NOT HISPANIC AND NOT LATINO! Truth of Identity From Truth of History part 3
Summary
TLDRThe speaker critiques the commercialization and homogenization of Latino and Hispanic identities, arguing that these terms are used as marketing tools that obscure the diverse histories and cultures of Latin American people. They discuss the impact of colonialism on identity and the media's role in promoting a Eurocentric ideal, emphasizing the importance of reclaiming and understanding one's true heritage. The presentation also highlights the power of education and awareness in challenging these narratives and envisions a future where people of Latin American descent control their own cultural narrative.
Takeaways
- 📢 The terms 'Latino' and 'Hispanic' are primarily used as marketing tools rather than accurate ethnic descriptors.
- 🎭 Celebrities like Don Francisco and Christina Aguilera are examples of how the media promotes a generalized Latino identity over specific nationalities.
- 📈 The speaker argues that grouping all Spanish speakers into one category allows corporations to maximize their market exposure and profits.
- 🌐 The media's portrayal of 'Latino' and 'Hispanic' identities is part of a broader colonialist narrative that commodifies these identities for commercial gain.
- 🏆 The speaker points out that Mexican and Central American populations make up the majority of the so-called 'Hispanic' or 'Latino' demographic in the US.
- 📚 There is a call for education and awareness about the true history and culture of Mexican and Central American people to counteract the homogenization promoted by the media and marketing.
- 🌟 The Michigan Movement is presented as an organization working towards decolonizing the perception of identity and promoting a more accurate understanding of history and culture.
- 🔮 The potential future impact of an educated and culturally aware Mexican and Central American population is highlighted, suggesting a shift in societal dynamics.
- 🌱 The speaker encourages individuals to question mainstream narratives and to take control of their own cultural identity and education.
- 🌐 The presentation concludes with an invitation to join the Michigan Movement and to engage with their resources for a deeper understanding of the issues discussed.
Q & A
What is the main argument presented in the script regarding the terms 'Latino' and 'Hispanic'?
-The script argues that 'Latino' and 'Hispanic' are primarily marketing tools used by corporations to group all Spanish-speaking people into one category for targeted marketing, which is profitable but also a form of cultural genocide by erasing distinct identities.
Why does the speaker believe that the use of 'Latino' and 'Hispanic' is detrimental to the individual identities of people?
-The speaker believes that these terms are detrimental because they force individuals to abandon their specific cultural identities and histories, leading to a loss of cultural knowledge and awareness.
How does the speaker describe the role of media in shaping the perception of 'Latino' and 'Hispanic' identities?
-The speaker describes the media as a tool that promotes the 'Latino' and 'Hispanic' identities as a way to make people relate to certain figures and products, often prioritizing a 'cool' or 'exotic' image over accurate representation.
What is the significance of the statistic that 82% of the so-called 'Hispanic' or 'Latino' population in the US are actually Mexican or Central American?
-This statistic is significant because it shows that despite the broad categorization of 'Hispanic' or 'Latino', the majority of this group has specific origins that are often overlooked in favor of a generalized identity.
What does the speaker suggest as a solution to the issues raised by the use of 'Latino' and 'Hispanic' as catch-all terms?
-The speaker suggests that people should educate themselves about their true history and culture, question what they are presented with in the media and education systems, and take ownership of their identity.
How does the speaker view the future of the 'Hispanic' or 'Latino' population in the United States?
-The speaker anticipates that by 2050, this population will make up almost 30% of the US population and possibly more in the following centuries, but emphasizes that this growth will only be beneficial if people are educated about their history and culture.
What is the Michigan Movement mentioned in the script, and what are its goals?
-The Michigan Movement is a group that aims to decolonize the way people see themselves and the world, encouraging them to remove the European lens and connect with their true history and identity.
Why does the speaker criticize the commercialization of identities such as 'Latino' and 'Hispanic'?
-The speaker criticizes this commercialization because it promotes self-hate and a distorted view of identity, leading to the erasure of individual cultures and histories for profit.
What examples does the speaker provide to illustrate the impact of colonialism on identity and culture?
-The speaker provides examples such as the popularity of blue eye contacts, skin bleaching, and the preference for certain names or identities over others as a result of colonialism's influence.
How does the speaker encourage the audience to engage with the Michigan Movement's message?
-The speaker encourages the audience to visit the Michigan Movement's website, attend lectures, and watch videos to learn more about the movement's message and to become part of the change.
Outlines
📢 Marketing and the Erasure of Identity
This paragraph discusses the use of terms like 'Latino' and 'Hispanic' as marketing tools that homogenize diverse cultures into a single category for commercial gain. It critiques the media's role in promoting these labels, which can lead to the loss of individual cultural identities. The speaker points out that by grouping all Spanish speakers together, corporations can target a broad audience more efficiently, thereby maximizing profits. The paragraph also touches on the irony of individuals preferring to identify as 'Hispanic' or 'Latino' over their specific nationalities, suggesting a form of self-hatred or a desire to appear more 'exotic' or 'European.' The speaker argues that this is a form of commercialized colonialism, where cultural pride is manipulated for economic benefit.
🌟 The Michigan Movement: Reclaiming Identity and History
The second paragraph focuses on the Michigan Movement, which aims to decolonize the perception of identity and history within the Latino and Hispanic communities. The speaker emphasizes the importance of education and self-awareness in reclaiming one's true cultural heritage. They highlight the potential impact of a culturally knowledgeable and empowered community, especially as they anticipate becoming a significant portion of the U.S. population in the coming decades. The paragraph also addresses the broader implications of self-hatred and the commercialization of identity, such as skin bleaching and the preference for Eurocentric beauty standards. The speaker calls for a collective effort to challenge and change the current narrative, encouraging people to seek out the truth about their history and to take control of their cultural identity.
Mindmap
Keywords
💡Latino
💡Hispanic
💡Genocide
💡Colonialism
💡Cultural Identity
💡Capitalism
💡Demographic
💡Self-Hatred
💡Decolonization
💡Michigan Movement
Highlights
Latino and Hispanic are used as marketing tools to group Spanish-speaking populations for corporate profit.
Don Francisco, a famous media figure, is used to appeal to Latino audiences despite having a European name.
Corporations target all Spanish-speaking populations at once, ignoring individual cultural identities.
Hispanic and Latino terms are linked to colonialism and the commercialization of these identities.
Many Latinos prefer labels like Hispanic or Latino because they sound more exotic or prestigious.
Statistics show that 82% of the Hispanic/Latino population in the U.S. is made up of Mexicans and Central Americans.
In the Western U.S., 92% of the Hispanic/Latino population is Mexican or Central American.
People are forced to fit into the Hispanic/Latino identity category, even though Mexicans and Central Americans make up the majority.
Lack of education and awareness of cultural history prevents people from questioning the imposed Hispanic/Latino identity.
By 2050, Latinos are expected to make up almost 30% of the U.S. population, and this number could rise to 60-70% in the next 100-200 years.
Without knowledge of their history and culture, the Latino majority will not benefit from this demographic shift.
Colonialism has promoted self-hate in the Latino community, as seen through practices like skin bleaching and blue-eye contacts.
The Michigan movement aims to decolonize Latino identity by reconnecting people to their indigenous history and culture.
The lecture emphasizes the importance of rejecting European-imposed labels and reclaiming native heritage.
The Michigan movement seeks to educate people through lectures, videos, and presentations to inspire long-term change in the community.
Transcripts
as far as the media goes the last slide
to show you says Latino and Hispanic are
marketing tools we have bussiness era
leggy we have Don Francisco or should we
better say Mario Louise Christian Berger
blumenfield which is his actual name but
that won't sound cool to say Don Mario
Lewis Christian burger blumenfield but I
sense that no you're not gonna get that
you're gonna get Don Francisco presenta
because again they want our people to
relate to him right he said I believe
he's European
we have Latino 96.3 we had the Hispanic
magazine we have the latina magazine
Hispanic magazine that's actually pretty
accurate Penelope Cruz is a Spaniard so
that's that pretty much goes with her
but that wouldn't go for a Mexican or
centromeric and they can't like a woman
and then we have Latina we have a
bleached blonde self-hating mexicana
Christina Aguilera many weeks that's
besides the point and basically what's
behind the actual the the historical use
of Latino Hispanic is genocide oh and
that's we've been talking about that but
as far as colonialism in the actual
current view it's profitable it says by
grouping all people who speak Spanish
into one category corporations can
target one audience at the same time and
therefore maximize their exposure and
profit aha that's great okay everyone
that speaks Spanish instead of me as a
corporation head instead of me trying to
you know decipher ways to target an
audience cuz this is all this is all
capitalism corporations and trying to
get your audience so you know what let's
come up with something that says you
know what all of these people that speak
Spanish and and and we're in the million
sister let's put them all into one
category and without way we could sell
them our product we're just gonna target
them target them all at the same time
you don't have to worry about making
distinctions into your demographics you
don't have to worry about losing funding
because all of your commercial money you
can just target all in one punch it up
in one little casket you're good to go
everyone could benefit from your product
you know it's like they're they're very
used to promoting these concepts on
Francisco
you know in print and audio it's
everywhere the whole colonialism it's
very hip to be Latino is very hip to be
Hispanic I've made people that say they
don't like saying Mexican because
Hispanic sounds better or Latino sounds
more exotic I mean very you know from
ideas that we have behind
identity and people like this are
promoting it and that's what our people
are following we follow what's on TV we
follow what's on the radio and the idea
here is be white even even if you speak
Spanish
you're still different because you're
still white but you speak Spanish so
that's cooler so that's the whole pride
behind Latino Hispanic is you're the
cool version of a European because you
speak Spanish so that's exotic again
that's the commercialization of
colonialism and the next one is a graph
and this graph was made by Alene a few
years back we're working on a new one
but this one pretty much it hasn't
changed since then and basically if you
see here in the US as a whole as a whole
every day put together this is 82% of
the so-called Hispanic or Latinos as a
whole are actually Mexican Central
Americans so out of the hundred percent
that they counted for that our Hispanic
or Latino identified Hispanic or Latino
out of the whole 182 percent of that
were made up of our people Mexican
Central American next graph in the
western US out of all the so-called
Hispanic or Latinos in that 100 percent
in the western United States 92 percent
of that were made up of our people
Mexicans Central American and I mean
when you look at something like this
you're you ask yourself why are we we
can't lock up people why are we forced
to let go of our identity denounce our
identity and fit into this this this
actual umbrella when we make up the
majority of those figures it makes no
sense but again when the education
system doesn't teach your history when
you have no cultural knowledge of self
when you don't have that awareness of
your true history identity you're not
gonna question this you're gonna go with
it you're gonna you're not gonna see
anything wrong with it but when you see
the actual numbers behind this
it should make sense I mean our people
were being fooled with our money were
being fooled with our culture I mean
they're really just using us we just
were just empty vessels that they can
just use and this is a big example of
how that is working and the next
statistic is saying that by 2050 we are
anticipated to be almost 30% of the
population at another hundred years
maybe 50% at another hundred years 60 to
70 percent so this is to show that even
though we are the biggest part of their
so-called Hispanic Latino consensus or
statistics we as a people within the
next hundred to 200 years we're going to
be the majority and what is known the
United States but again how does that
benefit us if we do not know our history
we do not know our culture we do not
know our heritage working the beaches
replicas of replicas or replicas of
ignorance of people that don't know the
history self-hating are just gonna be
consuming whatever is on TV are just
gonna be labeling themselves whatever
your appeals want and I mean that's not
gonna benefit us but if you imagine if
you could just start imagining that in
those in the anticipation that figured
that we're gonna be the majority
imagine the majority of us educated
knowledgeable who we are in control of
who we are if of our identity of our
culture of what's being taught to our
children that's gonna be a very
different future that's a winner
Michigan movement we're thinking
long-term we're not just thinking right
now or okay we want this to stop now and
if these stones gonna stop this next
year cuz that's not gonna happen
we're millions of people we have a very
horrible case of ignorance in our
community but we know that eventually
this message will get across we know
that eventually people will listen that
people will change their mind that
people will wake up because why do we
know that that's gonna happen because we
woke up we members of the Michigan
movement people here in this room people
that are watching this people are waking
up they're starting to think of things
that were not presented to them in
history an education system we're given
another view of the world another way to
of understanding how this society is
working and that is a huge huge
accomplishment and other images here
colonialism produced itself hey we have
blue eye contact rune eye contacts a
hazel contacts then we have the baseball
player who bleached his skin because he
said you know he wanted to be more
handsome and then we have skin bleach
skin bleach is starting to get a huge
number of clients in Mexico just to show
you that you know self-hate does sell
and there's a big market of that and
talking about out I know we talked about
a lot I'm talking about about identity
colonialism it's what we're trying to do
the Michigan movement is decolonized the
way we see ourselves decolonize the way
we see the world take off those European
lens that we've been forced to wear for
the last 519 years and finally and
honestly start seeing our history and
start connecting to this information
that we're talking about because we're
not white people we're not European we
are nick and black uh people like i said
it makes blood full-blood but that does
not take us from being indigenous that
does not take us away from our rights to
this land that we're on and we welcome
everyone to learn this history to start
questioning what is presented to you on
the television and through your
education system it's time that we take
ownership of what belongs to us starting
with our identity starting with our
culture starting with what comes out of
our minds sorry what comes into our
minds everything we need to be in
control of what's happening to our
people now tomorrow and forever this is
time for us to wake up and when the
michigan movement we invite you to check
out our website come to the lectures
look at these videos because we're
trying to make that change we're trying
to liberate our people lecture by
lecture presentation by presentation and
this is the information that we're
offering to everyone so thank you very
much and that concludes my presentation
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