How to Scale an Ecommerce Store in 2025
Summary
TLDRThis video offers a comprehensive guide to scaling an e-commerce brand in 2025, emphasizing the importance of a solid email marketing strategy over trend-based advertising. The presenter, with experience scaling over 75 brands, advises focusing on email marketing for customer acquisition and retention. The tutorial covers setting up an email sending provider, growing your email list, crafting effective automations, and developing a campaign strategy to drive sales and build customer loyalty.
Takeaways
- 📈 Focus on foundational strategies for scaling an e-commerce brand rather than relying on trendy, short-term tactics.
- 🚀 Email marketing is a cost-effective method to acquire and retain customers, with a lower cost per acquisition compared to ads.
- 🔍 Build trust with potential customers by consistently providing valuable content through email, which can lead to higher lifetime value.
- 🛒 Address the challenge of customers not purchasing immediately by using email to nurture relationships and guide them through the buying process.
- 💌 Utilize email marketing to overcome consumer skepticism and establish trust, which is crucial in a competitive e-commerce landscape.
- 📱 Choose an effective email service provider (ESP) like Klaviyo for advanced features and integration with e-commerce platforms like Shopify.
- 📑 Grow your email list through post-purchase opt-ins and effective pop-up forms that offer value in exchange for email addresses.
- 🔗 Create automated email flows for various customer actions, such as welcome, website abandonment, browse abandonment, cart abandonment, and post-purchase.
- 📆 Implement a consistent campaign strategy with scheduled one-time emails to keep customers engaged and informed.
- 🎯 Customize and personalize email content to educate customers, address FAQs, highlight testimonials, and promote products effectively.
- 💰 Run promotions and discounts through email campaigns to drive sales, but maintain a balance to avoid over-reliance on discounts.
Q & A
What is the main focus of the video?
-The video focuses on how to effectively and profitably scale an e-commerce brand in 2025 by focusing on the basics of email marketing.
How much e-commerce sales has the speaker helped generate?
-The speaker has helped generate over $40 million in e-commerce sales.
What does the speaker warn against investing heavily in?
-The speaker warns against investing heavily in trendy platforms like TikTok ads and AI platforms because they are reliant on algorithms that can change, leading to disappointment in the long term.
Why is email marketing highlighted as a key strategy in 2025?
-Email marketing is highlighted as it is a cost-effective way to build trust and brand loyalty, with the ability to retarget customers and increase customer lifetime value.
What is the recommended email sending provider according to the video?
-The recommended email sending provider is Klaviyo, as it is considered the most advanced and user-friendly for scaling email lists.
How can e-commerce brands grow their email list according to the video?
-Brands can grow their email list through post-purchase opt-ins and effective popup forms that offer value in exchange for the email subscription.
What are the core email automations that the video suggests setting up?
-The core email automations suggested are welcome flow, website abandoned flow, browse abandoned flow, cart abandoned flow, checkout abandoned flow, and post-purchase flow.
How often should e-commerce brands send email campaigns according to the video?
-Brands should aim to send at least one to two email campaigns per week, with the video suggesting three to four for optimal results.
What types of content should be included in email campaigns?
-Campaigns should include educational content, FAQs, blog posts, testimonials, industry myths versus facts, product highlights, and occasional promotions or sales.
What is the role of email marketing in relation to ad platforms according to the video?
-Email marketing plays a crucial role in making the most out of ads and traffic by nurturing leads and converting them into customers through consistent and valuable communication.
What additional resources does the speaker offer for further learning?
-The speaker offers a free guide on email marketing and suggests subscribing to their newsletter for more in-depth guides and tutorials.
Outlines
💼 Scaling E-commerce in 2025: Basics Over Trends
The speaker shares their experience in scaling over 75 e-commerce brands and generating $40 million in sales. They emphasize the importance of focusing on fundamental strategies rather than trendy, short-term solutions like TikTok ads or AI platforms, which can become ineffective with algorithm changes. The speaker highlights the increased competition in e-commerce and the challenges of gaining customer trust due to numerous options and scams. They suggest email marketing as a cost-effective way to build trust and increase customer lifetime value, proposing a 10% conversion rate from website visitors to email subscribers through effective pop-ups.
📈 Email Marketing Strategies for E-commerce Growth
The speaker delves into strategies for growing an email list through post-purchase opt-ins and pop-up forms, recommending a 4 to 10-second delay for pop-up triggers and offering incentives to encourage sign-ups. They discuss the importance of keeping pop-up forms simple and focusing on obtaining the email address only. The speaker then outlines the necessity of setting up automated email flows, or 'automations', to nurture leads and convert them into customers. They detail various types of automated email sequences, such as welcome, website abandoned, browse abandoned, cart abandoned, and checkout abandoned flows, emphasizing the use of dynamic content and social proof to encourage purchases.
📊 Advanced Email Marketing: Campaigns and Optimization
The speaker explains the concept of email campaigns, which are one-time emails sent to a list at a set time, as opposed to automated flows. They suggest a minimum of one to two email campaigns per week, with optimal results seen at three to four per week. The speaker provides examples of campaign topics, such as FAQs, blog content, testimonials, industry myths, and product features. They also discuss promotional campaigns, including sales, discounts, and giveaways, and the importance of sending reminders to the email list about ongoing promotions. The speaker concludes by emphasizing the importance of email marketing in scaling an e-commerce brand and offers additional resources for further learning.
Mindmap
Keywords
💡E-commerce
💡Scaling
💡Ad platforms
💡Email Marketing
💡Customer Acquisition
💡Customer Lifetime Value
💡Branding
💡Clavio
💡Automation
💡Campaign Strategy
💡Optimization
Highlights
Expertise in scaling e-commerce brands, having worked with over 75 brands and generated over $40 million in sales.
The importance of focusing on fundamentals rather than relying on trendy platforms or algorithms.
The competitive landscape of e-commerce in 2025 and the challenges of standing out.
The low barrier to entry in e-commerce and the resulting saturation of the market.
The difficulty of converting website visitors into buyers due to increased consumer options and skepticism.
The strategy of using email marketing as a cost-effective alternative to expensive ad platforms.
The significance of building trust with customers through consistent content delivery.
The effectiveness of email marketing in increasing customer lifetime value and profitability.
How to convert website traffic into email list subscribers with effective pop-up forms.
The necessity of having a good email sending provider for successful email marketing.
Recommendation of Klaviyo as the email service provider (ESP) of choice for e-commerce brands.
The process of growing an email list through post-purchase opt-ins and pop-up forms.
The role of automations or email flows in generating sales on autopilot.
The setup of different email flows such as welcome, abandon, and post-purchase flows.
The strategy for setting up campaign emails that provide value and generate sales.
The frequency of email campaigns and how often brands should be sending emails.
Ideas for campaign content that provides value to customers and keeps them engaged.
The impact of email marketing on making the most of ads and acquired traffic.
Offering additional help for e-commerce brands and a free guide on email marketing.
Transcripts
in this video I'm going to be showing
you how to effectively and profitably
scale an e-commerce brand in 2025 now
I've worked inside and helped scale over
75 different e-commerce brands in the
past 3 years and help generated over $40
million in e-commerce sales in the
process I've been with successful Brands
and seen it firsthand I've also been
with brands that have blown up and gone
bankrupt so I know what works and what
does right off the bat I want to tell
you that what I'm talking about isn't
very flashy it's not as cool and it's
not as fun as popping a ton of money in
like Tik Tok ads ugc
in different AI platforms but the truth
with those methods is that you're just
going to be let down in the long term
because they're all Trends they're
reliant on an algorithm and they can be
blown up with one simple update and some
will go out blindly and spend a ton of
money on these things but the real
winners in 2025 are going to be focusing
on the basics and executing them at a
high level so let's get straight into it
so in 2025 we have to be really really
careful with ad platforms now the
e-commerce landscape is getting more
competitive than ever the barrier to
entry to create a store is so low you
can just go on the internet look up
Shopify Source some product from Alibaba
online and then pump some money into ads
and then boom you have an e-commerce
store and then everybody's fighting for
a limited amount of AD spots yes it's
tempting to go pump a ton of cash over
to Mr Zuckerberg but you're probably
just going to be let down because you
can bring traffic to your site pretty
easily but it's another thing to
actually get these buyers in 2025 to
purchase now there are many different
reasons why customers aren't buying like
they used to in 2025 one of them is
being they have so many options there's
so many different stores out there that
the customer can choose from it's no
longer where you can just go to one
store and purchase you can go shop
around and look at your options because
that's another thing the customer likes
shopping around it's fun to go sit on
the couch and browse a ton of different
stores plus with the amount of internet
scams out there pretty much every
consumer has been burned or scammed and
so a lot of people just don't really
trust your platform or your website
right off the bat to purchase from you
at the first time they see it so what
happens is these people leave your
website and then they don't really come
back maybe they come back a couple other
times but they don't purchase just
because they don't know you they don't
trust you and there are other options
out there so how do you get these people
to know you trust you and choose you
over other brands out there you continue
to show them content now you could do
that with ads or you can go the cheaper
route which is with email marketing
sending emails literally cost a fraction
of a penny compared to ads and if you
can get a really good popup on your
website that can convert 10% of your
website traffic into email list
subscribers then that right there is a
recipe for an acquisition funnel that is
profitable in scale since email is so
cheap this will lower your cost of
acquisition and then also since you can
retarget these people with emails in the
future it's going to increase your
customer lifetime value and in turn your
profitability in the long run not to
mention The Branding side of things you
get by having somebody's email being
able to send them emails consistently
bring them value and bring up your
loyalty and also help you get word of M
once you get somebody's email address
from like a popup you can spend one to
two weeks kind of convincing them one by
one one why they should go with you and
choose your products over like a
competitor with each piece of content
and little piece of advice and value
that you can give them you earn trust
points in their mind until they trust
you enough to make a purchase and they
hand you the credit card again people
don't just buy from you the first time
they see from you they need to see you
multiple times over a duration of time
that's why we need to be consistently
sending emails now to really execute
email marketing at a high level you need
to do four things first you need to get
set up with an email sending provider
and then second you need to get your
pop-up forms locked in third you need to
get your campaign strategy figured out
your onetime emails that you're sending
out to the list on a consistent basis
and then four you need your automations
so first let's talk about getting
started with an email sending provider
AKA and ESP esps are different softwares
that allow you to send emails in Blast
from them via like a shared domain
rather than just using a Gmail address
to blast a ton of emails to people this
also allows you to track your data
connect to Shopify and be able to tell
like where your purchases are coming
from now there's no other platform that
I would recommend other than clavo it is
the most advanced and also the easiest
the most proven I've used them all
MailChimp active campaign HubSpot like
none of them really compare if you
actually want to scale your email list
just create a clavio account and follow
the easy to install instructions and
then you can get connected with your
Shopify or whatever e-commerce platform
that you're using they have a great
support team they'll be able to help you
out if you have any questions now if you
really don't want to use clavio there's
some other options such as send Lane
which is new but it's pretty cool it has
some upand cominging features but again
still pretty early on compared to clavo
it doesn't have all the features and you
can get away with using MailChimp as
well but it's a little bit not as good
as clavio but again you can get by now
that you have your email sending
provider you need to actually like grow
your list so that you have people to
send emails too hey do you want a free
75 page guide on email marketing just
subscribe to my newsletter inbox
newsletter. c/s subscribe and I will
send it to you right now now right off
the bat if you have past customers that
have bought from you before you can get
their email addresses from your Shopify
database and then you can see if they're
consented to receive marketing emails
and you could add them to your clavio
email list if they don't you could send
them a confirmation email being like hey
do you want to opt into like our email
marketing and then the people who do you
can send emails to them other than that
there are really two main ways to grow
your email list the first is with post-
purchase optins which essentially is
going to be just a checkbox when
somebody purchases saying like hey I
approve to receive marketing from this
company you can install that in Shopify
super easy just follow this guide and
then you're pretty much just going to
get email signups on autopilot from
people who' have bought from you and
they've already proven that they know
like and trust you so those are post-
purchase optins really low hanging fruit
and the second is with what we already
talked about which are popup forms now a
good pop-up form is going to convert 10%
of your website traffic into email
subscribers meaning if you have 50,000
website viewers unique viewers then you
could get 5,000 people to opt into your
email list now I have a really in-depth
breakdown on pop-up forms which you can
find right here on my Channel with
suggest you check it out if you want a
more in-depth guide on how to really
nail your form a couple things to note
is you want to make sure that your
trigger is at like a 4 to 10 second
delay upon a page loading this way
you're not showing it right in front of
somebody right at the time that they
view your website but instead there's a
little bit of delay and maybe the person
has already shown a little bit of
interest on your site do you want to
make sure you have a decent offer you
don't need to give away this massive
discount but you could give away a
little discount or you could give
something like a free guide you can't
just say sign up to our email list
that's just just not strong enough and
people aren't going to buy if there's
nothing in it for them so try to see if
you can give something away in exchange
for the email then three you want to
have as little words as possible on your
popup form these people are just
browsing the site they're in zombie mode
you don't want to overload them with a
bunch of words just keep it really
simple list out your offer and then let
people get on their way the last tip is
make it as easy as possible to fill out
don't ask for their first name their
birthday their social security card no
we just want to ask them for their email
address every little question that we
ask is going to significantly increase
the churn all you really need is the
email address so that's your list growth
you want to make sure that you have the
post purchase optin checked so you get
people who have bought from you to join
your email list and then two you want to
make sure you have a popup form and you
want to make sure that it is effective
so we have our email sending provider we
know how to grow our list now let's talk
about how we can kind of get sales on
autopilot and we're talking about our
automations AKA or email flows now flows
you can set up in clavio and you create
these emails once and they're like a
sequence and so you can send one email
then a couple days later send another
based on like a customer's action
luckily clavio makes it really easy for
you and these are the main flows that
you want to make sure that you have
installed and automated so you can
contribute to the customer experience
and generate revenue on autopilot first
you want to have the welcome flow which
is going to fire whenever somebody joins
your email list you want to give them
the discount if you did give them one
you want to give them some information
about the brand show them some of your
best sellers show them some of your
unique selling propositions and you want
to at least have around four to five
emails in here what we typically do is 8
to 12 emails to really educate people
over like a twoe time period but you can
get away with only having a few emails
the next flow that you want is the
website abandoned flow which is if
anybody is active on your website but
they don't actually view any products
and they don't add any items to cart
it's just they're active on your site
and you could just have a simple one to
two emails just being like hey we saw
you browsing our site if you need some
help here are some of our best sellers
and then the third is the browse
abandoned flow which is for anybody who
actually views an item but they don't
add it to C and they don't make a
purchase so for this we want to send a
few reminders at least four again we
typically do 6 to 8 to make it a little
bit longer but you want to actually show
the customer hey you left this product
behind and you can use Dynamic content
inside of clavo which is going to show
the customer what they left behind
essentially you just want to remind them
you want to give social proof and you
want to overcome objections to try to
get them over the line to purchase and
then taking it a step further we have
the cart and checkout abandoned flows
which are two different events you want
to make sure that you have flows for
both of these but I like to have at
least like eight emails in the sequence
again you could get by with just a
couple having like eight is a bit
Advanced but really all you want to do
is you want to show the customer what
they left behind give them a ton of
social proof give them information about
shipping let them know of like a
guarantee if you have it you can return
your order if you need to anything that
reduces risk for the customer can get
them over the line so those are the pre-
purchase flows again that's welcome flow
website abandon browse abandon card
abandon and checkout abandon and then we
have post- purchase flows which you at
least want to have the post purchase
flow which is going to fire immediately
after customer purchases and in this
flow you just want to give like a thank
you thank you for ordering with us you
can do UPS sales and cross sales to try
to get people to buy again you could
also give information on like shipping
or tell people how to use their product
things like that are going to help in
the customer experience typically the
post purchase flow will be between 14
days of the purchase and then if you
want to get Advanced you can have
winback flows and cross sale flows which
are can be anywhere to like 1 to two to
3 months down the line after someone's
purchase to try to get them to come back
and buy again so that's one flow that
you could do you could also do a VIP
flow for anybody who purchases say like
five times overall time from you you
could give them special discount give
them exclusive information if you want
it you could also do things like an
unengaged flow where if somebody hasn't
opened an email in like six months and
we kind of just want to say goodbye to
remove them off the list you can have a
couple emails in place there to give
them a last chance and one last
suggestion for like a fun one is you
could do a purchase anniversary so say
some somebody bought on like September
1st of 2023 then you could tag their
profile inside of clavo and Mark that as
like their purchase date and then one
year after that purchase date you can
send like a happy birthday of hey it's
been one year since your last purchase
here's like a discount so those are all
the ideas but really the core ones that
I want to make sure that you have are
the welcome flow website abandon browse
abandon card abandon checkout abandon
and post purchase flows I have a full
breakdown of all these flows as well on
my YouTube you can check that video out
if you want to see these in a a little
bit more detail okay so now we have an
email sending provider we are growing
our list with forms and postp purchase
options then we also have our core
automations built out now we want to set
up our campaign strategy campaigns are
the one-time emails that you're sending
to your list at a set day and a set time
these defer from flows because flows are
going to fire automatically you set
flows active and then as customers
complete actions they're joining the
campaigns are just broadcast to the
whole list you click Send and the email
goes out you really want to establish a
consistent C for sending campaigns to
your list so that you're keeping them
engaged over time don't want to be
sending emails like once a month because
that's way too long people are often
subscrib to over 40 different e-commerce
Brands and when so many brands are
sending emails you're just going to get
lost and customers will forget about you
at the bare minimum i' like to see
brands at least doing one to two email
campaigns per week but for our clients
and what we see the best results with is
with three to four email campaigns a
week and that's how we generate on
average 41% of our client's total
revenue coming from clavo and email
marketing you might be thinking three to
four email campaigns a week what the
heck are you sending to your list that's
a good question and there are a lot of
things that you can do there're actually
unlimited different ideas and campaigns
that you can be sending but at its core
we just want to be sending our customers
value people love to learn so if you can
educate them about your Niche or even
your product or other customers that are
like them then you are winning some
examples of some of these campaigns that
you can be sending are things like
frequently Asked question emails so you
could pick like 10 of your most
frequently asked questions and create an
email for each each one of them if you
have blog content on your website you
could do blog emails if you have
testimonials you could do emails
highlighting specific testimonials one
that I really like to do is find like a
really long and passionate testimonial
and just do a full email just on that
you could also do like myths versus
facts in your industry that's always a
fun one and of course you can do like
product highlights or specific features
about your product and send a full email
just about that and then of course with
campaigns you can also run promotions
sales and discounts so you can do
something like once a month or once
every other month things like site
discounts or discounts on specific
products or you can do giveaways things
like that you can send those to your
list to keep them engaged over time and
generate sales now anytime you run a
promotion on your website you want to
send a few different reminders to your
email list again these are your
customers these are people who gave you
their email they know like and trust you
already and they're going to be the
easiest to sell to and also sending
these emails are going to cost literally
pennies so you can send emails like
teasing the sale being like Hey we're
going to run a sale next week make sure
you're ready and pick out your items
then you can run sale launch email sale
reminder emails then also sale closing
emails to really induce urgency one
thing you could even do is a sale
extension email if you want to squeeze a
few extra dollars out of your list but
you want to make sure you don't get
carried away with your discounts keep it
pretty simple and don't do it too often
just focus on giving your customers
value and try to generate sales without
discounts and then you're going to be
set up really well now once you have
campaigns firing you're sending at least
two to three email campaigns per week
you have automations going in the back
end saving abandoned sales having post
purchase sales then welcoming people to
the email list then you're also growing
your list with your forms then you're
going to be in a good spot at that point
it's just about really optimizing things
and taking them to the next level with
your strategy with your copy and your
design and I have in-depth guides on
these all over my YouTube channel so be
sure to check those out now again email
marketing isn't the flashiest thing but
it is the best way to scale an
e-commerce brand in 2025 so you want to
make sure that you have this done and
you have it done correctly having a
proper email system operating in the
back end is going to to help you make
the most out of your ads and the traffic
that you're spending so much to acquire
now I hope you got some value from this
tutorial if you want extra help and
you're an e-commerce brand above $50,000
a month you can book a call with me
below but everybody else subscribe to my
newsletter inbox newsletter. c/s
subscribe for a free guide on email
marketing let me know what kind of video
you want to see next and I will see you
in the next one
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