21 September 2024
Summary
TLDRThis transcript details the journey of a flower and snack business that began two years ago and has since grown more serious and refined. The owner shares the most challenging experiences, such as fulfilling difficult customer requests and the importance of quality service. They discuss sourcing materials, keeping up with trends, and targeting young people, especially students. The business is managed with a small initial investment, focusing on reinvesting profits to expand. Pricing strategies are tailored to customer requests and the size of the bouquets. The owner emphasizes the importance of customer satisfaction, quality materials, and innovative designs to maintain relevance and attract customers. They also share tips for aspiring entrepreneurs, stressing the importance of skills and marketing to grow the business.
Takeaways
- 🌼 The flower and snack business started two years ago as a casual endeavor but has become more serious and refined this year due to growing interest.
- 🎉 The most challenging experience was handling last-minute cancellations and sometimes difficult customer requests.
- 💐 The business was initially supported by friends and neighbors, which provided the confidence to continue and expand.
- 🛒 Initial materials were purchased from online shops, and now the business has grown to stock a variety of materials to meet potential requests.
- 📈 The business keeps up with trends by observing viral trends on social media platforms like TikTok and Instagram, adapting designs to current preferences.
- 📸 Promotion is done through social media, with a focus on high-quality posts to attract attention, and also involves word-of-mouth marketing among friends.
- 👭 The primary target market is friends and peers, typically students and young people, as well as those in need of special occasions like graduations.
- 💰 Capital management involves reinvesting profits into the business, such as purchasing tools and materials, and the business has grown from a small initial investment.
- 📉 Pricing strategy is flexible, depending on the size and complexity of the flower arrangements, aiming to be affordable while maintaining profitability.
- 🌟 The business can achieve varying levels of monthly revenue, with higher earnings during peak seasons like graduations.
- 🌿 One of the biggest challenges is sourcing fresh flowers, leading to a shift towards using artificial flowers or other materials to ensure quality.
- 💡 For businesses that are not selling well, the strategy is to repurpose or redesign them to be more current and appealing.
- 👍 Prioritizing customer service, quality materials, and innovative designs are key to customer satisfaction and business success.
- 🚀 The business is motivated by the desire to create and promote unique and appealing products, and to inspire others to start their own ventures.
- 📝 The most important advice for starting a flower and snack business is to have skills in design and craftsmanship, as these are crucial for business growth.
- 🔝 Tips for entrepreneurship include focusing on excellent service, quality materials, and keeping up with market trends to stay relevant and attract customers.
- 🌟 The business plans to evolve by improving skills, learning about modern designs, and potentially expanding into new, innovative areas to maintain customer interest.
Q & A
When did the flower bouquet and snack business start?
-The flower bouquet and snack business started seriously about two years ago, but it has been more refined and taken more seriously this year due to the growing number of enthusiasts.
What was the most challenging experience encountered in the flower and snack business?
-One of the most challenging experiences is when customers cancel orders after they have been placed and confirmed, which can be quite difficult to manage.
How did the business owner gain confidence in starting this venture?
-The business owner gained confidence from the support of people around them, who initially bought the products, which encouraged them to continue with the business.
What was the first step taken to source materials and start the production?
-Initially, the materials were purchased from online shops, buying them gradually, and now with increased demand, the sourcing has become more frequent and organized.
How does the business owner decide on the types of flower bouquets and snacks that are popular?
-The business owner looks at current trends, such as the recent viral satin flower bouquets, and tries to follow these trends to meet customer demands.
Where does the business owner get ideas for new designs?
-Ideas for new designs often come from social media platforms like TikTok and Instagram, as well as from customer requests.
How is the flower and snack business promoted to attract attention?
-The business is promoted by posting on social media, editing the posts to be as attractive as possible, and not just sharing on social media but also offering to friends and targeting specific demographics.
Who is the main target market for the flower bouquet and snack business?
-The main target market is friends and peers, typically students of similar age, as well as those who have needs such as graduations and other events.
How is the capital for the flower bouquet business managed?
-The capital is managed by reinvesting the money earned from previous sales, pooling resources together to invest in tools and materials needed for the business.
How does the business owner determine the pricing for the flower bouquets and snacks to ensure they are affordable yet profitable?
-Pricing depends on the request and the size of the bouquet. Smaller bouquets might be cheaper, but larger ones can be more expensive. The aim is to keep the prices affordable while still making a profit.
What is the average monthly revenue achieved by the business?
-The average monthly revenue varies depending on the season. On regular days, it can reach around 500, but during peak seasons like graduation, it can be more than that.
What is the biggest challenge faced when selling flower bouquets and snacks, and how is it addressed?
-One of the biggest challenges is finding fresh real flowers for customer requests. To address this, the business owner tends to focus more on artificial flowers or wire and fur flowers.
How does the business owner ensure customer satisfaction with the flower bouquets?
-Customer satisfaction is ensured by providing good service, using high-quality materials, and creating attractive designs that meet customer expectations.
What advice does the business owner have for someone starting a flower and snack business?
-The most important advice is to focus on design and skill development, as these are crucial for the business to progress and succeed.
What are the future plans for expanding the flower bouquet and snack business?
-The future plans include seeking more modern and innovative designs to keep attracting attention and possibly expanding the business to cater to a wider audience.
Outlines
🌼 Flower Bouquet and Snack Business Insights
The speaker has been running a flower bouquet and snack business for two years, with a more serious approach in the current year due to increasing popularity. They faced challenging experiences, especially in fulfilling difficult customer requests. The business started with support from local community members and friends. Initially, the speaker purchased supplies online and gradually expanded their stock to meet potential high demand. They stay updated with trends by observing viral content on social media platforms like TikTok and Instagram to create appealing designs. The target market includes students and young people, with a focus on occasions like graduations. The speaker manages the business with a small initial investment, reinvesting profits into better equipment and supplies. The pricing strategy is flexible, depending on the size and complexity of the orders, aiming to be affordable while maintaining profitability. The speaker handles a varying number of orders weekly, with a higher volume during peak seasons like graduations. The biggest challenge is sourcing fresh flowers, leading to a shift towards using artificial flowers or wires to meet customer demands. If unsold bouquets are damaged, they are repurposed into more contemporary designs to satisfy customers.
💐 Enhancing Customer Satisfaction and Business Growth
The speaker emphasizes the importance of quality service, materials, and design in maintaining customer satisfaction. They prioritize good customer service as it ensures repeat business and positive word-of-mouth. High-quality materials and innovative designs lead to better end products, which in turn pleases customers. The speaker is motivated by the joy of creating and promoting their products, especially through humorous media. They advise new entrepreneurs to focus on design skills as they are crucial for business growth. Tips for success include excellent service, quality materials, and keeping up with current trends to attract customers. The speaker plans to expand the business by offering more modern and appealing products, staying relevant by following trends and learning from innovative designs. They also stress the importance of adapting to changing market demands and continuously improving skills to stay ahead in the competitive market.
Mindmap
Keywords
💡Flower Arrangement Business
💡Challenges
💡Trends
💡Social Media
💡Customer Requests
💡Pricing Strategy
💡Marketing
💡Target Market
💡Quality
💡Relevance
💡Entrepreneurship
Highlights
The flower and snack business has been running for two years, with a more serious approach this year due to increased popularity.
The most challenging experience is dealing with last-minute cancellations and difficult customer requests.
Initial confidence in the business came from the support of people around, who were the first customers.
The first step was to purchase materials from online shops and gradually build up inventory to meet potential future requests.
Ideas for new bouquet designs come from observing current trends, especially viral ones like satin flower bouquets.
Design inspiration often comes from social media platforms like TikTok, Instagram, and Pinterest, as well as customer requests.
Promotion involves posting high-quality, edited images on social media and offering to friends to expand the customer base.
The primary target market is friends and peers, typically students of the same age group, and those with needs like graduation.
Capital management involves reinvesting profits into purchasing tools and materials, and sometimes sharing costs with partners.
The number of orders handled in a week varies depending on customer demand, with more during peak seasons like graduation.
Pricing strategy depends on the request and the size of the bouquet; smaller ones are cheaper, and larger ones can be more expensive.
Average monthly revenue can range from a few hundred on regular days to more than that during peak seasons like graduation.
The biggest challenge is sourcing fresh flowers for original flower requests, leading to a shift towards using artificial flowers or wires.
Unsold bouquets are reworked by dismantling and redesigning them to be more trendy and appealing to customers.
Quality of service, materials, and design are key to customer satisfaction and repeat business.
To keep the business growing, it's important to continuously improve skills, learn new trendy designs, and observe market models.
Tips for aspiring entrepreneurs include focusing on quality service, marketing, and using high-quality materials.
Plans for the future involve expanding the business by following trends, improving skills, and possibly seeking more modern definitions to attract attention.
Maintaining relevance and attractiveness to customers involves keeping up with current trends to avoid becoming outdated.
The interviewee shares their experience and tips, hoping they will be beneficial for new entrepreneurs in the flower and snack business.
Transcripts
Sejak kapan k memulai usaha baket bunga
dan cemilan ini sebenarnya sejak 2 tahun
yang lalu cuman e untuk tahun ini kita
lebih ditekuni lagi lebih diseriusin
lagi karena banyak
peminatnya Pengalaman apa yang paling
seruh atau yang menantang yang kakaknya
alami selama jualan baket bunga dan
cemilan ini mungkin pengalaman yang
paling menantang tuh biasanya kalau dia
udah apa udah mesen udah e booking terus
nanti diccel itu si yang paling
menantang terus juga kadang mereka
e request yang sedikit sulit
gu dulu Kakak memulai usaha baket bunga
dan cemilan ini dari mana yang bikin
kakaknya
yakin yang bikin aku yakin karena e
orang-orang sekeliling aku sih karena
orang-orang awalnya tu dari orang-orang
sekeliling yang beli jadi e mereka
yang apa ya semangatin aku buat enggak
apa-apa jualan aja jadi kayak e dari
teman ke teman
gitu Apa langkah pertama yang kakak
lakukan untuk nyari bahan dan mulai
produksinya Awalnya aku beli
bahan-bahannya itu di e online shop jadi
aku beli nyicil-nyicil dan sekarang udah
banyak eh apa ya Eh bahan-bahan yang
harus kita simpan karena siapa tahu
nanti ada yang
EE request jadi kita enggak perlu apa ya
Ya enggak perlu nyari-nyari lagi dengan
PO dan segala
macam Gimana cara kakak tahu jenis buket
bunga dan camilan apa yang lebih Suk
sama orang-orang biasanya aku ngelihat
dari tren-tren yang sekarang lagi viral
kayak baru-baru saja kan lagi viral
tentang buket bunga satin jadi walaupun
Emang dia rada sulit ya dan membutuh
waktu yang banyak tapi kita harus
berusaha buat ngikutin trennya oke
eh habus itu kakak sering dapat ide dari
mana nih buat desain baru yang cocok
sama yang saat ini nah Biasanya aku dari
sosial media dari kayak tiktok apa terus
e Instagram kadang dari pinters juga ada
dan banyak juga kan orang-orang yang
request Jadi jadilah imajinasi-imajinasi
yang lain oke lanjut Gimana cara cara
cara Kakak promosiin sebentar Gimana
cara Kakak promosiin buket bunga dan
camilan biar menarik perhatian
orang-orang eh
diposting di sosial media terus diedit
sebagus mungkin semenarik mungkin terus
e kita jangan cuman share ke sosmid
doang tapi kita juga tawarin ke
teman-teman kita terus siapa siapa
target Kak siapa target pasar utama
untuk
proget siapa target pasar utama untuk
produk buket bunga dan camilan Kakak
target utama aku itu teman-teman aku he
biasanya pelajar-pelajar tem-eman
seumuran pokoknya anak-anak gen sekarang
terus juga Sama ya mungkin kalau
misalkan mereka yang lagi ada kebutuhan
kayak gradu dan yang lain-lainnya sih
Kakak mengelola modal buket ini aku
biasanya e modelnya itu dari awal tuh
emang udah sedikit ya terus kita itu
buat nginvestasikan
uang-uang yang udah dapat kita rest
bareng-bareng yang ada di e yang
bareng-bareng yang ada
contoh kita meristok alat-alatnya dan
bahan-bahannya banyak Berapa banyak
pusan kakak yang handle dalam 1
mingu biasanya tergantung customer ya
Kalau hari-hari biasa biasanya tuh yang
mannya itu yang berday tapi kalau
misalkan lagi musim
gradulation bisa
banyak gimana cara nantuin harga jual
buket bunga dan camilan biar tetap
terjangkau tapi untung biasanya
tergantung request sama Tergantung eh
size dari buketnya kalau misalkan kecil
mungkin lebih murah tapi kalau bisa
mungkin lebih sedikit
mahal berapa rata-rata omset yang kakak
capai per bulannya biasanya kalau
misalkan sebulan itu hari-hari biasa
dapat kan pisis kayak gitu cuma sampai
500 tapi kalau misalkan lagi musim-musim
graduation dia bisa lebih dari itu
tantangan terbesar apa yang kakak hadapi
waktu jualan buket bunga dan cemilan dan
gimanaana solusinya biasanya ada
customer yang request buat
bunga flower asli cuman di sini tuh
sedikit susah nyari yang fresh jadinya
kita
lebih nyaraninnya ke bunga yang palsu
atau kawat-kawat
bulu gimana cara Kakak ngatasin kalau
ada buket yang enggak laku kalau
misalnya ada buket yang enggak laku
Biasanya kita bakal misalnya udah kusut
atau udah rusak kita bakal rombak dan
kita bakal ganti ke desain yang lebih
kekinian lagi bikin Pelanggan puas
dengan buket buket bunga di toko dari
toko Kakak apakah kualitas bunga
pelayanan atau
desainnya biasanya pelayanan dulu ya
karena kalau pelayanan kita bagus buat e
pasti customer-customer juga senang
terus juga kedua dari bahan-bahan kita
yang berkualitas kalau bahan-bahan kita
berkualitas pasti customer juga senang
dan hasil buketnya pun jadi bagus terus
yang ketiga sama desain kalau misal kita
pintar buat mengulik Gimana cara
bikinnya buat lebih keren lagi buat
lebih kekinian lagiomer
pastiang apa yang bikin kakak
terlalu Salu termoasi buat terus jualan
usaha ini mungkat dari media yang
lucu-lucu jadi kayak aku termotivasi
buat bikin dan mempromosinya ke
teman-teman aku kalau ada yang mau mulai
usaha buket bunga dan cemilan Apa saran
yang paling penting dari kakak
em mungkin dari desainnya dan cara
Gimana cara bikinnya ya karena skill itu
paling utama guys karena kalau misalkan
kita enggak punya skill kita cuman punya
ya kalau kita cuma punya skill enggak
akan maju apa e karya dan usaha kita
tapi kalau misalnya kita punya skill
pasti maju terus
juga Kakak ada tips dan triks jiwa
ber
berwirausaha mungkin dari mulai
pelayanan ya pelayanannya harus lebih
jago marketing lagi sama e
bahan-bahannya yang berkualitas cara
kakak buat ngembangin usaha bakat ini ke
depannya lebih mungkin buat dari akunya
ya meningkatkan skill aku lagi buat e
belajar yang lebih kekinian sama lihat
model-model yang kekinian itu apa Oke
biar menarik ee pelanggan juga ya Iya
betul oke itu cara Kakak menjaga produk
baket bunga dan cemilan kakak tetap
relevan dan menarik bagi pelanggan em
mengikuti tren zaman-zaman sekarang
karena kalau misalkan ST di sini-sini
aja pasti yang nanti tren-tren yang
selanjutnya mereka ngelihat buket-buket
yang lama kita tuh pasti Bosan ya terus
juga kalau misalkan kita ikutin tren
pasti kan mereka juga senang dan EE
banyak juga peminatnya rencana Kakak ke
depan buat mengembangin usaha paket
bunga dan Jil mungkin e akucari defin
yang lebih kinian lagi supaya
teman-teman juga bakal terus menarik
perhatian ke tokoh-tokoh aku Terima
kasih Kak sudah sharing-sharing
informasi mengenai penjualan mket Kakak
semoga eh tips dan trik dari kakak
bermanfaat bagi pengusaha yang baru R
seperti kita Oke sama-sama oke
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