28 Best Brand Slogan & Tagline Examples (Part 1)

Summary

In this BrandMasterAcademy video, Stephen Houraghan explores the power of brand slogans and taglines, highlighting their role in embedding brands in consumers' minds. He differentiates between slogans, which are short-lived and campaign-focused, and taglines, which have a longer lifespan and brand-focused. Houraghan outlines the characteristics of effective slogans: they are concise, catchy, and meaningful. He encourages viewers to create memorable slogans that resonate with audiences and stand the test of time, citing iconic examples from brands like Adidas, Airbnb, and Disney.

Takeaways

• 🎓 Stephen Houraghan introduces the topic of brand slogans and taglines, emphasizing their importance in brand building.
• 🌟 The video aims to inspire viewers by showcasing successful brand slogans and taglines from around the world.
• 📢 Slogans are defined as memorable and catchy phrases that encapsulate the theme of a marketing campaign.
• 🏷 Taglines, in contrast to slogans, are meant to be enduring and represent the brand's overall identity.
• 🔍 The distinction between slogans and taglines is clarified, with slogans being more campaign-specific and taglines being more brand-permanent.
• 📈 Slogans are designed to make marketing messages memorable, focusing on features, advantages, emotions, and unique differences.
• 🎯 Effective slogans share common characteristics: they are concise, catchy, and meaningful, which aids in memorability and recall.
• 🚀 The video provides a list of iconic brand slogans, such as 'Impossible is Nothing' by Adidas and 'Just Do It' by Nike, to illustrate successful examples.
• 💡 The importance of creating a slogan that is not only memorable but also carries significant meaning and aligns with the brand's core values is highlighted.
• 🛠️ The video encourages viewers to invest time and effort into creating a slogan that will be impactful and resonate with the audience over time.

Q & A

What is the main focus of the video by Stephen Houraghan from BrandMasterAcademy.com?

The main focus of the video is to explore some of the best brand slogan and tagline examples in the world to inspire viewers to create memorable and influential branding tools.

What is the purpose of subscribing to the BrandMasterAcademy.com channel?

Subscribing to the channel helps viewers build brands that go beyond visuals and logos by using strategy, psychology, and creative thinking.

What is the difference between a slogan and a tagline as explained in the video?

A slogan is a memorable and catchy phrase designed to embed key elements of a marketing campaign into the audience's mind, while a tagline is a longer-lasting phrase that serves to make the brand itself memorable.

Why are slogans often shorter in length according to the video?

Slogans are often shorter because longer phrases are more difficult to remember and are more likely to be remembered incorrectly or not at all.

What is the importance of catchiness in a slogan as discussed in the video?

Catchiness in a slogan is important because it relies on the phonetics of the phrase, making it pleasing to the ear, easier to say, and more likely to be repeated and remembered.

How does a slogan help in embedding the brand's meaning into the audience's mind?

A slogan embeds the brand's meaning by being memorable and aligning a specific meaning to the brand when recalled, which helps shape the audience's perspectives.

What are some examples of memorable slogans from successful brands mentioned in the video?

Examples include 'Impossible is Nothing' by Adidas, 'Belong Anywhere' by Airbnb, 'Don't leave home without it' by American Express, and 'Have it your way' by Burger King.

What is the significance of the slogan 'Cartier never copy, always create' as discussed in the video?

The slogan signifies Cartier's commitment to originality and innovation, emphasizing their dedication to creating unique pieces rather than copying others.

How does the slogan 'City never sleeps' relate to the brand it represents?

The slogan 'City never sleeps' likely represents a brand associated with a city that is vibrant and active around the clock, suggesting a lifestyle of constant activity and energy.

What advice does Stephen Houraghan give for creating an effective slogan?

Stephen Houraghan advises not to settle for a slogan that holds little meaning and is easily forgotten. Instead, he encourages putting in the effort to create a memorable slogan that will stand the test of time and remain relevant for years.

Outlines

00:00

📢 Introduction to Brand Slogans and Taglines

Stephen Houraghan from BrandMasterAcademy.com introduces the video's focus on the world's best brand slogans and taglines. He emphasizes the importance of branding beyond visuals and logos by using strategy, psychology, and creative thinking. Houraghan invites viewers to subscribe and use the pro brand strategy blueprint for better results. The video aims to inspire by showcasing memorable slogans and taglines from successful brands. He clarifies the difference between a slogan, which is a catchy phrase for marketing campaigns, and a tagline, which is meant for long-term brand memorability. Successful slogans are characterized by their conciseness, catchiness, and meaningfulness, and the video promises to explore these characteristics with examples from iconic brands.

05:01

🌟 Memorable Slogans from Iconic Brands

The second paragraph delves into specific examples of memorable slogans from well-known brands such as Adidas, Airbnb, American Express, Avis, Burger King, Cartier, Caterpillar, and others. These slogans are highlighted for their iconic status and longevity, which is attributed to their effectiveness in distilling the brand's meaning and offerings. Houraghan encourages viewers to strive for creating impactful and enduring slogans that are not only memorable but also meaningful. He suggests that a great slogan should be concise, catchy, and meaningful to resonate with the audience and shape their brand perception. The video concludes with a call to action for viewers to learn more about creating effective slogans and to stay tuned for future content.

Keywords

💡Brand Slogan

A brand slogan is a concise and memorable phrase that encapsulates the essence of a brand's marketing campaign. It is designed to be catchy and easily recalled by the audience, often focusing on the brand's core offer, features, or unique selling points. In the video, the speaker discusses the importance of slogans in making marketing campaigns memorable, using examples such as 'Impossible is Nothing' by Adidas and 'Belong Anywhere' by Airbnb.

💡Tagline

A tagline is a phrase or slogan that is intended to be more enduring and representative of the brand as a whole, rather than a specific marketing campaign. It is meant to create a lasting impression and is often associated with the brand's identity and values. The video script differentiates taglines from slogans, noting that while slogans may have a shorter lifespan, taglines are intended to be long-lasting and memorable, such as 'Just Do It' by Nike.

💡Memorable

The term 'memorable' in the context of the video refers to the ability of a slogan or tagline to be easily remembered by the audience. This is a critical aspect of branding as it helps in embedding the brand's message into the consumer's mind. The video emphasizes that successful slogans are those that are not only catchy but also meaningful, making them memorable and impactful.

💡Marketing Campaign

A marketing campaign is a series of planned promotional efforts intended to promote a specific product, service, or brand. In the video, the speaker explains that slogans are designed to make marketing campaigns more memorable by embedding key elements and ideas into the audience's mind. The campaigns often aim to highlight the brand's core offer, advantages, or unique differences.

💡Brand Assets

Brand assets are the elements that contribute to the brand's identity and recognition, such as logos, messaging, and slogans. The video mentions that successful brands use a multitude of tools and distinctive brand assets to embed themselves in the lives of their audience, with slogans being one of the key assets that help in achieving this.

💡Core Offer

The core offer refers to the central product or service that a brand provides to its customers. In the context of the video, the speaker discusses how slogans often focus on promoting the brand's core offer, making it more memorable and appealing to the audience. This is exemplified by slogans that highlight the benefits or unique features of the brand's products or services.

💡Phonetics

Phonetics is the study of the sounds of speech and how they are produced and perceived. In the video, the concept is used to explain how the catchiness of a slogan relies on its phonetics—the pleasing sound that the words produce when spoken. This is important for slogans to be easily remembered and repeated by the audience.

💡Meaningful

A meaningful slogan is one that carries a significant message or idea that resonates with the audience. The video emphasizes that a great slogan is not just catchy but also meaningful, as it helps to embed the brand's message into the audience's memory. The speaker suggests that slogans should align a meaning to the brand, shaping the audience's perspectives when they recall the brand.

💡Iconic

The term 'iconic' in the video refers to the status achieved by some slogans that have become widely recognized and associated with a brand. Iconic slogans are those that have stood the test of time and effectively distill the meaning of the brand and what it offers. Examples given in the video include 'Where Dreams Come True' by Disney and 'All for Freedom' by Harley-Davidson.

💡Brand Strategy

Brand strategy is the overarching plan for building and managing a brand's identity, reputation, and relationship with its customers. The video discusses the importance of using strategy, psychology, and creative thinking to build brands that go beyond just visuals and logos. The speaker encourages viewers to use the provided resources to fast-track their results in developing effective brand strategies.

Highlights

Discover some of the best brand slogan and tagline examples in the world.

Gain inspiration from the world's most successful brands.

Brand slogans and taglines are tools for memorability.

A slogan captures the overarching theme of a marketing campaign.

Taglines are for the brand's memorability with a longer lifespan.

Slogans are often shorter and focus on marketing campaign memorability.

Taglines tend to outlive marketing campaigns and become the brand's overarching message.

Characteristics of a great slogan include conciseness, catchiness, and meaningfulness.

Slogans should be easy to remember and recall the brand's core offer or message.

Catchy slogans rely on phonetics and the pleasing sound of the phrase.

Meaningful slogans embed the brand's meaning into the audience's memory.

Examples of memorable slogans from successful brands include Adidas, Airbnb, and American Express.

Iconic slogans have been around for decades and distill the brand's meaning effectively.

Create slogans that are sticky and will last the test of time.

Learn professional agency processes to create highly memorable and effective slogans.

Brand building involves strategy, psychology, and creative thinking.

The video offers a free download of the Pro Brand Strategy Blueprint for fast tracking results.

Transcripts

What's up brand builders Stephen Houraghan here  at BrandMasterAcademy.com and in this video you're  

going to discover some of the best brand slogan  and tagline examples in the world so you can  

gain inspiration from the world's most successful  brands to create a memorable tool a real influence  

now if you're new to the channel and you want  to build brands that go beyond the visuals and  

the logo using strategy psychology and creative  thinking and you're in the right place hit that  

subscribe button and the notification bell if  you want to fast track your results make sure  

you grab the pro brand strategy blueprint it's a  free download and the link is in the description  

now the most successful brands in the world  successfully stick in our memories and many such  

iconic brands achieve this status by embedding  themselves in the lives of their audience  

now they each do this in different ways but all  use a multitude of tools and distinctive brand  

assets to make this possible and these include  the logo the experience the messaging the imagery  

and of course the slogan and in this video you'll  discover a collection of the most memorable slogan  

and tagline examples to take inspiration from so  you can go out and develop something iconic for  

your own brand or for your clients now before we  go diving into any examples let's all get on the  

same page as to what a slogan is a slogan is  a memorable and catchy phrase which captures  

the overarching theme of a marketing campaign  now those last two words are really important  

in that definition they are marketing campaign  and these are really critical in what a slogan  

is and what it's designed to do you see a slogan  is designed to embed key elements and key ideas of  

marketing campaigns into the mind of the audience  now often these marketing campaigns are promoting  

the brand's core offer products or services  so slogans are born as a means to make the  

marketing message more memorable and often focus  on things like features advantages emotions unique  

differences experience or broader ideas so how are  slogans different to tagline well the clue was in  

the definition of the slogan and the focus on the  marketing campaign so the slogan is a tool for  

marketing campaigns memorability while the tagline  is a tool for the brand's memorability so slogans  

tend to have a shorter lifespan and taglines tend  to have a longer lifespan so there is a lot of  

confusion around the difference between the two  and understandably so because successful slogans  

often outlive marketing campaigns and go on to  become adopted as the overarching tagline of  

the brand and this is the main reason that these  videos and articles that we find on taglines and  

slogans often contain both but both are distinctly  different tools used in different scenarios but as  

a rule of thumb slogans make marketing campaigns  more memorable while taglines make brands more  

memorable so what makes a great slogan well the  most successful and most effective slogans in  

history all share similar characteristics that  make them impactful and easy to store to memory  

for later recall so let's go through some of  those characteristics number one they're concise  

though there are some rare examples of successful  extended slogan slogans beyond six or seven words  

for the most part effective slogans are really  concise spanning only a few words the longer  

the slogan the more difficult it is to remember  and the more likely it will be that it will be  

remembered incorrectly or not at all number two  they're catchy some of the most memorable slogans  

in the world are remembered because they're catchy  so how catchy a slogan is relies on the phonetics  

of the phrase which is how that phrase sounds  and how the words work together to produce  

that pleasing sound the more pleasing the sound is  the easier it is to say the more likely it is to  

be repeated more importantly the more likely it is  to be remembered number three they're meaningful  

so a slogan can't just be a handful of  short and catchy words that mean nothing  

the job of the slogan is to be remembered but it  needs to be remembered for something an equally  

important aspect of the job of the slogan is to  embed the meaning into the mind of the audience  

and the result of this is when they do recall the  brand when they do remember that slogan they can  

align a meaning to the memory helping them to  shape their perspectives so now we've laid the  

groundwork for the slogan and its role in helping  to build a brand let's take a look at some of the  

most memorable slogans from some of the most  successful brands in the world now i'm actually  

hand selecting a few slogans from my blog post  which has over 130 slogans so if you want to dive  

a little bit deeper then i'll leave a link in the  description below adidas impossible is nothing  

airbnb belong anywhere american express don't  leave home without it avis we try harder  

burger king have it your way cartier never copy  always create caterpillar let's do the work  

city city never sleeps the beers diamonds are  forever disney where dreams come true ebay  

buy it sell it love it electronic arts challenge  everything fedex the world on time harley-davidson  

all for freedom freedom for all no no doubt you  know at least a handful of those slogans if not  

all of them because some of them are truly iconic  and they've been around for decades because  

they are so memorable and they distill the meaning  of the brand and what they offer so effectively  

and that is exactly what you need to aim for don't  settle for a handful of words that hold little  

meaning and are easily forgotten put the errors in  do the hard work and come up with something sticky  

that will last the test of time and will still  be relevant for years to come now if you want to  

learn more about the professional agency processes  to create highly memorable and effective slogans  

then this video will help you out until next time  brand like a master I'll see you in the next video