Networking for Success | Theresa Reaume | TEDxWindsor
Summary
TLDRThis script emphasizes the importance of networking as a skill for business growth. It offers practical tips such as reading up on current events, using open-ended questions, and connecting over shared interests. The speaker stresses that networking is about building relationships, not immediate sales, and highlights the VCP process: Visibility, Credibility, and Profitability. The summary also underscores the significance of being memorable and following up after events to solidify connections.
Takeaways
- 🤝 **Networking as a Skill**: Networking is a skill that can be learned and improved with practice.
- 😟 **Overcoming Intimidation**: It's normal to feel intimidated, but there are strategies to help you network effectively.
- 👥 **Body Language**: Be aware of your own and others' body language when entering a room full of strangers.
- 🔍 **Lateral Networking**: Engage in meaningful conversations by asking open-ended questions and showing interest in others.
- 📚 **Add Value**: Stay informed on current events and trends to contribute to conversations and provide value.
- 🔎 **Research**: Before meeting someone you admire, research them to find common interests and build rapport.
- 🏢 **Branding**: Understand that you are your brand, and how you present yourself can influence how others perceive you.
- 🙅♂️ **No Direct Selling**: Networking events are not for closing sales but for building relationships and trust.
- 👀 **Visibility, Credibility, Profitability (VCP)**: Follow the VCP process to build a successful network over time.
- 🌟 **Be Memorable**: Make a positive impression to be remembered for the right reasons.
- 📧 **Follow Up**: Always follow up after networking events to solidify connections and increase credibility.
Q & A
What is the primary purpose of networking according to the speaker?
-The primary purpose of networking is to build relationships, rapport, and trust, rather than directly closing sales.
Why did the young woman mentioned in the script leave the event and cry?
-The young woman left the event and cried because she found it intimidating to walk into a room full of strangers and initiate conversations.
What is the first networking tip shared by the speaker?
-The first networking tip is about body language. It's important to approach people standing in open circles and to be aware of your own body language to appear approachable.
What does the speaker mean by 'lateral networking'?
-Lateral networking refers to connecting with others based on similar interests, such as sports, travel, books, music, or movies, to build rapport before discussing business.
Why is it beneficial to research someone before meeting them at an event?
-Researching someone before an event can help find common ground, making it easier to start a conversation and build a connection.
What does the speaker suggest doing to add value in a conversation?
-The speaker suggests staying informed about current events and business trends so you can contribute to the conversation if asked.
How does the speaker define the 'networking disconnect'?
-The 'networking disconnect' refers to the misconception that networking is about closing sales immediately. The speaker emphasizes that it's about building relationships over time.
What is the VCP process mentioned by the speaker?
-The VCP process stands for Visibility, Credibility, Profitability. It's a process where one needs to be visible, build credibility over time, which eventually leads to profitability.
Why is it important to follow up after networking events?
-Following up after networking events helps to continue building credibility and relationships, which can lead to future business opportunities.
What quote does the speaker use to conclude the script?
-The speaker concludes with a quote by Christine Lynch, stating that 'networking is marketing marketing yourself, marketing your uniqueness and marketing what you stand for.'
What should one avoid doing at networking events according to the speaker?
-One should avoid selling or closing sales at networking events, as well as being remembered for the wrong reasons such as overeating, over-sitting, or over-drinking.
Outlines
🤝 Overcoming Networking Anxiety
The paragraph discusses the challenges of networking, particularly for newcomers to the business world. It emphasizes that networking is a skill that can be learned and improved with practice. The speaker shares a personal anecdote about a young woman who felt overwhelmed by a room full of strangers at a networking event, highlighting the intimidating nature of such situations. The paragraph aims to provide networking tips to help individuals become more effective at building relationships and trust. It stresses the importance of body language, joining open circles, and being aware of one's own non-verbal cues. The concept of 'lateral networking' is introduced, which involves connecting with others based on shared interests to build rapport and trust, rather than focusing solely on sales. The paragraph concludes with a reminder that networking is about building long-term relationships, not immediate sales.
🌟 The VCP Process in Networking
This paragraph delves into the VCP process of networking as taught by Dr. Ivan Misner, which stands for Visibility, Credibility, and Profitability. It underscores the importance of being visible by attending networking events and participating in community service to build credibility over time. Credibility is built by being punctual, dressing appropriately, and conducting oneself professionally. The paragraph advises against selling at networking events, instead focusing on building relationships. It also stresses the significance of being memorable for the right reasons and the importance of following up after events to maintain and strengthen connections. The speaker concludes with a quote by Christine Lynch, emphasizing that networking is about marketing oneself and one's values.
Mindmap
Keywords
💡Networking
💡Body Language
💡Lateral Networking
💡Open-ended Questions
💡VCp Process
💡Rapport
💡Brand Building
💡Follow-up
💡Intimidating
💡Be Memorable
Highlights
Networking is a skill that can be learned and improved with practice.
Intimidation is common when entering a room full of strangers for networking.
Body language is crucial when entering a room for networking.
Join open circles and be aware of your own body language.
Lateral networking involves asking open-ended questions to promote dialogue.
Adding value to conversations by staying informed on current events and trends.
Researching individuals before events can help find common ground.
Lateral networking is about connecting on similar interests.
Networking is not about closing sales but building rapport and trust.
Building relationships through networking takes time.
Networking is about helping others without expecting anything in return.
The VCP process stands for Visibility, Credibility, Profitability.
Visibility is achieved by attending networking events and volunteering.
Credibility is built over time by showing up and conducting oneself appropriately.
Profitability comes after establishing credibility.
Being memorable is important, but for the right reasons.
Follow up after networking events to continue building credibility.
The fortune is in the follow-up, emphasizing the importance of follow-up.
Networking is about marketing yourself, your uniqueness, and what you stand for.
Transcripts
I just love walking into a roomful of
strangers said no one ever
networking is a marketing tool that can
help you build your business and build
your network the good news networking is
a skill a skill that anyone can learn
and anyone can improve upon with
practice I remember speaking to a young
woman she was new to the world of
business and to the world of networking
she told me how she went to an event one
evening walked into the room took one
look out over the sea of faces turned
right back around got back into her car
and started to cry
I've heard this story a few times and it
breaks my heart and no the woman was not
me
but I do know how intimidating it is to
walk into a room and have to strike up
conversations with strangers what I
would like to do is share some
networking tips with you today tips on
how to network and how not to network
and my hope is that you take away some
concrete ideas to help you to become a
more effective networker
these networking tips are made to make
things easier for you these are made to
help you do I - i face-to-face doing
business with a handshake old-fashioned
networking we're talking brand building
networking here what I mean by that you
are your brand so how you conduct
yourself is gonna help you how people
get to know you like you and trust you
our good old friend Zig Ziglar taught us
that one meeting and talking to people
is not as easy as it sounds and these
networking tips will help you to project
a more successful image first tip body
language when you walk into a room
you'll see people standing in circles
standing face to face you may see two
people looking face to face talking
intensely don't approach those people
they're having an intense conversation
you'll see other people
standing in kind of semicircles and
you'll see an opening in that circle
that is their way of saying to you you
are welcome to come and join our
conversation
it works I've tried it many times so
look for open circles be aware of your
own body language also if you're
standing with arms folded and a scowl on
your face is anyone gonna want to
approach you of course not so be aware
of your own body language as well as
other people's body language lateral
networking it's the who what where when
why and how open-ended questions that
promote dialogue and show that your have
interest in other people these are the
questions you should be asking people
you should also add value read the paper
watch the news read interesting articles
on business trends going on so you can
contribute if asked if someone you know
is going to be at an event and you've
been really wanting to meet that person
Google them ahead of time you'll be
amazed at the common ground you will
find this is lateral networking
connecting on a similar interest that
interest can be anything that interest
can be sports travel books music movies
lateral networking connecting on a
similar interest what this will help do
is instead of walking into the room as
I'm bill the insurance salesman know now
your bill the guy who likes baseball and
guess what I like baseball so I like
talking to Bill about baseball now I've
gotten to know like in trust bill
there's that phrase again and now I
actually want to hear what Bill has to
say about insurance so that's how that
works
the networking disconnect networking is
not about closing sales let me repeat
that networking is not about closing
sales networking is about building
rapport and building trust and
networking is about building
relationships that does not happen
overnight it takes time at the end of
the day networking is about helping
other
people without expecting anything in
return
the vcp process the father of modern
networking where I learned many of these
tips from the brilliant dr. Ivan Meisner
talks about the vcp process visibility
credibility profitability first you need
to get out there and you need to be
visible you need to go to these
networking events belong to referral
networking groups service industries
like a rotary one of the best ways give
back to your community I'm a huge
advocate of this get out there and
volunteer
next comes credibility and credibility
happens over time it happens by making
sure you show up on time dressing the
part and conducting yourself
appropriately if you conduct yourself
appropriately and you do all these
things you will in time build
credibility which will in turn lead to
profitability and doing business
together be memorable be memorable for
the right reasons
remember called networking not net
eating net sitting or net drinking
networking and bring a mint you want to
be remembered for the right reason come
on we've all run into that one person so
be memorable for the right reasons
follow up follow up follow up follow up
if you don't follow up you might as well
stay home after the events over connect
on LinkedIn from an article you think
that they might be interested in send
them a card meet for coffee what this
will do is it will continue to build
your credibility which again will lead
to profitability down the road so make
sure to follow up so when you are out
there in the world of networking
remember to be aware of body language
your own as well as others remember your
lateral networking
you remember your do not sell at these
events do not close sales
remember the vcp process of visibility
credibility profitability and remember
the follow-up after all the fortunes in
the follow-up I would like to close with
this quote by Christine Lynch networking
is marketing marketing yourself
marketing your uniqueness and marketing
what you stand for
thank you
[Applause]
関連動画をさらに表示
Business Networking: Importance of global networking in Kenya
How to talk to anyone with confidence | 5 psychological tips | Knowledge brother...
How To Build A Big Brand? By Sandeep Maheshwari | Hindi
Active Listening Skills
Strategies for Customer Retention, Customer Loyalty, and Repeat Sales | Brian Tracy
Profilo LinkedIn efficace: la guida completa! | Federica Mutti
5.0 / 5 (0 votes)