VIDEO PITCHING BUZZRENG-U - BIDANG BOGA - KATEGORI RENCANA USAHA - FIKSI 2023

Summary

Fatah Abdul Aziz and Muhammad Azka Alexan, students from SMA Cahaya Bogor, present 'Bajrangi,' a unique and delicious snack innovation. They collaborate with local MSMEs to offer three flavors of fried meatballs: rawon, kari, and rendang. Targeting both local and global markets, their marketing strategy includes social media, partnerships with local food stores, and participation in culinary events. Emphasizing authentic Indonesian flavors and quality without preservatives, they plan for local production and distribution with aspirations for national and international expansion. They have detailed financial projections, aiming for significant returns on their initial investment.

Takeaways

• 😀 The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan from SMA Cahaya Bogor.
• 🍢 They have a vision to introduce a unique and tasty snack to change the way people enjoy their leisure time.
• 🍲 Their innovative snack is a special bakso goreng (fried meatball) with various flavors, collaborating with local small and medium enterprises (UMKM).
• 🌟 The snack comes in three flavors: rawon, kari, and rendang, representing regional Indonesian tastes.
• 🌐 They aim to attract not only local but also global snack lovers with their authentic flavors.
• 📈 The snack market potential is continuously growing, and they believe their product will stand out.
• 📱 Their marketing strategy includes social media use, partnerships with local food stores, and participation in culinary events.
• 🔍 They have conducted a comprehensive competitor analysis and believe their product's unique taste varieties give them an edge.
• 🏆 The uniqueness of their snack lies in the authentic taste of kari rendang and rawon, which are irreplaceable.
• 🔒 They prioritize quality, ensuring the snack is delicious and safe, made with preservative-free ingredients.
• 🌟 They collaborate with UMKM not only to improve efficiency but also to empower the quality of their work.
• 📊 They have detailed financial projections, including production costs, marketing expenses, and expected revenue.
• 🚀 They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally.
• 💡 They are committed to innovation, continuously creating new flavors and expanding their distribution network.

Q & A

Who are the speakers in the transcript?

The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan, who are from SMA Cahaya Bogor.

What is the vision of the speakers for their product?

Their vision is to introduce 9 unique and delicious snacks to change the way people enjoy their leisure time.

What is the innovative product they are promoting?

They are promoting an innovative snack product called 'Bakso Goreng Unik Aneka Rasa' which is a collaboration with local small and medium enterprises (UMKM).

How many flavor varieties are available for the 'Bakso Goreng Unik Aneka Rasa'?

There are 3 flavor varieties available.

What are the three flavors of 'Bakso Goreng Unik Aneka Rasa' mentioned in the script?

The flavors mentioned are rawon, kari, and rendang.

What is the potential market for their snack product?

The potential market is the continuously growing snack market, both locally and globally.

What marketing strategies do they plan to use for their product?

Their marketing strategies include using social media, collaborating with local food stores, and participating in culinary events or exhibitions.

What is the unique selling point of their snack product?

The unique selling point is the authentic taste of the flavors, particularly the kari rendang and rawon flavors, which are unique and irreplaceable.

How do they ensure the quality and safety of their product?

They ensure quality and safety by using ingredients without preservatives and by collaborating with UMKM, which strengthens efficiency and empowers the quality of their work.

What are their business development plans for the future?

They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally, continuously innovating to create new flavors and expand their distribution network.

Have they prepared a financial projection for their business?

Yes, they have prepared a detailed financial projection including production costs, marketing expenses, and expected revenue.

What is their expectation regarding the return on investment for their business?

They are confident that within a certain timeframe, the initial investment will be paid off and the business will generate significant profits.