How to Rank #1 On Amazon: Explode Sales with Organic Rank & PPC Secrets (2024 Guide)

Summary

This video script from Ecom Clips outlines a comprehensive strategy for Amazon sellers to achieve top organic rankings for their products. The host emphasizes the importance of high Click-Through Rates (CTR) and Conversion Rates (CVR) for organic ranking, and provides a step-by-step guide. Key elements include optimizing product listings with strong main images, competitive pricing, and A+ content. The script also delves into keyword research, utilizing tools like Amazon's Search Term Report and Helium 10, and crafting effective Sponsored Ads campaigns. The ultimate goal is to dominate niche markets and become the number one organic listing on Amazon.

Takeaways

• 🔍 Amazon sellers aim to achieve organic ranking for their products using targeted keywords to increase visibility.
• 🌳 Products that don't appear in the top search results for their keywords can feel 'lost' in the vast marketplace.
• 🏆 Achieving the top spot in organic search results is crucial as most buyers make their purchases from the first page of search results.
• 🔑 Organic ranking on Amazon is influenced by factors like Click-Through Rate (CTR) and Conversion Rate (CVR), which are key metrics for product performance.
• 🛍️ A well-optimized listing with a compelling main image, competitive pricing, and a clear, keyword-rich title can significantly improve CTR and CVR.
• 📈 The script emphasizes the importance of having a good keyword list and focusing on primary keywords to target for organic ranking.
• 📊 Utilizing tools like Amazon's Search Term Report and third-party tools like Helium 10 can help identify high-volume, relevant keywords for targeting.
• 🎯 Running exact match campaigns in Amazon's advertising can be an effective strategy for achieving organic ranking for specific keywords.
• 💡 Continuously monitoring and adjusting ad spend, CTR, and CVR is necessary to maintain and improve organic ranking over time.
• ✉️ The video offers support for those who need help with auditing their Amazon accounts or creating a roadmap for organic ranking.

Q & A

What is the ultimate goal of Amazon sellers mentioned in the script?

The ultimate goal of Amazon sellers is to gain organic rank for the most important keywords.

Why is it important to appear on the first page of Amazon search results?

It is important because studies show that around 70 to 90% of sales happen from the first page, and buyers rarely visit pages two or three to purchase items.

What are the differences between sponsored and organic rankings on Amazon?

Sponsored rankings are paid ads that appear at the top and are marked as 'Sponsored'. Organic rankings are earned through factors like high Click Through Rate (CTR) and Conversion Rate (CVR) and are not paid ads.

How does Amazon determine organic ranking for products?

Amazon determines organic ranking based on factors like CTR and CVR. Products that receive more clicks and conversions for a specific keyword tend to rank higher organically.

What role does the main image play in improving CTR?

A good main image is crucial for a high CTR. It should clearly display the product and include important keywords to attract clicks.

What is the significance of a competitive pricing strategy in achieving good CVR?

Competitive pricing is essential for good CVR because if the price is too high, potential buyers may not convert, even if the product has a high CTR.

How can sellers optimize their product listings for better organic ranking?

Sellers can optimize their listings by having a keyword-friendly and readable title, high-quality main images, detailed bullet points, brand history, and A+ content with proper alt text.

What is the SAR query performance report and how can it help sellers find keywords?

The SAR query performance report is a tool in Amazon's Brand Analytics that shows search terms, impressions, clicks, and conversions. It helps sellers identify keywords with high search volumes and low competition for targeting.

What is the recommended strategy for running sponsored ads to improve organic ranking?

The recommended strategy is to run exact match campaigns with one keyword per campaign, starting with a high bid and budget to ensure the product appears frequently at the top of the search results.

What should sellers do if they are not achieving organic ranking despite running sponsored ads?

Sellers should reduce their Amazon ad spend and analyze their CTR and CVR. They may need to improve their main image, pricing, or other listing optimizations to increase these metrics.

How long should sellers continue to run sponsored ads after achieving organic ranking?

Sellers should continue to run sponsored ads for at least 4 weeks after achieving organic ranking to solidify their position. After that, they can reduce their ad spend and consider showing their ads in less competitive spots.

Outlines

00:00

🌟 Ranking on Amazon: The Ultimate Goal

The paragraph discusses the challenge of gaining organic ranking on Amazon for important keywords and the feeling of being 'lost in the Amazon jungle.' It introduces the video's purpose, which is to provide a step-by-step guide to skyrocketing a product's ranking on Amazon. The host, Cul from Ecom Clips, explains the importance of appearing on the first page of search results, as most sales occur there. The concept of organic ranking is introduced, and the difference between sponsored ads and organic rankings is highlighted. The paragraph concludes with an example of how a product's organic ranking is determined by customer click-through and purchase behavior after searching for specific keywords.

05:00

🛒 Understanding Amazon's Organic Ranking Factors

This paragraph delves into the importance of Click-Through Rate (CTR) and Conversion Rate (CVR) for achieving organic ranking on Amazon. It outlines a roadmap for sellers to follow to improve their product's ranking, emphasizing the need for a good main image, optimized listing, and competitive pricing. The video uses the example of a brand called 'Nature Wise' to illustrate how a product's title, images, and price can affect its ranking. The paragraph also discusses the significance of backend optimization, including generic keywords and product descriptions, to enhance the chances of ranking organically for desired keywords.

10:01

🔍 Finding the Right Keywords for Organic Ranking

The paragraph focuses on how to find the right keywords to target for organic ranking on Amazon. It mentions using Amazon's Search Term Report (STR) and Brand Analytics for research. The video demonstrates how to use Search Query Performance reports to identify high-volume search terms and understand the competition. It also introduces the use of third-party tools like Helium 10 to find keywords that competitors are ranking for. The paragraph advises creating a keyword bank and targeting a manageable number of primary keywords to focus on for advertising campaigns.

15:02

🚀 Boosting Organic Rank with Sponsored Ads

This paragraph provides a strategy for using sponsored ads to boost a product's organic ranking on Amazon. It suggests running exact match campaigns with separate budgets for each targeted keyword. The video explains the process of setting up these campaigns, including bid strategies and daily budgets. It emphasizes the importance of ensuring that the product appears in the top search results to increase click-through and conversion rates, which are crucial for improving organic ranking. The paragraph also advises on how to adjust advertising efforts once a product starts to rank organically.

20:03

📉 Troubleshooting and Continuous Improvement

The final paragraph addresses what to do if a product is not achieving organic ranking despite running sponsored ads. It suggests reducing ad spend and analyzing CTR and CVR to identify issues. The video offers tips on improving these metrics through listing optimization, such as enhancing main images, titles, and pricing. It also recommends A/B testing and adjusting strategies based on performance data. The paragraph concludes with an invitation for viewers to reach out for further assistance, audit services, or a customized roadmap for achieving organic ranking on Amazon.

Keywords

💡Organic Ranking

Organic ranking refers to the position of a product in search results without paid advertising. In the video, the host explains how products ranked organically are crucial for visibility and sales, as 70-90% of sales happen on the first page of Amazon. The focus is on improving CTR and CVR to boost organic rankings.

💡CTR (Click-Through Rate)

CTR, or Click-Through Rate, measures the percentage of people who click on a product after seeing it in search results. The video emphasizes the importance of having a good main image to increase CTR, which is a key metric Amazon uses to determine organic ranking.

💡CVR (Conversion Rate)

CVR, or Conversion Rate, measures how many users purchase a product after clicking on it. The video highlights how a higher CVR, achieved through optimized listings and competitive pricing, can help boost a product's organic ranking on Amazon.

💡Amazon Sponsored Ads

Amazon Sponsored Ads are paid advertisements that appear at the top of search results. The video explains how competition for sponsored ad space is high and expensive, and stresses the importance of also focusing on organic ranking for long-term success.

💡Listing Optimization

Listing optimization refers to improving the product title, images, description, and other elements to increase visibility and conversions. In the video, the host talks about optimizing the main image, bullet points, and A+ content to improve both CTR and CVR.

💡Keyword Targeting

Keyword targeting is the process of selecting specific search terms to focus on in order to improve a product’s ranking. The video suggests using tools like Helium 10 and Amazon’s Search Query Performance Report to identify the most valuable keywords for organic ranking.

💡Helium 10

Helium 10 is a popular software tool that helps Amazon sellers optimize their product listings by providing keyword research, tracking, and ranking data. The video shows how Helium 10 can be used to find high-volume keywords that competitors are ranking for, helping sellers target those for their campaigns.

💡A+ Content

A+ Content refers to enhanced product descriptions that help provide more information to potential buyers. The video explains how including detailed A+ Content with proper alt-text for images can improve both CTR and CVR, aiding in organic ranking.

💡Pricing Strategy

Pricing strategy involves adjusting a product’s price to remain competitive. In the video, it is explained that lowering prices temporarily can increase conversion rates, helping improve organic rank. However, it’s important to increase prices gradually after achieving better rankings.

💡Search Query Performance Report

The Search Query Performance Report is a tool from Amazon that provides detailed analytics about a product’s performance based on specific search terms. In the video, the host demonstrates how this report can be used to track impressions, clicks, and sales to find valuable keywords for ranking organically.

Highlights

The ultimate goal for Amazon sellers is to achieve organic ranking for the most important keywords.

Products often feel lost in the vast Amazon marketplace, prompting questions about why items don't appear at the top for targeted keywords.

The video offers a step-by-step guide to skyrocketing an Amazon product to the top of search results organically.

Amazon organic ranking is crucial as 70-90% of sales happen on the first page of search results.

Organic ranking is influenced by factors such as Click-Through Rate (CTR) and Conversion Rate (CVR).

High CTR and CVR can lead to higher organic rankings, as seen with the example of 'natur made' brand ranking organically despite high sales volumes.

The importance of a good main image and optimized listing for achieving a high CTR is emphasized.

Competitive pricing is key to improving CVR and, consequently, organic ranking.

The video provides a roadmap for optimizing listings, including keyword-friendly titles, high-quality images, and A+ content.

Utilizing backend options like generic keywords and product descriptions can aid in ranking.

Finding the right keywords is crucial, and tools like Amazon's SAR query performance report and Helium 10 can assist in this process.

The video demonstrates how to use competitor analysis to identify high-performing keywords and understand the competitive landscape.

Running exact match campaigns with separate budgets for targeted keywords is recommended for improving organic ranking.

Maintaining ad visibility in the top search results is essential for improving CTR and CVR.

If organic ranking is not achieved despite high ad spend, it's crucial to reassess CTR and CVR and optimize the listing further.

The video concludes with a reminder that achieving the top organic rank on Amazon is a continuous process requiring effort and strategy.

Transcripts

every Amazon seller's ultimate goal is

to gain organic rank for the most

important keywords but let's be real

sometime it's feel like our products are

lost in vast Amazon jungle you are

probably wondering why my items are not

coming up in the top for the keywords

that I am targeting well hold on tight

because today we are going to show you

how you can Skyrocket your Amazon

product on the top of the sarce results

and how to become organically number one

on Amazon and by the end of this video

you will have a stepbystep guide to

ruling your Niche this is your host cul

from Ecom Clips so let's get driven into

the

[Music]

process let me describe first what does

Amazon organically ranking means and why

it's so

important you can see here I have

searched with the keyword vitamin d3500

IU and Amazon is showing uh 48 listing

here and there could be more because in

the branders you can see uh three types

of items so I can I can select 50 of the

items showing in the first BCE so there

are very few chance any buyer will visit

P two or three to purchase their desire

item because most of the cases among

this 50 they will able to purchase it

now uh according to stattic this around

like 70 to 90% of the sales happens on

Amazon from the first base so it's very

important to show your item in the page

one and if I talk about the organic rank

you can see this is I sponsor brand ads

these are also sponsor product ads and

then these are the organically ranked

item and if I scroll down you can see

again sponsor products again sponsored

products and then some organically rank

then again uh video and like sponsored

productes and then other organically R

item so you can see there are a very few

places where you can show your item

organically and most of them is the

sponsor and because of that reason

sponsored like competition is very high

now and we need to build a higher amount

CPC to get in the fast Bas so it's very

important for you to be in organically

in phas one so that you can get some uh

sales at uh lower

cost and how does Amazon organic rank

work so if I show you here you can see

this natur made this brand item is the

number one organically ranked for this

particular keyword and you can see here

below they are in the best seller like

they have 150k t and ratings 50k items

sold in past month so here you can see

they are selling 20K in last month but

they are selling 50k in the last month

but even after that they are in number

second inorganically it's because after

searching by this keyword most of the

buyers click this item and purchase this

item and that's why they are number one

organically and secondly they click this

item and purchase this item that's why

um they are in number second and this

way they're in third they're in fourth

then in fifth and then in Sixth and you

can see here they have 4K sales but even

after that organically they are in sixth

position is because after searching by

this keyword and uh like the ratio of

the buyer clicking this item and

purchasing it uh based on that uh

organically they are in sixth position

now let me show you another uh example

here I searched with the keyword Halal

vitamin D and you can see uh here these

item it's no vitamins they are uh only

sold around 700 units but organically

they're number one and if I scroll down

you can see they are number two even

after they sold only 100 units and they

are in number like four even after they

sold only 50 units but you can see the

same listing they sold 50k in past month

but organically they are in number Fifth

and another one of their item is sixth

so it's because after click like after

searching with the keyword Halal vitamin

D most of the cases buyer clicked these

item and purchase these item that's why

for this particular keyword these item

have the highest sale amount so this way

Amazon

organically ranked for this item uh

based on their U CTR CVR so whenever you

want to rank organically for your

keywords you need to make sure you have

a good CTR and CV so you can rank uh far

easily in the Amazon now let me show you

the road map that you can follow to rank

your item on Amazon organically in the

top of the search result so uh I'm going

to show you uh this brand item like

nature wise so as I talked about earlier

the main fact the main metrix amazoni

follow is the CTR and CVR so to have a

good CTR you need to have a uh like very

good main image and for C you need to

have a optimized listing and a

competitive pricing so here you can see

uh these item uh they have this uh title

it's fully optimized after right after

the like the brand name they have this

most important keyword they have like uh

organically if you want any keyword you

want to rank faster this is the main way

you can uh Rank and after having a good

title you need to have a good images so

here you can see they have these images

and on that packaging you can see they

have the vitamin D3 written here so it's

also very important and and it will

extend out their listing from other

competitor so if I show you here um yes

so you can see all of these competitor

they are showing the vitamin D3 in the

packaging and it's far more easy uh to

read it even without clicking the main

image but definitely they have some more

rooms to improve because if I show you

here uh in this page you can see they

have the soft gel and in their main

image they showing their like soft gel

in the main image so it's far more

easier uh because sometime you may want

to purchase a capsule and uh so that if

you show this um in the main image it

will be easier to get the clicks and

right after it you can see they are

selling games so whenever anyone want

games instead of clicking in this item

they will directly click on uh this

product so it's uh a option they can

improve here they can add some uh like

they have yeah they are soft gel Min

Soft gel so definitely they can add the

soft gel in their main image so it will

help them to get more click frequently

and here you can see the price graph and

you can see sometime they increase and

decrease the prices uh so normally

whenever you decrease the price it help

you to get more

conversion and scroll down in I can see

they have the a good brand history with

showcasing all of their items and later

on I can see the A+ content

here so you can see all these things

they have fully optimized uh I can see

also the all

text and you can see they have yeah um

in their images they have the all text

but it's not uh fully optimized because

we can use uh a more text uh as all

textt keyword here

so definitely there's another room to

improve so to optimize your listing you

need to have a fully uh keyword friendly

and readable title and a good main image

you need to focus mostly on the main

image and then the other image also

about the features about the like

ingredients and then uh proper five

bullet points brand history and A+

content with proper all text and also

there are some option you can add in the

back end so let me show you those so

your listing back end when you uh go to

the product details if you scroll down

you will see here the generic keyword

option so this is also known as the like

uh SAR backend sarem and also you will

have uh like product description option

here so right now we can add more and

more product description and it does

also help in ranking because uh you can

add text and keywords because on Amazon

they already said it any text they can

uh any text we can put on Amazon listing

everything will be uh like indexed

because if I show you the Amazon A+

content all the text we are putting here

uh this everything will be indexed here

so definitely adding this in the backet

will also help you to utilize those

space to rank for the keywords more

easily and you need to make sure the

pricing uh because pricing needs to be

more competitive otherwise uh there will

be no chance you will get the conversion

even if you have the optimized listing

you are getting the good CTR but if you

don't have the CVR then uh you will not

be able to get ranked so after

completing the listing optimization you

now have a good main image and the

competitive pricing now you need to have

a good keyword list that you want to

rank organically so to find the keywords

there are couple of options we have on

Amazon so let me describe some of the

options the most common option right now

and the best way is the SAR query

performance report now if I go to the

brand analytics and you can see here the

SAR query uh performance and the top of

uh like top Search terms now uh I'm

going to show you from the top SARS uh U

and it will be more or less similar as

your squ performance report because on

squ performance report you can select

your Asin and they will show you the

search STS and the like uh your

impression funnel your clicks and act to

cards and selling everything so from

there you can pick the keywords you are

like getting less traffic and you can

focus on the organic

ranking but I am going to show you here

because uh if you are not organically

ranked you need to know who are ranking

currently and whom you are competing

with right now so this will give you a

extra benefit uh to track your

competitor and know their moves so for

example I want to rank for like this

keyword vitamin D3 and now if I scroll

down you can see for vitamin D3 this

keyword uh this is the search frequency

and the lowest is the highest search vol

volume and then you can see who are the

top three brand they are ranking for

this keyword currently and right now you

can see the natur made nature wise and

natur's Bounty and you can see these AC

number and their titles and also you can

see the clicks here how many clicks here

they are getting and how many

conversions here they are getting and

then if

I move side you can see the second is

the naturoid the listing we are

currently uh talking about and you can

see they are having this amount of Click

Share and these amount of conversion

share and the last one they are getting

these amount of Click Share and

conversion s so you can see more or less

uh it's uh depend on the click and

conversion share and the first person

who have the highest conversion and

Click Share they are in the organically

number one and based on that second and

third and fourth these way Amazon are

currently giving the organic

so from here you can see uh check the

keyword and another way is the helium 10

so for example uh this is my uh keyword

that I want to Target and these are the

like top three competitors so what I can

do I can copy their Asin and on helium

10 cereb bro I can paste their as number

so you can see these three competitors

as I'm going to paste here

and now if I click on get keywords then

helium 10 will give me uh bunch of

keywords that are currently there

ranking in number one and from there I

can uh sort by the SAR volume so for

example if uh the keyword search volume

is like more than 2,000 then I will

Target them to be a organic rank so here

after putting all these three competitor

and I can see now helium 10 give me

12,000 keywords and you can see a lots

of lots of keywords

uh that related with these three

competitors and you can see uh total

Amazon sege volume is 7 million so right

now what I can do I can add some

filteration here so let me add at least

I need 100 S volume though it's very low

but just to give you an idea and uh I

can hit apply let me see how many

keywords right now we have okay so right

now you can see we have 6,000 so half of

the keywords being eliminated because we

don't also need those keywords now let

me sort by a Sarge

volume and you can see there are lots of

lots of keywords with very high search

volume but uh there will be many

keywords that are not relevant like for

example I am uh focusing on vitamin D

but they have like calcium supplement

vitamin E and you can also see here our

competitors organic Rank and sponsor

Rank and you can see they are also not

organically or like sponsor ads they're

not running for those uh keywords also

so let me put some more filter here so

if I show filter and what I need uh is

the number 1 to 50 organically rank

keywords only because those are the

keywords that giving the most sales for

these uh three competitors and if I

apply the filter let me see what are the

keywords now I can get so wow only

around 800 QR so these are the most

important keyword and uh like high uh

selling keywords for for these items

what I can guess and you can see most of

them now you will get a relevant with

your item so from this uh list of

keyword now you can uh check the sarge

volume and then uh keyword relevancy

with your item and you can uh prepare a

keyword bank for your like most

important keywords now here I did some

filteration that's why the number of

keyword will be lower but definitely you

can uh check without any filteration and

keyword U uh that you want to Target but

what I suggest no need to make like more

than 50 keywords because not that many

keywords you need to put on ads to get

the organic rank because if you are

targeting keywords like uh vitamin D

that will also help you to like some

other keywords like vitamin D vitamin D3

vitamin D vitamin uh so these are also

the keywords they that can be

automatically ranked so only pick the

primary keywords that you want to focus

mostly so after having all these

keywords ready now you need to work on

your sponsor ads so if I show you here

exact match campaign so what will be

your campaign strategy so from my

experience what I saw for any keywords

if you are running uh exact much

campaign and one campaign with one

keyword that gives you the best results

so if I show you whenever you go to your

uh campaign creation Tab and you need to

create the sponsor product campaign and

after click on start uh now you need to

uh like give a add group name normally I

suggest to give the keyword that you

want to Target so for example if I'm

going to Target uh this keyword

uh in that

case uh I will put this as my ADD group

name then I'm going to add this uh like

item then I'm going to hit manual

targeting keyword targeting enter

keyword and I will do exact match and I

will add the keyword here now you can

see they have the suggested keyword is

uh $2 bit uh so let me

put me put dollar

two and as you are biding very high you

need to also uh put a high amount of

budget so for now I will keep the

dynamic up and down because as I want to

show my item frequently on the top of

the page so that's why up and down Bing

strategy will help you the best and now

you can put your campaign name and then

you can put budget like $200 per day so

this way if you have like five keywords

that you want to uh like Target to be on

the top on organically then you can uh

create five of this campaign like this

way and then you can uh run this

campaign until you get the organic Rank

and I suggest uh you go slow because it

will cost you a lots of budget so uh

maximum I would suggest you to start

with uh 3 to five then you can move into

like other keywords and for the other

keywords you can even run the broad

campaign as usual but for the ranking

keywords you need to have the separate

campaign and separate budget for those

keywords and you need to always make

sure your items are showing the ads in

the top of the search let me show you

here uh like here you can see this is

the brand ads after the brandeds this is

the sponsor product campaign and you

need to make sure your item are showing

here within this uh four sponsor spot

otherwise uh you will not get that much

of Click uh and then like the Click

Share will go down and you will not be

able to improve your organic Rank and

when you will started to see your

organically rank items are showing here

in this area like within top uh six then

you can uh focus on slowing down the

airs but whenever you will see your item

already showing organically here even

after that for 4 weeks you need to show

your ad in the top search after 4 weeks

when you see for 4 weeks you organically

ranking here then you can slow down your

Amazon advertising cost and then you can

show your item like middle of the page

like so here you can see some sponsored

spot so you can then um show your item

hair and organically you can steal up in

the hair so you can have uh more sales

at lower cost now what happen if you are

still running the airs you doing

everything but even after that your

items are not organically coming up and

you are spending a lots of your budget

for those uh ranking keyers now the

first thing you need to do immediately

you need to uh reduce the Amazon ad

spend and then you need to find out why

you are not getting the organic rank now

as I told you earlier this is the main

thing is the CTR and CV so definitely

you may found that your CTR and CV may

be low so from your uh like Business

Report uh here you can see uh for the

child item you can see the sessions and

you can see the unit session percentage

and this is your conversion rate or in

overall account and if you see um uh

like previously you have uh like uh 20%

conversion rate but now it's 19% then

definitely is the conversion rate issue

and otherwise you can go to your

campaign manager and you can see if your

CTR is good for that particular keyword

or not if your CTR is low and your

conversion is low then definitely this

is the case and then you need to work on

how you can improve the CTR and CVR and

CTR and CVR mostly depends on Main image

and the pricing or like other uh

optimization of your listing and if you

are not sure in which place you want to

uh work on to improve the C and C you

can do a testing for your um listing

like for main image or the titles even

for the Amazon A+ content and also you

can play with your uh pricing a bit

because you can lower the price and then

if you see your item are getting lots of

sales now and it help your organic rank

going up then you can keep the price low

for a moment and then slowly step by

step you can again increase it and also

improving CTR you can add some text in

your like main image like the keyword

you want to focus so for example I show

you the vitamin D3 uh like 5,000 IOU so

in your listing page you need to focus

that vitamin D3 500 IU so if you can

focus this keyword in your main then it

it can also help you to improve the

sales now if you have a road map to

follow to get your products on the top

of the SAR results so you can start your

journey now remember this is a

continuous process and with effort and

strategy you can be number one on Amazon

organically and if you follow this steps

that we showed in this video you'll be

well in your way to to um rank on the

number one on Amazon if you have any

questions feel free to mail us at info@

complex.com and if you want us to audit

your account you can contact with us

with your story world and even if you

want us to create a road map for your

items organic rank we can help you with

that too don't forget to like this video

And subscribe to our channel for future

videos like this thank you