In-N-Out Burger president shares story behind family-run business
Summary
TLDRIn-N-Out Burger, founded in 1948 by Harry and Esther Snyder, has grown into a multibillion-dollar fast-food chain with 402 stores across eight states. Lindsey Snyder, the current president, shares the company's humble beginnings and its commitment to quality and customer service. Despite challenges, including the tragic deaths of family members, Snyder has maintained the brand's integrity, resisting trends like mobile ordering to preserve the dining experience. The company remains privately held, with a focus on simplicity and family values, including a famous secret menu and a Bible verse on packaging. Lindsey's son is now part of the business, and there are plans to expand to Washington State and Mexico, though an East Coast expansion is unlikely.
Takeaways
- 🍔 In-N-Out Burger, a West Coast fast-food chain known for its burgers, has a unique story and is currently led by Lindsey Snyder, a non-traditional president for a multibillion-dollar company.
- 🏢 Founded in 1948 by Harry and Esther Snyder, In-N-Out started with an innovative drive-through speaker system and has grown to 402 stores across 8 states.
- 👵 The company has a history of humble beginnings and tragedy, with leadership passing to Esther after Harry's death, and then to Rich who was killed in a plane crash.
- 👧 At just 17, Lindsey Snyder became the sole blood relative left and started her career at In-N-Out like any other employee, without special treatment.
- 👩💼 At 27, Lindsey stepped into the role of President of In-N-Out Burger, bringing a fresh perspective and confidence to the position.
- 💼 Lindsey has made strategic decisions, particularly regarding pricing during inflation and increasing minimum wage, showing a commitment to customer value.
- 🚫 In-N-Out has chosen not to adopt mobile ordering to preserve the quality of the service experience, reflecting the company's dedication to its traditional values.
- 📜 Faith plays a significant role in the company, with Bible verses featured on most pieces of packaging, a practice initiated by Lindsey's uncle.
- 🏛 Lindsey confirms that In-N-Out will remain a private company, not interested in franchising or going public, and intends to keep the menu simple.
- 🍟 The company is known for its secret menu, including items like Animal Style burgers and fries, and the Flying Dutchman, a favorite named after Lindsey's father.
- 📈 Despite no plans to expand to the East Coast under Lindsey's leadership, In-N-Out has confirmed moves into Washington State and Mexico, indicating strategic growth.
Q & A
Who founded In-N-Out Burger and in what year?
-In-N-Out Burger was founded by Harry and Esther Snyder in 1948.
What was unique about In-N-Out Burger when it first started?
-In-N-Out Burger started with a drive-through speaker system, which was unique at the time.
How many stores does In-N-Out Burger have and in how many states are they located?
-In-N-Out Burger has 402 stores across 8 states.
Who is currently running In-N-Out Burger and what makes her unique in her role?
-Lindsey Snyder is currently running In-N-Out Burger. She is unique because she is not your average president of a multibillion-dollar company, and she started from the ground up, just like any other employee.
What was the tragic event that led to Lindsey Snyder becoming the only blood relative left in control?
-After Harry Snyder died in 1976, control was handed to Rich, who was later killed in a plane crash. At just 17, Lindsey was the only blood relative left.
How old was Lindsey Snyder when she became the president of In-N-Out Burger?
-Lindsey Snyder became the president of In-N-Out Burger at the age of 27.
What is Lindsey Snyder's approach to pricing during times of inflation and increasing minimum wage?
-Lindsey Snyder has made specific and strategic choices to not raise prices as much as others, feeling an obligation to look out for the customer.
What is In-N-Out Burger's stance on mobile ordering and why?
-In-N-Out Burger does not offer mobile ordering because it impacts the service experience, which they believe is an essential part of their brand.
How does faith play a role in In-N-Out Burger's operations?
-Faith is important to Lindsey Snyder and is a part of the company's identity. A Bible verse is printed on most pieces of packaging, a practice started by her uncle.
What is In-N-Out Burger's position on franchising or going public?
-In-N-Out Burger is not interested in franchising or going public. Lindsey Snyder confirms that the company will stay private.
What is the 'Flying Dutchman' and how is it connected to Lindsey Snyder?
-The 'Flying Dutchman' is a favorite burger order at In-N-Out Burger, which includes two slices of cheese and is named after Lindsey Snyder's father's nickname.
Are there any plans to expand In-N-Out Burger to the East Coast under Lindsey Snyder's leadership?
-Lindsey Snyder has indicated that there are no plans to expand to the East Coast under her leadership.
What recent expansion news did In-N-Out Burger confirm?
-In-N-Out Burger confirmed that they are moving to Washington State followed by Mexico.
Outlines
🍔 In-N-Out Burger's Legacy and Leadership
The script introduces Lindsey Snyder, the president of In-N-Out Burger, a multibillion-dollar fast-food chain known for its burgers. Founded in 1948 by Harry and Esther Snyder, the company started with a drive-through speaker system. Lindsey Snyder, who comes from humble beginnings, discusses the company's growth to 402 stores across eight states and its popularity among the rich and famous. The narrative also touches on the personal tragedies that have shaped the company's leadership, including the deaths of Harry Snyder and his son Rich, which led to Lindsey, at just 17, becoming the sole blood relative and eventual president at 27. She emphasizes her commitment to the company's values, starting from the ground up and avoiding special treatment.
Mindmap
Keywords
💡In-N-Out Burger
💡Lindsey Snyder
💡Drive-through
💡Family Company
💡Secret Menu
💡Expansion
💡Private Company
💡Inflation
💡Minimum Wage
💡Mobile Ordering
💡Tradition
Highlights
In-N-Out Burger, a West Coast fast-food chain known for its burgers, has a rich history and is now run by Lindsey Snyder.
Founded in 1948 by Harry and Esther Snyder, In-N-Out started with a drive-through speaker system.
Lindsey Snyder comes from humble beginnings and is not your average president of a multibillion-dollar company.
In-N-Out Burger now has 402 stores across 8 states and has amassed a significant following, including celebrities.
After Harry Snyder's death in 1976, control was handed to Rich Snyder, who was killed in a plane crash.
At just 17, Lindsey was the only blood relative left and started working at In-N-Out like any other employee.
Lindsey Snyder stepped into the role of President of In-N-Out Burger at the age of 27.
Lindsey initially wore pantsuits to fit the role but eventually embraced her identity.
She has made strategic choices, especially during inflation and increasing minimum wage.
In-N-Out has resisted raising prices significantly despite market pressures.
Lindsey Snyder is committed to maintaining the customer service experience and has declined mobile ordering.
In-N-Out's packaging features Bible verses, reflecting the company's faith-based values.
The company remains private and has no plans for franchising or an IPO.
In-N-Out's menu is simple, but it has a famous secret menu known to regulars.
Lindsey's oldest son is already involved in the family burger business.
In-N-Out has confirmed plans to expand to Washington State and Mexico.
Lindsey Snyder has no plans to expand to the East Coast.
Transcripts
ON THE WEST COAST.
WHILE YOU MIGHT KNOW THEIR
BURGERS, YOU MIGHT NOT KNOW
THEIR STORY OR THE WOMAN THAT'S
NOW RUNNING THE SHOW.
LINDSEY SNYDER IS NOT YOUR
AVERAGE PRESIDENT OF A
MULTIBILLION DOLLAR COMPANY, BUT
IN N OUT BURGER IS NOT YOUR
AVERAGE FAST FOOD CHAIN.
FUNDED IN 1948 BY HARRY AND
ESTHER SNYDER, IT STARTED WITH A
DRIVE THROUGH SPEAKER SYSTEM.
>> MY GRANDPARENTS, YOU KNOW,
CAME FROM VERY HUMBLE
BEGINNINGS.
>> Reporter: NOW THEY HAVE 402
STORES ACROSS 8 STATES AND
AMASSED QUITE THE FOLLOWING,
EVEN WITH THE RICH AND FAMOUS.
>> I WILL HAVE A PLAIN
CHEESEBURGER IS LIGHT ONIONS.
>> Reporter: LINDSEY SNYDER GREW
UP AT IN-N-OUT, BUT THERE IS NO
SHORTAGE OF TWIST AND TURNS.
>> THERE IS THAT PAIN AND
TRAGEDY THAT PUT EACH LEADER IN
ITS PLACE.
>> Reporter: AFTER HARRY DRIED
IN 1976, ESTHER HANDED CONTROL
TO RICH, WHO WAS KILLED IN A
PLANE CRASH.
AT JUST 17, LINDSEY WAS THE ONLY
BLOOD RELATIVE LEFT.
SHE STARTED, JUST LIKE EVERY
OTHER EMPLOYEE.
>> YOU WAITED TWO HOURS TO APPLY
TO WORK AT THE NEW STORE IN
READING, CALIFORNIA.
EVEN THOUGH YOUR FAMILY BEGAN
IN-N-OUT.
IS THAT RIGHT?
>> I THINK THERE IS A STIGMA
THAT CAN COME WITH BEING THE
OWNER'S KID.
AND JUST WANTING TO BE
RESPECTED, I WAS DOING IT THE
RIGHT WAY AND NOT HAVING SPECIAL
TREATMENT.
>> Reporter: AT 27 YEARS OLD, SHE STEPPED INTO THE ROLE AS
SHE STEPPED INTO THE ROLE AS
PRESIDENT OF IN-N-OUT BURGER.
YOU WERE VERY YOUNG.
WHAT HAS THIS BEEN LIKE FOR YOU?
>> IN THE EARLIER DAYS, I
ACTUALLY WORE PANTSUITS.
I DID THAT BECAUSE I FELT LIKE I
WAS SUPPOSED TO.
AND THEN I FINALLY, YOU KNOW,
JUST WAS CONFIDENT IN WHO I AM
AND WHO I'M NOT.
YOU ARE GOING TO GET JUDGED
EITHER WAY.
SO YOU MIGHT AS WELL BE JUDGED
FOR WHO YOU ARE.
>> Reporter: SHE HAS MADE
SPECIFIC AND STRATEGIC CHOICES,
ESPECIALLY IN AN AGE OF
INFLATION AND INCREASING MINIMUM
WAGE.
>> I WAS SITTING IN VP MEETINGS
GOING TOE TO TOE SAYING WE CAN'T
RAISE THE PRICES THAT MUCH.
WE CAN'T.
BECAUSE I FELT SUCH AN
OBLIGATION TO LOOK OUT FOR OUR
CUSTOMER.
WHEN EVERYONE ELSE WAS TAKING
THESE JUMPS, WE WEREN'T.
>> Reporter: WHEN YOU THINK
ABOUT INNOVATION OR TECH OR
ARTIFICIAL INTELLIGENCE, WHERE
DOES THAT INTERSECT WITH
IN-N-OUT.
>> NO TO MOBILE ORDERING BECAUSE
THAT IMPACTS THE SERVICE
EXPERIENCE.
THERE IS A LOT OF THINGS THAT
COULD BE CHEAPER, EASIER, BUT
THAT'S NOT -- THAT'S NOT THE
SYSTEM WE GO THROUGH.
>> Reporter: I KNOW YOUR FAITH
IS IMPORTANT TO YOU.
IT IS PROUDLY A PART OF THIS
COMPANY.
A BIBLE VERSE IS ON MOST PIECES
OF PACKAGING.
>> MY UNCLE STARTED IT WITH THE
VERSES ON THE PACKAGES.
WE FELT, WE'RE A FAMILY COMPANY,
WE'RE A PRIVATE COMPANY, AND
THIS IS WHO WE ARE.
I'M NOT ASHAMED OF MY FAITH.
>> Reporter: YOU'RE A PRIVATE
COMPANY.
AS LONG AS YOU'RE HERE, WILL
THAT STAY THAT WAY?
>> Reporter:
>> ABSOLUTELY.
>> Reporter: PEOPLE DM TO BUY
THE COMPANY?
>> BASICALLY, YES.
>> Reporter: NOT INTERESTED IN
FRANCHISING?
>> NO.
>> Reporter: WHAT ABOUT AN IPO?
NO?
IT'S STAYING IN THE FAMILY, AND
THE MENU IS STAYING SIMPLE,
EXCEPT FOR THOSE IN THE KNOW.
THEIR FAMOUS SECRET MENU
INCLUDES ANIMAL STYLE BURGERS
AND FRIES.
ANOTHER FAVORITE --
>> THE FAMOUS FLYING DUTCHMAN.
>> Reporter: THAT WAS MY DAD'S
BURGER.
TWO SLICES OF CHEESE AND HIS
NICKNAME WAS THE FLYING
DUTCHMAN.
WHAT'S YOUR ORDER?
>> MINE IS DOUBLE MEAT WITH
PICKLES, SPREAD AND CHOPPED
CHILLIES ONLY.
>> Reporter: A BURGER THAT KEEPS
CUSTOMERS COMING BACK FOR MORE.
>> SO MANY CUSTOMERS MADE TO
WHERE WE ARE TODAY.
SO MUCH GRATITUDE.
>> I, OF COURSE, HAD TO ASK
ABOUT EXPANDING TO THE EAST
COAST FOR US.
SHE SAID AS LONG AS SHE'S AROUND
PROBABLY NEVER.
HOWEVER, WE HAVE NEWS TO REVEAL.
THIS MORNING IN-N-OUT CONFIRMED
THEY ARE MOVING TO WASHINGTON
STATE FOLLOWED BY MEXICO.
AS FOR THE FUTURE, LINDSEY'S
OLDEST SON ALREADY IN THE FAMILY
BURGER BUSINESS.
>> I BET ME IS.
>> IT IS A GOOD BURGER.
THE FACT THAT THERE IS SCREEN
関連動画をさらに表示
Crumbl: How We Built A Cookie Company That Brings In $1 Billion A Year
Behind Chick-fil-A’s Unconventional Franchise Model | WSJ The Economics Of
How Lush took on the cosmetics industry | FT
Company Profile Cimory Indonesia
MS Test 2
DARI OB HINGGA PUNYA 1000 CABANG! INI KUNCI SUKSES OWNER ROCKET CHICKEN!!
5.0 / 5 (0 votes)