The no BS guide to launch your one-person business in 2024 [MINI COURSE]

Summary

This video script shares a business owner's journey to earning $200,000 in six months, working only a few hours daily. It emphasizes the importance of focusing on the right business aspects and building an audience. The speaker advises starting with a service to gain traction, leveraging skills for a micro-offer, and scaling income through audience feedback and improved offerings. The script discourages shiny object syndrome, advocating for consistent action on fundamental business principles.

Takeaways

• 💼 The speaker has made over $200,000 in six months by working 2-3 hours a day, but emphasizes it took 4 years of learning and avoiding distractions to reach this point.
• 🔑 The key to making money is understanding that earning $11,000 provides the foundation to potentially earn $100,000 by mastering the fundamentals.
• 🚀 The speaker advises focusing on actions that provide immediate income and also build long-term leverage for the business.
• 🌱 Starting a business should begin with personal skills and interests rather than copying others' ideas, as this leads to a more authentic and sustainable business model.
• 🧭 A mind map exercise is suggested to identify one's strengths, passions, and areas of expertise to determine potential business offerings.
• 🌟 The speaker's journey from a broke freelancer to a successful digital product seller underscores the importance of learning high-value skills and leveraging them.
• 📈 Building an audience is crucial for testing ideas and selling products, and the speaker recommends starting with platforms like LinkedIn or YouTube for organic reach.
• 📝 The content creation strategy should focus on providing value and solving problems for the audience, which naturally leads to product ideas and sales.
• 🔧 The concept of a 'micro offer' or minimum viable product (MVP) is introduced as a way to start selling quickly and gather feedback for improvement.
• 💬 Engaging with the audience through comments and observing content performance is a form of market research that informs product development and sales strategies.
• 📈 The 'proof ladder' technique is highlighted as a method to build social proof and increase prices incrementally by starting with a low-cost offer and upgrading based on customer feedback and testimonials.

Q & A

How much money did the speaker make in the past six months?

The speaker made just over $200,000 in the past six months.

How many hours a day did the speaker work to make that amount?

The speaker worked a little over two to three hours a day.

What did the speaker consider as a distraction in building a business?

The speaker considered complicated outreach strategies and business gurus selling secret sources to making money online as distractions.

What is the key principle the speaker emphasizes for making money online?

The key principle emphasized is learning the fundamentals, taking consistent action, and not getting distracted.

What are the basic steps outlined in the video to start making money?

The basic steps outlined are building an audience, deciding what to talk about, determining what to sell, creating a micro offer, and scaling income.

Why does the speaker suggest starting with a service rather than a product?

The speaker suggests starting with a service because it is a quicker way to make money, especially when one doesn't have existing leverage like an audience or proven results.

What is the significance of creating a 'transformation statement' as mentioned in the script?

The 'transformation statement' helps to get specific about the person the speaker is trying to help, making content more relatable and targeted.

Why is building an audience important according to the speaker?

Building an audience is important because it provides a place to test ideas and a group of people who are ready to buy what is being sold.

What is the strategy the speaker suggests for content creation?

The strategy is to give away everything for free and then sell the implementation, providing so much value that the audience is willing to pay for the service or product.

What does the speaker mean by a 'micro offer'?

A 'micro offer' is a minimum viable product or service that can be delivered quickly to test the market and start earning money.

How does the speaker suggest using testimonials to improve an offer?

The speaker suggests using testimonials to build social proof, which can help improve the offer and allow for higher pricing in subsequent versions.

What is the 'proof ladder' technique mentioned by the speaker?

The 'proof ladder' technique involves starting with a low-cost offer to gain testimonials and then using those to sell higher-priced offers or services.

Outlines

00:00

💼 Building a Successful Business from Scratch

The speaker reflects on their business journey, having made over $200,000 in six months by working only a few hours each day. They emphasize that it took four years to reach this point, during which they learned to focus on the right aspects of their business. The speaker clarifies that this video is not for complete beginners but for those looking to grow their business, whether they're stuck or just starting out. They share that making $1,000 is feasible with the right strategy and that the principles discussed apply to making much larger sums as well. The video aims to guide viewers on how to gain their first clients and scale their income by selling digital products. The speaker warns against distractions and emphasizes the importance of basic principles and consistent action.

05:02

🛠️ Identifying Your First Skill or Service

The speaker advises on how to start a business by identifying a high-value skill to offer as a service, such as web design or copywriting. They stress the importance of choosing something that aligns with one's interests and strengths. The speaker shares their own experience of starting as a freelancer and eventually reaching a significant income by focusing on web design. They also discuss the concept of leverage, which includes skills, audience, and results, as a way to increase income while working less. The speaker encourages the audience to consider offering a service as the quickest way to start making money and to build leverage for future growth.

10:03

🌐 Building an Audience and Personal Brand

The speaker highlights the importance of building an audience and personal brand to test ideas and sell products. They suggest starting with a platform like LinkedIn or YouTube and optimizing one's profile to clearly communicate the value offered. The speaker emphasizes creating content that provides free value, with the goal of helping customers reach their goals. They also discuss the strategy of giving away information for free and selling the implementation, which is a way to monetize the expertise and services. The speaker encourages creating content that is helpful and engaging, and to learn from successful creators on the chosen platform.

15:04

📈 Crafting Content and Identifying Demand

The speaker discusses the content creation process, suggesting to draw ideas from various sources such as books and podcasts, and to avoid creating repetitive content found on the same platform. They emphasize the importance of packaging content in a way that attracts attention and grows the audience. The speaker also talks about the importance of not taking content too seriously and focusing on comments as a measure of engagement rather than views or followers. They explain how content can be used to experiment with potential products or services and to understand audience needs, which in turn helps in creating a micro offer.

20:05

🚀 Launching a Micro Offer and Iterating Based on Feedback

The speaker shares their experience of launching a micro offer, starting with a simple product that took minimal time to create. They discuss the importance of selling the product, getting feedback, and improving it. The speaker emphasizes the need to target the right audience and to experiment with messaging and offers. They also talk about the process of enhancing the product based on customer feedback, which led to significant earnings over a period of six months. The speaker introduces the concept of the 'proof ladder,' which involves starting with a low-cost offer to gain testimonials and then using those to sell higher-priced services.

25:05

📝 Summarizing the Steps to Business Success

The speaker summarizes the steps needed to build a successful business, which include identifying a transformation one can help with, choosing the right platform, posting valuable content, experimenting with potential products or services, launching a micro offer, and using testimonials to improve and charge more. They acknowledge the challenges and time required to build a business and caution against shortcuts and get-rich-quick schemes. The speaker invites viewers to join a community for independent creators to support each other in their business journey.

Keywords

💡Shiny Object Syndrome

Shiny Object Syndrome refers to the tendency to get easily distracted by new and exciting things, often leading to a lack of focus on the core tasks at hand. In the video, the speaker mentions having been distracted by this syndrome, wasting time on Outreach strategies and business gurus' promises of quick riches, which are ultimately distractions from the basic principles needed to make money online.

💡Micro Offer

A micro offer is a small, initial product or service that a business provides to test the market and gather customer feedback. The video script uses the term to describe the first digital product the speaker created, which was a website copy template. This product was launched to gauge interest and was later improved upon based on customer feedback.

💡Leverage

Leverage, in the context of the video, refers to the factors that allow a business to increase its income while working less. The speaker mentions skills, experience, audience, and results as forms of leverage that helped them scale their business. For instance, the audience built on social media platforms provided a leverage point for testing ideas and selling products.

💡High-Value Skill

A high-value skill is a specialized ability that is in demand and commands a higher price in the market. The video mentions web design as an example of a high-value skill that the speaker used to transition from a broke freelancer to a successful business owner. This skill was used to create the speaker's first offer, which helped them reach a monthly income of $10K.

💡Transformation

Transformation in the video refers to the change or improvement a customer experiences as a result of using a product or service. The speaker emphasizes the importance of understanding the 'before' and 'after' scenario for the customer, which helps in creating a compelling offer. For example, a web designer's client might transform from a struggling small business owner to a brand that attracts the right clients.

💡Personal Brand

A personal brand is the unique image or identity that an individual builds in their professional field. The video script suggests that while not necessary for business, a personal brand helps in building an audience and trust, which are crucial for selling products or services. The speaker's journey from a struggling freelancer to a successful business owner is an example of building a personal brand.

💡Content Creation

Content creation is the process of producing material such as articles, videos, or podcasts to engage an audience. In the video, the speaker discusses using content creation as a way to build an audience, learn how to sell, and understand what products or services the audience is interested in. The speaker emphasizes giving away valuable content for free as a strategy.

💡Audience

An audience, in this context, refers to the group of people who follow or engage with a creator's content. The video script highlights the necessity of building an audience as they are essential for testing ideas and making sales. The speaker suggests that even without a product, one should start building an audience for future business endeavors.

💡Proof Ladder

The proof ladder is a technique mentioned in the video where a creator starts with a low-cost offer to gain customer testimonials, which are then used to sell higher-priced offers. The speaker used this technique, starting with a website audit, and then leveraging positive feedback to sell more expensive services like a sales page or a full website design.

💡MVP (Minimum Viable Product)

An MVP is the smallest version of a new product which allows a team to test it in the market with the least amount of resources. In the video, the speaker talks about creating an MVP as a way to start making money quickly and gather feedback. The speaker's first digital product, a website copy template, is an example of an MVP.

💡Digital Products

Digital products are intangible goods that can be distributed electronically. The video script mentions digital products as a way the speaker made significant income. Examples from the script include website templates and copywriting templates, which are sold online without the need for physical production or shipping.

Highlights

The business has made over $200,000 in six months with only 2-3 hours of work per day.

It took 4 years to reach this point, with time wasted on wrong business focuses.

If starting from scratch, focus on actions to make the first $1,000 quickly.

Making $11,000 shows you have what it takes to make $100,000.

The video is aimed at those not just starting out, but also those feeling stuck in business growth.

No hacks or get-rich-quick schemes, just basic principles for making money online.

You don't need a large audience; fundamentals and consistent action are key.

Avoid distractions from complicated strategies and gurus selling secrets.

The basic principles are the focus, not the latest shiny object syndrome.

Outline of steps includes building an audience, deciding what to talk about, what to sell, creating a micro offer, and scaling income.

The business should start with what you love doing, not just an original idea.

Experiment with different ways to make money from your skills and experiences.

A mind map exercise to identify your strengths, interests, and passions.

The journey from a broke freelancer to a successful web designer and digital product seller.

Building leverage through skills, audience, and results for your clients.

Offering a service is the quickest way to start making money without skipping steps.

Identify the transformation you can offer to help others and understand their needs.

Building an audience and personal brand is crucial for business growth.

Choose a platform that fits your comfort level and content style.

Optimize your profile to be a digital storefront that showcases your value.

Provide free valuable content to attract customers and build trust.

Give away information for free and sell the implementation.

Create content that is original and packaged to attract attention on your chosen platform.

Don't focus on vanity metrics; instead, concentrate on comments and audience engagement.

Use content to experiment with potential products or services.

Launch a micro offer based on audience feedback and needs.

Use testimonials to improve your offer and increase your prices.

The proof ladder technique helps in getting initial sales and building social proof.

Overcoming the money mindset is crucial when raising your rates.

Once you find a working product or service, double down until you have a six-figure business.

There's no shortcut; success comes from sticking to fundamentals and consistent effort.

Transcripts

over the past six months my business has

made me just over $200,000 working a

little over two to three hours a day

sometimes less than this but it took me

4 years to get to this point and in

those four years I wasted a lot of time

focusing on the wrong things in my

business so if I was starting over from

scratch these are the only things that I

would focus on to make my first $1,000

as quickly as possible and what you

really need to understand is that if you

can make $11,000 then you also have

everything you need to make

$100,000 so this is not a video for

people just at the beginning stages of

their business these are the exact

actions I would take for the next 6

weeks if I was trying to land my first

clients starting from zero but it's also

the strategy that I use to make over

$250,000 this year from selling digital

products whether you're at the very

beginning stages of your business or

you've been trying to grow your business

for a while now but you're just feeling

a little stuck then this video is for

you and this is not a hack or a getrich

quick strategy these are the basic

principles to make any type of money

online and to do this you do not need a

large audience you only need to learn

the fundamentals in this video and you

just need to take action consistently

and not get distracted all these

complicated Outreach strategies and

business gurus that try to sell you

their secret source to making money

online are just a distraction trust me I

have been there and I've wasted a lot of

time getting distracted by shiny object

syndrome but I always end up coming back

to these basic principles so whether

you're trying to find your first client

or scale your income by launching a new

product I'm going to walk you through

the exact actions that you need to take

to start building that momentum so that

you can focus entirely on the right

actions that are going to have the

biggest impact on your ability to make

money right now and also these are the

actions that will compound over time so

that nothing goes to waste and you're

consistently building and growing your

business so to outline the basic steps

in this video number one building an

audience number two what to talk about

number three what to sell number four

creating a micro offer and number five

scaling your income so by the end of

this video you will know how you can

start today with all the tools that you

already have available to allow you to

build a business that gives you the

freedom that you have always dreamt of

in a way that feels natural to you and

your strengths because every person is

different and so I want to help you

build your business in a way that feels

like you're doing what you love you're

genuinely helping people and getting

paid the most amount of money doing it

and so for this reason your business

does not start with an original idea it

starts with what you like doing too many

people start by looking around at what

everyone else is doing but you have to

start by looking at yourself you have to

be obsessed with the business that

you're building or you just won't make

it you want to find the thing that you

love the thing that you're good at and

then share what you know with others you

can look at my business and try to copy

it or you can find the next business

Guru and try to copy them but if it's

not linked with your own strengths and

your own Obsession you just won't make

it take it from someone who has been

relentlessly trying to build a business

for the past four years I have tried

looking around at what everyone else is

doing copying their business models

copying their content but it only really

started to work for me when I looked

internally and embrace the things that I

was naturally good at and interested in

and so the first step is to experiment

with different ways to make money from

your skills and experience and so I

would suggest that you make a mind map

and you ask yourself these questions

what are you really good at what do

people ask for your help with what do

you love doing in your spare time what

do you wish someone else had built for

you when you were just starting out what

are your daily frustrations and what

could you work on for the next 10 years

and so I know what some of you are

thinking right now what if I'm filling

out this mind map and I feel like I have

nothing to offer well I've been there

that's where I started so let me give

you a quick look at my journey so you

can use this as a reference point for

where you are in your life right now so

in 2020 I was a broke freelancer making

$11,000 per month maximum I was

basically taking on any design projects

and clients that I could find until 2020

when I took the interest and the skills

I had and I used that to learn a high

value skill so web design I used this to

put together my first offer and I hit

10K per month as a web designer and I

did this until 202 before where I

productized my knowledge and my skills

and I put this into digital products and

this is how I hit my first 50k month

selling digital products but to get to

this point I had to build leverage so

basically the things that allow you to

get to this point of charging a lot more

while working less are these things here

so the first up is your skills and your

experience second is the audience that

I've built on Tik Tok YouTube and in my

email list and last up is the results

that I have got my clients and my

audience and so if you don't already

have all of this leverage here you

cannot go straight from here to where I

am now so if you're sat here thinking I

don't know what I have to offer I don't

have any of this leverage yet the

quickest way to get started is going to

be offering a service so unless you

already have the skills and the

knowledge and experience that you can

leverage don't try to skip this step so

you want to pick a high value skill so

for example web design copywriting

automation or video editing you want to

just make sure that it's something that

you're interested in and really plays to

your own strengths and this is a thing

that is going to quickly take you from 0

to 10K per month your first skill or

your first service doesn't have to be

the thing that you stick to forever if

I'm being very honest with you right now

being a web designer was the thing that

got me from0 to 10K per month but it was

never my end goal my end goal was

creating a business that gave me

complete time and location freedom so

this might not be the end goal for your

business but when you're broke and doing

everything you can to make this thing

work this is the quickest way to get you

out of the hole and start making money

which is why I put together this

creative business blueprint series to

give you everything you need to take you

from 0 to 10K per month offering a

service so definitely go and check this

out and then if you decide that you want

to offer web design or copywriting then

you can grab my web design workflow and

so this is every single template that I

use to deliver web design projects

including the actual website template

that I use you can literally take this

and start delivering web design projects

immediately and people have told me that

they've used this to secure clients at

3,000 5,000 even

$110,000 and I literally sell this for

only $88 because I just want to help you

start making money with this as quickly

as possible and so once you figured out

what skill or experience you have that

you can use to help other people then

the next question you need to ask is

what's the transformation here who is

the person that needs my help where are

they now what situation are they in what

are they struggling with right now and

where do they want to be what goals or

aspirations do they have for the future

you might not have a specific product or

service in mind yet but it's okay I'm

going to get to that later on in this

video but the more that you can create a

specific person in mind that you are

talking to the better and if you're

really struggling with this and you're

unsure who this person is then it's

usually the person that's two or three

steps behind you think about where you

were a few months or even years ago and

what you were struggling with compare to

where you are now and what this is going

to do is to help us put together this

transformation statement that helps you

get really specific about the person

that you're talking to in your content

so for example for me where my audience

are now a struggling freelancer with

multiple passions and interests

struggling to figure out which direction

to pursue and where they want to be is

they want to build a business that gives

them the freedom that they've been

dreaming of and find a way to monetize

their passions and because this is

literally the situation that I was in a

few years ago it is so easy for me to

talk to this person in my content I can

relate my content to real examples of

how I got from here and I can talk

directly to this person and I can also

help them get out of the exact situation

I was in using the same skills and

knowledge that I used and so for you if

you're just starting out let's say as a

web designer your clients before and

after may look like this where they are

now is a small business owner 2 to three

years into their business they're doing

okay but are struggling to effectively

communicate that offer to attract the

right type of clients and where they

want to be is a brand that is like a

magnet for their ideal client and a

website that generates leads on

autopilot and so once you have this

transformation in mind you know what you

can help people with we need to start

building our audience and our personal

brand now do you have to have a personal

brand to build a business no but you do

need an audience

you need a place to test ideas and you

need an audience to buy what you're

selling and unless you already have

access to that audience or you have a

bunch of money to invest in

advertisements organic content gives you

free and easy access to be able to do

this and the second reason to do this is

that when you are making content you're

learning how to sell you're learning how

to grab attention tell a compelling

story and then convert someone to take

action and this is the basis of

everything in business and so you might

as well build personal brand while you

do this because then you end up with an

audience that follow you for you

whichever direction you want to take

your business in in the future you have

an audience that already trusts you and

are ready to buy from you so remember

what I said earlier we are focusing on

the actions that allow us to make money

right now and also compound over time to

give us leverage in the future and so to

do this first you want to pick a

platform and it really doesn't matter

too much which one if you don't want to

show your face no worries start with

LinkedIn this is a platform with great

organic reach right now X is a little

more saturated but if you prefer that

you're more familiar with it then go

ahead eventually I do recommend that

everyone ends up on video especially if

you're building a personal brand you are

going to build that trust and connection

with your audience showing your face and

getting comfortable talking on camera

this here is a great example of that so

if you pick a video platform just pick

the one that you're most familiar with

and you spend the most time on so next

up I don't want you to overthink this or

spend too much time on this but you want

to optimize your profile so that when

someone comes onto your page they know

immediately what you can help them with

and why they should follow you and this

is your digital storefront you don't

need a website or a logo or branding or

any of those things yet your profile is

all of those things so unless you're a

celebrity then your name should include

what you do and so you want to make this

a keyword that people will be searching

for when they're looking for you so for

example web designer then you want to

include who you create content for what

you can help them with what's the

transformation or result so going back

to your transformation statement and

then if you can you want to include some

Authority so why should people trust you

and this can be your follow account your

years of experience number of clients

you've helped the money you've made if

you don't have any of this yet don't

worry just skip it and then you want to

be very clear about what you want people

to do next and so at this point if you

don't have a product or a service yet

then you just want them to follow you

but when you have a product or a service

you want to very clearly direct them to

this so as I said again you do not need

to spend a lot of time building out

branding and websites and landing pages

or email sequence your profile is going

to do all of this at first and so now

that you have your profile your goal

with this page is to make this the

ultimate resource for this person that

you're trying to help you want to fill

up your page with all the free

information that you can give that's

going to help your customer get where

they want to go the goal is to provide

so much genuine and helpful content that

they're basically begging you for more

and will genuinely search out your

products and so the overall strategy

here is to give away everything for free

and then sell the implementation and

this is very important you cannot give

too much away for free people will

always want access to you to help them

implement this because it saves them

time they could binge all of your

content spend the next 3 months trying

to implement it themselves or they can

come to you and have you do it for them

in 3 weeks and so your content gives

away everything for free but your

product or service is like the FASTT

trck route to get people where they want

to go if you don't believe me this here

is exactly what I'm doing right now I am

currently building out a community and a

twoe live boot camp which is going to

help you basically Implement everything

I'm talking about in this video but I'm

not going to sit here and make a video

where I hold back half of the

information I genuinely want you to be

able to watch this video and implement

it yourself especially if you can't

afford to join my live boot camp but

there are going to be people that will

pay to join my boot camp because they

get direct access to me to ask questions

and get advice for how to apply this to

their own business and get access to all

the templates that I use and in-depth

tutorials about how to actually

Implement all of this because this is

going to help you build your business

and achieve your goals a 100 times

faster and so I'm not worried about

giving everything away for free in my

videos because I know there's going to

be people that are going to binge this

and do it all themselves and won't need

me because I've been that person but

there's also going to be people who want

that direct access to me to help them

speed up the process and so I genuinely

try not to hold anything back in these

videos and what this does is two things

the first is that it builds trust and

the second is it basically establishes

me as an expert I basically am showing

off all the knowledge that's going to

help you get where you want to go and so

you trust that I know what I'm talking

about so now really important when

you're coming up with content ideas do

not get them from the same platform that

you are posting on otherwise you're

going to end up creating another version

of the same content cont that everyone

else is making and so this part of your

content creation process needs to be

done away from your platform so the best

ways to get your ideas from are going to

be long form content like books podcasts

interviews YouTube newsletters or even

articles like medium you want to consume

as much knowledge as possible to better

equip you to help this person over here

and then just share everything that you

learn and then as you start

experimenting with your content you will

very quickly find out which topics

people are more interested in learning

about by what content does well and what

questions people are asking in your

comments and so the thing that you do

want to copy from the platform that

you're going to be posting on is how you

package your ideas so now what do I mean

by this you might have incredible

knowledge and the most valuable ideas

but if you don't know how to play the

game and you don't know how to make

content that does well on your chosen

platform then you won't get very far you

can get people to care about almost

anything if you package it in the right

way right now no one cares about you or

your content and so it's your job to

grab their attention and make them care

and so you want to be as original as

possible with your subjects and your

content ideas but when it comes to how

you package it to get attention and grow

on these platforms then there are

formulas that work and you want to use

them so you basically want to become an

expert on the content that works on your

chosen platform so once you have your

list of content ideas to start the

research phase I suggest you go onto

your chosen platform and pick five to 10

creators that you want to emulate I

would suggest using a mixture of bigger

creators and smaller creators that are

doing really well and the reason for

this is that a lot of the bigger cre

creators are just playing a completely

different ball game they have huge

budgets and huge production teams so

trying to replicate what they do isn't

always achievable and then from this

list you want to find 5 to 10 of their

top performing pieces of content make

sure these are recent from the last few

weeks because these platforms are

constantly changing and then you're

going to take these pieces of content

and analyze them to try and recreate

these for yourself with your own content

topics now as you're posting I don't

want you to take your content too

seriously I don't give a flying if your

content is going viral view counts

follow counts none of that matters

because we're not here for vanity

metrics we are here to build a business

and you do not need a huge following to

sell from your content and so the only

thing that matters is your comments are

people commenting are people asking

questions are they interested in what

you're posting because what we're doing

with our content is we're running

experiments we're basically doing market

research for your business your content

is basically going to tell you what to

sell and how to sell it all these

experence that that you're running in

your content are your market research

you're basically finding out who your

audience are what they're struggling

with and what messaging works to get

them to take action which is what is

going to help you put together your

first micro offer the next question is

how do you decide which product or

service to offer first up you want to

start by putting out this useful content

and then you want to listen to what

people are telling you what questions

are they asking in your comments what

pieces of content performs better than

others what are they telling you that

they need even if you think you have a

product or a service ready to go you

want to cultivate a demand for your

offer first by connecting it to a

specific problem that your audience are

having find out what they're struggling

with first and then you're going to use

this to put your knowledge into a

product or service that people can use

to help them solve this problem so then

once you've listened to your audience

and picked a problem that they told you

that they need help with you can create

a micro offer or in other words a

minimum viable product so when you have

an idea for a product or a service the

question you want to ask yourself is

what is the smallest version of this

that I can deliver right now and when I

say right now I don't mean in the next 3

months I mean in the next day or the

next week so often people have huge

ideas for their business for services or

courses or templates that they want to

offer and so they'll spend months

building all of this in silence in their

bedroom doing all of this work only to

put it out there and realize that it's

just not what your audience want or need

I have done this I've spent months mon

putting together a full website template

designing it sourcing images and copy

filming tutorial videos for it and then

making a sales page I did all of this

and I put it out there I maybe posted

about it twice and then gave up when no

one was interested and to this day I

have made zero money from this the much

better way of doing this is to put out a

much smaller offer first and then

improve and iterate until you end up

with a no-brainer offer and this way you

are also making money from the start

this is how I made

$48,000 in 6 months from a product that

initially took me 2 hours to put

together so let me walk you through

exactly what this looks like so this is

one of my videos that did well from my

Tik Tok it was a walkthrough of the

content layout for a homepage that sells

now what I'm looking for here when I

said that it does well is that it got a

lot of comments or engagement the goal

here is not necessarily viral there were

a lot of comments on this video people

saying either thank you I really needed

this or asking questions about how to

implement this like how to implement

this for different businesses like

e-commerce and so what I'm thinking now

is okay this is something people need

how can I create an offer from this so

there's a few different ideas the first

is a high ticket so a custom website

design for e-commerce websites a lot of

people were commenting asking for this

mid ticket option would be a website

template with all of these sections

already laid out for people and then low

ticket would be a Content template with

all the ideal sections for a website

laid out and then people could implement

it themselves and so this loow ticket

product I already had this I had website

copy templates that I created to help me

write website copy and get everything I

need from my clients for a website build

and so I'm like great okay let's put

this out and I can sell it to other

business owners who are building their

own website they can use this to get all

their content together and then they can

come to me to help them build their

website so this was my first digital

product that I made and it made me

$351 from 13 customers over one year and

so with this product I had made the same

mistake that I'd seen a lot of people

make they have this initial idea they

make a couple of posts about it and then

just leave it at that so this product

just sat in my bio and I hope that

people will go find it but after you put

out this minimum valuable product you

have to actually try to sell it you have

to get feedback and improve on this

product experiment with the messaging

experiment with the offer and experiment

with the audience that you're targeting

and so after a year of doing nothing I

tried this and I started putting out

content showing this temp testing

different messaging and different angles

and I realized that I was actually

marketing to the wrong audience and so I

put out this video showing how I use

this template with my clients and how

it's made my job so much easier because

I was always struggling with getting

content from my clients and then I got

six sales from this one video and so

what this did was make me realize that

it wasn't other business owners that

needed this it was other web designers

and copywriters so then I spent some

time adding and improving these

templates and I changed the messaging

and then I made some more videos like

this and at this point I just had one

simple product page for this on gumroad

nothing else often when people are

trying to sell something they'll waste a

lot of time on indirect marketing

methods like lead magnets and freebies

and complicated email sequences to

nurture people into buying what they're

selling and the thing is that these are

all great methods to increase

conversions once you already have an

offer that is selling you've already

validated your idea you've already

proven that people want to buy this

thing but if you have to do all of this

just to trick someone into buying this

product right here then you don't have a

good enough product or service to begin

with people should want to buy what

you're selling and so after I made these

improvements in the next few months this

product made me

$658 from $69 customers and so then I

didn't stop there now that I had an

audience that was interested I wanted to

know how I could improve this to better

serve them and this is the only thing

that matters when you're building a

product or service how can you get

better results for your clients and so I

went out and I basically asked my

audience what they needed and the

feedback I got was I know how to build a

website but I want to know how I can

manage my clients and streamline my

workflow which is when I then took all

the templates for every part of the

client process and put them together in

this workflow which then made me $

48,5 in the next 6 months so the point

I'm trying to make here is that putting

this together initially probably would

have taken me weeks and I would have

ended up with a very different product

but the reason that this has been so

successful is because I slowly built

this and iter created over time based on

customer and audience feedback and so

then a very important technique that you

can use to help get those initial sales

and then also build on this over time I

like to call this the proof ladder so

let me give you an example of how this

works if I had wanted to offer a web

design service instead so a minimum

viable product for this might have been

a website audit which I would sell for

$50 once I have this minimum viable

product your first goal is to get

testimonials customer results and

testimonials are far more valuable than

this $50 purchase right here because

this is what helps you sell your offer

to the next person at a higher price so

when you put out the first version of

your offer for free or at a low price

you then want to overd deliver in value

you want to make people think wow how

the hell did I get this for this price

because then when you do that you get a

great testimonial and then you can use

that feedback and that testimonial to

then improve your product and raise your

prices for the next version of your

offer so a $50 website audit could turn

into a $500 sales page which could then

turn into a $5,000 or $10,000 website

design because you keep improving your

service and using the testimonials and

results that you get your client to

build social proof and help you charge

more each time so this might feel like a

huge jump between a $50 website audit

and a $10,000 website time but it really

doesn't actually take that long to build

between this minimum viable product and

this High ticket service over here you

really only need one good testimonial

from this website audit to then help you

sell this $500 sales page especially

when you're also building this library

of content over here showing off your

expertise as more proof that you know

what you're doing and you can be trusted

and honestly the biggest thing that's

actually going to get in your way of

raising your rates is your own money

mindset my very first website project I

sold for $500 the second website project

I sold for

$3,700 and then the third website I sold

for

$5,500 and the biggest challenge was not

convincing clients that my service was

worth it it was just building my own

confidence and getting over my own

mindset of what I thought a lot of money

was asking for that first $500 was so

nerve-wracking for me because that felt

like a huge amount of money at the time

but looking back now even that project

that I sold for

$5,500 was not actually a lot of money

for the client that I was working with

and so the hardest part of all of this

is just putting together that first

offer and earning that first $1,000 but

after that once you find that product or

that offer that your audience actually

won and something starts working you

just double down and do more of it until

eventually you end up with a six figure

business and a bunch of Raving fans who

cannot wait to buy from you again so I'm

very aware that I've thrown a lot of

information at you and this might feel

overwhelming so let me summarize the

actual steps that you need to take in

the next two months to make this happen

so step one choose a transformation that

you can help people with using your

skills and your experience number two

choose a platform that fits your

personality and content style number

three post valuable content that shows

off your expertise and genuinely solves

real problems for your audience number

four use your content to experiment with

potential products or Services number

five launch your micro offer and then

number six use testimonials to improve

your offer and charge more now the steps

are very simple but it is not easy it

takes a lot of time and a lot of failure

to build a successful business there

really is no shortcut and this is the

reason why people start and quickly give

up thinking that it's not working and

there must be some secret that they're

missing and this is when people get

distracted by get-rich quick schemes or

some online Guru over here telling them

that they've cracked the code to making

money online and you waste a lot of time

doing this because eventually you're

always going to have to come back to

these fundamentals the fundamentals of

any million dooll business is just a

traffic source and a valuable product or

service to sell and these are the most

direct actions that are going to help

you get there especially if you stick

with it long enough to work and I know

it is not an easy Journey but for those

of you who are really committed to

building your business and to making

this happen for yourself then I want to

do absolutely everything I can to help

you which is why I've been building the

independent Creator cohort that I

mentioned earlier and so if you are

really committed to building your

business and taking these actions until

you see results then I'm going to be

launching this next week and you can put

your name on the wait list below