SPEED Matters in Sync (How to produce faster)
Summary
TLDRThe video script emphasizes the importance of speed and availability in the music licensing industry, particularly for sync licensing. It highlights the contrast between the slow process of receiving royalties and the fast-paced nature of meeting tight deadlines, often due to music being the last element added to a production. The speaker advises new composers to focus on improving their speed and efficiency before pitching to libraries, as the ability to deliver high-quality work quickly can significantly impact their success in the industry.
Takeaways
- 🏃♂️ Speed is crucial in the sync licensing business; it's a fast-paced industry with tight deadlines.
- 🕒 The process can be slow, with a long wait for royalties and placements, but also fast with urgent requests for custom work.
- 🎵 Music is often the last element to be added in production, leading to last-minute demands and high-pressure situations.
- 📈 High-quality work and quick turnaround can alleviate anxiety for clients and music library representatives.
- 🔄 The ability to deliver on time and exceed expectations can significantly impact a composer's reputation and opportunities.
- 💡 It's advisable for newcomers to focus on improving their speed and efficiency before pitching to production music libraries.
- 🚫 Overcoming perfectionism is key to meeting tight deadlines and can lead to more creative and focused work.
- 📈 As a composer, being available and responsive can help secure more custom opportunities and establish trust with clients.
- 💼 Professionalism, quality, and speed are the three pillars that can catapult a composer into the inner circle of the music industry.
- 💡 For those new to the industry, it's better to work on improving speed and quality before approaching music libraries to pitch.
Q & A
What is the nature of the sync licensing business?
-The sync licensing business is characterized by both slow and fast-paced elements. It can be slow in terms of waiting for royalties and seeing placements, but it's fast in terms of quick turnaround times for custom opportunities and tight deadlines.
Why do music licensing projects often have tight deadlines?
-Music licensing projects have tight deadlines because music is usually the last item to be included in production schedules for TV shows, movies, commercials, and trailers. Everyone else has been paid, and the music is needed to put the final stamp on the project before it can be promoted and released.
How does speed in delivering music affect the relationship with clients and music libraries?
-Speed in delivering music is crucial as it can alleviate the anxiety and tension of clients and music library representatives who are under pressure to complete projects. Meeting or beating deadlines with quality work can make a composer stand out and be remembered as reliable.
What is the 'suck phase' mentioned in the script, and why is it important to go through it?
-The 'suck phase' refers to the initial period when a composer is learning and not yet proficient in production music. It's important to go through this phase to improve and increase speed before pitching to music libraries, ensuring that the composer is ready to meet industry standards and deadlines.
Why is it advised to work on speed before pitching to production music libraries?
-It's advised to work on speed before pitching to production music libraries because it helps composers to become more efficient and better prepared for the fast-paced nature of the industry. This allows them to meet tight deadlines and deliver quality work, which is essential for success in sync licensing.
How can a composer improve their speed in music production?
-A composer can improve their speed in music production by setting time constraints, focusing on creative decisions quickly, and forgoing perfectionism to meet deadlines. This involves creating music that has good energy and stays within a specific genre or emotional focus without getting bogged down in unnecessary details.
What is the significance of being able to deliver music ahead of schedule?
-Delivering music ahead of schedule demonstrates a composer's professionalism, reliability, and ability to meet tight deadlines. It can significantly impact the relationship with clients and music libraries, potentially leading to more opportunities and a stronger reputation in the industry.
Why is it important for composers to be available and responsive in the sync licensing business?
-Being available and responsive is important because it shows that a composer is committed and ready to take on projects as they come. This is particularly crucial in the sync licensing business, where opportunities can arise suddenly and require immediate attention.
What are the potential consequences of not meeting deadlines in sync licensing?
-Not meeting deadlines in sync licensing can lead to loss of trust from clients and music libraries, potentially resulting in fewer opportunities and a damaged reputation. It can also cause stress and disappointment for the production team waiting on the music.
How can a composer stand out in the production music industry?
-A composer can stand out in the production music industry by consistently delivering high-quality, professional work on time or ahead of schedule, being easy to work with, and demonstrating a strong understanding of the brief and the needs of the project.
Outlines
🚀 The Pace of Sync Licensing: Balancing Speed and Patience
The script discusses the dual nature of the sync licensing business, highlighting that while it can be slow, with long waits for royalties and placements, it can also demand rapid response times for custom opportunities. The speaker emphasizes the importance of being fast and available, especially when working with high-quality libraries that may present tight deadlines. These deadlines can be as short as a day or a weekend, requiring composers to be ready to work on short notice, even if it interferes with personal plans. The reason behind these quick turnarounds is that music is typically the last element to be added in production schedules, and there's often high anxiety to complete the project. The speaker advises that speed and reliability are crucial in this industry, as they can alleviate the stress of clients and library representatives, leading to a positive reputation and more opportunities.
⏰ Prioritizing Speed in Music Production
The speaker advises new entrants in the production music industry to focus on improving their speed before pitching to libraries. This is important for two main reasons: first, beginners are unlikely to produce their best work initially, and second, the ability to produce music quickly under pressure can significantly impact success in the industry. The speaker suggests that composers should challenge themselves to increase their productivity, for example, by aiming to produce multiple tracks per week. This not only improves creativity but also prepares composers for the fast-paced nature of the industry. Once a composer has developed proficiency and speed, they can approach libraries with a portfolio that demonstrates their ability to meet tight deadlines and deliver quality work, which can propel them into the inner circle of trusted composers.
🎶 Embracing Speed Over Perfection in Music Creation
In the final paragraph, the speaker addresses the potential resistance some composers might have towards prioritizing speed over perfection. They acknowledge that there are times when speed is not as critical, but in many aspects of the business, the ability to complete work in a timely manner is essential. The speaker encourages composers to let go of perfectionism and focus on delivering work that meets the brief and deadline. They invite feedback from those who have experienced the impact of speed on their work with libraries, suggesting that speed can make a significant difference in the industry.
Mindmap
Keywords
💡sync licensing
💡royalties
💡custom opportunities
💡deadlines
💡production music library
💡turnaround time
💡availability
💡quality control
💡perfectionism
💡pitching to libraries
💡inner circle
Highlights
Speed is crucial in the sync licensing business, as it can be both a fast-paced and slow industry.
Royalties can take a long time to come in, which can be psychologically taxing.
Custom opportunities can come with tight deadlines, sometimes requiring quick turnarounds within hours.
Music is often the last item on the production schedule, leading to high-pressure situations.
The ability to deliver music quickly can alleviate anxiety for clients and production teams.
Being available and fast can make a composer stand out and be remembered for their reliability.
Composers should aim to exceed expectations by delivering more and faster than requested.
Quality and professionalism are important, but speed is a key differentiator in the industry.
New composers should focus on improving their speed before pitching to production music libraries.
There's a 'suck phase' for new composers where their music may not be up to industry standards initially.
Putting oneself under time pressure can help improve speed and force quicker creative decisions.
Short deadlines can help composers overcome perfectionism and focus on creating good energy in their music.
Being able to quickly produce multiple tracks can impress music libraries and lead to more opportunities.
Speed can propel a composer into the 'inner circle' of a production music library faster than other factors.
For some, speed may not align with their creative process, but it's often required in the industry.
Composers should be prepared to drop perfectionism and focus on timely delivery in certain situations.
Transcripts
if you're fairly new to the sync
licensing you need to know that speed
does matter okay this is a fast moving
business it's both fast and slow let me
explain it's slow and that it takes
forever to finally see your royalties
come in you guys know that it takes
forever sometimes for libraries to
register tracks it takes forever to
start seeing some of your placements
rolling especially if you're sitting
there waiting for them uh
psychologically it's a it's a torture
session but it's also fast in that if
you are working with a highquality
library and you start getting some
custom opportunities and custom briefs
uh you'll have very tight deadlines and
we're talking end of the day you get a
brief at 6:00 a.m. I've had a few of
these hey 6:00 a.m. this is what we need
can you get it to us by 5:00
p.m. or 24 hours 48 hours sometimes you
know you get a brief where it's like
Friday morning uh you know they're going
to come back and have a meeting at uh
Monday at 11:00 a.m. so you basically
have the weekend meanwhile you had some
plans to go do something fun for the
weekend and it's basically going to eat
up your whole weekend are you game are
you not speed and availability are very
very important in this business now why
is it that these massive deadlines and
these massive projects have these just
extremely ridiculously quick turnarounds
the obvious answer is that music is the
last item in the production schedule for
everything if it's a TV show if it's a
movie if it's a commercial if it's a
trailer it doesn't really matter what it
is everybody else has been paid already
everybody else has been hired everybody
else has done their little thing and
then it's oh yeah we need music right at
the very end music is usually the last
it item that needs to be included in a
show or in a trailer in a movie or
whatever it is to basically put the
final stamp of like okay we are now good
to go let's start promoting this and
putting it out online so we are
basically the last item that needs to
get done and usually that means also
that um expectation to get the project
done is at its highest right at the
beginning you know the ball's rolling
for somebody creating let's say a TV
show or a movie by the time the music
needs to be selected like the
expectation from the director or from
the producer or whoever's in charge of
it
they're like itching to get this thing
out there because they've probably been
sitting on it already for probably years
if not at least multiple months and
they're so close to the finish line and
this music is this just last thing so
obviously it's like all this anxiety and
tension and expectation to just all
right let's just get this music done
real quick and let's go right because
people some people value and understand
how important music is but most people
probably don't and they just know you
got to have some music in there and they
just want to throw it in there and get
it done right not speaking for everybody
but it's definitely been the case in a
lot of the TV uh opportunities I've seen
they just know they got to have
something in there it's not that picky
in terms of but they just know they got
to get it now so your ability to be
there on call from a production music
library to say absolutely boss I'm on it
I'm here I'm going to be here all
weekend I'm going to get it to not only
buy this deadline but I'm going to get
it to you ahead of schedule and let's
say they want two tracks well you say
you can count on me for three or maybe
you don't even tell them that you say
sure I'm going to get you two tracks by
Monday at 11: and Monday at 9:00 a.m. or
Sunday night even better at 5:00 p.m.
you give them three tracks right your
quality of course matters your
professionalism of course matters but
that speed that ability to deliver on
time is going to be so so important
because what it can do is of course if
your quality is there take that for
granted what that speed can do is it
puts everybody's emotional anxiety at
Bay right it calms down everybody who's
a little bit worried are we going to get
this done are you going to give us the
music we need etc etc not only with the
client who's going to license your music
but with your production music library
CEO representative they're also sitting
there biting their nails going like man
are you guys going to get this done
thinking about their composers making
sure hoping um and and hopefully they
have some confidence that they will but
there's got to always be a piece of
their brain of like what if something
happens to Joe and Joe's my best
producer if he gets in a car accident
this weekend like he's not going to get
it to me and then we're not going to
blah blah blah right all those kind of
things start going through people's
heads so if you're one of the few
composers that's like absolutely got you
boss here you go and it's professional
and you've quality
controled checked everything you've
listened to everything you've made sure
you given them all the assets you've
labeled things properly you bounced it
at the correct uh you know wave uh file
format or aif format or whatever they
want at the correct bit rate at the a
correct sample rate details right you
you always make sure that you're the one
delivering things without giving any
headaches any homework any extra
assignments for them to have to fix for
you and you're doing it within the
deadline or before the deadline you're
calming them down and when people feel
anxious or worried and you're the
solution to that you better believe they
remember that you better believe that
that becomes something that they
go Joe's the guy or Jane's the girl
they're the ones that really can get
this done I can count on them no matter
what they're the person
so it's just something I've noticed in
my career that the few times that these
custom opportunities have popped up um
I've always made a rule for myself to
basically just try to say yes to every
single one there have been the
occasional exception where I'm out of
town don't have my laptop whatever I
can't do do it it's funny I always had
this interesting thing where every time
I plan to go out of town is when massive
opportunities would always pop up it's
like as I'm getting on the plane I
always I learned very quickly bring your
laptop bring something that you can make
some music with if something pops up cuz
literally it happened more than a few
times to be a coincidence where I'm on
the plane getting ready to go for a trip
or vacation and it's like text hey we
need something by tomorrow by 5 you down
like of course of course you're going to
give me this now while I'm sitting on
the plan getting done but um again I
decided that I did want to go for those
kind of things so you're basically
solving problems for people when they
know they can count on you you're
solving their mental stress and they're
going to remember you so one other thing
I want to bring up in this as well for
those of you that are uh newbies fairly
new into the industry or maybe not new
to making music but you are new into
production music and Definitely Maybe
new into trying to get into um uh TV
Film Production music libraries I would
say if you're you know kind of learning
the ropes and learning how music
production music works and all the kind
of golden rules that we teach you guys I
would say before you start pitching to
libraries it's better to work on your
speed first before you actually pitch to
a production music library and I'll
explain why two very very important
reasons number one if you are learning
about production music in the beginning
phases you're probably not great at it
yet not to be insulting but I wasn't
great at it either nobody who first gets
started with production music is going
to be great so we all have to go through
what I call the suck phase you're going
to suck at it for a little while right
it might be 10 tracks it might be 20
tracks it might be 50 tracks or maybe
even more but for a while as you get to
learn the stuff as you listen to more
production music you kind of ab compare
your music maybe get some feedback uh
whatever you're going to do to try to
get yourself better at this you're going
to have a suck face it's going to last
probably a couple of months at least uh
it could be longer but whatever you do
probably the first couple of tracks that
you put together are not going to be the
best ones that you want to lead yourself
into this industry with right you're
going to want to probably get that suck
phase out of the way well it's better to
do that before you're pitching the
library so what you can do as you are um
you know learning and getting better at
producing production music is try to
improve and increase your speed as you
do it so right now maybe you're at one
track a week one track you can get done
with your full-time ja job and
everything else you're doing I would
strongly encourage you to try to get up
to two tracks as soon as possible okay
right now that sounds impossible you
don't got time to do it no no no way
everything sounds impossible until you
put yourself under the pressure I can
guarantee you if you do well under
pressure I am somebody that that does I
think people probably that thrive in
single licensing generally are people
that can and even do better under
pressure put yourself under a little bit
more time constraint you know make sure
that whatever you got done in an hour
see if you can get that done in 30
minutes or 45 minutes what you'll find
is you start to focus on your speed is
it'll force your brain to start making
creative decisions much quicker uh right
now many of you are probably stuck in
perfectionism where it's like well
that's not the best Melody I've ever
made that's not the best drum beat
that's ever been created so I'm not
going to move forward with it those kind
of are why your or those thoughts are
probably why you're taking so long um I
find with the very short timelines where
I have to put something together uh I
love that I have to Forfeit the
perfectionism because I don't have time
to be a perfectionist at this point I've
got to create something that grooves
that's got good energy that builds
that's focused that's staying in one
lane one emotional Focus one genre if
it's got all that and I'm bobbing my
head to it great and that's all I think
about I'm not worried about all the
other extra extra extra stuff um so
putting yourself under a little bit of
pressure trying to increase your speed
is not only going to be better for your
creativity and for your output but
obviously once you're in and used to
making let's say two to three tracks per
week you've gotten it out of your you
got you out of your suck phase your
music is probably getting a lot better
now after a couple of months of doing
this you can then approach libraries and
for those of you that want to get into
that inner circle as soon as possible I
can tell you quality professionalism
being a cool person for sure very very
important but speed speed will be that
magical third thing that will jet boost
and Propel you directly into the Inner
Circle faster than anything else right
because in the beginning you're going to
pitch them probably five tracks 10
tracks an album something like that if
you can turn around ask them what do you
need next oh we want more of that we
could actually use tons of this music
our clients are eating it up like crazy
you come back to them and three weeks or
a month here's another one boom boom
boom boom that gets their attention wow
this is a hungry producer this is a
producer that's ready to go okay hey
we've got this custom opportunity can
can you get this done by you know next
Tuesday at 3:00 you get it to them by
Monday at 10: that speaks volumes you
immediately jump past all the other
producers and composers that are not
nailing deadlines that are not available
or even answering those emails and of
course following directions and getting
getting them the assets and the
deliveries and following the brief
reading the brief all that kind of good
stuff right um and doing it in a very
professional and friendly way you're
doing these things but doing it with
speed you're unstoppable I I'll just be
honest you are going to be an
Unstoppable person so for some of you
that's a turnoff you're like ah
creativity shouldn't be done with speed
in mind it should be done with these
other considerations in mind I'm not
going to prioritize for Speed I'm going
to Prior prioritize for blah blah blah
blah blah there are going to be times
where you don't need to be worried so
much about speed absolutely but a lot of
this business is going to require that
you drop the perfectionism and you just
get the damn thing done in a very very
timely manner so I wanted to give you
guys that tip and those insights and I'm
curious if you guys have noticed that as
well for some of you that have been
working with libraries if speed has made
a big difference for you so please do
comment below we love to hear from you
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