How I Attract Clients With Loom Recordings (Watch me do it)

Summary

This video guides freelance designers on an effective method to find clients using Loom critique videos. The presenter demonstrates a three-step process: finding potential clients’ websites through Google Maps, preparing for the video by reviewing the sites and making notes, and finally recording and sending a Loom critique video. The walkthrough covers two examples—a productivity app and a dental website—offering actionable tips on website critique. The creator also emphasizes the importance of building rapport with potential clients, offering helpful insights, and including a call to action at the end of the critique.

Takeaways

• 🎯 One effective way for beginner freelance designers to get clients is by sending Loom critique videos.
• 🌐 Use Google Maps to find potential clients by searching for specific industries, like productivity apps or dentistry.
• 💻 Open multiple websites of potential clients and identify those that may benefit from design improvements.
• 📝 Before recording the Loom video, analyze the website and make notes on areas that need improvement, such as messaging, design, or user experience.
• 📹 When recording the Loom video, introduce yourself and your expertise, and provide constructive feedback with actionable suggestions.
• 🔍 Always start by highlighting something positive about the client's website before transitioning into areas for improvement.
• 🔧 Focus your critique on key areas like legibility, design simplicity, and user flow to help the client see value in your suggestions.
• 🚀 After the critique, end the Loom video with a call to action, such as offering a free consultation or inviting them to contact you.
• 📅 Send multiple critique videos daily to increase your chances of getting responses and building a client base.
• 📄 A checklist of website critique points (such as branding, usability, and hierarchy) can help streamline the process of creating Loom videos.

Q & A

What is the main challenge addressed in the video?

The video addresses the challenge of finding new clients as a beginner freelance designer.

What method does the speaker recommend to find clients?

The speaker recommends sending Loom critique videos to potential clients as a way to get noticed and demonstrate value.

How does the speaker find websites to critique?

The speaker uses Google Maps to search for businesses, such as productivity apps or dental practices, and then opens their websites to assess for potential improvements.

What should you focus on in the Loom critique video?

You should focus on identifying areas for improvement in the website's design, messaging, usability, and overall user experience. You should also point out positive aspects of the website.

What industries are used as examples in the video?

The speaker uses a productivity app and a dental practice as examples to show how to conduct website critiques for different industries.

What is the structure of a good Loom critique video?

The structure includes three steps: introducing yourself and what you do, providing a balanced critique with positive points, and ending with a call to action.

How can the website heading be improved, according to the speaker?

The speaker suggests making the website's heading more benefit-driven by focusing on how the business helps clients, rather than just displaying the company name.

Why is it important to offer something positive in the critique?

Starting and ending with something positive helps build rapport and shows that you recognize the business’s strengths, which can make the critique more well-received.

What should you do after recording the Loom video?

After recording, you should leave your contact information (such as email) in the video description and invite the business to reach out for a follow-up conversation.

How can you streamline the process of doing multiple critiques efficiently?

The speaker suggests using a checklist of common website elements (like messaging, imagery, and branding) to quickly identify areas for improvement during each critique.

Outlines

00:00

🎯 How to Get Clients as a Freelance Designer Using Loom Critique Videos

The speaker discusses the difficulty of finding clients as a freelance designer and introduces Loom critique videos as an effective way to gain exposure. This video will showcase a step-by-step method for finding and critiquing websites in real time. The approach focuses on three steps: finding websites, preparing for a critique, and recording a live Loom video. Two industries are used as examples: productivity apps and dentistry.

05:01

🌍 Step 1: Finding Websites to Critique Using Google Maps

The first step is to find websites to critique, using Google Maps to search for businesses in different locations, like London. By typing in 'productivity app,' several options appear. The speaker explains how to open multiple websites for review, noting that even well-designed sites can benefit from critique. They provide examples of sites that could use improvements and suggest reviewing as many as possible to find opportunities.

10:01

📝 Step 2: Preparing for the Loom Critique Video

The next step is preparing for the Loom video by identifying areas for improvement on the chosen website. The speaker critiques the confusing title of one site and suggests making the heading clearer and more benefit-driven. They also mention the importance of improving the logo’s simplicity, the contact experience, and overall legibility. After making notes, the Loom video is ready to be recorded.

15:04

📹 Step 3: Recording a Loom Video for Website Critiques

In this step, the speaker demonstrates how to record a Loom video. They introduce themselves, offer positive feedback, then share specific critiques on the website’s user experience, design, and clarity of messaging. The speaker emphasizes focusing on improvements that will help the business achieve its goals, such as simplifying the logo and enhancing the legibility of the site. They end with a call to action, offering further consultation.

🔄 Example 2: Finding and Critiquing a Dental Website

Switching to the dental industry, the speaker repeats the same process of searching for potential clients using Google Maps. They review several dental websites, highlighting a site that could benefit from design improvements. The speaker explains how they would prepare for this critique, make a list of five to six points, and send off a quick Loom critique video. This is presented as an easy and effective way to reach out to multiple potential clients daily.

🦷 Recording the Dental Website Critique

The speaker records a Loom video for a dental website, offering suggestions for improving the design. They note the modern and fun branding but suggest enhancing the legibility of text and buttons, which fade into the background. Other suggestions include adjusting the layout for better use of white space, making call-to-action buttons more prominent, and reducing long, overwhelming sentences. The goal is to help the business convey credibility and increase conversions.

📋 Key Tips for Conducting Effective Website Critiques

The speaker wraps up by summarizing the main points of conducting effective critiques. They recommend always introducing yourself, offering positive feedback, and ending with a call to action. A three-step approach—introduction, critique, and action—helps ensure clear communication. They also suggest using a checklist to consistently evaluate key website aspects like messaging, design, and user experience, and they provide a downloadable checklist to simplify the process.

Keywords

💡Freelance designer

A freelance designer is someone who works independently, offering design services to clients without being tied to a single employer. In the video, the speaker discusses how beginners in freelance design struggle to find clients and offers strategies to help them get noticed by potential clients.

💡Loom critique videos

Loom critique videos refer to using the Loom platform to create video critiques of websites or apps. The speaker uses this method as a way to showcase expertise to potential clients. By offering critiques, freelancers can provide value and start conversations with businesses, which can lead to new client relationships.

💡Client acquisition

Client acquisition is the process of attracting and gaining new clients. This is a core theme of the video, as the speaker teaches beginners how to reach out to potential clients by offering free value in the form of website critiques. The goal is to build relationships and secure freelance work.

💡Google Maps

Google Maps is an online mapping service used in the video to locate potential clients by searching for businesses in specific locations. The speaker demonstrates how to use Google Maps to find productivity apps or dentists in certain regions, which can then be critiqued for potential design improvements.

💡Productivity app

A productivity app is software designed to help individuals or businesses improve efficiency, organization, and task management. The speaker uses a productivity app’s website as an example of a client they might critique to demonstrate how freelancers can target specific industries with their services.

💡Dentistry website

A dentistry website refers to the online presence of dental practices. In the video, the speaker uses a dentist’s website as a second example of how to critique different types of websites. This shows that the strategy of offering value through website critiques can apply across various industries.

💡User experience (UX)

User experience (UX) involves the overall experience a user has when interacting with a website or app. The speaker critiques websites based on how user-friendly and effective they are in conveying their intended message and converting visitors. Improving UX is a key recommendation made in the critique videos.

💡Website hierarchy

Website hierarchy refers to the arrangement and organization of content on a website in terms of importance. The speaker highlights the need to prioritize key elements, like calls-to-action, to improve the user’s focus and interaction. A clear hierarchy can help direct users toward desired actions, like booking a service.

💡Legibility

Legibility is the ease with which text can be read on a website. The speaker frequently points out issues with legibility, such as poor contrast between text and background, which can hinder the user experience. This is one of the key aspects critiqued to help businesses improve their website design.

💡Call to action (CTA)

A call to action (CTA) is a prompt on a website that encourages users to take a specific action, like clicking a button to book a service or fill out a form. The speaker emphasizes the importance of making CTAs clear and visible, suggesting changes to improve their effectiveness in driving conversions.

Highlights

One of the hardest parts for freelance designers is finding new clients, and this video provides a method using Loom critique videos.

This tutorial offers a step-by-step process for beginners to find websites, create Loom videos, and attract good-quality clients.

Step 1 involves using Google Maps to find potential clients, targeting specific industries like productivity apps or dentistry.

The video shows how to open multiple websites and evaluate them for potential improvements, focusing on those that could benefit from a critique.

The presenter emphasizes reviewing a website even if it initially looks good, as there is usually something that can be critiqued.

In Step 2, the presenter discusses how to prepare for a Loom critique video by making notes on specific website improvements.

In the example, the presenter finds issues with the website's title and logo, offering suggestions for clarity and simplicity.

The Loom video critique focuses on improving business messaging, user experience, and design elements to increase site conversions.

Presenting the critique involves introducing yourself, mentioning something positive about the site, then moving into constructive feedback, followed by a call to action.

The tutorial repeats the process for a second industry (dentistry) to show the flexibility of this method across different sectors.

The presenter highlights the importance of critiquing legibility and button color for accessibility and user experience improvements.

He also suggests adjusting spacing, improving hierarchy, and refocusing on the site's primary messaging for better user engagement.

The presenter provides tips on how to simplify design elements like logos and navigation for a cleaner user interface.

An additional highlight is using positive reinforcements to create a balanced critique, making the video more engaging and encouraging clients to respond.

Finally, the presenter offers a checklist for reviewing key elements of website design, which can be downloaded for future use when creating Loom critique videos.

Transcripts

one of the hardest parts about starting

out as a freelance designer is finding

new clients so in this video I'm going

to show you one of my favorite ways for

beginners to get your name out there and

get yourself in front of good quality

clients and that is to send Loom

critique videos in my video about how to

find clients remotely many of you asked

in the comments to see a step-by-step

run through of how I do it in real time

so that's exactly what we're going to do

in this video what I'm going to do is

share my screen and show you my

step-by-step process of how I do this

and really it's just three steps the

first step I'm going to show you a

simple way to actually find websites the

Second Step I'll show you how to prepare

for the loom video for the third step

I'll do a loom video live so you can see

how it's done for this video I'm going

to show how this can be done for two

different types of Industries the first

one is going to be a productivity app

the second one will be a Dentistry so

let's get into this alright so for the

first step we're going to find a few

websites to critique and for me the best

way to find one is through Google Maps

So currently you can see that I'm here

in the Nang in Vietnam but I think let's

just say for today we're going to look

for clients in so first of all type in

London and that will take us to there

and now we can say okay let's start to

look for um first of all the

productivity app client that we would

like to work with so simply type in

productivity app you can see I've

already already typed it in there so I'm

just glue for that and then we can see a

bunch of these have come up so what I

would do here is simply hold down

command you can actually see that all

the website links are already here ready

to displayed so all you need to do is

just go hold down command click click

click and just go through just go

through the whole list right

and then what you basically have are a

bunch of websites that we can start to

review okay we can go through each of

these and start to see okay is there a

website here that we think looks like it

could do with our help does it need a

loom pretty and probably once I get into

the real flow with this I'll probably do

every single one of them I'll probably

just go through even if it's looking

quite good you never really know and

there's usually something you can

critique so let's just go through all

these ones we're just randomly selected

so we've got we've got this one we've

got this one this is looking you know

quite good uh we've got this one do some

work

this one this one doesn't even have a

website anymore so we can get rid of

that we have this one I think it could

do with a fair bit of work this one you

can do a lot of work so we've already

got a range of options here and that's

just from the first few selections so

we're already doing quite well with

finding a opportunity

um now I'm going to just have a quick

look through now I think that probably

uh for this the sake of this video let's

just do one of these so this one's

looking fine that one's looking fine uh

this one could definitely do with some

work

um yeah

this one I think is looking like it

could do with a quite a fair bit of work

so just from the just from the home page

just from what I first see and then we

have this one you can do a lot of work I

feel this is just too easy uh for me to

critique so not to be too critical but

um I think for the sake of this video I

think this will be interesting for us to

break down so that is how I found the

first website but once again I'd say you

know go through as many of these as you

can get into the flow and just do as

many critiques as possible so let's get

into how I would then start to prepare

for the loom video the next step is

basically just to scroll through and

start to have to make some notes about

okay what would I improve about this

website so you know I'm already seeing

things like the the heading here is

quite confusing

um yeah you know we build Deal app

technology or is it meant to be ideal

app technology yeah that's not ideal and

it's kind of like the name of the

business

um so I I feel like it could be much

much clearer so there's you know a bunch

of things we can pull out here

the overall design looks like it could

do it with some work right um there's a

lot of kind of moving shapes on top of

you know this the legibility could be

better so there's a whole host of things

that we can start to point out what I

just basically do is go through all of

this and begin to make some notes and

say okay there's maybe like five or six

things I would just point out uh to to

this client in a loom video and what

I'll make sure I do is on the loom

critique video I will just basically

make sure I've mentioned these things so

great um we found ourselves a potential

new client so once I've done that I

think it's time to fire up Loom and give

this a go so let's jump into it hi there

my name is Charlie Osborne I'm a

designer and web developer and I just

came across your website and I thought

I'd quickly drop you a loom just to give

you a few thoughts because what I

specialize in is helping businesses

build and design websites that convert

um and really achieve business goals and

so I I think I can see a few

opportunities here for you to actually

make some improvements to your design

and just say even an overall General

approach I really love this kind of

concept around here business and I I'm

just going to be reading through your

about section I can see that you you

know you're all about helping efficiency

in businesses and you use software to do

that

um and yeah I just have a few thoughts

about how perhaps we could uh convey

that message a bit more clearly perhaps

and and help some more of the user

experience so uh if you're human me for

a few minutes I'd love to get through

just a few tips and ideas uh for you to

potentially use so let's just quickly

start at the top and I'll work through

so

the first thing I'll draw essentially

your attention to here is the way that

you've treated the this heading section

the title

um I personally found this a little bit

confusing because I didn't understand

whether it was meant to be ideal app

technology or Deal app technology or we

build dealt yeah there's a few different

ways to read that so a suggestion here I

would have is just to basically change

the title here to be a little bit more

benefit uh driven perhaps even just kind

of identify the fact that you guys do uh

you're focused on efficiency and you're

focus on businesses so I would actually

bring that into the title and

communicate how you can help businesses

be more efficient using interesting uh

technology and different software

Solutions

um to me that would be a very compelling

first impression for the website so just

a quick thought on that

um wonder what you think about that I

was also just assessing your logo as

well and I think there's potentially an

opportunity here to kind of simplify

you've got a few different details

happening here and really you know when

you think about logo it's one of the key

thing things is just Simplicity and how

memorable it is and at the moment be the

issue that I'm seeing there is a lot of

detail so I wonder if there's a way that

we could take this logo and actually

simplify it down into a Mark that is

recognizable distinct

um and and still quite simple and so a

few opportunities there

let's have a quick look at some of the

details so I also noticed with the

contact us button here so

my expectation with this was that it

would either take me down to the bottom

of the page or just simply take me

through to a contact page but actually

it just kind of opened up this window

and that felt quite kind of jarring to

me asking me if I wanted to open Skype

um that user experience kind of felt a

little bit unexpected and so my

recommendation there would be to either

yeah as I say open up a different form

or take down the uh the end of the page

to just fill in the form

uh moving down the page I think that um

there's an opportunity here to really uh

use an image that would be perhaps a

little bit more descriptive uh

showcasing perhaps some more of your

technology some more of the software

some of the products that you've made in

the past sometimes having that

transparency is a really powerful thing

to have

and the final suggestion I'd have with

these sections is just really to do with

legibility I'm finding it quite hard

with all the imagery to kind of read

each of these so there may be an

opportunity here just to kind of improve

legibility and maybe split things out a

bit

but otherwise I love what you guys are

doing and hopefully this video has been

helpful for you if it has I'd love to

hear from you I'm more than happy to

have a quick call with you if it's just

a quick 30 minutes to discuss how I

could help you in the future so if

that's of Interest I'll leave my email

in the description

thanks for your time and I'll look

forward to seeing you cheers

all right so that was good fun hope you

found that helpful there's a few points

to note with that I think it's really

important to begin with to first of all

start by introducing yourself and

telling them what you do and then to

move into not just straight away into

the critique but always mention

something positive something you liked

about their business and then move into

the critique and at the end say

something positive again and tell them

how they can reach out to you and so

really you're always thinking about this

as a kind of three-step process start by

introducing yourself move into the

critique and then end with a call to

action if you do that you're basically

covering all the different things you

need to be able to make sure you're

saying in each of these loot critique

videos all right so for this one we're

going to do dentists so once again we

can just jump into Google Maps type in

something like London Dental something

on those lines click on that and then

see what we come up with and then once

again we're just going to go through and

open up all of the different websites

that come up uh do a quick recce have a

little scan through and see if we can

find any websites that look like they

could do with our help so we have this

one we have this this one

okay yeah this one could definitely do

some help as well yeah so I mean all of

them you could probably critique all of

these quite happily once again so so

many opportunities out there for people

to just you know get your name out there

and and reach out and do and provide

some value so I think um this one's

looking quite nice in some ways but I

think there's also a big opportunity and

what I quite like is when uh it's uh

it's a little bit more challenging so I

think let's jump into this one once

again do a loon critique video for these

guys and uh same same kind of process

first of all have a look through scan

through the site see what kind of uh

things you can pick out maybe just five

or six different things to say yeah

those are things we can improve make a

list of those make a notes and then fire

up Loom and send it away it doesn't need

to be something you spend too much time

doing it can just be very quick and that

way you can get into the kind of routine

and rhythm of sending quite a few of

these and get you know a bunch of them

out every day so let's jump into it I

hope you're having a good one my name is

Charlie Osborne I'm a website designer

and developer and I actually just came

across your website and wanted to get in

touch with you because I can see some

opportunities potentially for you to

improve your site one of the things I

specialize in is helping dentists

improve their website so that they can

convey trustworthiness and to actually

increase sales through online bookings

so I wanted to just quickly touch upon

your website give you a few ideas and

see if you want to have a conversation

so the first thing I'll say is actually

really liked the way that you put

together your brand I think the this

color of pink and white is really fresh

it's very modern and it kind of conveys

as something that feels really quite fun

and I like that a lot but I do think

there's certain ways that we can improve

this to make the website a little bit

more workable uh improve perhaps some

legibility

um and just generally kind of improve

some of the hierarchy of messaging so

let's go through some of the thoughts

that I've I've discovered here so the

first thing I would say is that having

pink is your as your brand color I think

is really cool and unique but

um using it for the text here and the

call to action buttons and thinking is

not that great in terms of legibility so

they're kind of a bit faded on the on

the background and for some people

um with impaired eyesight this could

actually be quite difficult for them to

read it also I think potentially I'm

going to guess that one of the key

things you want people to do on this

site is click on one of these big

buttons here but they're kind of being

faded away and some of the

um some of the interest is being drawn

to something below so if you wanted this

to be changed a bit I would suggest

potentially actually having these as a

slightly different color or just keeping

them like this the inverted version it

makes it a lot more clear to see so

that's uh that's my first my first point

I'd also suggest that with the way that

you've utilized some of the spacing on

the page could be slightly altered so we

have one of the empty space at the top

and as a designer I think blank space

and white space is a very good thing but

I think potentially we could actually

rework this a little bit to emphasize

certain other points so what I would

probably do with the site is I bring the

menu up to the top I'd align it with the

logo and with these call to actions and

then I can use some of the more of the

white space in the middle to have a

message and at the moment your message

your main you know message is your is

the actual business name and I'd say

that this is actually potentially a

missed opportunity because you know we

have the business name here in the logo

so actually what we could put here is

something slightly different something

that would perhaps talk about one of the

big benefits for the customer for uh you

know using your service so this could be

actually a great opportunity to make a

compelling case for someone to land on

the website to go with you perhaps it

will be some sort of proof of

credibility

um perhaps you've you know been given

some sort of award before or have some

sort statistic that tells the the user

you know something great about your

business this would be a really great

opportunity to bring that in so that's

something I would also suggest uh and

the other thing is there's a little bit

of competition Happening Here in terms

of all the hierarchy in terms of what's

the most important thing I should be

looking at here because we have you know

the buttons at the top which I'm

assuming are important we also have lots

of information down below as well so

what I really want to do is separate

this out a little bit space it out and

give emphasis to the things that are

really truly important

um and so scrolling down

um another little point I'd make is

again legibility so we have this kind of

white button on a white background so

it's kind of hard to read uh we have the

same case here

um and yeah I think there's a little bit

of a shift that can be happening to

designers to kind of bring these out if

they are important

uh we've got this Carousel here again

kind of competing with everything so we

could probably make a decision here okay

what is the most important thing what do

we want users to do and then what can we

put as a priority so if the priority

with these buttons I would suggest that

we actually make this a dedicated space

to them rather than having them compete

with this moving changing image on the

left

let's scroll down

and the final piece of advice I'd say is

just in terms of readability so people

tend to find any sentences that are

longer than you know 10 words Max quite

overwhelming and at this one I mean

there must be about you know 15 16 17

words maybe more 20. so that's going to

be very hard for people to read and

it'll actually dissuade and discourage

people to read it so what I would

suggest here is that we kind of close

this in and bring it in to make it a lot

more readable

let's have a look scroll through and see

if there's anything else I love the

image imagery you're using it's very

very modern so great and you're giving

all the information you need with the

location so all of that's fantastic so

yeah just a few points there on the

design anyway as I mentioned at the

start I am a web designer and developer

and I would love to help you make some

improvements to this website so you can

first of all you know convey some more

trustworthy or some credibility but also

actually close more sales so if that's

the conversation you'd like to have just

let me know we can get that arranged

I'll leave my email in the description

of this video anyway hope you're having

a good one and thanks for your time

cheers

that was a lot of fun hopefully that was

helpful for you to watch and what I

would say is that it's really important

for you to understand that there's a few

different things and a few specifics

that you can make sure you're

identifying when you're looking at the

website and what I like to do is almost

have a checklist of things that you can

say okay have I checked the messaging

have I looked at the imagery quality you

know is the logo good is The Branding

good is the user experience well put

together and driving people towards the

desired outcome there's a lot of things

that you can critique on each of these

websites and so what I've put together

for you to make your life easier is just

a checklist that you can have in front

of you so every time you do one of these

critiques you can just take a look at

the checklist make sure you're looking

at all the right things to identify when

you're doing one of these critique

videos if you'd like to download that

checklist so you have it for yourself

next time there's a link in the

description for that so what I'll do is

I'll leave that checklist in the

comments below so make sure you go and

grab that if you found this video

helpful make sure you leave a like and

let me know in the comments what did you

learn from this video and are you going

to try doing some of these videos I hope

you do because they're a lot of fun and

they are so effective at getting

yourself in front of great clients best

of luck and I'll see you in the next one

[Music]