How To Use A.I. For FAST Market Research (3 Prompts That Will Save You Time)
Summary
TLDRВ этом видео Алекс рассказывает, как искусственный интеллект может ускорить процесс маркетинговых исследований, являющегося ключевым этапом в продвижении любого продукта. Он подчеркивает, что AI не должен заменять критическое мышление и решение проблем, но может стать мощным инструментом для ускорения творческой работы. Алекс демонстрирует три конкретных запроса к ChatGPT, которые помогут быстро создать детализированный идеальный портрет покупателя, учитывая их желания, страхи и мотивацию. Важно использовать эти запросы совместно для получения максимально эффективных результатов и создания убедительного и релевантного контента.
Takeaways
- 🔍 Исследование рынка - это первый и самый важный шаг в маркетинге.
- 🛠️ ИИ - это инструмент для ускорения творческой работы, а не замена критическому мышлению и решению проблем.
- 🚫 Большинство бесплатных инструментов ИИ, включая ChatGPT, изначально не подключены к интернету и могут давать неверные результаты.
- ✅ Важно использовать ИИ для поддержки процесса генерации идей, а не для получения точных фактов.
- 🧩 Использование специализированных запросов в ИИ помогает получать более конкретные и полезные результаты.
- 📝 Создание детального идеального покупательского персонажа улучшает эффективность маркетинга и сообщений.
- 🎯 Понимание эмоциональных стимулов и страхов покупателей критически важно для создания привлекательного копирайта.
- 🗣️ Важно общаться с покупателями на их языке, используя фразы и мысли, которые они используют в повседневной жизни.
- ✍️ Создание журнальных записей из перспективы идеального покупателя помогает глубже понять их опыт и потребности.
- 📈 Использование ИИ в сочетании с проверенными формулами и стратегиями копирайтинга позволяет создавать убедительные и эффективные маркетинговые материалы.
Q & A
Что такое искусственный интеллект (ИИ) и как он может помочь в маркетинге?
-Искусственный интеллект (ИИ) - это технология, которая позволяет машинам выполнять задачи, требующие человеческого интеллекта. Он может помочь в маркетинге, автоматизируя исследование рынка и упрощая процесс создания контента.
Почему маркетинговое исследование так важно?
-Маркетинговое исследование важно, потому что оно помогает говорить с правильной аудиторией, правильно передавая их страхи, желания и проблемы. Это первый шаг к тому, чтобы помочь людям и зарабатывать деньги.
Каковы основные предостережения при использовании ИИ для творческой работы?
-ИИ должен рассматриваться как инструмент для ускорения творческой работы, а не как замена критическому мышлению и решению проблем. Также важно помнить, что ИИ может выдавать неверную или неточную информацию.
Что такое 'галлюцинации ИИ'?
-Галлюцинации ИИ - это явление, когда ИИ производит неверную, неточную или даже вредную информацию. Это связано с его алгоритмами, которые анализируют, как люди сочетают слова в интернете, но не определяют, что является правдой.
Как можно использовать ИИ для улучшения процесса маркетингового исследования?
-ИИ можно использовать для помощи в процессе генерации идей, создавая детализированные и специфичные покупательские персоны и углубляясь в понимание страхов, желаний и мотиваций клиентов.
Какие три подсказки автор предлагает использовать с ChatGPT для маркетингового исследования?
-1) Создание идеальной покупательской персоны. 2) Понимание чувств и страхов идеального клиента. 3) Понимание, как идеальный клиент думает и говорит.
Почему важно быть конкретным при задании вопросов ИИ?
-Конкретность важна, потому что ИИ генерирует более точные и полезные ответы, когда получает детализированную информацию. Ваши результаты будут столь же хороши, насколько хорош ваш входной запрос.
Как можно использовать ИИ для создания эмоционально насыщенного копирайтинга?
-Используя ИИ для генерации журнальных записей из перспективы клиента, учитывая их страхи и вызовы, можно создать эмоционально насыщенный и релевантный копирайтинг, который говорит непосредственно с аудиторией.
Какие преимущества предлагает программа Copy Posse Launch Files?
-Программа Copy Posse Launch Files предлагает обучение копирайтингу, включая эксклюзивные мастер-классы по использованию ИИ для маркетинговых исследований и созданию привлекательного контента, помогая эффективно использовать ИИ для улучшения вашего процесса написания.
Почему важно не полагаться исключительно на ИИ при принятии важных решений?
-Важно не полагаться исключительно на ИИ из-за возможности получения неверной, неточной информации и из-за его ограничений в критическом мышлении и решении проблем. ИИ должен дополнять, а не заменять человеческий анализ и суждение.
Outlines
🤖 Как ИИ может ускорить маркетинговый процесс
Алекс рассказывает о возможностях искусственного интеллекта в оптимизации маркетинговых исследований, подчеркивая важность этого процесса для любого бизнеса. Он предупреждает, что ИИ следует использовать как инструмент для ускорения креативной работы, а не как замену критическому мышлению и решению проблем. Также Алекс упоминает об ограничениях ИИ, таких как отсутствие подключения к интернету по умолчанию и возможность генерации неверных данных. Он подчеркивает, что пользователи должны критически относиться к информации, получаемой от ИИ, и использовать его для ускорения процесса генерации идей.
🚀 Создание идеального портрета покупателя с помощью ИИ
Алекс предлагает три конкретных запроса к ИИ для создания детального и специфического портрета идеального покупателя, уделяя особое внимание подробностям, которые необходимо включить для получения точных и полезных результатов. Он демонстрирует, как использование этих запросов может помочь в идентификации основных эмоциональных мотиваторов и языка, которым пользуется идеальный покупатель, тем самым облегчая процесс создания маркетинговых и рекламных материалов, которые резонируют с аудиторией.
📝 Погружение в эмоции и мысли идеального покупателя
В этом разделе Алекс делится методом использования ИИ для глубокого понимания эмоционального состояния и переживаний идеального покупателя через создание воображаемого дневника покупателя. Этот метод позволяет раскрыть самые глубокие страхи и надежды покупателя, превращая эти знания в мощный маркетинговый инструмент, способный создать глубокую эмоциональную связь с аудиторией и увеличить вовлеченность.
✍️ Преимущества использования ИИ в контент-маркетинге
Алекс подводит итоги, рассказывая о преимуществах использования искусственного интеллекта в контент-маркетинге и копирайтинге. Он утверждает, что ИИ может значительно ускорить процесс создания контента, помогая генерировать внимание привлекающие заголовки и содержательный текст, насыщенный преимуществами для потребителя. Алекс подчеркивает, что успешное использование ИИ требует четкого понимания цели и стратегии, а также внимательного сочетания проверенных формул и креативного гения для создания действительно мощного и релевантного контента.
Mindmap
Keywords
💡AI
💡Market Research
💡Creative Marketing Process
💡Buyer Persona
💡Critical Thinking
💡AI Hallucination
💡ChatGPT
💡Emotional Driver
💡Source Copy
💡Copywriting
Highlights
AI can significantly reduce the time spent on market research in creative marketing.
Market research is a crucial first step for any business, whether online or offline.
AI should be used as a tool to aid creative work, not as a replacement for critical thinking and problem-solving.
AI tools like Chat GPT can sometimes produce incorrect or harmful results due to AI hallucinations.
Chat GPT's web browsing features are only available to paid plus users and need to be manually enabled.
AI is most effective for brainstorming and generating ideas, rather than providing factual information.
Creating a detailed customer avatar is essential for effective marketing and AI output.
The first AI prompt involves creating an ideal buyer persona with specific demographics and psychographics.
The second prompt focuses on identifying the deepest fears and challenges of the ideal customer.
The third prompt involves writing a journal entry from the customer's perspective to understand their thought process and language.
Combining the three AI prompts results in a more nuanced and effective marketing strategy.
AI-generated content should be used as source material and refined using proven copywriting formulas and principles.
The Copy Posse Launch Files program offers training on how to effectively use AI in copywriting.
AI can help generate attention-grabbing hooks and powerful, benefit-rich source copy.
Work smarter, not harder by repurposing content and maximizing its value in your marketing strategy.
Transcripts
AI can save you time.
Yes, you have heard me say it before
but you might be wondering, okay, Alex, how exactly
can I use AI to streamline my creative marketing process?
It is hard to streamline creativity.
I get it.
And in this video, I'm gonna show you three very
specific AI prompts that you can use to massively cut
down on the most time consuming part of marketing.
Yes, I am talking about market research.
Keep watching.
Hey, Posse, what's up?
It's Alex coming at you this week
with a topic that is highly relevant
to every single copywriter, business owner
or marketer out there watching this right now.
Because no matter what you sell
or are thinking about selling
on the internet or anywhere else for that matter
market research is absolutely the very first step.
Well, that is assuming you wanna actually help people
and make money doing it, which I'm hoping is you.
So if that's you, then make sure to subscribe
to my channel below every single week, well
almost every single week, I share marketing, copywriting
and branding tips to help you make an impact online today.
And while you're at it, don't forget to hit that
bell icon to be notified when my next video goes live.
Now, everyone knows that market research is probably
the most time consuming part of marketing, and that's
because it is so very important to get right
from the get go.
It takes time to make sure you're speaking
to the right people and correctly communicating
to the real fears, desires and challenges.
But thanks to ai, this whole process just got a lot quicker.
But before I dive in
I have one big fat disclaimer to share with all of you.
Please guys, please, please, please remember
that AI is a tool to help you do creative work faster.
It should not be treated
as a replacement for critical thinking and problem solving.
Let me say that again.
It should not be treated
as a replacement for critical thinking or problem solving.
What many people don't realize is that lots of free tools
like Chat G p T are not actually connected to the internet
by default, as it says right here in open AI's help center
and therefore can produce incorrect, inaccurate
or even harmful results.
Yep. Newsflash, guys, AI can straight up make stuff up.
Now, this is actually known as an AI hallucination.
As reported in the New York Times.
AI relies on a complex algorithm that analyzes
the way humans put words together on the internet.
It does not decide what is true and what is not.
The tech industry often refers to these inaccuracies
as AI hallucinations, but to some researchers
hallucinations is too much of a euphemism.
Even researchers within tech companies worry
that people will rely too heavily
on these systems for medical and legal advice
and other information they use to make daily decisions.
ChatGBT also added a disclaimer right here
under the prompt field too that says ChatGBT
may produce inaccurate information
about people, places, and facts.
So basically everything.
But the good news is, earlier this year, as Chat
GPT said they will be rolling
out web browsing features to its paid Chat
GPT plus users, including over 70 web enabled plugins.
But even if you have a paid account
that doesn't mean that it's web enabled by default.
Ask me how I know.
Well, I actually have a paid Chat GPT account
and I asked it
if it was connected to the internet and well Chat
GPT said, no, web browsing is actually a beta
feature that you have to manually turn
on under your account settings easy enough, right?
Well, not exactly because I checked in my account settings
and I do not have that beta feature available
despite having a paid plus account.
So it appears that not all users have access to this yet
which is why you should never, ever, ever rely solely
on AI to tell you what's accurate, relevant
or actually happening in the minds
of your customers or the market today.
Instead, what you should be using AI
for is to help you with the brainstorming process.
And that's actually really good news
for you because let's be honest, that is the hard part.
Trying to decide exactly what your customer caress
about most, what you can say that will speak most directly
to them, and more importantly, how you can say it
in a way that will be receptive to them actually hearing it.
And that is what this video is about.
In this video, I'm gonna share my screen with you
and walk you through the exact three prompts that I use
with Chat GPT to quickly create an ideal buyer
persona that is pretty detailed and specific.
Now, for the best results, I suggest using all three
of these prompts together because where I see a lot
of people going wrong with AI is that they just
use a random prompt here or a random prompt there, here
a prompt there, prompt, everywhere, prompt, prompt
getting results that are really flat and honestly
just straight up unusable, at least from my perspective.
And that's because ChatGPT
and other AI content generating tools get better
and more specific with every single prompt
and interaction you create within that same chat thread.
So this three prompt sequence will help you write
emotionally charged rich source copy that speaks directly
to your customer's fears
and dreams and aspirations and frustrations.
And shout out to my rainmaker Lindsay, who joined me
for an awesome AI copywriting workshop for members
of my Launch Files Copywriter training program
where we go way deeper into how we use AI
for market research and producing really juicy source copy.
You can get your hands
on this exclusive AI workshop series when
you join the Launch Files program
at the link in the description box below.
But here are three prompts that you can use to
get started right now.
Prompt number one, who is your ideal customer?
Okay, obviously a really important step
in market research for any product
or service is to first know who the heck you are selling to.
That is why creating a customer avatar is so important.
Before, yes, I said before you start using ai
your customer avatar is a fictitious character
who represents your ideal customer.
This is one person
with a clear set of desires, fears, pains, and dreams.
And the clearer and more specific you can be
about who this person is
the more effective your marketing and messaging will be
and the more effective your AI prompt is gonna be
because you're gonna get better, more accurate output.
So let me show you what I mean.
Here's prompt number one.
Today, you're a world-class copywriter performing
market research to better understand your audience
I want you to create an ideal buyer persona
for product slash service.
The typical buyer is usually customer avatar.
Description include demographics, psychographics
main challenges, values
and motivations of this buyer persona.
Include key emotional drivers and powerful language.
Give the persona a real name
so it's easy for us to refer to it going forward.
All right, so you can see
that I put that first prompt into chat, G p t here
and I made sure to fill out the information.
So I want you to create the ideal buyer persona profile
for a luxury dog grooming and boarding service.
The typical buyer is usually a high achieving woman
who works a demanding job that has her away
from home for long hours.
She has no children of her own
and gives all of that time, attention and care to her dog.
She wants the best treatment for her dog
and is willing to pay a premium price for quality care
safe products, and lots of one-on-one trainer time.
So that is the information that I have plugged in
and you can see here that it put
out a buyer persona profile for dog lover Laura.
I love that they put in the word luxury there.
Luxury dog lover, Laura, demographics.
Okay, we've got Laura, 35 to 50 female, single
high achieving professional with a demanding job.
Great. That's basically what I said.
Here's where things start to get a little bit more
interesting. Psychographics, lifestyle passions
social circles.
She's tech savvy.
She values quality, willing to pay premium for products.
This is all kind of really interesting.
Again, close to what I had put in.
Here's here's where it gets interesting, right?
Main challenges, balancing a demanding job
finding reliable, safe, and high quality products.
Ensuring her dog remains well
well-trained and happy despite her working long hours.
Her values, unconditional love, motivations
emotional drivers.
This is interesting, right?
Love and guilt, interesting.
You know, guilt I think is definitely an emotion
she's probably feeling.
But notice that I didn't put
that anywhere in the description.
But again, super interesting here.
Pride, happiness.
Here's some powerful language, right?
That can be used.
Laura prioritizes her dog's wellbeing above all else.
It's not just about grooming, it's
about pampering and nurturing her furry family member.
She demands excellent in ev
excellent in every aspect of her dog's life.
A sanctuary.
Ooh, I like that word.
Ex sanc.
The sanctuary quality is her mantra.
Awesome. So really great buyer persona for that first prompt.
Okay, so notice that when I put that prompt in
I gave chat G p t quite a bit
of detail about the customer avatar.
Yes, I had to do some work first to identify this person.
And this is key to getting great results with ai.
If I had put in something super generic
my results would not have been that good.
Remember, with ai, your output is only as good as your input.
So it takes a little bit of time to get the input right.
And to help you make the most of this prompt
grab my free customer avatar worksheet
in the description box below.
All right, moving on to prompt number two.
How is your ideal customer feeling?
Okay? So this is where things start to get really juicy
because now we're moving away from who your customer is
as a person to what they might be feeling right now
about the current situation and why they are here learning
from you or about to buy your product or service.
Now, this is huge because remember
people buy emotionally and justify logically.
So listing off a bunch
of facts about your dog boarding service
albeit important information to share
is not gonna be what gets your customers to buy
from you relating to your customer and demonstrating
that you actually get what they're experiencing is
what builds trust and gets them invested
in what you have to say and what you have to offer.
All right?
So let me show you prompt number two, great job.
Now tell me five believable challenges
and five deepest fears customer name has around
finding the perfect product or service.
And what will happen if he, she
they doesn't address the problem.
I don't want boring surface level answers.
Give me the deepest fears.
That customer name likely would not admit
out loud unless nobody was listening.
What is he?
She they afraid of the most?
What causes him?
Her, them discomfort.
What causes him, her, them pain and anxiety.
What does he, she
they worry about what keeps him, her, them up at night.
All right, so right here
in the same chat below the first prompt
I'm putting in the second prompt here.
Great job.
Tell me five believable challenges that Laura is
Laura has around finding the perfect pet grooming
and boarding service for her dog.
So you can see I filled in the prompt
fill in the blank there.
Now, here's where we start to get really into it, right?
Fear of neglect.
She's afraid of neglecting her, her dog's, emotional needs
health and safety concerns.
She's worried about subpar grooming and boarding
facility exposed to diseases, injuries, and neglect.
Oh my gosh, right?
I mean, I'm a pet owner and I'm already like
no tater trust issues, behavioral regression.
This is interesting
and something I might not have thought of.
You know, trust, I mean, that's kind of obvious
right? Like, yeah, I really wanna make sure I
trust the people who are watching Tater.
I'm gonna use my dog.
'cause you know, I'm not Laura, but still Laura's anxious
that her dog's behavior may regress.
I think that's like a real fear
that people have when they have, you know, a
a trained dog that if they're around other
not very well trained dogs, what's gonna happen?
Feeling replaceable.
That's interesting.
Worries that her dog might become more attached
to the caregivers.
Were feeling replaced.
I mean, oh, that was not even on my mind, but now it is
right? So again, really
really interesting things that you might not have thought
of when coming up with some of those, you know
challenges and fears that Laura's experiencing.
Okay? So obviously knowing these fears
and concerns is gonna be super valuable when
you're positioning your product or service.
But what's even more important than knowing what the fears
and concerns are, is knowing how to communicate them
in a way that makes your customer think, oh my God
that's exactly how I feel.
And that's where this last prompt is going to come in handy.
Prompt number three
how does your ideal customer think and talk?
It is so, so important to communicate to your customer
in the way they speak, think, and feel as much as possible.
You wanna use the thoughts
and phrases that they actually think
and say in their day-to-day life when they're talking
with their friends.
You want them to read what you wrote
and literally think that you just wrote it for them.
So how do you get
inside the head of your customer like that?
Well, that brings me to my final prompt.
Thank you.
Keeping all of these challenges and fears in mind.
Write a 700 word journal entry
from the perspective of customer name.
All right, now, right here in the same chat
I am putting in my third prompt.
Thank you.
Keeping all of those challenges and fears in mind.
Write a 700 word journal entry
from the perspective of Laura.
Okay, date, September 10th, 2023.
Dear journal, tonight I find myself in a contemplative moot
sitting by the window with a cup of chamomile tea.
Has the gentle rain outside
matches the turbulent storm of emotions inside me.
Okay? So it's like a little bit over the top
a little bit dramatic, but what's really great
about this is that it's taking those fears
and challenges that we identified in prompt two
and it's putting them
into language that is first person for your customer
which might give you some ideas that you can pull
into your copy to make it more relatable, right?
So, you know, you're the one that greets me at the, the door.
Your tail is wagging as
if I were the most important person in the world.
I think everyone can agree, you know, who has a dog
but that's how you feel when your dog comes home
right? So, love that, max.
It's not just about being away for long hours
it's the guilt that gnaws at me, gnaws at me.
That's such a powerful, you know, p like powerful
visceral descriptor of, of the guilt that she's feeling.
The fear that you might feel unloved
or lonely when I'm not, when I'm not here.
I know you're strong and resilient, but
that doesn't stop my heart from aching at the thought
of you, of you feeling abandoned again, right?
Little over the top
but really great to get inside the mind of your customers.
Okay? So you can see how powerful these phrases are.
They're emotional and descriptive, and this is really
really great source copy.
Now, of course, you wouldn't necessarily take and use any
of this word for word because, let's be honest
of this word for word because, let's be honest
it's a little bit dramatic and kind of
over the top and who really talks like that.
But now you have a ton
of inspiration of how this customer may be feeling
and you can specifically touch
on their biggest hopes and fears in your copy.
And now that you have all of this Juicy Source copy
it's time to use your human creative genius to
take everything over the finish line.
You wanna use proven formulas
and copywriting principles to translate this output
into usable, persuasive, and powerful copy
and marketing assets like emails, ads, landing pages
and sales pages.
And this is exactly what I help you do
inside my eight week copywriting training program.
The Copy Posse Launch Files
when you join the Launch Files program at the link below
you'll also get your hands
on an exclusive AI workshop series
with me and members of my high level program reign.
During these video sessions
you'll learn the copy, posse's personal techniques, prompts
and tips on how to create specific, relatable
and relevant copy using the foundational launch
files formulas in combination with ai.
Because remember, when it comes
to leveraging these emerging tools
your output is only as good as your input.
And a shortcut only works
if you know where in the hell you're going.
By following proven formulas and timeless strategies
you'll be able to more effectively utilize ai
streamline your copywriting process
and produce output that actually makes sense
and speaks to your audience.
In each video workshop, you'll get a real time preview
of how we use AI to create an accurate customer profile
generate attention grabbing hooks
and produce powerful benefit rich source copy
in way less time.
And you'll learn all
about that program in the description box below.
All right, guys, that's all I have for you today.
Give me a thumbs up below if you found this helpful
and let me know
in the comments what you'd love to learn about next.
I will be back next week with a brand new video.
Until then, I'm Alex chat for now.
All right, guys, if you enjoyed that video
make sure to check out the next one for me right here
and you can click right here to get a free gift.
When it comes to leveling up your content creation
the name of the game is Work Smarter Not Harder.
In this tutorial, I'm gonna show you 19 ways
you can easily repurpose one piece
of content so you can squeeze the most value
out of your content marketing strategy
maximize your visibility and reach as many people
as possible without adding any extra stress time or energy.
Stick around.
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