One LinkedIn Post Got Me 5k Followers: How To Write Viral Posts On LinkedIn

The Laptop Living

27 Nov 202205:52

Summary

TLDRIn this video, Shahzad Khan introduces himself as a copywriter from Pakistan with 3000 orders under his belt. He shares his expertise on crafting viral LinkedIn posts, highlighting a specific post that garnered 5.3 million impressions and 5700 comments. Khan emphasizes the importance of attention-grabbing hooks, storytelling, and offering solutions to engage readers. He outlines a step-by-step approach to writing such posts, from starting with a hook to sharing a personal story and finally presenting a solution that can potentially reset customers' potential. The video promises to deliver early access to a copywriting course for viewers, aiming to educate and inspire business owners.

Takeaways

😀 The speaker, Shahjad Khan, introduces himself and sets the stage for teaching how to write a viral post and emblazon it with 'copyright'.
📝 He shares his personal experience of writing a viral LinkedIn post that garnered 5.3 million impressions and 5700+ comments.
🔥 The post's success led to 3000 orders for Shahjad's business, emphasizing the power of effective content creation.
💡 He outlines a step-by-step structure for creating engaging content, starting with capturing attention and building interest.
🗣️ Shahjad emphasizes the importance of invoking interest and desire by showcasing a solution that can help readers earn money.
📈 He discusses the concept of 'attention-grabbing hooks' and how to use them effectively to keep the audience engaged.
📱 The script mentions the use of WhatsApp and comments as a strategy to further engage the audience and build a community.
🌐 Shahjad talks about the misconception that 'copy' means a single call to action, whereas it can involve multiple cord actions.
📊 He provides insights into how to measure the success of a post by looking at likes and engagement over a period of nine days.
💼 The speaker concludes by encouraging the audience to implement the strategies discussed to improve their own content and potentially see similar success.

Q & A

What is the main topic of the video?
-The video focuses on how to write a viral LinkedIn post, with examples and strategies provided by a successful copywriter.
Who is the presenter of the video?
-The presenter is Shehzad Khan, a copywriter from Pakistan who claims to have achieved 3,000 orders through his copywriting skills.
How many impressions and comments did the viral LinkedIn post receive?
-The viral LinkedIn post received 530,000 impressions and over 5,700 comments.
What was the initial follower count of the presenter before the viral post?
-Before the viral post, the presenter had around 1,200 to 1,500 followers on LinkedIn.
What is the importance of an attention-grabbing hook in a viral post?
-An attention-grabbing hook is crucial because it captures the reader's attention immediately and motivates them to continue reading.
What key components did the presenter include in his viral post?
-The presenter included an attention-grabbing hook, invoked interest and desire, shared an outcome, and provided a solution that could help the audience make money in dollars.
How does the presenter transition from problem identification to providing a solution in his copy?
-The presenter transitions by first grabbing attention, then discussing the issue, and finally offering a solution that can help the audience earn in dollars instead of rupees.
Why does the presenter recommend using multiple calls to action (CTAs) in a post?
-The presenter suggests that multiple CTAs can help engage different audience members at various stages of the post, encouraging them to take action.
What is the significance of storytelling in copywriting, according to the presenter?
-Storytelling helps create a connection with the audience by providing context and background, which can make the solution more relatable and impactful.
What final advice does the presenter give to improve brand engagement?
-The presenter advises focusing on engagement through effective copywriting, as higher engagement will naturally attract more people to the brand.

Outlines

00:00

😀 Crafting a Viral Post and Engaging the Audience

In this paragraph, Shahjad Khan introduces himself and discusses his experience in writing a viral post. He emphasizes the importance of understanding copyright and how to use it effectively for business needs. He shares his strategy for creating a viral post on LinkedIn, which resulted in impressive engagement metrics such as 5.3 million impressions and 5,700 comments. Khan explains his approach to writing the post, focusing on grabbing attention and invoking interest and desire in the readers. He also talks about the structure of the post, how he started with a hook, built interest, and then provided a solution to engage the audience further. He promises to deliver a detailed explanation of the process in the video, including how to write a post that can reset the potential of customers and showcase it in a way that is compelling and engaging.

05:28

😉 Leveraging Engagement for Brand Growth

The second paragraph continues with Shahjad Khan's strategy, focusing on how to leverage engagement for brand growth. He discusses the importance of understanding the brand's audience and the kind of engagement that will naturally attract them. Khan suggests that once the right engagement is achieved, people will come to the brand on their own. He hints at sharing more insights in the next video, urging the audience to stay tuned for further details on how to effectively engage with the brand's target audience.

Mindmap

Keywords

💡Viral Post

A 'viral post' refers to content, typically on social media, that rapidly gains popularity and is widely shared by users. In the context of the video, the speaker is discussing how to write a viral post and monetize it. The video emphasizes the importance of creating engaging content that resonates with the audience to achieve virality, as exemplified by the speaker's own viral post which garnered 5.3 million impressions and 5700 comments.

💡Embulett

The term 'embulett' appears to be a misspelling or mispronunciation of 'embolism,' which is a medical condition where a blood vessel is blocked by a clot. However, in the video script, it seems to be used metaphorically to describe a strategy or a method to 'block' or 'stop' something in the context of content creation. The speaker might be using it to illustrate a technique to capture attention or to pause the audience's engagement at a certain point in the content.

💡Copywriting

Copywriting is the art of writing persuasive and compelling content, often for advertising or marketing purposes. In the video, the speaker identifies as a 'copywriter' and shares insights on how to create viral posts, indicating that copywriting skills are crucial for crafting content that can capture and retain the audience's interest, as demonstrated by the speaker's success in writing a viral post.

💡Engagement

Engagement in the context of social media refers to the interactions users have with content, such as likes, comments, shares, and clicks. The video emphasizes the importance of creating content that drives high engagement, as it is a key indicator of a post's success. The speaker uses strategies to invoke engagement, such as asking questions or creating a sense of urgency, to encourage users to interact with the post.

💡Hook

A 'hook' in content creation is a technique used to capture the audience's attention at the beginning of a post or video. The speaker mentions using a 'hook' to grab attention, which is a common practice in copywriting to ensure that the content starts with a strong and compelling statement or idea that entices the audience to continue engaging with the post.

💡Interest and Desire

Interest and desire are psychological states that drive people to take action or pay attention to something. In the video, the speaker discusses invoking interest and desire in the audience as part of the content strategy. This is done by presenting information or offers that are relevant and appealing to the audience's needs or aspirations, as exemplified by the speaker's promise to share a solution that can help viewers earn money.

💡Solution

In the context of the video, a 'solution' refers to a response or answer to a problem or challenge. The speaker promises to provide a solution to the audience's problem of not earning enough money, which is a common tactic in copywriting to position the content as valuable and beneficial. The speaker uses the promise of a solution to build anticipation and engagement with the post.

💡Comments

Comments are a form of user interaction on social media platforms where users can respond to content. The video script mentions encouraging users to comment as part of the engagement strategy. By prompting users to comment, the speaker aims to increase the post's visibility and interaction, which can contribute to its virality.

💡Brand Engagement

Brand engagement refers to the level of interaction and connection that a brand has with its audience. In the video, the speaker talks about increasing brand engagement through the content, which involves creating a narrative or story that resonates with the audience and encourages them to connect with the brand on a deeper level.

💡Monetization

Monetization is the process of generating revenue from a product, service, or content. The video's theme revolves around monetizing a viral post, and the speaker shares strategies on how to write a post that not only goes viral but also leads to financial gain. This includes creating content that is engaging and offers value to the audience, which can then be leveraged for advertising or selling products.

Highlights

Introduction to the video by Shahzad Khan, a copywriter with 3000 orders from Pakistan.

Explaining the concept of a viral post and how to emblazon it with a copyright.

Mention of a post with 5.3 million impressions and 5700 comments.

Discussing the time taken to write the post and the engagement it generated.

Describing the structure of the post that led to its virality.

Sharing the strategy of how to update the post to maintain engagement.

Emphasizing the importance of grabbing attention with the post's hook.

Using the example of 'If you are educated and want to achieve something in life' to invoke interest and desire.

Providing a solution that can start making money in dollars for the reader.

Invoking attention and interest further by promising a solution that can reset the potential of the reader's customers.

Mentioning the use of WhatsApp and how to type a specific command to receive comments.

Highlighting the understanding of women writers that copywriting involves multiple actions, not just one call to action.

Starting with a 'Madam Story' to localize the discussion and explain the situation.

Describing the transition from the story to the solution and how it can be translated into dollars.

Providing a solution that is very good and seems to be multiple times better than the current one.

Encouraging readers to comment below for a better shared solution that can reduce their efforts.

Concluding the video with a teaser for the next video and asking for a quick response from the viewers.