Seth Godin teaches how to launch a product - What it means to make a difference | BEHIND THE BRAND
Summary
TLDRThe speaker discusses the intersection of curiosity and productivity, emphasizing that curiosity involves making assertions and asking critical questions to drive design thinking. They also highlight the importance of a disciplined approach to work, sharing insights from Isaac Asimov's writing routine and the value of a daily writing habit, even if it's not for public consumption.
Takeaways
- 🔍 Curiosity is not just about reading more, but being willing to make assertions and explore the reasons behind things.
- 💡 When encountering something unfamiliar, it's important to either engage with it or move on, rather than being apathetic.
- 🛀 The example of hotel shower designs illustrates the importance of understanding the user's perspective and needs.
- 🏨 The design of hotel showers can reflect the intentions of architects or the desires of clients, showing how design thinking can be applied.
- 🤔 Asking 'who's it for', 'what's it for', and 'how will I know if it's working' are key questions in design thinking that help in understanding and creating for the right audience.
- 📺 Productivity can be increased by eliminating distractions like television, social media, and meetings, freeing up time for focused work.
- ✍️ Developing an instinct to 'ship' or complete and release your work is crucial for productivity, even if it's not perfect.
- 💤 Daily writing, such as a blog, can instill a discipline that helps your subconscious to produce quality work.
- 🕒 Establishing a routine, like Isaac Asimov's, can significantly contribute to a productive writing life.
- 📚 Quantity of output does not necessarily equate to quality, and receiving criticism is a natural part of the creative process.
Q & A
How does the speaker define curiosity?
-The speaker defines curiosity as being prepared to make an assertion when encountering something they don't understand, rather than walking on by, which leads to apathy.
What is the speaker's perspective on hotel shower designs?
-The speaker believes that hotel showers should have a standard design because there's no need for innovation in this aspect. They use their experience with a complicated shower design to illustrate their point.
How does the speaker approach a situation where they encounter something they don't understand?
-The speaker chooses to assert a possible explanation, even if it might be wrong, as a way to exercise curiosity and design thinking.
What three questions does the speaker suggest asking to understand the design of a product or service?
-The speaker suggests asking 'Who's it for?', 'What's it for?', and 'How will I know if it's working?' as a way to apply design thinking.
How does the speaker manage to be productive?
-The speaker manages productivity by avoiding time-consuming distractions like television, meetings, Twitter, and Facebook, and by developing the instinct to 'ship' or complete tasks.
What advice does the speaker give for improving writing habits?
-The speaker advises having a daily writing routine, even if no one reads it, to train the subconscious to produce content consistently.
How did Isaac Asimov maintain his prolific writing?
-Isaac Asimov maintained his prolific writing by having a strict daily routine of waking up early and writing until noon, regardless of the quality of his writing at first.
What does the speaker suggest about the mindset towards one's work?
-The speaker suggests that one should not be hindered by the need for perfection or universal approval, as critics are simply indicating that the work wasn't for them.
How does the speaker relate curiosity to the process of design thinking?
-The speaker relates curiosity to design thinking by using it as a means to question and understand the purpose, target audience, and effectiveness of a design, leading to better outcomes.
What is the speaker's opinion on the importance of routine in productivity?
-The speaker believes that having a set routine is crucial for productivity, as it trains the subconscious to work efficiently and consistently.
How does the speaker view the concept of 'shipping' or completing work?
-The speaker views 'shipping' as an essential instinct for productivity, emphasizing the importance of completing work over striving for perfection and approval from all.
Outlines
🤔 Balancing Curiosity and Productivity
The speaker discusses the concept of curiosity and its role in productivity, particularly in writing and publishing. They differentiate between reading more and being genuinely curious, which involves making assertions and asking critical questions. The speaker uses the example of hotel shower designs to illustrate how curiosity can lead to understanding and improving upon existing systems. They also touch on the importance of developing an instinct to 'ship' or complete work, and share advice from the late Isaac Asimov on maintaining a consistent writing routine, emphasizing the value of quantity over perfection.
Mindmap
Keywords
💡Curiosity
💡Productivity
💡Design Thinking
💡Assertion
💡Innovation
💡Subconscious
💡Routine
💡Criticism
💡Writing
💡Perfection
💡Time Management
Highlights
Curiosity is not just about reading more, but being prepared to make assertions.
Curiosity involves engaging with things you don't understand by hypothesizing possible explanations.
An example of curiosity is pondering over the design of hotel showers and the decisions behind them.
The design of hotel showers can be a reflection of the architect's attempt to innovate and impress clients.
Design thinking involves asking three key questions: who's it for, what's it for, and how will I know if it's working.
Productivity can be boosted by eliminating distractions like television, meetings, and social media platforms.
Developing an instinct to 'ship' or produce work consistently is crucial for productivity.
Having a daily writing habit, even if no one reads it, can greatly enhance your productivity and writing skills.
Isaac Asimov's writing routine involved typing every morning until noon, regardless of the quality of the output.
Asimov's approach to writing was to keep typing without worrying about perfection, allowing his subconscious to improve the work.
The importance of understanding that criticism is subjective and not all work is meant to please everyone.
Curiosity is about asking the right questions and being willing to explore the answers, even if they turn out to be wrong.
The value of routine and discipline in fostering creativity and productivity, as exemplified by Asimov's writing schedule.
The necessity to balance curiosity with productivity, focusing on creating and asserting rather than endless research.
The idea that innovation in design should meet the needs of the user, not just serve as a showcase for the creator.
The importance of understanding the target audience and their needs when approaching any design or creative task.
The concept that the purpose of a design or product should be clear and aligned with the goals of the client or user.
Measuring the success of a design or product by its effectiveness and the satisfaction of the intended audience.
Transcripts
question for you about curiosity
how do you manage to be someone who is
wildly curious and yet also
insanely productive from a writing
standpoint from a publishing standpoint
at some point you have to stop
reading and then decide to work
how do you manage that especially today
with the preparation of
just insights everywhere um
there's two parts to this question so
let me try to answer each one
curiosity
doesn't mean reading more but i'm a big
fan of reading
curiosity means being prepared to make
an assertion
so when you see something you don't
understand
you have to either
walk on by
which
dulls the mind it's apathy
or you have to say
maybe it's like this because of that
so for example some of you know i rant
about the showers in hotels
the showers and hotels should all be
exactly the same design because there's
no prizes for innovation it should be
like you turn it it gets hot you turn it
gets cold that's all it does
the one
uh
last night in la was three nested dials
and if you turned it one way it got cold
and turned it the other way it got hot
but if you turn it all the way past hot
it stopped getting hot and made the
other head put water out
right now i'm looking at this and i'm
saying not that sucks but i'm saying
someone thought this was a good idea and
i'm curious about that there's no way
for me to read about it there's no book
on shower design for hotels if there was
there'd be no problems
so i started imagining what's the world
view of somebody who finally gets a
chance to either design a shower
controller or buy one for a hotel and
what are the pressures on them and what
are the story they need to tell their
boss so i asserted something
and i was probably wrong
but that's a version of curiosity that
the way we become designers of a future
is by asking three questions who's it
for
what's it for and how will i know if
it's working that's design thinking
those three questions
so the who's it for was clearly not me
was clearly no business traveler at
three o'clock in the morning
that this was for them
so who was it for well maybe it was for
the architect trying to persuade the
client that this hotel could charge
extra because it had hip architecture oh
what's it for
to give the architect give her something
fresh and new that she could brag about
in the meeting oh how will i know if
it's working because the client says you
can build the hotel
that's my series of assertions so that's
the kind of curiosity i'm talking about
second half of your question was about
being productive and i think there's a
couple things here the first is i don't
have a television and i don't go to
meetings
so i and i don't use twitter or facebook
so i got 10 hours on almost everybody
and
but the second thing is that
either you develop this instinct to ship
or you don't
and the reason i think everyone should
have a daily blog even if no one reads
it even if you write under an assumed
name
is because every night you go to bed
knowing you got to write something when
you wake up in the morning and your
subconscious will do it
my friend the late isaac asimov wrote
400 books published 400 books in his
lifetime books of course the science
fiction book books on the bible and
science and lots of other things how did
he do it
isaac i say how did you do it he says
it's simple
every morning i wake up at 6 30 and i go
to the manual underwood typewriter in my
living room overlooking lincoln center
and i type and i type until noon
and then i'm done for the day and it
doesn't matter if what i type is good i
just keep typing
and once your subconscious knows you're
going to type no matter what
it gets better because it says i don't
want to waste my time writing bad stuff
i'll make the best stuff i can because
you it didn't work it didn't he couldn't
stop himself he just kept typing
that is possible today but we have to
get past this idea that has to be
perfect and polished and everyone has to
like it because the critics that don't
like it are merely telling you
it wasn't for them so now you know who's
it for and what
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