Topic 3 - The Problem and its setting

Summary

The video discusses the components of Chapter 1 in marketing research, focusing on writing introductions, theoretical and conceptual frameworks, problem statements, and hypothesis vs thesis arguments. The instructor explains the key elements like scope, limitations, and significance of the study, and the differences between quantitative and qualitative research. It also covers how frameworks guide research, the importance of defining terms, and practical examples from previous research. Students are encouraged to utilize the library for further research and documentation to complete their chapter assignments.

Takeaways

• 📚 Today’s topic is about writing Chapter 1 of a research paper, focusing on the problem and its settings.
• 🔍 The contents of Chapter 1 include the introduction, theoretical and conceptual framework, statement of the problem (SOP), thesis arguments, hypothesis, scope and limitations, significance of the study, and definition of terms.
• 📊 The difference between quantitative and qualitative research in Chapter 1: Quantitative includes introduction, concept framework, SOP, hypothesis, scope and limitation, significance, and definition of terms; Qualitative includes introduction, SOP, thesis argument, theoretical framework, concept, scope, limitation, and significance, but no definition of terms.
• 📝 The introduction guides the reader from a broad subject area to a specific topic, explaining the importance of the research, its context, and background.
• 🧩 Theoretical framework is a structure that supports and describes a set of interrelated concepts and definitions, providing a systematic view of phenomena and explaining the relationship among variables.
• 🔬 Types of theoretical frameworks include conceptual, deductive, inductive, empirical, normative, and explanatory frameworks.
• 💡 Conceptual framework defines the variables for the study and presents how they relate to each other, developed before data collection.
• 🔢 Types of conceptual frameworks include taxonomy, visual framework, and mathematical description, each with specific purposes and presentation styles.
• ❓ Statement of the Problem (SOP) identifies the problem to be solved, providing an overview of the study’s purpose, importance, contributions, and how it fits within existing knowledge.
• 📑 Scope and limitation define the boundaries and extent of the study, detailing the in-depth exploration of the research question and factors not included in the investigation.

Q & A

What are the contents of Chapter 1 in both quantitative and qualitative research?

In quantitative research, Chapter 1 contains the introduction, conceptual framework, statement of the problem (SOP), hypothesis, scope and limitations, significance of the study, and the definition of terms. In qualitative research, it includes the introduction, SOP, thesis argument, theoretical framework, conceptual framework, scope and limitations, and significance, but does not include the definition of terms.

What is the purpose of the introduction in a research paper?

The introduction guides the reader from the broad subject area to the specific topic addressed in the research. It provides the scope, context, and background of the research, explains the importance of the research, and helps readers understand why the paper is worth reading. It also helps guide the reader through the rest of the paper.

What is a theoretical framework in research?

A theoretical framework is the structure that supports and describes a theory, which is a set of interrelated concepts and definitions. It provides a systematic view of phenomena and explains relationships between variables. It acts as a roadmap for the research process and helps interpret findings by organizing data and drawing conclusions.

How does a conceptual framework differ from a theoretical framework?

A theoretical framework covers the theoretical aspects of a study and is based on various theories that guide the research. A conceptual framework, on the other hand, defines the variables of the study and shows how they relate to each other. It is developed before collecting data and is often used in both quantitative and qualitative research.

What are the different types of conceptual frameworks mentioned in the transcript?

The transcript mentions three types of conceptual frameworks: taxonomy, which categorizes phenomena without showing relationships; visual frameworks, which depict relationships between phenomena and variables; and mathematical descriptions, which use formulas to describe the relationships between variables.

What is a statement of the problem (SOP) in research?

The statement of the problem identifies the problem that the research aims to solve. It provides an overview of the study, stating what it is about, its importance, and what contributions it makes to knowledge and practice. The SOP helps frame the research's objectives and outlines the specific problems being addressed.

What is the difference between a hypothesis and a thesis statement?

A hypothesis is used in quantitative research and is a statement that can be proven or disproven. It predicts the relationship between variables. A thesis statement is used in qualitative research and summarizes the main point or claim of the research, supported by examples and evidence throughout the paper.

What is the role of the scope and limitation section in a research paper?

The scope defines the boundaries of the research, detailing how in-depth the study will be and the parameters it will operate within, such as population and timeframe. The limitations describe the factors and variables that will not be included in the study, setting boundaries to manage the research's focus and objectives.

Why is the significance of the study important in research?

The significance of the study explains why the research is important. It identifies the contribution to the research field, business opportunities, or society. It highlights how the study progresses knowledge within its field and what impact it may have on the community or other researchers.

What is the purpose of the definition of terms section in a research paper?

The definition of terms section clarifies and explains key concepts, terms, and terminology used in the research. It helps readers understand the specific meanings and context of these terms within the study, ensuring that complex or technical terms are clearly defined for the reader.

Outlines

00:00

📘 Introduction to Writing Chapter 1 in Marketing Research

The first paragraph introduces the topic of writing Chapter 1 in a research paper on marketing research. It outlines key elements such as introduction, theoretical and conceptual frameworks, the statement of the problem, thesis arguments, hypotheses, scope and limitations, significance of the study, and definition of terms. The difference between quantitative and qualitative research in Chapter 1 is discussed, emphasizing that qualitative research doesn't include a definition of terms. The importance of a well-written introduction is explained, including its role in stimulating interest, explaining the background, and guiding the reader through the rest of the paper.

05:02

🔍 Theoretical Framework in Research

The second paragraph defines the theoretical framework as the structure that supports a research theory, explaining the relationship between variables and helping to guide research. It also describes how the theoretical framework helps researchers design, conduct, and interpret findings, and differentiate between types of theoretical frameworks: conceptual (defining concepts and relationships), deductive (starting with a hypothesis), inductive (developing a hypothesis based on data), empirical (focusing on data analysis), normative (defining norms in social sciences), and explanatory (used in psychology to explain behavior).

10:04

🎯 Conceptual Framework and Its Importance

This paragraph dives into conceptual frameworks, comparing them with theoretical frameworks. Conceptual frameworks focus on defining variables and relationships before data collection, while theoretical frameworks are broader. Examples include taxonomy (grouping phenomena without showing relationships), visual frameworks (showing relationships between variables), and mathematical frameworks (using formulas to describe relationships). The conceptual framework is essential in guiding data collection and analysis.

15:04

📝 Statement of the Problem (SOP)

The fourth paragraph covers the Statement of the Problem (SOP) in research, which provides an overview of the study and its importance. It presents research objectives, such as a study on the effects of e-commerce on business productivity and economic growth. The SOP identifies key variables and explains their relevance, setting the stage for the research questions, hypotheses, and methodologies to be developed.

20:09

🔬 Hypothesis vs. Thesis Statement

This paragraph compares the hypothesis and thesis statement. Hypotheses are used in quantitative research to predict relationships between variables, while thesis statements are used in qualitative research to summarize the main point or claim of an essay or paper. Different types of thesis statements include analytical, expository, and argumentative. The paragraph also provides examples of both hypotheses and thesis statements in research.

📚 Scope and Limitations of the Study

Here, the scope and limitations of the study are explained. The scope defines the depth and boundaries of the research, such as the population and timeframe, while limitations refer to factors not included in the investigation. An example is given, illustrating how a research study might focus on a specific population size or types of participants to maintain clarity and manageability.

🎯 Significance of the Study

The significance of the study section explains why the research is important. It identifies contributions to the research field, business opportunities, or societal impact. For example, the significance of a study on e-commerce might involve its influence on future research, academic insights, and economic growth. The significance is explored from multiple perspectives, including its relevance to researchers and the broader community.

🔑 Definition of Terms

The final paragraph discusses the definition of terms used in the research. It explains how clarifying key concepts helps readers understand the specific meanings and contexts within the study. An example is provided from a previous research topic, listing terms such as asynchronous learning, digitalization, and emotional factors. There is no limit to how many terms can be included, and the definitions should reflect the unique terminology of the research topic.

Keywords

💡Introduction

The 'Introduction' in research writing serves as the initial section that guides the reader from the broad subject area to the specific topic addressed by the research. In the video, it is emphasized that the introduction should stimulate the reader's interest, explain the importance of the research, and provide context and background to help readers understand the relevance of the study.

💡Theoretical Framework

The 'Theoretical Framework' refers to the structure that supports and explains theories relevant to the research topic. It helps organize the data and guides the research process. In the video, it is described as a roadmap that connects interrelated concepts and definitions, explaining relationships among variables. Theoretical frameworks are critical for interpreting findings in a research study.

💡Conceptual Framework

The 'Conceptual Framework' defines the variables of a study and illustrates their relationships. It is developed before data collection to guide research design and analysis. In the video, it is presented as different from a theoretical framework in that it focuses on specific variables, often used in the planning stage of research to structure the study’s focus.

💡Statement of the Problem (SOP)

The 'Statement of the Problem' identifies the research problem and provides an overview of the study. It explains what the research is about, why it is important, and what contribution it makes to existing knowledge. In the video, an example of an SOP is given from a research on the effects of e-commerce on modern society, outlining the research objectives and key questions.

💡Hypothesis

A 'Hypothesis' is a statement used in quantitative research that predicts the relationship between variables. It can be proven or disproven through data. The video explains that the hypothesis is commonly used in quantitative research, offering an example where a hypothesis is tested to assess differences in respondent awareness about e-commerce.

💡Thesis Statement

A 'Thesis Statement' is a concise summary of the main point or claim of a research paper. It is typically used in qualitative research to present the researcher's argument or perspective. The video outlines three types of thesis statements: analytical, expository, and argumentative, each serving different purposes depending on the nature of the research.

💡Scope and Limitations

The 'Scope and Limitations' section of a research paper defines the boundaries of the study. It clarifies what the research will cover and what it will not, helping to narrow the focus. The video mentions that this part of Chapter 1 is crucial for setting the parameters of the research, ensuring that the study is manageable and specific.

💡Significance of the Study

The 'Significance of the Study' explains why the research is important and who will benefit from its findings. It identifies the contribution of the research to the field, industry, or society. The video elaborates on how the significance of the study should be framed in terms of its impact on researchers, businesses, and society.

💡Definition of Terms

The 'Definition of Terms' section clarifies key concepts and terminology used in the research. This section is essential for helping readers understand the specific meaning of terms within the context of the study. The video provides an example where terms like 'asynchronous learning' and 'e-learning' are defined to ensure clear understanding.

💡Quantitative Research

'Quantitative Research' is a type of research focused on numerical data and statistical analysis. In the video, it is explained as a research approach where Chapter 1 includes elements like the introduction, hypothesis, and statement of the problem. Quantitative research often involves hypotheses that are tested through data collection and analysis.

Highlights

Discussion of quantitative and qualitative research differences in Chapter 1, highlighting the presence of definition of terms in quantitative research but not in qualitative research.

Explanation of the introduction's role in guiding readers from a broad subject area to a specific research topic.

Emphasis on the importance of the introduction for stimulating reader interest, explaining the research background, and clarifying the research paper’s purpose.

Theoretical framework is defined as the structure that supports and explains the relationships among variables, guiding the research process.

Different types of theoretical frameworks include conceptual, deductive, inductive, empirical, normative, and explanatory frameworks, depending on the research type.

The distinction between theoretical and conceptual frameworks, with conceptual frameworks focusing on variable relationships and developed before data collection.

Introduction of various conceptual framework types, such as taxonomy, visual frameworks, and mathematical descriptions, each serving different research purposes.

Explanation of the Statement of the Problem (SOP), outlining the research focus, importance, and expected contributions.

Comparison between hypothesis statements for quantitative research and thesis statements for qualitative research, highlighting key differences.

Overview of the types of thesis statements: analytical, expository, and argumentative, with examples provided for each.

Discussion of scope and limitations in research, focusing on the boundaries and specific parameters of the study.

Significance of the study section explained, identifying contributions to research fields, business opportunities, and societal impact.

Explanation of the role of the definition of terms in clarifying key concepts used in the research.

Use of asynchronous learning, coronavirus disease, and e-learning as examples in the definition of terms section.

Encouragement for students to start their Chapter 1 research and utilize the library’s latest resources for guidance.

Transcripts

All right good day everyone so today we

are going to discuss topic three of our

subject marketing

research So it is entitled writing

chapter 1 no the problem and its

settings now Here are the contents no we

have here introduction theoretical and

conceptual framework SOP or statement of

the problem thesis

arguments hypothesis scope and

limitations then significance of the

study and then the definition of terms

Okay let's proceed So from here no um we

have identified yung difference ng

quantitative and qualitative um research

no so sa quantitative ito yyung mga

naalam ng chapter 1 no we have

introduction concept framework SOP

hypothesis scope and limitation

significance and definition of terms on

the other hand yung qualitative ito yung

it consist yung yung introduction SOP

thesis argument theoretical framework no

um concept scope limitation and

significance

no so difference nila wala siyang

definition of terms

right so let's proceed So what is the

introdu action for a research paper of

course when we say introduction it is

plac in the beginning no to guide the

reader from the broad

subject area to specific topic that your

research addresses so they represent the

following information to the reader ver

scope no the topic covered in the

research paper the context when context

background of

your now It also consist

So you You should explain in the

introduction importance of your

research in what particular area of

research in the industry or the problem

that you want to resolve okay now this

is the importance of the introductions

it stimulates the reader's

interest from reading your

introductions n yung yung

purpose mo to reach yung interest ng

readers now It also helps the readers

understand the research background kasi

minsan from the title hindi pa masyadong

na-explain and from the introduction

naexplain mo yung background

ng

research The Other importance it

explains Why your research paper is

worth

reading and then It helps guide the

reader through the rest of the

paper So that's the importance of

introduction Now let's proceed What is

theoretical framework when we say

theoretical framework No it is the

structure that supports and descri aury

no when we say aury it is a set of

interrelated concepts and definition

that presents a systematic view of

phenomena by Describing the relationship

among the variables for explaining this

phenomena

so theory is also developed after a long

research process and explain the

existence of research problem in a

study say theoretical framework it

guides the research process like a

roadmap no for a research study and

helps researcher clear clearly interpret

their findings by providing a structure

no for organizing data and develop

conclusion

no so also definition of theoretical

framework in research can be defined as

a set of concepts chies ideas assumption

that helps you understand a specific

phenomenon or problem it can also

considered as a blueprint No that is

borrowed by the research to develop

their own research

iny other hand um theoretical framework

helps researcher design and conduct

their research and analyze and interpret

their findings It also explain the

relationship between variables and

identify gaps in existing knowledge and

guides the development of research

question hypothesis and methodologies to

address The Gap

now we have types of theoretical

frameworks no meron tayo yung conceptual

def which it defines yung concept and

relationship no We also have deductive

it starts the general hypothesis and

then use data to test it no use in it is

yyung deductive ginagamit yan in

quantitative research now inductive it

starts with the data and then develops a

hypothesis No It also use it It also use

in qualitative research empirical when

we say empirical it focus on the

collection and analyses yung empirical

data used in scientific research when

say normative it defines a set of norms

that guides behavior no use in ethics

and

social

Sciences yung types ng theoretical

frameworks depends on ung type ng

research mo no and then yung last

explanatory explain causes of particular

behavior No it is used in Psychology and

social science so Usually

sa

ang ginagamit natin theoretical

frameworks is Iyung

conceptual no sa research Now let's

identify the difference between

theoretical and conceptual when we say

theoretical non we have discussed

earlier no it covers yung theoretical

aspect ng studies that is various

theories that guides your research on

the other hand conceptual framework

defines the variable for your study and

present how they relate to each other No

when we say conceptual framework it is

developed before collecting the

data before you conduct the survey you

You should first develop yung conceptual

framework however both framework helps

in understanding the research problem

and guide the development correction and

analysis of the

research now we have here different

types of conceptual framework first is

yung tax no so conceptual framework the

phenomena of your study are grouped into

categories without presenting ung

relationship among them Ayan yung

taxonomy the point of this conceptual

framework is to distinguish the

categories from one another I have your

example no katulad ng blooms taxonomy no

from here remember understand apply

analyze and evaluate and then create no

So ibig sabihin walang connection from

baba or

taas

Okay so another taxonomy ito yung animal

taxonomy chart no tam na do domain

Kingdom Pom then order Okay yan Pababa

naman siya ayan yung taxonomy

concept framework now ito usually

ginagamit sa research yung visual

framework no so in here the relationship

between the phenomena and variables of

your study is presented now using this

conceptual framework implies that your

research provides empirical evidence to

prove the relationship between variables

so usually this type of conceptual

framework is used in research studies

yan yung ginagamit natin no So may

relationship yung

bawat step na ginagawa no yan yung mga

example usually ganyan no ung mga

connection na mga gagawin or yung pinaka

basics meron tayong input ano yung input

collected data tapos yung

output hanggang sa magpapakita mo yung

variables

magiging hanggang makuha mo yung pinaka

output

Okay

so what are the different types of

conceptual framework ito na yung pang

pangatlo an yung mathematical

description So this is used in

relationship between the phenomenal and

variable of study describe using

formulas so also the extent of

relationship between variables is

presented and specific

quantities kapag meron ginagamitan ng

mga

formulas na framework yan it ginagamit

na

mathematical

Now let's proceed to another partner

chapter 1 statement of the problem or

SOP pak step in research

you need to identify yung problem na

isolve mo then provides an overview of

the study by

stating nilalaman ng SOP What the study

is all about Why it is important and

timely what contribution are made to

knowledge and practice and then how the

study fit in the

existing

knowledge Okay I have example no ng

SOP so we ito yung ito yung example ng

research na ginawa ko with my colleagues

no

[Musika]

um

last ito during pandemic yata to nagawa

no so ito yung title the effects of

e-commerce in modern society and and its

impact on economy now we have stated ung

research object Ano ba objective namin

to determine how e-commerce affects no

business cost and productivity now yung

second and ito Iyung third no And from

that um we stated yung three problems a

statement of the problems no identify

ano yung prop of the respondent ito

yyung mga How do the respondent assess

their awareness on e-commerce affect

important factors no ng economy growth

in the country we we have identif five

five variables here now yung pinakahuli

an yung significance difference ng

respondent awareness no on how

e-commerce affect importance

factors no in the country in terms of

the above mention when you group it

according to their profile so Ayan yung

pangatlong

problem let's proceed with the thesis

arguments

versus hypothesis statement no so both

hypothesis statement and this thesis

statement answer a research

question Okay so when we say hypothesis

it is used for

quantitative research no this yung ito

when say hypothesis ito iung statement

that can be Pro or

disapproved No it is typically used in

quantitative and predicts the

relationship between variables no ito

example no ng hypothesis there is no

significance significant difference on

the respondent assessment on the factors

affecting online classes among

entrepreneur Entrepreneurship student of

qcu during pandemic when group according

to profile na ito yung hypothesis n

example nating SOP kanina

okay sige let's proceed with this

statement it is used naman for

qualitative no this the short direct

sentence that summarize the main point

no or claim of an essay or research

paper So this is statement is developed

supported and explained in the body of

the essay no or research report by means

of examples and evidence so we have

three types ng thesis statement meron

tayong analytical expository and then

argument so let's

discuss This is statement when say anal

critical ito yung paper b-break niung

mga issues or ideas into its component

parts also evaluates yung issue or yung

idea and then present this Breakdown and

evaluation to the audience so I have

example here ng analytical an analysis

of the College admission process reveals

one challenge facing counselors

accepting student with high test scores

or students with strong extra ccal

background yan So yung statement niya is

more on analytical na analyze niya kung

yung admission magtanggap ba sila ng mga

student na mas mataas yung grade doon sa

entrance exam or yung mas mas malakas

yung extracurricular backgrounds nila

yan yung

analytical exp Sige p Tay another yung

types ng state expository or explanatory

this paper explain something to the

audience no ito example no the life of

the Typical student college student is

characterized by spent by time spent

studying attending class and socializing

with

fears so in-explain niya ito iung

statement naman na ine-explain niya

yung isang topic ito yung last no

argument

no paper it makes a claim about the

topic and justify this claim with

specific evidence the claim could be

opinion a policy proposal an evaluation

usually a cost and effect statement or

interpretative so the goal of the

argumentative paper is to convince the

audience that the claim is true based on

the evidence provided it example niya

high school student should be required

to take a year off to pursue a community

service project before entering college

in order to increase their maturity and

global

awareness yan yung mga

example proceed na tayo sa another part

ng chapter 1 scope and limitation of the

study Okay

so sa thesis or sa citation it define

the topic Aung boundaries of the

research problem to be investigated kasi

minsan medyo malawak yung baka huge yung

topic no so sa scope and limitation doon

dine-describe ng author no Ano ba yung

mga limitation ng study so when you say

scope no details how indepth your study

is to explore no the research question

and the parameter In which it will

operate in relation to the population

and time frame no aan yung pinaka scope

ng study when we see the limitation no

of the study ito yung factors and

variables not to be included in the

investigation So In other words there

are boundaries ng research no Kasi

minsan sa topic pa lang napaka huge na

to So from this part of chapter one

nililimitahan minsan sa population size

no or minsan sa types of participant

nimit

ni so ito yyung one of the example no

example ng scope and limitation ng

research topic kanina na prinesent ko no

so ide-describe niya ano yung ginawa

niya no ginagad siya ng data no primary

secondary in-explain niya ung primary

source niya kung sino-sino no tapos

in-explain niya yung secondary Resource

niya no tapos um nilagay niya kung saan

lang nag-focus yung mga researchers no

yan nag-focus lang siya So i-identify

niya lahat yun So okay na-identify niya

kung sino yung mga nabigyan niya ng mga

questioners para mag-collect ng

data so ito another part ng chapter 1

significance of the studies

no

Um yung significance of the study

Actually refer to different things No of

course IT identify your study your

research field okay your business

opportunities and then from the

society So dine niya yung

significance Bakit mo ba ginawa y Anong

purpose working our wave from the most

technical technical and the broadest

depending on the context na the

significance of the study may refer to

within your study no usually statistical

difference Can We Trust the findings

no nung ginawa mo no so wider research

field no research significance How does

your study progress the field no may

naitulong ba yun pagdating sa field ng

e-commerce Okay kaya pagdating sa field

ng marketing y so commercial or economic

significance could it be could there be

a business opportunities for your

findings Ano bang ano mga opportunities

na makukuha n kapag binasa yung research

mo an societal significance So what is

the impact of your research from the

society and probably from other domain

specific

significo example kanina no significance

of the study

ng topic na example natin kanina so

i-identify niya yung significance from

the researchers no significance from the

academ t's in-explain niya yung

significance from the future

researchers and to the other

researchers i-identify niya ang bawat

isa kung ano yung

significance Okay ito yung last

definition of terms no from the word

itself no research paper refers to the

clarification and explanation of key um

concept terms and terminology used in

the research No It helps readers

understand the specific meanings and

context of these terms within the

research so na-identify niya lang yung

mga usually terms na ginamit ng sa

research no so ito yung example yung

example ng definition of terms ng topic

natin kanina no na-identify niya ito

yung mga nagamit asynchronous learning

no coronavirus disease digitalization

e-learning emotional factors and so

forth so wala namang limit kung ilan yun

It's up to you kung ilan yung mga

ginamit mong mga terms na pwedeng

i-identify sa research so so here is

your chapter 3 another per group

assignment

you may now start doing your research

chapter one Okay so I encourage you to

um go sa ating library there are a lot

of research na naka deposit

do So Siguro yung pinakalatest check

niyo para meron kayong Guide in doing

your chapter

1 so course minutes of the meeting you

have to meet your groupmates

siguro magchat kayo ng time K lang kayo

pupunta ng library so before we go out

sa other library first we need to have

research not sa ating

library Okay sa main Okay submit sa

minutes of the meeting okay Hwag niyong

kakalimutan yung documentation or

pictures na Nagmeeting kay sa

library Al right So that's it for our

chapter 3 um See you next meeting