MILseries: Ep04 Media & Information Languages

Summary

In this episode of the MIL (Media and Information Literacy) series, the speaker explores the concept of media and information languages. They explain how information can be conveyed not only through words but also through images, symbols, codes, and technical aspects like camera angles and sound. The video dives into the types of media codes—symbolic, written, and technical—and their impact on communication. Additionally, the speaker discusses media conventions and the role of audiences and producers in shaping media messages. The episode encourages viewers to critically analyze media content rather than passively consume it.

Takeaways

• 🎬 Media language refers to the codes, conventions, symbols, and narrative structures that communicate meaning in media content.
• 🖼️ Information can be conveyed not only through words but also through images, videos, and symbols.
• 📝 Symbolic codes use symbols or semiotics (e.g., colors, objects) to convey underlying meanings, like a red rose symbolizing love.
• 📚 Written codes involve the use of language, style, and layout to communicate meaning, like headlines and captions in newspapers.
• 📷 Technical codes use equipment like cameras, lighting, and sound to tell stories, such as different camera shots and angles in films.
• 🔄 Codes are categorized into three types: symbolic (using symbols), written (using text), and technical (using equipment).
• 🎞️ Conventions refer to norms or standards in media, such as having a title at the beginning of a film and credits at the end.
• 📜 Story conventions involve common narrative structures like setting, conflict, and resolution, which guide storytelling.
• 📺 Genre conventions are tropes and themes that audiences expect from specific genres, like blood in horror movies.
• 👥 The audience is the group of people who consume media content, while producers are those who create it, including directors, writers, and editors.

Q & A

What is 'media language' as described in the script?

Media language refers to the codes, conventions, formats, symbols, and narrative structures that communicate meaning to an audience through different forms of media.

What are the three types of codes used in media?

The three types of codes used in media are symbolic codes, technical codes, and written codes.

Can you explain symbolic codes in media?

Symbolic codes involve the use of symbols or objects to convey meaning. For example, a red rose might symbolize love or romance, and colors like red, yellow, and green may have different meanings in different contexts.

What is the role of technical codes in media?

Technical codes are used to tell a story through the use of equipment, such as cameras, lighting, sound, and editing. For example, camera angles and shots like close-ups or extreme long shots help convey emotions or settings.

How are written codes used in media?

Written codes involve the use of language, textual layouts, headlines, captions, and speech bubbles to convey messages. For example, headlines in newspapers emphasize important information with larger font sizes.

What are the different camera shots mentioned in the script?

The script mentions several camera shots, including extreme long shots, full shots, close-ups, extreme close-ups, and over-the-shoulder shots. Each shot serves to emphasize different elements of the scene, such as the setting or a character's emotions.

What are conventions in media, and what are the three types?

Conventions are standard or accepted ways of doing things in media. The three types are form conventions, story conventions, and genre conventions.

What are story conventions?

Story conventions refer to common narrative structures and elements in storytelling, such as settings, conflicts, and resolutions that are typical in many stories.

What are genre conventions in media?

Genre conventions are specific elements like tropes, characters, settings, or themes that are typically associated with a particular genre, such as horror or romance.

Who are the 'audience' and 'producers' in media, according to the script?

The audience refers to the group of people who consume media content, while producers are those involved in creating the content, such as directors, writers, and editors.

Outlines

00:00

🎬 Introduction to Media and Information Languages

In this section, the host welcomes the audience to episode 4 of the MIL (Media and Information Literacy) series. The main topic is introduced: media and information languages. The host emphasizes how information can be communicated not just through words but through various media formats such as pictures, videos, and symbols. These different forms of media content provide ways for people to understand messages using media language. The audience is encouraged to think about how media communicates through codes, symbols, and conventions.

05:01

🧠 Understanding Media Language and Its Components

This paragraph explores the concept of media language, explaining that it consists of codes, conventions, formats, symbols, and narrative structures. These elements help media convey messages to the audience. The host explains how media uses signs to create meaning, citing films as an example where codes help audiences interpret content such as genre (e.g., horror, romance). The audience learns that codes can be symbolic, technical, or written, each conveying different meanings depending on context.

10:01

💡 Symbolic Codes: The Power of Symbols

The host explains symbolic codes, which convey messages through symbols or signs. Symbolic codes include objects, settings, body language, clothing, and colors that convey deeper meanings beneath the surface. Examples like a red rose (symbolizing love) or traffic lights (red for stop, green for go) help illustrate how symbols are interpreted differently in various communities or groups. Colors, objects, and gestures are key tools in communicating through symbolic codes.

📝 Written Codes: The Importance of Text in Media

Written codes are discussed here, focusing on the use of text, language style, and layout in media. The host explains how elements like headlines, captions, and speech bubbles shape the way media communicates. Examples from newspapers and comic strips demonstrate how font size, layout, and speech or thought bubbles deliver specific messages to the audience. Written codes are essential for creating structure and clarity in textual media content.

📷 Technical Codes: Using Equipment to Tell the Story

The focus shifts to technical codes, which include the use of equipment like cameras, lighting, and sound to tell stories. Camera angles, shots, lighting, and sound are all technical elements that contribute to the tone and meaning of media content. The host explains how technical aspects like extreme long shots, close-up shots, and music scores enhance the emotional experience, with examples from horror movies illustrating how these codes establish mood and atmosphere.

🎥 Camera Shots and Angles: Creating Visual Impact

This section goes into detail about different types of camera shots and angles used in filmmaking. Techniques like extreme long shots, wide shots, and close-ups are used to emphasize specific aspects of a scene or character. The host explains how camera shots and angles affect the way a story is told, with long shots establishing settings and close-ups revealing emotional details. The use of high and low angles is also discussed, with high angles suggesting inferiority and low angles conveying power.

🎞️ Camera Movements: Dynamic Storytelling

Camera movements like panning, tilting, and tracking are introduced as tools to follow the action or set the scene. The host explains how these movements, such as panning horizontally to follow a subject or tilting vertically to show height, are essential in engaging the audience. Techniques like the point of view (POV) shot and handheld shots allow viewers to see from a character's perspective, making the storytelling more immersive.

📜 Conventions in Media: Rules and Norms

This paragraph discusses media conventions, which are established rules or norms in media production. These conventions guide how codes are used in different types of media, such as films having titles at the beginning and credits at the end. Three types of conventions are explained: form conventions (arrangement of media elements), story conventions (common narrative structures like conflict and resolution), and genre conventions (expectations for specific genres like horror). These conventions shape how media is produced and consumed.

🎭 The Role of Audience and Producers

The final section highlights the relationship between media producers and the audience. Producers (directors, writers, editors) create media content, while audiences are the consumers who interpret and engage with it. The host reminds the audience to critically analyze media messages, recognizing that codes and conventions have different meanings based on context. The importance of understanding media languages is emphasized, encouraging viewers to think critically about the information they receive.

Keywords

💡Media Language

Media language refers to the set of codes, conventions, and symbols used in media to communicate messages. It relates to the theme of the video by explaining how media delivers content beyond written or spoken words, through various formats such as images, sounds, and video editing techniques. The video emphasizes how understanding media language helps in interpreting the meaning behind media content, such as a film’s genre or mood.

💡Codes

Codes are systems of signs that are used to create meaning in media content. They can be symbolic, technical, or written, and their combination helps convey messages to the audience. In the video, codes are described as essential tools for media producers to communicate ideas, such as using a red rose to symbolize love or horror movie sound effects to evoke fear.

💡Symbolic Codes

Symbolic codes involve the use of symbols and signs, such as colors, body language, or objects, to convey deeper meanings in media. For example, a red rose symbolizes romance, while a clenched fist can signify strength or defiance. These codes go beyond the surface and help audiences interpret the underlying message or mood in films or advertisements.

💡Technical Codes

Technical codes refer to the use of equipment and techniques such as camera angles, lighting, and sound to create meaning in media. In the video, examples include the use of different camera shots—such as close-up shots to highlight emotions or long shots to establish a setting. These technical choices help guide how the audience perceives the narrative.

💡Written Codes

Written codes refer to the use of text and language in media, such as headlines, captions, or speech bubbles. The video gives examples like the use of bold headlines in newspapers or the different font sizes to draw attention to specific content. Written codes help organize and highlight important information in media, influencing how the audience reads and interprets it.

💡Conventions

Conventions are accepted norms or standards in media that guide how content is produced and interpreted. The video discusses how conventions exist in different types of media, such as films having opening titles and closing credits. These conventions help the audience form expectations about how media content will be structured and presented.

💡Story Conventions

Story conventions are narrative structures and themes commonly found in storytelling. They include elements like setting, conflict, and resolution. The video mentions that these conventions guide the audience in understanding the flow of a narrative, such as expecting a resolution to a conflict in a movie, and are integral to storytelling across different media.

💡Genre Conventions

Genre conventions are specific elements, such as tropes, characters, or settings, that are typical to certain genres. For example, horror films often use blood and darkness, while romance movies highlight themes of love. The video explains that these conventions shape audience expectations based on the genre of the media, helping viewers identify and categorize content.

💡Camera Angles

Camera angles are a form of technical code that influence how subjects are portrayed in media. High angles may suggest inferiority, while low angles can convey power. The video illustrates how the choice of camera angles, such as a low-angle shot in a movie, can change the way the audience perceives a character’s dominance or vulnerability.

💡Audience

The audience refers to the group of people who consume or engage with media content. The video highlights the importance of understanding how media codes and conventions affect audience interpretation. For instance, a horror movie’s use of technical codes like sound and camera shots is designed to evoke specific emotions and reactions from the audience.

Highlights

Introduction to media and information languages.

Information can be distributed in various formats, not just through words but also images and videos.

Media language consists of codes, conventions, symbols, and narrative structures that convey meaning.

Symbolic codes are used to convey meaning beneath the surface, such as colors or objects like a red rose symbolizing love.

Written codes include language style, headlines, and captions, commonly seen in newspapers and comics.

Technical codes use equipment like camera angles, shots, and lighting to convey meaning.

Symbolic codes: use of symbols and semiotics (e.g., red light for stop, green for go).

Written codes: use of language in headlines, captions, and speech bubbles.

Technical codes: use of sound, camera angles, lighting, and special effects (e.g., horror movie soundscapes).

Conventions are rules or norms that govern behavior in media.

There are three types of conventions: form conventions (e.g., title at the beginning), story conventions (narrative structure), and genre conventions.

Audience is an important element; it refers to the group of people exposed to media content.

Producers are the creators of media content, including directors, writers, and editors.

Different camera shots, such as long shots or close-ups, are used to convey emotions or establish context in media.

Media codes and languages send different messages to the audience, which need to be analyzed critically.

Transcripts

[Music]

hey

yo what's up hi so hello hello hello my

loves

this is mom agave and welcome to my mil

series

episode 4. for the episode 4 of my mil

series

we will be discussing about the media

and information languages

so without further ado let's get started

[Music]

immediate information language

information can be distributed through

various formats or in various ways

not just through words phrases or

sentences

they can be delivered through pictures

or images videos if you're a fan of

movies or watching movies or if you have

friends who are into movie reviews

there are times

[Music]

oh my god

so those are the things that we often

notice

if you are literate with the terms or

the technicalities

in making a media content especially in

filmmaking

media and information language when we

say language

language is the method of human

communication either spoken or written

consistently of the use of words in a

structured and conventional way

in the philippines we understand each

other because of a certain language

our national language which is filipino

but in the context of media and

information we understand media contents

because

of what we call the media language media

language

are codes conventions formats symbols

narrative structures that indicate the

meaning of medium messages to an

audience

so it is the way how media communicates

to the audience through the use of codes

conventions

or symbols and such communicate but

a message your media source are you

media

itself for example how does a film send

you the message

how would you know if that movie is

from a movie poster for example how

would you know or how would you assume

that that movie is a horror movie

a movie about love killing twitter movie

and such producers send the message

to the people through the use of codes

conventions

so what are codes and conventions

codes are systems of signs that create

meaning so if they are put together they

create meaning

the process of that certain symbol or

that or that certain

code it already sends a message so there

are

three types of codes we have the

symbolic technical codes

and the written codes so what are the

differences among these

three types of codes first is the

symbolic code

so a symbolic code with the word itself

symbolic the message is sent

through symbols or semiotics

symbolic codes show what is beneath the

surface of what we see

for example objects setting body

language clothing color etc

or iconic symbols that are easily

understood for example we have a red

rose what does a red rose symbolize to

you

a red rose may symbolize love romance

a clinched fist

the interpretation of these symbols they

vary in different communities or in

different groups for example

for some young the duterte fist

sign what do the colors in traffic light

symbolize

for example we have the the red the red

is stop the yellow is ready

and then the green one says it's go

the bayon colors are different

symbolisms

our marriage and different meanings

yellow for some it is happy

red love or blood green nature

black darkness or horror or death

when we say symbolic codes they use

symbols or objects to represent a

meaning

symbol

second type is the written code even

codes

we have the use of language style and

textual layout

headlines captions speech bubbles

language style

and etc example in the newspaper

pinakamala import

is what we call the headline the font

size of

the body the article itself should be

smaller let's emphasize nathan jung

headline

also we have the use of speech bubbles

especially in comic strips

our speech bubbles are used for spoken

words or dialogues

meanwhile we have the thought bubble

humongous clouds clouds

the thought bubble is used if the

character

is thinking of that certain line

our third type of code is the technical

codes technical codes are ways in which

equipment is used to tell the story

this includes sound camera angles types

of shots and lighting

as well as field lighting exposure and

juxtaposition

so technical codes it is where we use of

the equipment compared to

symbolic codes wherein you use objects

hearing technical codes make use of the

lighting the camera angles the camera

shots

and sending a message for example in a

horror movie

champlain horoscope

[Applause]

music scoring wherein you make use of

the music or the sounds to establish the

tone

or the mood of the media content for

example in a horror movie

of course you will need yuma creeping

among sound effects for example

crickets intense

[Music]

in technical codes you will be using

camera shots

and angles we have different kinds of

shots an example is the extreme long

shot

extreme long shot covers a wide wide

area thus framing the subject

including a vest among its surroundings

so extreme by snapping editing steam

like sabrang

over over so

landscape seascape also we have the full

shot

or the whole body shot where you can see

the whole body of

the character

both extreme long shots and the long

shot or the

wide shot can be used as an establishing

shot

[Music]

it is commonly used for newscasting or

interviews because

it directs the viewers to the subject

another is the close-up shot blast shot

[Music]

close-up shot it is a tight framing of a

person or an object so this is often

used to highlight the details

of your subject such as eye movement

yeah mannerism is minimal yet impactful

momentum

another esima extreme close-up

[Music]

close up shot it frames the subject very

tightly

at the most detailed close-up shot you

can see the emotions

of the character or the subject the

extreme close-up shot you can see the

details for example

you focus on the eyes of the character

to establish the tears also we have

different kinds of shots like the over

the shoulder shot which is mostly used

for dialogues and the reverse shot

probably

over the shoulder shot then we have the

insert shot

young insert shot for example

character young he or she is checking

the time

so of course

we also have the angles the camera

angles to remind yourselves about

different movies that you have watched

or if you are going to watch another

movie please

remember this code so that you know the

true meaning behind

the use of those cinematographic codes

we have the high angle shot so it is

used to establish

inferiority it

now we have the low angle shot which is

used

to empower the subject always remember

that an

interpretation of these codes will

always be subjective

it will depend on the viewer's

background

we also have camera movements so you're

gonna get it mostly in videography or in

filmmaking we have panning

panning is often used to follow subject

movements or in establishing the

setting of the scene you move the camera

horizontally

meanwhile tilting is used similarly as

panning but the camera moves up and down

so vertical shock

panning tilting

we also have a dolly or tracking to

usually use for emphasis

or to show an entrance movement buggy

subject that will move

now we have the point of view or the

handheld shot

it makes the footage more engaging

because the audience takes a character's

view

at the young you allow the audience to

be in place

to be in the situation of the character

so are you

three types of codes we have again

symbolic

technical and the written codes so

symbolic you use

of course symbols written you use text

or language and the technical you use

equipment now let us move on to

conventions convention refers to a

standard or norm that acts as rule

governing behavior

conventions are generally established

and accepted ways of doing

something so meron tayung three types of

convention we have the foreign

convention

toy convention and the genre conventions

so informed conventions these are

certain ways to expect types of media

codes

to be arranged in films there should be

a title at the beginning and credits at

the end

newspapers have a mastect headline and

different sections

so you form conventions it is

media now we have story conventions

historic inventions are

common narrative structures and

understandings that are common in

storytelling media products um settings

my own client marks my conflict my

resolution

that is a story convention and the third

is the genre convention

genre conventions are common use of

tropes

characters settings or themes in a

particular type of medium so

genre conventions are closely linked

with audi's expectations

that a certain movie is a horror movie

so the pat meron use of blood pata

vida the new expectation leaders of

philippines

we also have the audience so the

audience is the group of people who are

exposed

to the media content sileon consumer

meanwhile we have the producers shempre

sileno

produce we have the directors the

writers the editors

they are the people engaged in the

process of making or creating the media

content

to make a finished media product while

we have the stakeholders

or the libraries archives museums

internet

and other relevant information providers

[Music]

so that is it yo guys and i hope that

you have learned something from me today

and sana next mean krishna mayas so let

us not just

receive information let us analyze first

the media codes and languages because

media has different meanings or

different messages that they want to

send to the

audience thank you so much and i hope i

will see you

next time