This eBay Hack Will Change The Way You List Forever
Summary
TLDRThis video reveals a significant eBay selling hack: keywords can be placed in item specifics, not just the title, to enhance searchability. The seller discovered that by inserting uncommon words into recommended item specifics, such as style, occasion, or theme, the listings became searchable by those terms. This method was seen to be more effective than having the keyword in the title alone. The video emphasizes the importance of using relevant keywords and avoiding keyword stuffing, and encourages sellers to utilize this strategy to improve their listings' visibility on eBay.
Takeaways
- 🔍 eBay's search algorithm can find keywords in item specifics, not just the title.
- 🎯 To increase visibility, include important keywords in recommended item specifics like style, occasion, and theme.
- 🚀 Testing with uncommon words like 'jentacular' can help determine which item specifics are searchable.
- 📈 The search engine prioritizes listings with keywords in both the title and recommended specifics.
- 🔑 Recommended item specifics are more likely to be searchable than additional item specifics.
- 📊 Experimentation with different item specifics can reveal which fields are most effective for searchability.
- 🛍️ Large online resellers are already using this technique, giving them an advantage over smaller sellers.
- 🚫 Avoid keyword stuffing, which is adding irrelevant or inappropriate keywords to listings.
- 🎁 Utilize the newfound knowledge to add relevant keywords to your eBay listings, especially for giftable items and holidays.
- 📈 The research suggests that placing keywords in multiple recommended specifics can outperform having them only in the title.
- 📝 Document your findings and share them with the community to help others improve their listings and search visibility.
Q & A
What is the common misconception about keyword searchability on eBay?
-The common misconception is that only keywords in the 80-character title are searchable on eBay, and descriptions are not considered searchable fields.
Where did the speaker discover that keywords could be hidden for searchability?
-The speaker discovered that keywords could be hidden in item specifics such as style, occasion, and theme, which made them searchable even when not included in the title.
What was the purpose of the speaker's experiment with the word 'jentacular'?
-The purpose of the experiment was to test if an uncommon word could become searchable when hidden in item specifics other than the title, to prove that eBay's search algorithm could pick up keywords from recommended item specifics.
What was the outcome of the experiment with 'jentacular'?
-The experiment showed that it was possible to make listings searchable by inserting keywords into recommended item specifics, even without including them in the title.
What is the significance of recommended versus additional item specifics in terms of searchability?
-Recommended item specifics are searchable by eBay's algorithm, whereas additional item specifics do not contribute to a listing's searchability.
How did the speaker determine which item specifics were searchable?
-The speaker conducted a series of tests by inserting the keyword 'jentacular' into different item specifics and waiting 24 hours to see which listings appeared in search results for that word.
What is the advice against keyword stuffing in eBay listings?
-Keyword stuffing involves adding irrelevant or inappropriate keywords to a listing to manipulate search results. This practice is discouraged because it can lead to listings appearing for searches they are not relevant to, and it may result in penalties or reduced visibility.
How can sellers apply the newfound knowledge of item specifics to their eBay listings?
-Sellers can enhance their listings by strategically inserting relevant keywords into recommended item specifics, such as occasion, style, and features, to improve their visibility in search results without resorting to keyword stuffing.
What was the surprising finding about the 'character' item specific?
-The surprising finding was that the 'character' item specific did not contribute to a listing's searchability, confirming that it is as ineffective for SEO as previously believed.
What was the effect of combining a keyword in both the title and recommended specifics on search results?
-Listings that had the keyword in both the title and at least one recommended specific tended to appear higher in search results, indicating that this combination is more effective than having the keyword in the title alone.
What did the speaker suggest as the most beneficial strategy for using keywords on eBay?
-The speaker suggested that the most beneficial strategy is to include keywords in the title and multiple recommended item specifics, as this combination seemed to yield the best search result placements.
Outlines
🔍 eBay Keyword Searchability Myths Debunked
This paragraph reveals a common misconception among eBay resellers regarding keyword searchability. The speaker shares a discovery made during research for a Christmas video, challenging the belief that only keywords in the 80-character title are searchable. Through extensive research and experimentation, it's found that keywords placed in item specifics, particularly recommended specifics, can indeed make listings searchable. The speaker emphasizes the importance of this hack, which is already being used by large online resellers, and encourages community sharing of such valuable information.
📈 Experimenting with eBay's Search Algorithm
The speaker details an experiment conducted to test the searchability of keywords in different item specifics on eBay. By using an uncommon word 'jentacular' and inserting it into various recommended and additional item specifics, the experiment aimed to determine which fields were searchable. Results showed that keywords in recommended specifics were searchable, while those in additional specifics were not. The speaker also discovered that combining a keyword in the title with recommended specifics significantly improved search result rankings, outperforming listings with the keyword only in the title.
🚀 Maximizing eBay Listings with Searchable Keywords
In this paragraph, the speaker discusses the implications of the findings and how they can be applied to eBay listings. The focus is on utilizing recommended item specifics to insert keywords that can enhance the visibility of listings in search results. The speaker warns against keyword stuffing, emphasizing the importance of using relevant keywords. The speaker's personal approach to applying this knowledge involves adding relevant holidays and keywords to item specifics like 'occasion' and 'style'. The video concludes with a call to action for viewers to share their plans for using this information and ends with a definition of the experimental keyword 'jentacular', relating to breakfast.
Mindmap
Keywords
💡eBay
💡Searchable Keywords
💡Item Specifics
💡Title Optimization
💡Algorithm
💡Gatekeeping
💡Recommended Specifics
💡Keyword Stuffing
💡Search Engine
💡Jentacular
💡Promoted Listings
Highlights
eBay's search algorithm allows keywords to be searchable even when they are not in the title.
Keywords can be hidden in item specifics such as style, occasion, and theme to increase visibility.
The commonly held belief that only the title's first 80 characters are searchable is incorrect.
Large online resellers are already using this technique to boost their searchability.
The video creator conducted extensive research to debunk the myth about eBay's search limitations.
Item specifics like color and size are known to be searchable, but it was believed that descriptions were not.
The experiment involved using an uncommon word 'jentacular' to test the searchability of item specifics.
Recommended item specifics appear to be searchable, while additional item specifics are not.
The search engine does not pick up changes for 24 hours after a listing is revised.
Keywords added to recommended specifics can make a listing appear more relevant in search results.
Using keywords in multiple recommended specifics can outperform having the keyword in the title alone.
The video creator warns against keyword stuffing, which involves adding irrelevant keywords to listings.
The research found that certain recommended specifics, like 'features', can significantly impact search results.
The video provides a practical application for sellers to improve their listings' visibility on eBay.
The discovery challenges traditional eBay selling strategies and offers a new approach to optimizing listings.
The video creator encourages sellers to share this information to help each other improve their sales.
The definition of 'jentacular' is revealed at the end of the video, meaning of or pertaining to breakfast.
Transcripts
we've been trained that descriptions are
not searchable on eBay and if you have a
keyword that you want to be searchable
you have to fit it into that 80
character title guess what that's not
true this is one of the most important
videos I've ever made for eBay resellers
period hands down I stumbled upon
something while researching for a
Christmas video and I've spent the last
week researching every intricate detail
as a very active member of this
reselling community on YouTube on
Instagram I can tell you if anyone says
to me in the comments Rachel I already
knew this then I'm sorry to say you're
either a liar or you're gatekeeping
information that could have been helping
other resellers get their items seen and
here on this channel we don't do either
I will never gatekeep a single secret
that helps me get my item sold I want
you to get your item sold also this is
something I have never heard anyone talk
about this is a hack that I'm already
seen massive online resellers overseas
utilizing in their stores so far the
only people not using this are the ma
and PAW the me and you listing from our
home offices it's not technically top
secret somebody knows about it just not
you all
righty there I was searching the sold
comps for Christmas it was my only
keyword and suddenly items that had
nothing to do with Christmas nor winter
started to flood the sold comps
immediately my eyes Dart to the title
I'm confident they have Christmas in the
title but they don't why is this item
showing up when I search Christmas and
Christmas only so I start to open these
listings one by one and the word
Christmas while it's not in the title
nor the description it's in the item
specifics wait what as an eBay seller
you should be aware that item specifics
like color and size are searchable but
individual words we've been trained that
descriptions are not searchable on eBay
and if you have a keyword that you want
to be searchable you have to fit it into
that 80 character title guess what
that's not true the word Christmas in
these sold comps I was find finding was
hidden in places like style occasion
theme but is Christmas just a word that
the algorithm is trained to pick up you
know if the occasion is Christmas of
course it's going to pull in those
Christmas items is it is it possible
that this could work with any word there
was only one way to find out I needed to
find a word that was so uncommon that
there wasn't a single chance that
someone had ever used it in an eBay
listing in items specific and there was
no way that the eBay algorithm was going
to be trained to pick up this word I
tried my own name that didn't work I
tried super califragilistic xby
alidocious that didn't work I did what
anyone would do Google what's the least
commonly used words in the English
language jentacular that ought to do it
I searched eBay and may come as a
surprise there were in fact zero
listings for the word jentacular would
it be possible to populate this search
result with my own listings by hiding
the word jentacular in places other than
the title there was only one way to tell
I spent the next five days you guys
experimenting with different items
specifics and the results are in I am
thrilled to announce you can insert
keywords into places other than the
title on eBay and become searchable I
started by inserting the keyword into
places I'd seen it work in other
people's listings like theme style and
occasion I was careful even during this
experiment to apply the word jentacular
to listings that I thought it could
possibly work with because these were
still active eBay in these high heel
shoes I put it under style in this
juicer I also put it under style when
you revise listing on eBay it takes 24
hours before the algorithm and the
search engine actually picks up those
searchable words to the human eye the
change takes place immediately but the
search engine will not pick up the
change for 24 hours I waited 24 hours
the shoes were there but the juicer was
not and the juicer was more gentac than
the shoes one important key difference
was separating what item specific was
searchable to the ones that were not
although each item received the word
under its item specifics the heels
received it under recommended item
specifics and the juicer received it
under additional item specifics it
appeared as though that search engine
was only going to pick up words under
recommended and never under additional
to test this Theory I found a place to
add it under the recommended for the
juicer and I waited another 24 hours but
I didn't stop there I had to know what
other recommended specifics became
searchable on a word basis also wanted
to know if I added the word to the title
as well as an item recommended specific
would that possibly change my placement
in search results to this green Jell-O
mold I put it under food compatibility
that didn't cause it to show up but
adding it to type did now under type you
can only use one word or phrase It's not
a spot like style where you can have
several different style keyword
separated by commas under type you could
only have one thing so I previously had
Jello mold I put gent tacular jell mold
this also served to prove that the words
became independently searchable or or
searchable in any variation or
combination of the three words so
jentacular was searchable on its own
Jell-O mold was still searchable so I
didn't lose the searchability of jello
mold by adding an adjective to it you
could even search gentac mold in this
thing would come up you could search
Jell-O mold you could search jentacular
Jello-O and my Jello-O mold is still
going to pop up what about the most
useless of all item specifics that is
character I added jentacular to
character and it did not yield a
searchable result as it turns out
character is as useless of an item
specific as we ever thought it was while
character didn't work features did and I
feel like features is one of those kind
of similar to style or occasion you
could put a lot of different things in
there and I feel like that field alone
could yield the potential to place a lot
of different keywords but let me be
clear about one thing I am not talking
about keyword stuffing keyword stuffing
is when you stuff your listing with
keywords that are are popular and very
searchable and searched by many people
maybe even trending but they don't apply
to your listing it's the reason why when
you get on Poshmark and you type in
Gucci you see everything but the brand
do not do that this is not that do not
add keywords that do not apply to your
listing and do not add brands that are
not representative of your listing you
could probably get in trouble for that
don't keyword stuff do not do that okay
back to the research I tried for a set
of books to add gent tacular to the
genre and I thought for sure that would
work but to my surprise that's not a
keyword searchable field so let's try
adding jentacular to a title alone with
this Fork here we're going to add it to
the title and a recommended specific
with this Orange Bowl every time I
changed a variable I had to wait another
24 hours to observe the change so can we
just pause and out of respect for the
week alone that it took to make this
video hit that thumbs up and consider
subscribing to the channel of the six
items that became searchable the top
Place went to the listing that not only
had gent tacular in the title but also
in the recommended specifics so if
you're thinking Rachel I don't need your
life-changing advice about keywords
showing up in other places than the
title I use my 80 characters in the
title and I get by just fine have fun
appearing at the bottom of search
results the second place was the most
interesting to me because I never put G
jentacular in the title here this one
literally beat out items that had the
word in the title I placed it in two
different places in this mold and both
of those places were recommended
specifically so it appears that
keywording two different recommended
specifics trumps having the word even in
your title if you remember the fork had
jentacular only in the title and that
came in in third place this fourth place
item also had the keyword in two
different specifics but one was
recommended and one was additional
essentially that was as good as having
only one recommended because as it
turned out through all of my research
this week placing the keyword in any
additional item specific yielded no no
results it may as well not have been
there but those recommended those were
so searchable while the search engine
appears to be searching those
recommended specifics for keywords it is
not searching additional specifics the
fifth and sixth place spots upheld the
same evidence as the item appeared in
one recommended specific and those all
kind of just fell in line right there
together so the order that the eBay
search engine is looking for these
keywords and the order that it will
appear as most relevant is this having
the keyword in your title and at least
one recommended specific having the
keyword appear as two recommended
specifics having the keyword appear in
your title only which is what most of us
have been doing and why we're not
appearing above these other listings and
lastly just one recommended specific to
reiterate inserting the keyword into any
additional item specifics yielded no
results that appears to be unsearchable
it's the recommended item specifics that
you appear to be able to place keywords
in I feel like like I need to go for a
walk to digest everything we just
learned in today's video so how do you
apply this to your eBay store and what
am I going to be doing differently in
mine remember in past keyword videos
when we talked about listing holidays or
even the keyword Christmas gift in your
titles let's see what happens when I
search Christmas gift right now oh my
gosh 3.5 million results in the first
one doesn't have anything to do with
Christmas okay let's take a look here
okay but this seller has Christmas gift
in the title uh and they have nearly
every specific filled in and Christmas
is Led listed under occasion yeah the
second listing has done the same thing
I'm going to be looking through my
listings to see where I can apply
certain keywords not only in the title
but also in the recommended specifics
I'm going to be adding every single
holiday that my item could be giftable
under occasions I'm serious like why
isn't my pocket watch showing up um when
someone searches Father's Day it could
be and remember the offbeat keywords
that we talked about in that last
keyword video the the core words I'm
going to be adding those most to my
listings not only again in the title but
under style which is in clothing
categories a recommended specific I will
definitely detail my findings report
back to you guys uh what is working but
in a world where we're paying for
promoted listings um just so that we can
appear at the top of search results why
would you not take this free way to
appear at the top of the search results
everyone that I'm seeing using this item
specifics plus the the title for their
keyword um they are sellers out of China
out of India like I say big corporations
that are shipping with free shipping
like they have so many advantages over
us already someone has been gatekeeping
this I just can't imagine that this
information and knowledge wasn't put out
in some type of report an email uh maybe
a seller update but I want to know how
you guys are going to use the
information in this video so comment
below and definitely let me know and
because you stayed this long I
definitely owe you the definition of
jentacular it means of or pertaining to
breakfast thank you guys so much for
watching this video God bless and
remember treat your business like your
business
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