$4,578,508.32 with Branded Dropshipping - just copy me
Summary
TLDRThe speaker shares his method for achieving $4.5 million in revenue through e-commerce and dropshipping, focusing on a long-term branded strategy. He details how he built and sold a $3.5 million store over three years, emphasizing the importance of branding for equity and scalability. He discusses finding evergreen niches, sub-niches, and using tools like Google Trends and shopify analytics to identify profitable products. The speaker also covers strategies for branding products, such as Scandinavian designed sofas, and leveraging Facebook and Google ads for marketing. He invites viewers to join his team for one-on-one guidance.
Takeaways
- 📈 The speaker achieved $4.5 million in revenue through Ecom and Drop Shipping, selling a branded Drop Shipping store for a significant sum.
- 🏢 The business model involves long-term branding and Drop Shipping strategy, which is more sustainable than short-term tactics.
- 💼 The importance of building brand equity is highlighted, as it increases the sellability and value of the business.
- 🌐 The use of Facebook and Google platforms is crucial for building brand equity and driving consistent sales.
- 🔍 The process of finding profitable niches involves researching Google Trends and identifying high search volume, evergreen niches.
- 🛋️ The speaker chose the sub-niche of 'buul sofas' within home decor, due to its high average order value and growing search volume.
- 🌐 The strategy includes targeting specific countries like the USA, UK, and Germany where there's a high demand for the product.
- 📊 The speaker emphasizes the use of tools like shop Hunter to gauge a competitor's revenue and performance.
- 🚚 The challenge of shipping high-ticket items like sofas is addressed, and the importance of having a reliable supplier with good return policies is mentioned.
- 🎨 The branding strategy involves creating a unique image and angle, such as 'Scandinavian designed buul sofas', to stand out in the market.
- 📐 The method involves starting with a curated catalog that fits the brand image and then scaling up as the business grows.
Q & A
What is the total revenue achieved by the speaker's e-commerce store before selling it?
-The speaker's e-commerce store achieved a total revenue of $3.5 million before it was sold.
What is the significance of building a long-term branded Drop Shipping business?
-Building a long-term branded Drop Shipping business is significant because it is sustainable, reliable, and can be sold for a high multiple of its yearly profit, thus creating a valuable asset.
Why is it important to focus on a niche when building a Drop Shipping business?
-Focusing on a niche is important because it allows for specialization, which can lead to higher average order values (AOV), better customer trust, and a more defined target audience.
How does the speaker define a 'branded' e-commerce store?
-The speaker defines a 'branded' e-commerce store as one that has a distinct identity, a specific niche, and a consistent presence in the market, which can be scaled over time to acquire market share.
What is the role of Google and Facebook platforms in building brand equity for an e-commerce store?
-Google and Facebook platforms play a crucial role in building brand equity by providing avenues for targeted advertising, which can increase brand awareness and customer trust.
What is the potential profit multiple for selling a branded Drop Shipping Store?
-The potential profit multiple for selling a branded Drop Shipping Store can range from 2 to 5x depending on the products and the sale price of the yearly profit.
What is the significance of the 'Arctic Chora' example provided in the script?
-The 'Arctic Chora' example is significant because it illustrates a successful long-term Drop Shipping business model in the home decor niche, which the speaker uses to demonstrate the effectiveness of niche and sub-niche strategy.
Why are high-ticket products important in the context of Drop Shipping?
-High-ticket products are important in Drop Shipping because they can lead to higher profit margins and allow for better negotiation with suppliers on shipping, returns, and product quality.
How does the speaker suggest finding and selecting products for a Drop Shipping store?
-The speaker suggests finding and selecting products by identifying trending sub-niches with high search volumes and buying intent, and then sourcing products that fit the brand image and niche.
What is the importance of having a good relationship with suppliers in Drop Shipping?
-Having a good relationship with suppliers is crucial for Drop Shipping because it ensures better shipping rates, faster shipping times, improved return policies, and overall better customer experience for high-ticket items.
How does the speaker recommend promoting products on Google and Facebook for a Drop Shipping store?
-The speaker recommends using image ads with text offers that highlight the brand, the trending product, and the specialization of the store to promote products on Google and Facebook.
Outlines
📈 E-commerce Success: Branded Drop Shipping Strategy
The speaker shares their experience in building and selling a branded Drop Shipping business that achieved $4.5 million in revenue. They emphasize the importance of branding and long-term strategy over short-term gains. The business model focused on high-ticket home decor items within an evergreen niche, ensuring sustainability. The speaker discusses the process of finding profitable products, scaling the business, and building brand equity for a sellable asset. They also mention the use of Facebook and Google platforms for brand building and the potential for high returns on investment through the sale of a branded Ecom store.
🛋️ Niching Down for Profitability: The Sofa Sub-Niche
The speaker delves into the strategy of sub-niching within the home decor industry, using sofas as a case study. They highlight the importance of selecting evergreen niches with high average order values and strong market demand. The speaker discusses the use of tools like Google Trends to identify trending products and the potential of AI-generated images for marketing. They also stress the need for a strong supplier relationship to manage high-ticket items and the importance of branding to establish a specialist image in the market.
🚚 Overcoming Shipping Challenges with Strategic Sourcing
The speaker addresses the challenges of shipping high-ticket items like sofas and the importance of having reliable suppliers. They discuss the benefits of having suppliers with local warehouses to manage returns and reshipments more efficiently. The focus is on creating a curated catalog that aligns with the brand image, using AI tools to enhance product images and present them in a Scandinavian design theme. The speaker outlines the advertising strategy involving image ads on Facebook and Google, leveraging the brand, trending search terms, and specialist positioning to attract customers.
Mindmap
Keywords
💡Ecom and Drop Shipping
💡Branded Drop Shipping
💡Evergreen Niche
💡Sub Niching
💡Brand Equity
💡High Ticket Products
💡Google Trends
💡Conversion Rate
💡Supplier Relationships
💡Image Ads
Highlights
Achieved $4.5 million in revenue through Ecom and Drop Shipping.
Sold a Drop Shipping store that did $3.5 million in revenue.
Emphasizes long-term branded Drop Shipping strategy for business sustainability.
Brand Equity is crucial for selling Ecom businesses at a high valuation.
Using Facebook and Google platforms to build brand Equity.
Scaling up and crashing is not a sustainable business model.
The importance of having a consistent and reliable business model.
Branded Drop Shipping stores can be sold for 2 to 5x yearly profit.
Aim for consistent growth over two years before selling the brand.
Demonstrates the process of finding and branding a profitable niche product.
Case study of Arctic Chora, a successful Drop Shipping store in home decor.
Niche down into a specific category within an evergreen niche for higher profitability.
Using Google Trends to identify high search volume and buying intent.
The strategy of branding products as Scandinavian designed for a unique market position.
Importance of having a solid relationship with suppliers for high-ticket items.
Utilizing AI tools to generate professional images for marketing.
Running image ads on Facebook and Google for cost-effective marketing.
The success of the method is demonstrated by achieving a $200,000 month in revenue.
Offers to work one-on-one with the team and access to their network of suppliers.
Transcripts
all right boys I'm giving the method
away you can just copy me I'm going to
explain how we've done $4.5 million with
Ecom and Drop Shipping specifically I'm
going to be talking about the business I
built and sold over the last 3 years so
that store specifically did about $3.5
million and then we exited it so it was
a long-term branded Drop Shipping
strategy sounds like buzzwords but
that's what it is and it worked because
if you're able to sell a company it
means it's official right it's a legit
business if someone wants to give you
multiple multiple multiple six figures
close to seven figures for a buyout the
business is good right and I achieved
that so I'm going to explain exactly
I've got a similar store as close as I
can come to cuz it's in our contract I
can't give things away but as similar as
I can come to the same exact method I
did to do this I'm going to give you how
I basically branded the product which is
super important how I branded the
product how I gave it like a good chance
of actually being profitable so it's
like sub nich and a niche I would go
through it in the video and I'm explain
and show you how I sort of am sure of
finding these products and the process
of scaling Etc all of that I'm going to
give you everything with a quick rant
showing you the tools showing you the
example of everything you need to know
also on the screen obviously this is a
new brand that we working with close to
a million dollar now it's exactly the
same method so after we sold the brand
we've been working on this one as well
close to a million doll already with
exactly the same method this has Equity
value so it's sellable right this is the
goal yes you can do pumping up Ecom
stores Drop Shipping but you're always
going to be chasing your tail if you
scale up and crash and you got to find
new products and constantly find new
stores you're always going to be chasing
your tail you're always going to be
spending loads of cash on brand new
stores which you're just not what you
want it's not consistent it's not
reliable and it's not longterm and you
also don't build brand Equity you need
to be using Facebook and Google
platforms to build brand Equity to be
able to sell them there's way more
profit in selling an Ecom brand than
actually just scaling right so you can
get like a 2 to four 2 to 5x depending
on the products on the sale price of
yearly profit so let's say you did
$500,000 profit in a year on a Drop
Shipping Store that was branded you
could sell it between 1 to 1.5 M which
is crazy so you could do that over the
space of 2 years ideally when you're
building a long-term brand you need to
get to the 2-year Mark with consistent
growth and then you can sell it so yeah
in this video I'm going to explain
everything I've got a really good
example probably too good actually I've
gone through the process I've found all
the key indicators of which I think
would make it a good store to start and
it's the same process and Method I
followed exactly the same for this store
as well so yeah boys quickly if you
resonate with my message of long-term
branded Drop Shipping you want to build
something more sustainable I know people
throw the word around branded I actually
did a full video describing what branded
is it's different objectives and it's
how present the Ecom store basically and
the product type it's how you scale it
over time to acquire market share have a
good team Etc so it's a different type
of objective based Drop Shipping because
everything's the same it's all
e-commerce right so if you resonate with
that and you want to work with our team
you can see we're doing consistent
results I've got another two stores
we're doing on the back end obviously
this is the biggest one we are working
on together but yeah we've got another
two stores on the back end we got a lot
going on Q4 is coming up we are busy if
you want to be a part of our team and
work with us one to one you can book a
call below also guys the story I want
about doing doing $3.5 million in
revenue and selling it if you need proof
of that you can flip through my earliest
videos and you can go through it like
we're doing 15K days
$7,000 days which is like $45,000 I
think that was one of our biggest days
$45,000 in a day we did $100,000 in 5
days and just consistently breaking the
barriers one of our biggest profit
months for that store was like $160 to
$170,000 profit in a single month
because it was long-term branded Drop
Shipping so you can see all the videos
my old videos if you need proof
obviously some people won't believe it
but that's a matter of the fact it is
just a reality obviously you can see
we're doing it again with this store
right here and we should hit a $200,000
month this month on this store which is
pretty nutty boom you $145,000 this
month so far so yeah we should hit
$200,000 so let's get into the video
I've got a really good example website
that I'm going to show you this is
exactly what we did so I found a pretty
good example of what we did and I'm
going to break it down to give you the
methods this is a website called Arctic
chore they've been going for ages is
they've been Drop Shipping for as long
as I know and yes it probably doesn't
look like it but this is a Drop Shipping
Store they sell all sorts of home decor
and today we're going to be looking at
sofas for key reasons so let's talk
about niching and sub niching so this is
exactly what I did for my $3.5 Million
store that I sold the reason why this
works so longterm it's an evergreen
Niche home decor it's always there look
at the prices of these products ,000 to
5,000 like they're ridiculously
expensive this is pretty much what I was
doing as well I was selling higher
ticket products with an evergreen niche
in the home decor industry people are
always looking to buy and decorate their
homes especially people with money they
want to spend a lot of money if you look
at Google Trends you'll always see
people are always buying home deor kids
it's never going to go away unless
there's a Black Swan event so yeah this
store has been running for years and
they consistently scale so if you plug
this into shop Hunter obviously one of
the key things is we want to see what
their revenue is so they' done $300,000
this month to be honest that's quite low
I thought they we doing a bit more but
it's still really good numbers $300,000
is still a big month and in the past
year these guys have definitely done
close to a million doll months for sure
and in Q4 they will definitely be doing
a million dollar months if you can get
their products on discount you're
definitely buying it this store has been
going for years okay I'm talking like at
least 6 years that is long-term and
sustainability imagine building a
business that produces you close to
$100,000 profit per am for 6 years
that's a business you can sell it right
rather than a pump and dump store you
run for three months with a $20 aov
product the reality is it's not going to
sustain you it's not going to build the
life that you want that's the reality
you want to build a business so we using
chop Hunter because I want to understand
and prove to you these guys are making
decent money the other thing is when
you're trying to find products to build
a brand around and A Drop Shipping Store
you need to check the competitor's
numbers so shop Hunter as a tool I use
it's like I would say 80% accurate take
it with a pinch of salt but it's going
to give you a key indicator of how much
revenue the stores are doing so from
this $300,000 this store is doing well
now we know this competitor is doing
well now we can get into niches of the
sub Niche also boys if you want to
download this app we got 20% off
discount code in the description you can
do that but if you want to create a
brand that has more chance of succeeding
you need to find competitors you need to
sub Niche their Evergreen Niche okay
what do I mean by that so Artic chore is
a home decor retail shop this is exactly
what I did for my store but I Niche down
into a specific category of goods and
then gave it a different marketing angle
so Artic CH they're a hondor brand they
sell all the products so how are we
going to become more profitable chances
if we just start in a store so we take
their massive catalog we take a section
of their catalog and we Rebrand put it
into a niche store specifically for
those goods which targets a smaller
audience and as we expand we can build
the catalog but when we're starting off
we want to be a specialist in a niche
that's going to give you more chances of
success this is exactly what I did so
another key thing as well why these
niches are so good like look at these
image ads they're all from AliExpress as
well as now you can use AI tools to
basically generate these images
obviously they've got multiple products
but today I want to look at sofas sofas
are dope the aovs on this are mad
another key indicator if you get good
Google Trends or good Google search
volume there's something and there's
definitely money to be made like big
money especially in the USA UK Germany
these sofas and images look sick and
they're all AI generated I'm pretty sure
and this is exactly what we were doing
so our website was built like this we
had images like this but it looks
professional it looks high-end okay and
I've decided I'm going to take the sub
niche of sofas from this home decor
brand why because number one I checked
shop Hunter the results are good okay
the storees doing well now we want to
take a sub Niche and brand a store
around this big store Target A specific
group of customers what is the Next Step
why have I chosen sofas okay so I wanted
to have a little look at Google Trends
so exploding topics basically does that
and I'm basically looking like what
search volumes are doing the best in
home decor so I've gone to explaining
topics home decor and basically look at
growth for the past 5 years and I was
like boom bual sofas this looks good
what is buul sers so they're getting
22,000 search volume per month they did
last month in August imagine that's
22,000 visits on Google in just the USA
so obviously there multiple countries
you can for like these sorts of sofas so
I searched up what buul is it's
basically like this like these bubble
sofas let's have a look at a little
calculation so 22,000 people let's say
half a percent of people are converting
that's 110 of these sofas being sold a
month in the us alone and that's a
terrible conversion rate okay half a
percent of 22,000 visits it's not a good
conversion rate of interested search SEO
buyers right so let's say the average
order value of these sofas is it's
probably around $2,000 or £2,000 so
that's £220,000 which if you put into
Dollars it's around $280,000 worth of
Revenue on what this Google Trends
exploding topics is telling you right
now just for the USA alone it breaks
down as well where people have being
searching for this and where like where
the volume's come in and where the the
interest is okay this is a market we can
take so we've gone from Evergreen Niche
to becoming a specialist in a certain
specific sub Niche and then we can brand
it okay so how can we create a store
that is branded like this so what we're
going to do obviously this store sells
everything now we're going to sell buul
sofas but do you know what we're going
to do we're going to add a Twist so
we're going to call them and brand them
as Scandinavian designed bual sofas so
we would build a store based around
these sofas with an aov of ,000 to 5,000
we're going to choose the best images
the best quality content we're going to
Brand them as a Scandinavian designed
sofas so we're giving it a brand image
it's a Evergreen Niche we're creating a
sub Niche and we're specialists in the
group because we just sell these sofas
that's how we're going to start off and
why are we specialist because we are
creating Scandinavian design bu sfers
and we know the search volume and
there's buying intent because there's
22,000 people searching for this per
month so how are we going to attack the
market we build the website we find the
products for AliExpress we're literally
having a quick browse on AliExpress and
yeah there's already sofas ideally what
we would do so we have five to six
suppliers in our private Network that
you can book a call of us below if you
want to join but basically the process
would be so what is the brand
Scandinavian design sofas and we're
going to focus on the bual design
because that's what's trending that
means we can promote the products on
Google ads and Facebook ads will
definitely get way more interest it's a
key in Ator what's the next step we need
to find suppliers that can provide the
products what is the issue with sofas is
shipping obviously shipping's a
nightmare because these products are
high tickets so you need a good supplier
we have five suppliers that can provide
products in this Niche and they're going
to give you better rates okay than
you're going to get on AliExpress better
shipping times better return policy and
you want to make sure the supplier can
provide like a good return system for
you because that's the problem with high
ticket that's why a lot of people can't
do this method or use or sell High
ticket products because they haven't got
a solid relationship with a supplier
where they get cheaper Goods quick Shi
shiing good packaging and good returns
if there's issues so that's what you
need to sort out and some of our
suppliers actually have warehouses in
the USA if you join our group you can
get access to these we got warehouses in
China and USA which means let's say you
get a return for $5,000 we can ship it
back to the USA which is going to be a
lot better and then you can ship it back
out as a returning order from the USA
which can be a lot better cuz a customer
can't reship a sofa back to China it's
just not going to work logistically okay
so what is the key thing now is creating
a core selection of catalog to suit the
buul and Scandinavian design cuz when
you're presenting these products online
you need to hand select the images that
look cool so now you can use AI tools to
generate these Scandinavian interior
designs and then present the buul sofas
and that is your brand image you're
using an evergreen Niche you turn into a
sub Niche and then You' got the
Scandinavian designed angle which makes
it different and unique right so you can
stand out and you have more chance of
selling because you're a specialist with
Scandinavian design sers so that is
exactly the method we did so what I did
took a home decor brand took a sub nich
and I branded it in a different way and
sold it to a different group of people
and that was the store I scaled to $3.5
million and actually exited with so the
key goal now is to find and curate a
catalog that works okay so the products
also are part of The Branding and how
you select the products because what
you're selling is who you are and that's
who you target so if you have a group of
products that all fit a similar Niche
and design that's the type of customers
that going to be W to be buying from you
and you look like a specialist you got
to think why the hell is anyone going to
spend $5,000 of you for a product if
you're not specialist you need to give
the customer a reason to trust you this
website I've seen from a Facebook ad or
a Google ad we can trust them okay
because they're a specialist in their
field if you were just selling
everything Next To None it was really
poorly designed and the website wasn't
good they're probably not going to buy
for you so that's why I take ever green
Niche sub Niche Rebrand it that is the
long-term method you build the website
what do you do number one obviously we
saw the Google search traffic was good
we can start running Google ads and the
next step is to start running Facebook
ads the beauty of this you can just run
image ads so you scour the internet
AliExpress provide good images as well
as AI tools right now you can generate
like mid Journey you can generate images
good enough to sell for Facebook ads the
ads that perform the best for my Drop
Shipping brand that are sold were image
ads off AliExpress believe it or not no
joke so there's tools you can use
obviously you can use mid journey to
generate the images and you can use mid
Journey where you plug in these
AliExpress images and you reup them
there's also tools like let's enhanced.
you can make the images better and more
realistic and it sells well so the
structure we did was image ad with text
offer and we just tested different text
and offer and we promoted the Des and
The Branding so we would promotee
Scandinavian designed bual sofas number
one we hit the Brandon number two we hit
the trend search that people know about
and number three we hit okay we're a
specialist in this group and you put all
this sort of text on the image ads to
sell them the beauty is it's so easy and
cheap to find these images not going to
cost you anything you can download them
from AliExpress you can generate them
from Ai and you already have ads to test
simply get cber and put cool fonts and
texts and offers onto the images as well
as Google you do the same they're just
product images and you start by doing
search ads and shopping ads to find the
traffic cuz we already know the bual
search term people are buying from it
okay that is basically the method I did
to build this long-term brand of store
if you want to work with us get access
to our suppliers and work with me and my
team feel free to book a call peace and
love
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