The NEW Way To Generate Leads in 2024 (ULTIMATE GUIDE)

Summary

The video script outlines a strategy for booking over five meetings daily for a coaching business using the inbound-outbound method. It emphasizes creating content to generate demand and following up with outreach to engage interested parties. The speaker shares personal experiences and results, highlighting the effectiveness of LinkedIn and YouTube content. The script also introduces a free inbound marketing guide and promotes Founder X, a community for entrepreneurs, as resources for success.

Takeaways

• 📅 The speaker books over five meetings per day, aiming for 25+ per week for their coaching business.
• 🚀 They use an untapped strategy called 'inbound let outbound' which combines inbound marketing with outreach.
• 💡 This strategy works well without needing a large social media following, focusing on creating demand and following up with warm leads.
• 🔍 The speaker emphasizes the importance of reaching out to people who engage with your content, rather than waiting for them to come to you.
• 📈 They highlight the effectiveness of inbound let outbound over cold outreach, as it targets people who have already shown interest.
• 📚 A free guide from HubSpot is recommended for learning the fundamentals of inbound marketing.
• 🌐 The speaker finds success with LinkedIn and YouTube content, using personal branding to promote business.
• 🔗 They discuss the importance of a clear call to action in posts to drive engagement and initiate conversations.
• 📝 The speaker suggests manually reaching out to people who engage with content, rather than relying on automation.
• 📊 They note the value of tracking which content generates the best leads and optimizing future content creation accordingly.
• 🌟 The speaker predicts a rise in niche creators and emphasizes the potential for significant revenue with a focused, engaged audience.

Q & A

What is the new untapped strategy mentioned for booking meetings?

The new untapped strategy mentioned is 'inbound let outbound', which involves using inbound marketing strategies like content creation, videos, SEO, etc., to generate demand, followed by outreach to warm leads who have shown interest in the content.

Why is having a large social media following not necessary for this strategy?

Having a large social media following is not necessary because the strategy focuses on creating high-quality content that attracts the right audience. Even with a smaller, niche-specific following, one can effectively generate leads and book meetings by engaging with those who show interest in the content.

How does the speaker use LinkedIn content to generate meetings?

The speaker uses LinkedIn content by posting stories that resonate with his target audience, such as his journey of quitting a 9-5 job to start a business. He includes a clear call to action asking people to comment 'coach' if they are interested. Then, he directly messages those who engage, qualifying them and booking meetings accordingly.

What is the significance of the 'coach' call to action on LinkedIn posts?

The 'coach' call to action serves as a筛选 mechanism for identifying interested individuals from the audience. It encourages potential clients to comment on the post, which allows the speaker to directly message them and initiate a conversation that could lead to a booked meeting.

How does the speaker utilize YouTube content for lead generation?

The speaker uses YouTube by creating videos that provide value to his audience and include a call to action in the video description and pinned comments, directing viewers to book a time on his calendar if they are interested in learning more about working together.

What is the role of the YouTube Community page in the speaker's strategy?

The YouTube Community page is used as an additional touchpoint to repurpose LinkedIn content and engage with the audience. The speaker posts content similar to his LinkedIn posts, with a call to action prompting viewers to comment 'coach' and book a meeting, allowing him to capture leads who may not have seen the video content.

Why is it important to reach out to people who engage with the content?

Reaching out to people who engage with the content is crucial because it turns cold leads into warm leads. It shows initiative and increases the chances of converting interested viewers into clients by starting a conversation and understanding their needs better.

How does the speaker ensure that the meetings he books are with qualified leads?

The speaker ensures qualified leads by sending personalized messages to those who engage with his content, asking relevant questions to understand their needs and interests. He then provides a calendar link only to those who show a clear fit for his services.

What is the significance of the form filled out before a meeting is booked?

The form is significant as it helps the speaker understand the potential client's background, needs, and readiness to invest in coaching. It provides insights into whether they are a good fit for the coaching program, their budget, authority, and timeline.

How does the speaker optimize his content strategy based on the inbound let outbound approach?

The speaker optimizes his content strategy by analyzing which types of content generate the most qualified leads during meetings. He then focuses on creating more of that content to attract similar leads who are likely to convert into clients.

What advice does the speaker give for those looking to start their own business using inbound let outbound?

The speaker advises starting with a clear understanding of the target audience's problems and creating content that addresses those issues. He also recommends starting without the need for a large following, focusing on niche fame, and being persistent in outreach efforts.