The Research + Design Process I Used to Make 100,000 POD Sales

Summary

In this video, the creator shares their organic process for designing print-on-demand products, focusing on the niche of Breast Cancer Awareness Month in October. They utilize Podley's research tool to identify trending products and leverage Amazon's new pink merchandise colors. The creator emphasizes the importance of incorporating best sellers rank (BSR) and relevant text into designs for SEO purposes, demonstrating how to create efficient and appealing designs using templates and ready-made graphics from Creative Fabrica.

Takeaways

• 🎨 **Organic Design Process**: The video emphasizes an organic approach to design, where the creator sits down to research and create without a strict plan.
• 🔍 **Research Tool Utilization**: The creator uses a research tool, Podley, to identify trending niches and products that are currently selling well on Amazon.
• 📅 **Calendar Integration**: The script mentions using a calendar feature to identify upcoming niches, like Breast Cancer Awareness Month in October.
• 💖 **Color Association**: The video highlights the importance of using the predominant color (pink) for Breast Cancer Awareness Month to align with customer expectations.
• 🔑 **BSR Importance**: Best Sellers Rank (BSR) is identified as a key metric to gauge product performance on Amazon, with lower BSR numbers indicating better sales.
• 📝 **Note-Taking**: The creator suggests writing down potential design ideas from research to use as inspiration for creating designs.
• 🔑 **SEO in Titles**: Including key phrases from the research in product titles is emphasized for better search engine optimization on Amazon.
• 🚫 **Avoiding Overly Textual Designs**: The creator advises against designs with too much text, as they can be difficult to read and less appealing.
• 🛠️ **Template Efficiency**: Using templates is recommended for creating efficient designs without spending excessive time on each one.
• 🎨 **Design Customization**: The video demonstrates how to customize a template with researched text and graphics to create themed designs.
• 📈 **Optimizing for Colors**: The creator shows how to adjust designs to match new product colors, like the new pinks introduced by Amazon Merch, to maximize sales potential.

Q & A

What is the main focus of the video?

The main focus of the video is to demonstrate the process of creating designs for print-on-demand products, specifically targeting the niche of Breast Cancer Awareness Month in October.

What research tool does the speaker use in the video?

The speaker uses Podley as the research tool to identify trending products and niches on Amazon.

Why does the speaker choose Breast Cancer Awareness Month for the video?

The speaker chooses Breast Cancer Awareness Month because it is a significant niche in October, and Amazon Merch has introduced new pink product colors, indicating a potential opportunity for sales.

What does BSR stand for and why is it important?

BSR stands for Best Sellers Rank, and it is important because it indicates how well a product is selling relative to other products in its category on Amazon.

How does the speaker suggest using the text from product titles in design?

The speaker suggests using the text from product titles in the design because it helps with search engine optimization (SEO) on Amazon, making the product more discoverable to customers searching for those terms.

What is the significance of the pink color in the context of the video?

The pink color is significant as it is the predominant color associated with Breast Cancer Awareness Month, and the speaker plans to use it in designs to capitalize on the niche.

What is the role of效率 in the speaker's design process?

Efficiency plays a crucial role in the speaker's design process as they aim to create quality designs without spending too much time on them, using templates and streamlined workflows.

Why does the speaker recommend including the year in the design title?

The speaker recommends including the year in the design title to help with search engine optimization, as it separates the design from previous years' designs that may not be indexed for the current year.

What is the significance of the template the speaker uses in the design process?

The template is significant because it represents efficiency and allows the speaker to quickly plug in various text from their research to create multiple versions of designs for Breast Cancer Awareness Month.

How does the speaker plan to optimize the designs for different product colors?

The speaker plans to optimize the designs for different product colors by creating versions of the design that match the background color of the product, such as pink, black, and white.

What is the final recommendation the speaker gives regarding the size of the design before exporting?

The speaker recommends making the design bigger before exporting to ensure it is bold, easy to read, and stands out in search results on Amazon Merch.