Political Consultancy Career | career setting | 2021

Kabir Bhupeshraj

27 Dec 202012:14

Summary

TLDRThis video script discusses the innovative career option of political consultancy, a field that's emerged as an alternative for those interested in politics. It explains that a background in political science or social sciences, combined with marketing knowledge, can be advantageous. The script outlines the various tasks involved, such as candidate analysis, image building, and campaign strategy development. It also touches on the potential earnings, which can range from 15 to 20 lakhs for a year's work, and even up to 1 crore for MP-level candidates. The speaker encourages viewers with an interest in politics and marketing to consider this career path, highlighting the growing demand and opportunities in political consultancy.

Takeaways

😀 Political consultancy is an innovative career option that has emerged as a new field, offering opportunities even with minimal investment to start your own venture.
🏛️ There's no strict requirement for a political science background in political consultancy; a diverse educational background, including IT and digital marketing, can be advantageous.
🎓 A background in social sciences along with knowledge in IT and marketing can provide a strong edge in the field of political consultancy.
💼 The role of a political consultant is extensive, involving everything from image building and candidate analysis to survey conduction and strategy development.
📊 Political consultancy requires a deep understanding of the election process, including pre-election strategies, candidate interaction, and campaign management.
💼 The job involves working closely with candidates, implementing models, and pitching ideas to them, which requires a good understanding of their needs and political landscape.
💰 There's no fixed limit on earnings in political consultancy; it depends on the scale of the candidate and the scope of work, ranging from a few lakhs to crores for high-profile candidates.
🔍 A key part of the job is data analysis, including voter behavior, candidate strengths, and weaknesses, which informs the strategic planning for campaigns.
🗣️ Communication skills are crucial, as consultants need to present their strategies effectively to candidates and understand their requirements.
🌐 Digital marketing plays a significant role in modern political consultancy, with social media and online platforms being key tools for candidate promotion and campaign management.

Q & A

What is the main topic of the video?
-The main topic of the video is about career opportunities in political consultancy, discussing how it has emerged as an innovative career option.
What does the speaker suggest about the educational background required for political consultancy?
-The speaker suggests that there is no strict requirement for a specific educational background in political consultancy. However, having a background in political science along with knowledge in IT and marketing can be a strong advantage.
How does the speaker describe the process of starting a career in political consultancy?
-The speaker describes the process as starting with basic knowledge and skills, and then developing expertise through experience, which could include tasks like image building, candidate analysis, and strategy development.
What are some of the skills that can be beneficial in political consultancy according to the speaker?
-Some beneficial skills include knowledge in IT, marketing, social sciences, and an understanding of political dynamics. Additionally, skills in digital marketing, video production, and social media management can be advantageous.
What is the role of surveys in political consultancy as per the video?
-Surveys play a crucial role in understanding public opinion, candidate analysis, and developing strategies for political campaigns. They help in shaping the political narrative and marketing strategies for candidates.
How does the speaker suggest one can start in political consultancy with no experience?
-The speaker suggests starting by offering free services to gain experience, such as social media management or survey collection, and then gradually moving on to more complex tasks as experience grows.
What is the potential earning potential in political consultancy as mentioned in the video?
-The earning potential in political consultancy can vary greatly depending on the scale of the project and the candidate's level. It ranges from a minimum of 15 to 20 lakhs for a year's work to potentially 1 crore or more for higher-level candidates.
How does the speaker emphasize the importance of strategy in political consultancy?
-The speaker emphasizes the importance of strategy by discussing how it influences everything from image building to the final stages of a political campaign, including the use of data analysis and market strategies.
What advice does the speaker give for those interested in pursuing a career in political consultancy?
-The speaker advises that one should start by gaining experience in basic tasks, continuously learn and adapt, and be prepared for the detailed and sometimes complex nature of the work in political consultancy.
How does the speaker view the future of political consultancy as a career option?
-The speaker views political consultancy as a growing field with increasing demand, especially with upcoming elections, and suggests that it can be a lucrative and rewarding career for those interested in politics and strategy.
What are some of the challenges mentioned in the video regarding political consultancy?
-Some challenges mentioned include the need for continuous learning, adapting to new strategies, managing the candidate's image, dealing with the detailed nature of the work, and staying updated with the guidelines from the Election Commission.

Outlines

00:00

📈 Introduction to Political Consultancy

The speaker introduces the topic of political consultancy as an innovative career option. They discuss how it has emerged as a new field and how one can start their own political consultancy startup with minimal investment. The speaker, Kabir Vishal, explains that there is no strict educational requirement for this field, but a background in political science or social sciences combined with knowledge in IT and marketing can be a strong advantage. The paragraph outlines the various skills and interests that can be beneficial in political consultancy, such as surveying, videography, and social media marketing.

05:00

💼 In-Depth Look at Political Consultancy Operations

This paragraph delves deeper into the operations of a political consultancy firm. It discusses the various tasks involved, from image building and war room setup to candidate marketing strategies and political campaign management. The speaker highlights the importance of understanding the requirements of different clients and the need to adapt strategies accordingly. They also touch upon the financial aspects, mentioning the potential earnings and how charges can vary based on the scale of the project and the level of the candidate involved. The paragraph emphasizes the need for detailed work, strategic planning, and the ability to manage responsibilities effectively.

10:02

🚀 Growth Opportunities in Political Consultancy

The final paragraph focuses on the growth opportunities in the field of political consultancy, especially with upcoming elections. It suggests that there is a high demand for professional agencies that can manage election campaigns, and those who start early can reap significant benefits. The speaker encourages the audience to consider this career path, emphasizing the importance of strategic thinking, adaptability, and the potential for high earnings. They also hint at the possibility of creating a video series on the topic for those interested in more details and conclude by wishing the audience a happy new year and a bright career ahead.

Mindmap

Keywords

💡Political Consultancy

Political Consultancy refers to the practice of providing strategic advice to political parties, candidates, or causes. It involves a range of activities from campaign management to policy development. In the video, it is highlighted as an innovative career option that has gained popularity in India, especially after the successful strategy development for BJP in 2015. The consultancy could involve anything from image building to war room setup for election campaigns.

💡Career Line

A 'career line' in the context of the video refers to the trajectory or path one might take in their professional life. The speaker mentions that political consultancy has emerged as a new and innovative career option, indicating that it offers a clear and potentially rewarding career progression for those interested in politics and strategy.

💡Image Building

Image building is a process where a political consultant works to shape or improve the public's perception of a candidate or political party. It involves crafting a narrative, managing media relations, and creating a brand around the individual or group. In the video, image building is mentioned as a part of the services offered by political consultants.

💡War Room Setup

A war room, in the context of politics, is a central location where a campaign's strategy, planning, and operations are coordinated. The setup involves data analysis, decision-making, and rapid response to campaign events. The video script mentions war room setup as a critical task for political consultants during election times.

💡Candidate Analysis

Candidate analysis involves evaluating a political candidate's strengths, weaknesses, opportunities, and threats. This analysis helps in formulating effective campaign strategies. The video mentions candidate analysis as a part of the consultancy services where consultants meet with candidates and implement models based on their findings.

💡Survey and Polling

Surveys and polling are methods used to gauge public opinion and are critical in political campaigns to understand voter sentiment. The video discusses conducting surveys as a way to collect data that informs campaign strategies and helps in decision-making for the candidate's marketing.

💡Digital Marketing

Digital marketing is the use of digital channels to promote products or services. In political consultancy, it involves leveraging social media and online platforms to reach and engage with voters. The script mentions that having knowledge in digital marketing can be a strong advantage in the field of political consultancy.

💡Event Management

Event management in political consultancy refers to organizing and executing political events such as rallies, town halls, and fundraisers. These events are crucial for candidate visibility and engagement with the public. The video implies that event management is part of the broader role of a political consultant.

💡Election Commission

The Election Commission is an independent constitutional body responsible for administering election processes. In the video, it is mentioned that consultants must be aware of and adhere to the guidelines and rules set by the Election Commission during campaigns.

💡Strategy Development

Strategy development in political consultancy involves creating a comprehensive plan for a candidate's campaign. This includes message crafting, media strategy, and voter targeting. The video emphasizes the importance of strategy development as a core part of a consultant's role, where they must understand the candidate's objectives and the competitive landscape.

💡Revenue Generation

Revenue generation in the context of the video refers to the income earned by political consultants through their services. It mentions that there is no limit to how much one can charge, depending on the scale of the candidate and the scope of work. The video suggests that with experience, consultants can potentially generate substantial revenue.

Highlights

Introduction to political consultancy as an innovative career option.

Political consultancy is a new and innovative career path that has emerged recently.

No specific educational background is required for political consultancy, but a background in political science or social sciences can be advantageous.

Digital marketing knowledge can be a strong asset in the field of political consultancy.

There are no strict criteria to enter political consultancy; interest and speed in learning are important.

Different roles in political consultancy require various skills, such as surveying, videography, and social media marketing.

The process of political consultancy involves candidate analysis, image building, and strategy development.

The importance of understanding the client's model and implementing it effectively.

The role of surveys and data analysis in shaping the political campaign strategy.

How to pitch political consultancy services to candidates and understand their requirements.

The financial aspect of political consultancy, including charges and potential revenue.

The potential for high earnings in political consultancy, especially during election seasons.

The necessity of detailed work and the importance of being adaptable in political consultancy.

The significance of building a team and working collaboratively with candidates.

The increasing demand for political consultancy and the opportunities it presents for professionals.

The importance of having a strategic approach and understanding of digital work in political consultancy.

Advice on starting in political consultancy and the potential for growth in the field.

The role of social media and digital marketing in modern political campaigns.

The future prospects of political consultancy and the potential for specialization in the field.