it has helped
me land some of the biggest clients in
the market such as Ty Lopez and many
many others now the thing is I'm a good
guy but I know Outreach is where most
people struggle and fail so I've linked
a plugin play step-by-step tutorial in
the description that goes over some live
examples of me doing it so you can copy
paste them and just so just enter the
password you see on screen to get access
to it now now let's get into the next
part which is systems and fulfillment
because look if you do the steps I've
outlined in this video properly you'll
be flooded with clients and have so much
work that without systems your business
will crumble so pay attention to what
I'm about to tell you first things first
as soon as I got my first ever client I
hired a part-time editor as to be honest
editing is the most timec consuming task
and one you as a CEO shouldn't be doing
you need to get out of a ASAP in order
to scale the second system you need is a
CRM we use clickup to help manage the
things because if you don't know how to
manage things your agency is going to
keep on crumpling especially when you
get to scale and have many many videos
going on then you need one Central
client communication platform don't be
the CEO that is talking to clients
everywhere from Instagram Discord
Twitter LinkedIn don't be that guy have
it all in one Central platform so it's
easy for you to manage everything but
also easy for your clients to see what
you're building and this is the main
reason that I've seen so many big guys
in the industry fail because they have
too many communication platforms so
stick to one once you hit two to three
clients you need to hire a project
manager who will assign and delegate the
task to the team and make sure that the
work is done effectively because you
want as much time on your hands in order
to make sure you have time to focus on
bringing in new clients and building a
proper business and the thing is every
editor that you have should be managing
two to three clients depending on the
quality of the work so be sure to hire
in advance or build a lead list of
editors so you don't lose clients
because you don't have a team to back up
the work that you have to do for them we
have a lead list of editors so that if a
client does come in and we don't have
somebody we could always refer through
that lead list and hire from there as we
scaled I've delegated most of the task
and I'm basically out of almost
everything besides the marketing and
sales but I'm still heavily involved in
the agency and my clients love that
they're always being like Omar is always
on it and if you ask any of my clients
are like om can always reply and we'll
be there if we ever need something but
I've removed myself from fulfillment by
70% as that was the most timec consuming
part that I saw and I delegated that
ASAP so that I could focus on what I'm
best out which is client acquisition as
we've grown now I'm heavily focused on
team because after the initial 50k Mark
your team is everything if you want to
scale to multi6 figures a month it's
impossible to do it alone and that's
where team comes into play and a lot of
people don't teach you this but I will
your team is everything after you get to
the initial $50,000 Mark and you're
trying to get to multiple six figures a
month right from building great company
culture to hiring a players you have to
know how to build a team that's going to
be in it with you for the long run and
will support the growth that you will
have because if you don't have support
your your whole building will collapse
and you're going to have to start all
over from scratch the next thing is
automation as you scale you have to
learn how to automate and create an
agency that runs on autopilot and we've
done that last week I was in the
mountains where there was Zero Wi-Fi and
my agency ran perfectly without me I
came home to happy clients everything
fulfilled and no client issues and also
our business grown by $77,000 in Mr
that's because I've implemented proper
systems and Sops that allow us to run
like clockwork from people to
automations everything has a role and
that allows us to have a well oiled
machine and that those are the exact
ways that I've been able to scale my
agency to $78,000 a month so look you
can either take the pain of having to do
it yourself and failing and then getting
back up and failing again trying your
best to succeed or you can have me help
you do it one to one guiding you on the
exact path that you need and look if you
want to get coached by me one to one get
an exact tailored plan that's custom fit
for your needs and have weekly coaching
calls with me hit the first link in the
the description to book a call to see if
you're qualified for the program and
here's exactly what you're going to be
getting inside Creator accelerator
you're going to have a on toone
onboarding call with me to craft your
custom War map for the next 90 days on
exactly what steps are needed to take
you from Zero to Hero I'll cover the
exact steps how long each step is going
to take and the exact systems you need
in order to get there and everything
else within that process you're also
going to be having group calls with
other killers in the agency Bas and one
toone call with me every single week and
the thing is you'll be getting access to
the exact blueprint I've used to scale
from 0 to $78,000 a month revealing
exactly how I did it and what I did
along with my copy paste systems that
allow me to manage 20 plus clients and
manage 15 plus employees you'll also be
gain access to the exact Outreach
scripts that I currently use to book
clients and close High ticket clients
every single week so if that's something
that you're interested in book a call
using the first link and the thing is
this program is not not for everyone
it's only for the select few and this
program is not free don't book a call
unless you're ready to invest in
yourself and in your future self to take
your agency to new heights and as always
I'm rooting for you I'm praying for you
and I'll see you inside creater
accelerator
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