The Reason You Will Never Become A Copywriter In 2024

Summary

In this video, the speaker addresses a common mistake among aspiring copywriters: focusing too much on oversaturated niches like fitness and make money online. He argues that real copywriting involves working for legitimate businesses like engineers, lawyers, and marketers. The video emphasizes the importance of problem-solving skills, audience funneling, and learning critical marketing techniques like SEO, email sequences, and automation. The speaker critiques outdated methods and promises to provide actionable advice for succeeding in copywriting in 2024, including offering a free course with modern, practical strategies.

Takeaways

• ?Í🎉 Copywriting is not saturated; the field sees many entrants but also many quitters due to the difficulty of success.
• 💵 Many aspiring copywriters lack a problem-solving attitude and struggle to stand out among competitors.
• 💲 The common practice of learning and applying direct response copywriting, especially in saturated niches like fitness and make money online, is not effective for real-life copywriting needs.
• 💵 Real-life copywriting involves writing for various businesses such as lawyers, engineers, and digital marketing agencies, not just fitness or make money online niches.
• 💵 Aspiring copywriters should expand their skills to include landing pages, sales pages, virtual sales letters, homepages, product descriptions, lead magnets, social media, and SEO copywriting.
• 💵 Understanding audience funneling, different stages of engagement, and awareness is crucial for successful copywriting.
• 💵 Basic marketing principles and managing email software are essential skills that copywriters need to master.
• 💵 A problem-solving attitude involves asking the right questions to understand a client's business needs before suggesting marketing strategies.
• 💵 The video emphasizes the importance of targeting niches that are not saturated and are in actual need of copywriting services.
• 💵 The speaker plans to create a comprehensive and free copywriting course on YouTube to teach effective copywriting techniques for 2024 and beyond.

Q & A

What is the main issue the speaker identifies among aspiring copywriters?

The main issue is the lack of a problem-solving attitude and the tendency to focus on direct response copywriting for saturated niches like fitness, rather than targeting a broader range of businesses that actually need copywriters.

Why does the speaker believe copywriting is not saturated?

The speaker believes copywriting is not saturated because while many people start copywriting, a significant number quit due to the low success rate, which is often due to a lack of proper training and understanding of real-life copywriting needs.

What is the speaker's definition of 'real-life copywriting'?

Real-life copywriting, according to the speaker, involves writing for actual businesses such as lawyers, engineers, digital marketing agencies, and not just for fitness or make money online niches.

What types of businesses does the speaker suggest copywriters should target?

The speaker suggests targeting businesses such as engineers, construction companies, lawyers, solicitors, mortgage brokers, and even niches like psychic readings, as these are the types of businesses that need copywriters and are often overlooked.

What is the importance of having a problem-solving attitude according to the speaker?

Having a problem-solving attitude is crucial because it enables copywriters to stand out among competitors, understand the needs of various businesses, and provide effective marketing solutions beyond just writing direct response copy.

Why does the speaker argue that the methods taught by other copywriting 'gurus' are ineffective?

The speaker argues that these methods are ineffective because they focus on saturated niches and outdated techniques, which do not translate to real-life copywriting scenarios and fail to prepare copywriters for the diverse needs of actual businesses.

What additional skills does the speaker suggest copywriters should learn?

The speaker suggests copywriters should learn about search engine optimization, managing email software, building effective email sequences, audience funneling, and understanding different stages of engagement and awareness.

What is the speaker's view on the current state of copywriting courses available online?

The speaker views many current copywriting courses as outdated and ineffective, focusing on direct response copy that is not applicable to real-life business needs and not teaching the necessary skills for success in 2024.

What promise does the speaker make regarding future content?

The speaker promises to create a comprehensive and free copywriting course on YouTube that will teach the necessary skills for success in the changing landscape of copywriting in 2024.

How does the speaker propose to help copywriters get clients?

The speaker proposes to teach copywriters effective outreach methods, understanding of marketing techniques, and targeting niches that are not saturated, which will help them secure clients and succeed in the industry.