Design Thinking Tool #6 By The Argonauts| Interview Preparation Canvas

The Argonauts

29 Sept 201902:07

Summary

TLDRThis video provides a step-by-step guide to preparing for an interview with customers or target groups using a preparation canvas. It emphasizes the importance of defining your subject and test person, such as a student aged 20-25 with higher education, and offers practical advice on crafting effective interview questions. Viewers are encouraged to avoid generic, opinion-based, or hypothetical questions, and instead focus on specific inquiries that keep the conversation on track. The video also provides examples of questions that help gather insights on the test person's travel experiences by airplane.

Takeaways

🎯 The exercise is aimed at preparing for an interview with customers or a target group.
📝 The preparation canvas helps keep the interview focused on the subject and avoids unnecessary questions.
✈️ The specific subject of the example is traveling experiences by airplane.
👤 A test person should be described in detail, including background, studies, work, and familiarity with the subject.
🎓 The example test person is aged 20-25, has higher education, and is still a student.
❓ Part 2 provides a list of prepared questions to dive deeper into the subject of the interview.
🚫 You should avoid generic, opinion-based, or hypothetical questions as they are not useful.
📝 Part 3 allows you to write down your own interview questions based on advice from part 2.
📋 Example questions include asking how many times the interviewee has flown or what frustrates them about flight preparations.
🔍 The goal of the questions is to explore different levels of the subject and extract detailed insights.

Q & A

What is the purpose of the interview preparation exercise described in the video?
-The purpose is to prepare for an interview with customers or a target group, ensuring focus on the subject and avoiding unhelpful questions.
How does the preparation canvas help during the interview?
-The preparation canvas helps keep the interviewer focused on the subject and avoids asking irrelevant questions.
What is the example subject given for the interview preparation in the video?
-The example subject is traveling experience by airplane.
What information should be included when describing the test person?
-You should describe the test person’s background, studies, work, age, and familiarity with the subject.
What is the example test person profile provided in the video?
-The example test person is a 20-25 year old with higher education who is still a student.
What types of questions should be avoided during the interview?
-Generic questions, asking for opinions, and hypothetical questions should be avoided.
What is the focus of part 3 in the interview preparation process?
-In part 3, you write down your own questions based on the advice given in part 2 to guide the interview.
What is an example of a question that can help start the conversation?
-An example question is: How many times have you flown in the past five years?
How should you structure questions to gain deeper insights during the interview?
-Questions should cover different levels, such as personal experiences, specific actions, and frustrations, to get the most out of the interview.
What is a key benefit of using prepared questions in the interview?
-Prepared questions help guide the conversation and ensure you stay on track, covering all necessary aspects of the subject.

Outlines

00:00

🎯 Introduction to Interview Preparation

The video introduces an example of interview preparation, specifically aimed at helping viewers prepare for customer or target group interviews. The preparation canvas is presented as a tool to maintain focus and avoid unhelpful questions. The first step is defining the interview subject and the test person. In this case, the subject is 'traveling experience by airplane,' and the test person is a 20-25-year-old student with a higher education background. These details ensure the interviewer is well-prepared for an effective conversation.

🛠️ Preparing Effective Questions for Interviews

This section explains how to create in-depth questions for the interview subject. It emphasizes avoiding generic, opinion-based, or hypothetical questions that may not lead to useful information. The focus is on writing questions that will guide a meaningful conversation and keep it relevant. Examples of questions are provided, such as asking about past flight experiences, booking processes, and frustrations related to travel tasks. These questions cover different levels of inquiry, encouraging detailed and helpful responses from the interviewee.

Mindmap

Keywords

💡Interview preparation

Interview preparation refers to the process of organizing and planning before conducting an interview. In the context of the video, it emphasizes the importance of structuring interviews to stay focused on relevant subjects. By preparing questions and knowing the target audience, it ensures that the interviewer can guide the conversation effectively.

💡Subject

A subject is the main topic or theme that the interview focuses on. In this case, the subject chosen is 'traveling experience by airplane.' Properly defining the subject is critical, as it helps to narrow the scope of the interview, ensuring that the questions are targeted and useful for gathering insights.

💡Test person

The test person is the individual being interviewed or surveyed. In this video, the test person is described as someone between 20 to 25 years old with higher education, still studying. Understanding the background of the test person helps to tailor the interview questions to be more relevant to their experiences and knowledge.

💡Background

Background refers to the personal history or experiences of the test person, including their studies, work, or other relevant aspects. In the interview context, knowing the background of the test person allows the interviewer to create contextually appropriate questions that are more likely to elicit valuable responses.

💡Higher education

Higher education refers to post-secondary education, such as attending a university or college. In the context of this video, it is used to describe the educational level of the test person, which suggests that the interview questions can assume a certain level of understanding and experience with the subject matter.

💡Prepared questions

Prepared questions are those that are written ahead of time to guide the interview. The video discusses the importance of having structured questions to ensure the conversation remains focused and productive. These questions help to avoid off-topic discussions and keep the interview aligned with the desired outcomes.

💡Generic questions

Generic questions are broad, non-specific questions that can lead to vague or unhelpful answers. The video advises against using these types of questions because they do not provide in-depth insights or useful data for the interview subject. Avoiding generic questions helps to focus on more specific, actionable information.

💡Hypothetical questions

Hypothetical questions ask the interviewee to speculate on situations that have not occurred, which can result in abstract or less reliable answers. The video recommends avoiding these types of questions because they may not provide useful insights about real behaviors or experiences, focusing instead on concrete, lived experiences.

💡Frustrations

Frustrations refer to the negative feelings or challenges that the test person may experience. In the video, a sample question asks about frustrations with tasks related to booking a flight. Understanding frustrations helps to uncover pain points that can lead to meaningful insights for improving a service or product.

💡Conversation flow

Conversation flow refers to the smooth and natural progression of an interview. The video emphasizes the importance of using prepared questions to guide the flow of conversation, ensuring that it remains focused on the subject without becoming disjointed or off-track. A good flow keeps the interviewee engaged and provides deeper insights.

Highlights

Introduction to interview preparation and its purpose: to prepare for interviews with customers or target groups.

Use of a preparation canvas to stay focused on the subject and avoid unhelpful questions during the interview.

First step: Define your subject accurately; the example given is traveling experience by airplane.

Second step: Describe the test person (background, studies, work, familiarity with the subject).

Test person example: 20 to 25 years old, higher education, still a student.

Introduction to part 2: A series of questions to help delve deeper into the subject.

Importance of avoiding generic, opinion-based, or hypothetical questions.

Part 3: Write down your own interview questions, keeping the advice from part 2 in mind.

Example questions: How many times have you flown in the past five years?

Example questions: Can you talk me through the last time you booked a flight?

Example questions: Can you tell me which flight preparations you made?

Example questions: What frustrated you about the task?

Explanation of how these example questions operate at different levels to maximize interview insights.

The overall goal of the interview process is to facilitate a conversation and keep it on track.

Final tip: Using prepared questions can help avoid wandering off-topic and ensure relevant, useful information is gathered.