GOOD vs BAD Character Design: Tips and Tricks!
Summary
TLDR本视频脚本探讨了什么是优秀的角色设计。强调了角色设计的主观性,并提出了三个关键原则:轮廓清晰、调色板清晰和夸张的清晰度。通过案例分析,展示了如何通过简化形状、选择主导颜色和利用形状语言来增强角色的可识别性。同时,讨论了如何通过夸张和情感连接来增强角色设计的故事性,以及如何根据不同的艺术风格调整设计。
Takeaways
- 🎨 **角色设计的主观性**:角色设计是主观的,不同的人或故事有不同的标准。
- 📏 **清晰性三原则**:好的设计应具有清晰的轮廓、色彩和夸张度。
- 🖋️ **轮廓的重要性**:角色设计应通过轮廓就能被识别,使用大的、可识别的形状来传达个性。
- 🌈 **色彩层次**:选择一个主色并让其他颜色辅助,避免色彩竞争。
- 🔆 **色彩值的作用**:通过调整色彩值来增强设计的清晰度和对比度。
- 🌟 **色彩和形状的情感**:色彩和形状可以传达情感和故事背景。
- 🤔 **观察与夸张**:设计师应观察并放大能增强角色情感的特征。
- 💪 **身体比例和姿势**:角色的身体比例和姿势可以讲述故事,增强情感表达。
- 👥 **角色组合**:在设计多个角色时,要考虑它们之间的比例和动态对比。
- 🔍 **参考资料的重要性**:收集参考资料有助于探索和实现角色设计的多样性和故事性。
Q & A
什么是好的人物设计?
-好的人物设计是主观的,但通常应该具备清晰的轮廓、色彩和夸张。这些设计原则使得人物在任何艺术风格中都能被快速识别。
为什么说人物设计是主观的?
-人物设计是主观的,因为不同的人或故事对好设计的定义不同。设计的好坏取决于它如何服务于故事和观众的感受。
BAM节目中提到了哪三个人物设计的原则?
-BAM节目中提到的三个人物设计原则是:轮廓的清晰度、色彩的清晰度和夸张的清晰度。
为什么人物设计需要清晰的轮廓?
-清晰的轮廓有助于人物在任何艺术风格中都能被快速识别,即使在只有黑色的情况下,人物也应该能够被认出。
色彩清晰度在人物设计中扮演什么角色?
-色彩清晰度帮助人物在视觉上与其他元素区分开来,通过选择主导色彩和辅助色彩,可以增强人物的识别度。
如何通过夸张来增强人物设计?
-夸张是通过夸大人物的某些特征来强化其个性和情感,使人物更加生动和有趣。
为什么说人物设计应该在一秒钟内传达所有信息?
-人物设计应该在一秒钟内传达所有信息,因为这样可以迅速抓住观众的注意力,并推动故事的发展。
人物设计的'形状语言'是什么?
-'形状语言'是指通过人物的形状和轮廓来传达其性格特征,例如圆形可能传达友好和柔软,而尖锐的形状可能传达危险和强度。
为什么在设计人物时要考虑色彩和价值?
-色彩和价值有助于定义人物的情绪和环境背景,同时也影响人物在场景中的突出程度和视觉层次感。
如何通过人物设计来增强故事性?
-通过人物设计来增强故事性,设计师需要观察、反映并夸大人物的特征,以强化观众对人物情感的共鸣。
为什么说人物设计中的简单性很重要?
-简单性鼓励动画师发挥创意,避免因复杂的设计而限制他们的工作。简单、执行良好的设计往往更能持久。
Outlines
🎨 角色设计的三大原则
本段讨论了角色设计的好坏并非由设计的复杂性决定,而是取决于设计的清晰度。提出了三个关键原则:轮廓清晰度、调色板清晰度和夸张的清晰度。强调了角色设计应能在任何艺术风格中被识别,并且应该在一秒钟内通过视觉传达角色的所有信息。通过一个反面教材展示了如何避免设计上的混乱,并强调了清晰的角色设计能够推动故事发展,而不是阻碍它。
🖌️ 优化轮廓和调色板
本段深入探讨了如何通过简化轮廓和选择合适的调色板来提高角色设计的清晰度。强调了从黑色轮廓中识别角色的重要性,并提出了通过调整形状来增强标志性的建议。讨论了调色板的选择,建议选择一种主导颜色,并让其他颜色辅助而不竞争。还介绍了如何通过调整色彩的明暗度来增强设计的清晰度,并通过背景和环境来增强角色的识别度。
🤔 情感共鸣与夸张表现
本段讨论了如何通过观察和放大现实中的特征来设计能够引起观众情感共鸣的角色。强调了艺术家应该通过简化细节、夸大比例和增强色彩来直接与观众的情感建立联系。讨论了姿势作为夸张的一种形式,以及如何通过不同的身体类型来讲述故事。提出了通过动态的线条和重新绘制来增强角色设计的吸引力,并鼓励设计师在设计角色时考虑故事和情感。
🔍 参考与故事的力量
本段强调了收集参考资料的重要性,以及如何通过理解故事来增强角色设计的夸张效果。讨论了好的叙事者如何通过故事来传达角色设计的意义,并强调了设计中的简单性是关键。提出了角色设计应该像一首简单的歌曲,通过独特的执行来闪耀,而不是通过添加额外的元素。最后,鼓励设计师学习不同的风格,并根据每个项目背后的意义来改变他们的艺术风格。
Mindmap
Keywords
💡角色设计
💡清晰度
💡轮廓
💡色彩搭配
💡夸张
💡情感连接
💡故事性
💡形状语言
💡色彩语言
💡价值
💡参考
Highlights
角色设计的好坏是主观的,取决于个人或故事。
好的人物设计应该具备清晰的轮廓、色彩和夸张。
BAM认为,清晰的人物设计在任何艺术风格中都能被识别。
设计一个糟糕的角色,从混乱的轮廓、混乱的调色板和平淡无奇的设计开始。
好的人物设计应该是推动故事发展的无缝载体。
剥离角色到只有黑色时,角色必须是可识别的。
最著名的角色设计都遵循了从轮廓识别角色的规则。
通过检查轮廓并分离形状,可以改善设计。
选择一个形状主题可以减少混乱并强调想要强调的内容。
在更现实的艺术风格中,大的可识别形状通常以服装、头发或武器的形式出现。
为了提高调色板的清晰度,不要使用太多颜色,选择一个颜色层次。
颜色语言告诉我们很多关于这些角色的信息。
颜色可以作为角色来自环境的标志。
艺术家的工作是通过人类的镜头解释现实。
好的人物设计师是世界级的观察者,他们关注如何放大感觉。
设计角色时,不要只是使用正常的人体比例,要利用动画的全部可能性。
角色的身体通常是三个主要形状的组合,形状之间的比例差异决定了角色设计的吸引力。
设计角色时,要确保即使在不同的设计中,它们也能存在于同一个宇宙中。
最好的角色设计就像披头士乐队的歌曲,简单的旋律和独特的执行方式。
简单的设计鼓励动画师享受乐趣,不要让他们陷入复杂的图案和口袋中。
角色设计不仅仅是找到自己独特的绘画风格,而是学会以不同的风格绘画。
最好的角色设计是那些在人类集体记忆中持久的设计。
Transcripts
so what makes a character design good
this design took more time so it's good
and this is a simple design so it's bad
right well the answer is it's up to you
character design is a subjective topic
meaning that it varies wildly from
person to person or story to story here
at BAM we would argue that good
character design is about clarity
clarity of silhouette clarity of palette
and clarity of exaggeration a character
design that's clear in these three
principles will be recognizable in any
art style
[Music]
[Applause]
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BAM is the show where professional
animation artists redraw the art that
you send in and if you like supporting
that sort of thing check out our patreon
linked below let's start this off by
creating an inherently bad character
design we'll begin with a messy
silhouette a confusing palette and a
bland generic everything else wow that
stinks let's go ahead and completely
cover this design in detail that'll make
it a nightmare to redraw again and can
you imagine those overseas animators
actually trying to animate this let's
make sure all of these shapes have
tangents to no sense of 3d space
whatsoever and as a final touch I'm
never going to flip the canvas while I
draw so everything will lean awkwardly
to one side perfect all these
conflicting elements will confuse the
viewer they'll get caught up in this
visual traffic and the story will
disappear completely good character
design should be a seamless vehicle that
drives the story forward and everything
about that character should be
understood visually in 1 second or less
let's explore these three fundamentals
and see if we can use them to create
clear readable characters that aid the
story instead of hinder it
when you strip down your character to
just black the rule is your character
must be recognizable from that alone
[Music]
there isn't a single famous character
that doesn't follow this rule this
submitted artwork is looking really good
but we can improve the design simply by
examining the silhouette and separating
some of these shapes now that the shapes
are clear in silhouette they'll
definitely be clear in full color all of
the most iconic character designs have a
silhouette that's made of big
identifiable shapes big shapes are going
to visually communicate the personality
of the character using something called
[Music]
shaped language like this is already
giving you a sense of stability trust
and stubbornness in the shape here
friendly bouncy soft welcoming warm and
happy and this shape has the sharpest
corners of the three implying things
like edginess danger intensity and speed
even though this is a nice drawing this
artwork has a lot of conflicting shape
ideas we can improve this design by
making some of these shapes bigger and
committing to the shape motif of a
triangle when we choose a shape motif it
reduces clutter and emphasizes the
things we want to emphasize I'm going to
try and make every shape some type of
triangle by committing to an angular
shape language this character will read
immediately as a dangerous femme fatale
you might think that big identifiable
shapes can only work in cartoony art
styles but you'd be surprised how many
more realistic art styles follow the
same rule
usually it occurs in the form of big
clothing hair or weapons
another way to improve silhouette
clarity is to take the character's head
and add a little weird shape that is
unique to only them this is a really
useful design hack that helps identify
them in a crowd and demonstrates the
direction that they're facing every
character design works better if you can
recognize them from just the silhouette
hands look bad improve the silhouette
poses wack improve the silhouette before
you clean up your character reduce it to
just black and double check which shapes
you can push to make it more iconic for
clarity of palette don't use too many
colors
be selective choose a color hierarchy
meaning one color is the dominant one
and the other colors should support it
without competing this fan submitted
artwork has a lot of competing colors
this blue and this turquoise are both
cool colors without line art how can I
tell where the ear ends and the dress
begins if we were to turn the dress into
a warmer color it becomes the dominant
color that complements the blue instead
of competing with it but wait color is
more complicated than that
what about value on a new layer fill the
entire canvas white and set the layer
style to color this way you can toggle
the layer on and off to double check its
value which is basically the brightness
of any given color now we can see what
the real issue is this design is unclear
because all the values are very similar
let's select some of these shapes and
hit control u to adjust the value of
them an even more precise tool would be
the color balance menu under command B
this allows you to adjust the color on a
more fine-tuned level if you have a
background check the colors against the
environment don't just paint your
characters on white characters rarely
sand in a bright white room if you don't
have a background do your design against
a mid-tone that way your lights and
darks will actually stand off
[Music]
in the original artwork many of the
values compete and the character doesn't
really stand off the background by
making the values of the objects in the
distance lighter we can establish
atmospheric perspective this will create
more contrast between the foreground and
the background a value structure like
this will make the foreground will read
clearer character palette is similar to
silhouette in that a well-designed
palette is totally recognizable from
rectangular swatches alone the
combination of a good silhouette and a
good palette equals an extremely
recognizable character the choices of
your color palette are important as well
certain colors evoke certain moods the
color language is telling us a lot about
these characters for example we
associate yellow with joy and happiness
green is going to give you a feeling of
safety while red might feel dangerous
and sexy
however color language is not as clear
as shape language yellow might give you
a really happy feeling like sunshine or
a really sick and diseased feeling like
jaundice if you take a look at the globe
countries closer to the equator are
going to have more colorful clothing and
artwork
[Music]
while countries closer to the polls will
have more muted clothing and artwork
[Music]
color can act as a signifier of the
environment that the character comes
from in other words color tells a story
but how can I make that story more
meaningful this is the hardest to
explain but it is the most powerful step
of the character design process in a
nutshell your job as an artist is to
interpret reality through the lens of
being human you're a human and you make
art for other humans therefore you
should aim to create something that
connects emotionally to the viewers core
human instincts the artist has the
ability to strip down detail push the
proportions and bump up the color to
connect the viewer directly with the
feeling that a character gives you which
of these do you connect with more one is
more realistic but which one's emotion
reads clearer designing characters with
simple easy to read features will allow
us to see that characters emotion more
easily
we have empathy for characters that we
can project ourselves on to and put
ourselves into their shoes Scott McCloud
calls this the masking effect a good
character designer is a world-class
observer they pay attention to how a
real person or animal makes them feel
and focus in on the specific
characteristics that amplify that
feeling and because an artist controls a
hundred percent of the screen space
every detail will strengthen the feeling
that they want you to read which means
animation can be more powerful than live
action pose is a form of exaggeration
is your character feminine or masculine
extroverted or introverted lazy or
focused a standard human body is capable
of telling the story with pose alone
when you design a character don't just
use the normal proportions
textbook Anatomy for everybody oh yeah
animating comics do that all the time
this design approach doesn't use the
full range of possibilities that the
medium of animation allows there are so
many different body types in the world
[Music]
take a look at this weightlifter versus
this basketball player humans have the
same core structure but vary wildly from
individual to individual
what kind of utility does their body
have a body is a reflection of the mind
within so observe reflect exaggerate
that utility using shapes and pose let's
exaggerate this submitted design by Joel
we like this drawing because there's
clearly a goofy interaction here we just
think the actual designs are a bit
generic and we want to keep the same
poses in same art style but exaggerate
the body types to amplify the story more
first of all Joel watch out for these
tangents here they flatten the drawing a
lot it's hard to tell that the demon is
behind him now we're gonna push the
contrast more between these two
characters we're gonna make this guy's
super thin poised and intelligent and
this guy's super big intimidating and
stupid the contrast is going to aid the
joke in the interaction
[Music]
nice characters bodies are generally
made of three major shapes and the scale
difference between those shapes is what
makes the character design appealing or
not appealing notice the more dynamic
spacing is more appealing if your
character design is starting to feel
bland draw these lines on your character
group them in a more dynamic way and
redraw it these are like appeal rulers
that you can always use to double-check
your design let's take a look at some of
these designs submitted by a gay from
Turkey we really like a lot of what's
going on here the designs are simple and
the artist actually designed on a lineup
drawing on separate documents over a
white void can lead to a lot of
proportion issues when the characters
are finally lined up together when you
design on the same document within a
lineup it allows you to compare their
proportions and be more precise a great
exercise when designing in a lineup is
to create character trios using all the
lessons we've learned so far we can
create a trio of characters that are
drastically different from one another
in silhouette palette shape motif body
variety and pose so the challenge is
even with all these differences can they
exist in the same universe
lineups with good variety will feel like
a rollercoaster bad lineups will be a
boring train track
[Music]
[Music]
[Music]
so what's the best way to exaggerate
your characters more effectively gather
reference and that doesn't mean just
browsing through Pinterest it means all
of this clarity of exaggeration comes
from your understanding of story
having good reference is going to help
you explore every possible idea to find
the best possible way to aid the story
so it's always worth your time the best
storytellers are the ones who actually
have a story to tell what really makes a
good character design I've been working
for years in the animation industry and
my honest answer is I have no idea what
I can gather is that designs with clear
silhouettes and recognizable palettes
and some kind of exaggeration tend to
last for a long time in our human
zeitgeist and the final ingredient to
every design is story what you're really
doing is creating an actor
professionally speaking spending time
trying to find your own unique drawing
style isn't as good a goal as spending
time learning to draw in different
styles professional character designers
change their art style constantly to
best emphasize the meaning behind every
project that they're working on shows
like South Park would be bad if you
delivered the same jokes in the same
story in an overly rendered style the
show's writing is crude and silly and it
doesn't take itself too seriously and
the style reflects that perfectly you
might not like that style but it's an
example
extremely successful design and vice
versa a story like grave of the
fireflies could not be told in a style
like South Park's personally I think the
best design is like a Beatle song it's a
very simple melody but the unique
execution is what it makes it shine the
song Blackbird is an exact amount of
melody harmony and guitar and the moment
you add anything else the song is ruined
the real trick to character design is to
go with a simple idea executed well
simple designs encourage the animators
to have fun you don't want to bog them
down with a bunch of patterns and
pockets now before you go check out our
friends YouTube channel Joop is a
freelance illustrator with a fantastic
video that explores the fundamentals of
character design in great depth there's
another example of this I don't know
maybe you've heard of it it's called
that who's that Pokemon
every Pokemon has unique silhouette and
you can pretty much tell who the Pokemon
is just by its silhouette with the
exception of like to an animation is the
best animation history channel on
YouTube such quality writing and
production value action in western
animation of the 1990s and 2000's was
dominated by a realistic style fluid
motions that fed toward a character's
final stance posing was considered of
course but the action was very slow
almost brutish with Ganley spacing of
the motion is far more concise the
posing is highlighted with keyframes and
then in between this sped up so our eyes
register a longer held pose and his
Irish accent is like listening to to
butter and thanks for watching now
technically this is the end of the
original 12 videos that we plan to do on
this channel so this is the end of BAM
just kidding we love doing this so we'll
be back soon with more videos season two
back friends BAM forever 100 years a
hundred years of BAM yes I will live to
a hundred and thirty years old and then
we'll
100 years of BAM I'm going to clone my
own body and raise the clone in my image
training him day after day to edit
videos draw you know redraw that's what
the whole channel is about redrawing
people's art I'll mold him in my image
and when I die he'll hate me he'll
resent me but he will be motivated by
guilt to continue the channel therefore
for your viewing pleasure aren't all
channels motivated by guilt oh yeah yeah
especially this one yeah yeah I'm going
to train an AI BOTS by making it read a
thousand hours of BAM scripts that's
smart
yeah yeah yeah so it'll say like hey
welcome to BAM it's the show where you
BAM da redraw my this is my Wacom pen a
gmail dot mail yes yes love it cool are
we going to brand more videos they're
coming okay
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