Philips ROI Model for Training Evaluation | Philips ROI Methodology | Evaluation Model

Summary

The Philips ROI model for training evaluation, developed by Jack Phillips, expands upon Kirkpatrick's model with five levels: reaction, learning, application/implementation, impact, and ROI. It assesses training effectiveness from participant feedback to monetary benefits. Despite its comprehensive approach, it faces challenges in timing and isolating training-related profits.

Takeaways

• 💼 The Philips ROI model for training evaluation is designed to measure the effectiveness and benefits of training programs in monetary terms.
• 📈 It is an expanded version of Kirkpatrick's evaluation model, offering a more detailed framework for assessing training outcomes.
• 🔍 The model consists of five levels: Reaction, Learning, Application and Implementation, Impact, and Return on Investment (ROI).
• 📊 Level 1 (Reaction) measures the initial response of participants to the training, often through questionnaires and surveys.
• 📚 Level 2 (Learning) assesses whether learning has occurred, using methods like pre-tests, post-tests, and observations.
• 🛠️ Level 3 (Application and Implementation) determines if participants are applying their learning and identifies any issues in application or implementation.
• 🌐 Level 4 (Impact) measures the training's effect on the business and considers other factors that might impact the business.
• 💰 Level 5 (ROI) evaluates the monetary benefits of the training, using a cost-benefit analysis to calculate ROI.
• ⏱️ A drawback of the model is that ROI calculation occurs at the end of the training, which is too late for making immediate changes.
• 🤔 Another challenge is isolating the profits due to training from other non-training factors when calculating ROI.
• 🎥 The video script provides analogies to help understand each level of the Philips ROI model and its application in a business context.

Q & A

Who developed the Phillips ROI model for training evaluation?

Jack Phillips developed the Phillips ROI model for training evaluation.

How is the Phillips ROI model related to Kirkpatrick's model?

The Phillips ROI model is built on Kirkpatrick's evaluation model and is considered an expanded version of it.

What are the five levels in the Phillips ROI model?

The five levels in the Phillips ROI model are Level 1 Reaction, Level 2 Learning, Level 3 Application and Implementation, Level 4 Impact, and Level 5 Return on Investment (ROI).

What does Level 1 Reaction measure in the Phillips ROI model?

Level 1 Reaction measures the initial response of participants to the training, including their satisfaction and perceived usefulness of the training.

How is learning measured at Level 2 in the Phillips ROI model?

Learning at Level 2 is measured through pre-tests and post-tests, quizzes, comparison with a control group, and observations from colleagues or managers.

What does Level 3 Application and Implementation focus on?

Level 3 Application and Implementation measures whether participants are applying what they've learned and identifies any issues with the application or implementation of the learning.

What is the purpose of Level 4 Impact in the Phillips ROI model?

Level 4 Impact measures the measurable impact of the training on the business and considers other factors that might impact the business.

How is ROI calculated at Level 5 in the Phillips ROI model?

ROI at Level 5 is calculated by performing a cost-benefit analysis, ensuring that profits are attributed to the training and not to non-training factors.

What are some drawbacks of the Phillips ROI model?

Some drawbacks of the Phillips ROI model include the late calculation of ROI, which makes it difficult to implement changes after training has concluded, and the challenge of isolating profits due to non-training factors in the ROI calculation.

What is the significance of measuring ROI for training programs?

Measuring ROI for training programs is significant because it helps determine if the investment in training is beneficial in monetary terms and provides a performance measure to evaluate the efficiency of the investment.

How does the Phillips ROI model help organizations improve their training effectiveness?

The Phillips ROI model helps organizations improve training effectiveness by providing a structured approach to evaluate and measure the impact of training at various levels, from participant reactions to business impact and ROI.