How To Get Clients Using Cold Email- A Step-by-Step Guide

Summary

In this video, the 'Cold Email King' Alex Berman shares the anatomy of the perfect cold email, a framework that has generated millions in revenue and countless leads. The framework is simple: start with a subject line, follow with a custom compliment, add a relevant case study, include a clear call to action, and end with a signature. This 'SCCSC' structure ensures emails are personal, concise, and effective, fitting the 'one-to-one' nature of cold emailing. For more tips and 77 subject line examples, visit email10k.com.

Takeaways

• 📧 The perfect cold email structure is SCCCS: Subject Line, Compliment, Case Study, Call to Action, Signature.
• 🔖 The subject line should be catchy, like 'Quick Question', or visit email10k.com for more ideas.
• 🙋‍♂️ The compliment should be personalized to show familiarity with the recipient's work and business.
• 📚 The case study demonstrates past success with a similar niche, which is relevant to the recipient.
• 💼 The call to action should be clear and concise, inviting the recipient to consider your offer.
• 🖋️ The signature includes the sender's name, job title, contact information, and possibly LinkedIn profile if optimized.
• 📝 Cold emails should be written as one-to-one communication, even if sent to a large list.
• 📱 The email should be short enough to be read on an iPhone screen without scrolling.
• 💬 The three C's (Compliment, Case Study, Call to Action) and two S's (Subject Line, Signature) should each be limited to one or two sentences.
• 💰 The speaker has generated significant revenue and leads through effective cold emailing strategies.
• 🌐 For more leads and email campaigns, the speaker recommends visiting leadshark.com.

Q & A

Who is the speaker in the video script?

The speaker in the video script is Alex Berman, who refers to himself as the 'Cold Email King'.

What is the main topic of the video script?

The main topic of the video script is the anatomy of the perfect cold email, with the aim to teach viewers how to write effective cold emails.

What are the components of the perfect cold email framework mentioned in the script?

The components of the perfect cold email framework are the subject line, a custom compliment, a case study, a call to action, and the email signature.

What does the acronym 'SCCSC' stand for in the context of the video script?

In the context of the video script, 'SCCSC' stands for Subject, Compliment, Case Study, Call to Action, and Signature.

What is the purpose of the subject line in a cold email?

The purpose of the subject line in a cold email is to grab the recipient's attention and entice them to open the email.

What is the significance of a custom compliment in the cold email?

A custom compliment in the cold email is significant because it personalizes the email, shows that the sender knows the recipient's business, and establishes a connection.

Why is including a case study in the cold email important?

Including a case study in the cold email is important because it demonstrates the sender's expertise and provides evidence of past successes, which can build trust and credibility.

What is the role of the call to action in the cold email?

The call to action in the cold email serves to guide the recipient on what to do next, such as responding to the email or agreeing to a meeting.

What should be included in the email signature as per the script?

The email signature should include the sender's first name, last name, job title, address, contact phone number, and possibly a LinkedIn profile link if it's optimized.

What is the goal of keeping the cold email short according to the script?

The goal of keeping the cold email short is to ensure it can be read on a small screen like an iPhone without scrolling, making it convenient for busy recipients.

What is the incentive offered by the speaker at the end of the script?

The incentive offered by the speaker at the end of the script is 25 free leads for those who visit leadshark.com.

Outlines

00:00

📧 Anatomy of the Perfect Cold Email

The speaker, known as the 'Cold Email King', shares his expertise in crafting effective cold emails that have generated significant revenue and leads for his clients. He introduces a framework for the 'perfect cold email', emphasizing the importance of a compelling subject line, a custom compliment, a relevant case study, a clear call to action, and a professional email signature. The speaker provides actionable tips, such as using a personalized compliment to establish rapport and a case study to demonstrate credibility. He also suggests keeping the email concise and readable on a mobile device, which is crucial for busy professionals. The video is sponsored by Lead Shark, and the speaker encourages viewers to subscribe to the channel and visit email10k.com for more resources.

05:01

🔗 Closing the Deal with a Cold Email Framework

In the concluding paragraph, the speaker, Alex Berman, reinforces the effectiveness of the 'perfect million dollar cold email framework' provided by Lead Shark. He encourages viewers to apply this framework to their own email campaigns to generate leads and improve their outreach efforts. Alex also directs viewers to Lead Shark's website for a special offer of 25 free leads, emphasizing the practical benefits of using the framework. The video ends with a call to action for viewers to like, subscribe, and engage with the content, promising more valuable insights in future videos.

Keywords

💡Cold Email

A cold email is an unsolicited message sent to a recipient with whom the sender has no prior relationship. In the context of the video, it is a marketing strategy used to generate leads and revenue. The video emphasizes the importance of crafting cold emails that are personalized and engaging to increase the chances of a positive response.

💡Subject Line

The subject line is the headline of an email that gives recipients a preview of the email's content. In the video, it is highlighted as the first component of the 'perfect cold email' framework. A compelling subject line is crucial for capturing the recipient's attention and enticing them to open the email, with examples like 'quick question' being suggested.

💡Custom Compliment

A custom compliment is a personalized and sincere expression of admiration or praise for the recipient's work or company. In the video, it is described as the second component of the framework, following the subject line. The purpose is to establish a connection and show that the sender has knowledge and appreciation for the recipient's work, as illustrated by the example 'Hi, Mark, huge fan of Acme Inc.'

💡Case Study

A case study in the video refers to a detailed report of a specific project or situation that demonstrates the effectiveness of a product, service, or strategy. It is used in the cold email framework to showcase the sender's expertise and success with similar clients or projects, as in 'Recently, I generated 400 leads in 30 days for a roofing company.' This serves to build credibility and trust.

💡Call to Action (CTA)

A call to action is a prompt encouraging the recipient to perform a specific action, such as responding to the email or scheduling a meeting. In the video, it is part of the cold email framework, designed to guide the recipient towards the next step, with an example being 'I'd love to do the same for you, mind if I send over a few times for a call?'

💡Email Signature

An email signature is a block of text automatically appended to the end of an email. It typically includes the sender's name, job title, contact information, and sometimes social media links. In the video, it is the final component of the cold email framework, providing a professional and complete closure to the message, with an example structure being 'First Name Last Name, Job Title, Address, Phone Number, LinkedIn.'

💡Lead Generation

Lead generation is the process of attracting and converting strangers into potential customers or clients. The video discusses how cold emails can be used for lead generation, emphasizing the importance of generating leads for businesses to grow their customer base and increase revenue.

💡Revenue

Revenue refers to the income generated from the sale of goods or services. The video mentions generating 'tens of millions of dollars in revenue' through the use of cold emails, highlighting the potential financial impact of effective email marketing strategies.

💡Lead Shark

Lead Shark is mentioned in the video as a sponsor and a platform that provides leads for cold email campaigns. It is used as an example of a service that can help businesses find potential customers to target with their cold emails.

💡Three C's

The 'Three C's' refers to the strategy of using Compliment, Case Study, and Call to Action in crafting a cold email. The video explains that these elements are key to making the email engaging and persuasive, as they show appreciation, demonstrate capability, and prompt action.

💡Optimized LinkedIn Profile

An optimized LinkedIn profile is a professional online presence that is tailored to achieve specific goals, such as networking or job hunting. The video suggests including a LinkedIn link in the email signature if the profile is optimized, indicating the importance of a strong online presence in business communications.

Highlights

Introduction to the anatomy of the perfect cold email by the 'Cold Email King'.

Millions of cold emails sent and tens of millions of dollars in revenue generated.

Framework for the perfect cold email: Subject, Compliment, Case Study, Call to Action, Signature.

Importance of a compelling subject line to capture attention.

Custom compliment as the first line to show genuine interest in the recipient's work.

The 'three C's' strategy: Compliment, Case Study, Call to Actions.

Case study to demonstrate past successful work relevant to the recipient's industry.

Call to action should be clear and concise, inviting the recipient to engage.

Email signature should include name, job title, contact information, and possibly LinkedIn.

The anatomy of the perfect cold email is 'SCCCSS' for structure and clarity.

Each component of the email should be brief, fitting on an iPhone screen without scrolling.

The goal is to write emails that feel personal, even when sent in bulk.

The email should be crafted to feel like a one-to-one conversation.

Use of real-life examples and scenarios to create a personalized compliment.

The importance of tailoring the case study to the recipient's niche for relevance.

The call to action should be a simple request for permission to send more information.

Encouragement to use the 'perfect million dollar cold email framework' for effective campaigns.

Offer of 25 free leads for those who want to test the effectiveness of their cold emails.

Call to action for viewers to subscribe, like, and engage with the content for more insights.

Transcripts

let's talk about the anatomy of the

perfect cold email who am I I'm the cold

email King we've sent millions of cold

emails we've generated tens of millions

of dollars in Revenue hundreds of

millions of dollars in leads for our

clients I run many a fast startup from

lead shark and taplio all the way to our

agency for lead generation x27 and in

today's video I want to show you the

anatomy of the perfect cold email stick

around but before we jump in make sure

to subscribe to the channel I see that

most of you aren't subscribed so I'd

love to flip that on its head and get

most of you to be subscribed smash that

like button for more cold email content

and let's jump into it let's go through

an anatomy lesson this is the perfect

million dollar cold email framework

sponsored by lead shark why not all cold

emails have these parts first is the

subject line This is typically something

like quick question or if you want a

list of 77 different subject lines that

we used go on over to email10k.com

subject and you can check that out so

after the subject line comes the custom

complement also known as the first line

the reason I call it now the complement

is because these that we're about to

write are called the three C's

complement case study call to actions

and finally you have the email signature

so a good cold email has this structure

s c c c s subject complement case study

call to action signature beautiful now

let's boil this down and make this as

simple as possible so that you can write

your own cold email campaigns and you

don't need any course you don't need

anything else let me show this to you

right now you start with a compliment

and what you're basically saying is I

know you I love what you do you're the

best and you phrase that in a certain

way so what I like to do in this

compliment is I'll say hi

Mark or high name

huge fan of Acme Inc love the work you

did on on Marvel Ultimate make it make

sense right so you want a custom

compliment that shows that you know

their business and you're a fan of their

business and you know the guy you're

reaching out to and you're not just some

random person this could be a compliment

like this it could also be something

like hey Mark my girlfriend mentioned

XYZ company the other day and I felt

like I needed to reach out it could also

be like hey Mark my CTO kept asking if

we're going to work with XYZ company and

so I figured you might like this some

kind of compliment that shows that

they're not just another person on your

list cold emails work best when they're

one person writing to another person not

one person blasting a message out to 10

000 people this isn't Facebook ads we're

not going one to many we're going one to

one even if this message does end up

sent to 10 000 people each one will see

it as one to one so we start with the

complement then the case study is

showing that you've done the work in the

past so recently I generated X in y for

a niche company something like recently

I generated 400 leads in 30 days for a

roofing company if you're selling to

roofing companies that is the niche

company means it should be a case study

that is as close as possible to the

person receiving the email recently I

generated

2.5 x row as in under two weeks for

another apparel company something like

that to get their attention now we move

into the call to action which is and I'd

love to do the same for you mind if I

send over a few times for a call then

the signature thanks Alex and that's the

body of the cold email and then the

email signature itself we talked about

we actually did a whole video dedicated

to email signatures but it's first name

last name then your job title so you

could say your CEO x27 your address

because in a lot of countries the

address is actually needed in the cold

email so this gets it out of the way

very simply then a contact phone number

maybe an office phone number if you're

one of those people that has two

different phones and possibly your

LinkedIn if you don't have an optimized

LinkedIn profile you could just skip

that and so with that being said you

have the anatomy of the perfect cold

email campaign it's scccs subject line

compliment case study called action

signature and if you incorporate all of

those then you'll have a solid cold

email notice what's not in here and that

is everything else it's impossible to

follow the three C's and the two s's and

still end up with an email that is five

paragraphs long it's impossible each one

of these should have one sentence maybe

two and so your email that you're left

with after writing via this framework

will be small enough that you can read

it on an iPhone screen without having to

scroll and those are the best cold

emails for busy people so go out there

use this perfect million dollar cold

email framework brought to you by

leadshark go out there and write your

emails and then if you want leads for

those emails to send the campaigns to

head on over to leadshark.com and claim

your 25 free leads thanks for watching

the video be sure to smash that like

button to encourage this type of content

on YouTube subscribe for more videos

like this and I'll talk to you soon

thanks for watching I'm Alex Berman