VIDEO PITCHING BUZZRENG-U - BIDANG BOGA - KATEGORI RENCANA USAHA - FIKSI 2023
Summary
TLDRFatah Abdul Aziz and Muhammad Azka Alexan, students from SMA Cahaya Bogor, present 'Bajrangi,' a unique and delicious snack innovation. They collaborate with local MSMEs to offer three flavors of fried meatballs: rawon, kari, and rendang. Targeting both local and global markets, their marketing strategy includes social media, partnerships with local food stores, and participation in culinary events. Emphasizing authentic Indonesian flavors and quality without preservatives, they plan for local production and distribution with aspirations for national and international expansion. They have detailed financial projections, aiming for significant returns on their initial investment.
Takeaways
- 😀 The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan from SMA Cahaya Bogor.
- 🍢 They have a vision to introduce a unique and tasty snack to change the way people enjoy their leisure time.
- 🍲 Their innovative snack is a special bakso goreng (fried meatball) with various flavors, collaborating with local small and medium enterprises (UMKM).
- 🌟 The snack comes in three flavors: rawon, kari, and rendang, representing regional Indonesian tastes.
- 🌐 They aim to attract not only local but also global snack lovers with their authentic flavors.
- 📈 The snack market potential is continuously growing, and they believe their product will stand out.
- 📱 Their marketing strategy includes social media use, partnerships with local food stores, and participation in culinary events.
- 🔍 They have conducted a comprehensive competitor analysis and believe their product's unique taste varieties give them an edge.
- 🏆 The uniqueness of their snack lies in the authentic taste of kari rendang and rawon, which are irreplaceable.
- 🔒 They prioritize quality, ensuring the snack is delicious and safe, made with preservative-free ingredients.
- 🌟 They collaborate with UMKM not only to improve efficiency but also to empower the quality of their work.
- 📊 They have detailed financial projections, including production costs, marketing expenses, and expected revenue.
- 🚀 They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally.
- 💡 They are committed to innovation, continuously creating new flavors and expanding their distribution network.
Q & A
Who are the speakers in the transcript?
-The speakers are Fatah Abdul Aziz and Muhammad Azka Alexan, who are from SMA Cahaya Bogor.
What is the vision of the speakers for their product?
-Their vision is to introduce 9 unique and delicious snacks to change the way people enjoy their leisure time.
What is the innovative product they are promoting?
-They are promoting an innovative snack product called 'Bakso Goreng Unik Aneka Rasa' which is a collaboration with local small and medium enterprises (UMKM).
How many flavor varieties are available for the 'Bakso Goreng Unik Aneka Rasa'?
-There are 3 flavor varieties available.
What are the three flavors of 'Bakso Goreng Unik Aneka Rasa' mentioned in the script?
-The flavors mentioned are rawon, kari, and rendang.
What is the potential market for their snack product?
-The potential market is the continuously growing snack market, both locally and globally.
What marketing strategies do they plan to use for their product?
-Their marketing strategies include using social media, collaborating with local food stores, and participating in culinary events or exhibitions.
What is the unique selling point of their snack product?
-The unique selling point is the authentic taste of the flavors, particularly the kari rendang and rawon flavors, which are unique and irreplaceable.
How do they ensure the quality and safety of their product?
-They ensure quality and safety by using ingredients without preservatives and by collaborating with UMKM, which strengthens efficiency and empowers the quality of their work.
What are their business development plans for the future?
-They plan to focus on local production and distribution initially but have ambitions to expand nationally and internationally, continuously innovating to create new flavors and expand their distribution network.
Have they prepared a financial projection for their business?
-Yes, they have prepared a detailed financial projection including production costs, marketing expenses, and expected revenue.
What is their expectation regarding the return on investment for their business?
-They are confident that within a certain timeframe, the initial investment will be paid off and the business will generate significant profits.
Outlines
🍢 Innovative Snack Vision
The script introduces Fatah Abdul Aziz and Muhammad Azka Alexan, students from SMA Cahaya Bogor, who have a vision to introduce a unique and tasty snack that will change the way people enjoy their leisure time. They present 'Bajrangi', an innovative fried meatball snack that collaborates with local micro, small, and medium enterprises (UMKM). The product comes in three flavors: rawon, kari, and rendang, which are traditional Indonesian flavors. They aim to attract not only local but also global snack lovers with their authentic taste and unique variety. The market for snacks is continuously growing, and they believe their product will stand out due to its unique flavors and distinctive Indonesian taste. Their marketing strategy includes social media, collaboration with local food stores, and participation in culinary events. They have conducted a comprehensive competitor analysis and believe their product has an advantage due to its unique taste and the authenticity of its flavors. They emphasize the importance of quality, using preservative-free ingredients, and collaborating with UMKM to enhance efficiency and empower the workforce. They plan to focus on local production and distribution but have ambitions to expand nationally and internationally. They are continuously innovating to create new flavors and expand their distribution network. They have detailed financial projections, including production costs, marketing expenses, and expected revenue, and are confident that their initial investment will pay off and the business will yield significant profits.
Mindmap
Keywords
💡Innovation
💡UMKM
💡Market Potential
💡Authenticity
💡Marketing Strategy
💡Global Market
💡Quality Assurance
💡Product Development
💡Financial Projection
💡Challenges and Opportunities
Highlights
Introduction of Fatah Abdul Aziz and Muhammad Azka Alexan from SMA Cahaya Bogor.
Vision to introduce 9 unique and delicious snacks to change the way people enjoy their leisure time.
Innovation of unique and various flavored bakso goreng (fried meatball).
Collaboration with local UMKM (Micro, Small, and Medium Enterprises).
Three available flavors: rawon, kari, and rendang.
The snacks are designed to accompany various activities.
The snack market's potential is continuously growing.
Belief that the authentic taste and unique variety will attract consumers.
Targeting not only local but also global markets for snack lovers.
Marketing strategy includes social media use, collaboration with local food stores, and participation in culinary events and exhibitions.
User-centric marketing approach with a focus on exclusivity in social media.
Comprehensive competitor analysis to believe in the product's unique flavor variety and distinctive taste of the Nusantara.
Emphasis on the authentic taste of kari rendang and rawon that makes the snack special and irreplaceable.
Commitment to quality, creating deliciousness, and ensuring safety with preservative-free ingredients.
Collaboration with UMKM to strengthen efficiency and empower the quality of work.
Plans for business development focusing on local production and distribution.
Aiming for national and international expansion with continuous innovation in creating new flavors and expanding distribution networks.
Detailed financial projections including production costs, marketing expenses, and expected revenue.
Confidence that the initial investment will be paid off and the business will yield significant profits.
Learning that every aspect of life has challenges and opportunities.
Encouragement to savor every moment and make the journey towards success.
Gratitude for joining in the adventure and the reminder that life is an adventure to be enjoyed fully.
Transcripts
[Tepuk tangan]
Halo sahabat fiksi saya Fatah Abdul Aziz
bagasi dan saya Muhammad Azka alexan dan
kami dari SMA cahaya Bogor kami memiliki
visi untuk menghadirkan 9 unik dan lezat
untuk mengubah cara anda menikmati waktu
luang bakso goreng unik aneka rasa
merupakan produk inovasi bakso goreng
yang bekerjasama dengan UMKM lokal
baterai yang tersedia 3 varian rasa
makanan khas daerah Indonesia yang
meliputi rasa rasa rawon dan ada juga
rasa kari dan juga yang terakhir rasa
rendang kombinasi dari tersebut
menjadi pilihan-pilihan favorit yang
dapat menemani di setiap aktivitas
potensi pasar cemilan terus berkembang
dan kami percaya bahwa produk burger ini
akan menarik perhatian badan calon
konsumen dengan rasa autentik dan
variasi yang unik kami menargetkan tidak
hanya pasar lokal tetapi juga pasar
global bagi pencinta makanan cemilan
yang gurih strategi pemasaran kami
mencakup penggunaan media sosial
bekerjasama dengan toko makanan lokal
dan juga berpartisipasi dalam acara
ataupun pameran kuliner kami menerapkan
pendekatan pemasaran yang sangat user
planning terutama fokus pada
eksklusivitas media sosial kami telah
melakukan analisis kompetitor secara
menyeluruh dan percaya bahwa produk kami
memiliki keunggulan karena variasi rasa
yang unik dan cita rasa khas Nusantara
Apa yang membuat cemilan bajrangi
istimewa tentunya rasa authentic dari
karrie rendang dan Rawon yang menjadikan
keunikan dan kelezatan produk bazar ini
yang tidak tergantikan dan dikasih kami
terhadap kualitas tak hanya menciptakan
kelezatan tetapi juga menjamin keamanan
dengan bahan-bahan tanpa pengawet serta
kolaborasi kami dengan omkm tidak hanya
memperkuat efisiensi melainkan juga
memberdayakan kualitas kerja kami pada
rencana pengembangan usaha baterainya
kami akan fokus pada produksi dan
distribusi lokal Namun kami memiliki
rencana pengembangan usaha untuk
ekspansi ke tingkat nasional dan bahkan
internasional kami terus berinovasi
dalam menciptakan rasa baru dan
memperluas jaringan distribusi kami
telah menyusun proyeksi keuangan secara
detail termasuk biaya produksi pemasaran
dan pendapatan yang diharapkan Kami
yakin bahwa dalam jangka waktu tertentu
investasi awal akan terbayar dan bisnis
kami akan menghasilkan keuntungan yang
signifikan dari baterai yang dulu kita
belajar bahwa di setiap aspek kehidupan
memiliki tantangan dan peluang Mari kita
ambil rasa penuh di setiap momen
menjadikan perjalanan ini menjadi
perjalanan menuju kesuksesan Terima
kasih telah bersama kami dalam
petualangan ini Ingatlah hidup adalah
petualangan yang patut dinikmati dengan
selera penuh
[Musik]
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