This SECRET YouTube Framework is BLOWING UP Small Channels

Summary

This video reveals a secret storytelling framework, 'Frye's Pyramid,' that has helped small YouTube channels achieve massive views. The presenter outlines the five parts of the framework—exposition, rising action, climax, falling action, and resolution—and demonstrates its effectiveness through Mr. Beast's viral video. The video promises a free PDF template for viewers to apply this framework to their own content, aiming to boost watch time and channel growth.

Takeaways

• 😲 A secret video framework is revealed to have helped small YouTube channels achieve significant view counts and subscriber growth.
• 📈 The framework is simple and effective, applicable to various channel types including faceless, gaming, documentary, and personality channels.
• 🎥 Even high-performing channels like MrBeast have used this framework to reach over half a billion views on viral videos.
• 📚 The framework is rooted in Gustav Freytag's 'Pyramid of Drama,' a five-part story structure that has been used in storytelling for over 150 years.
• 🌟 The framework's success lies in its ability to mirror the emotional journey that people experience in their daily lives, enhancing viewer engagement.
• 🎬 MrBeast's video on recreating 'Squid Game' is used as a case study to demonstrate the application of the framework.
• 🔝 The 'Exposition' sets the scene and introduces the main challenge, which hooks the audience and compels them to watch the entire video.
• 📉 The 'Rising Action' builds tension by progressively increasing the difficulty of challenges, leading to a peak moment in the video.
• 🏔 The 'Climax' is the most dramatic part of the story, where tension and stakes are at their highest, keeping the audience engaged.
• 📉 The 'Falling Action' allows the story to wind down, with participants reflecting on their journey and preparing for the final challenge.
• 🏁 The 'Resolution' concludes the story, resolving the tension and leaving the audience with a positive and memorable takeaway.

Q & A

What is the secret video framework discussed in the script?

The secret video framework is a five-part story structure known as 'Freytag's Pyramid,' which is deeply rooted in human psychology and has been used in storytelling for over 150 years.

How does the framework help in increasing YouTube views?

The framework helps by structuring content in a way that mirrors the emotional highs and lows of everyday life, which naturally captures and retains viewer attention.

Who discovered the framework mentioned in the script?

The framework, known as 'Freytag's Pyramid,' was discovered by Gustav Freytag, a German writer, in 1863.

What are the five parts of Freytag's Pyramid?

The five parts are: Exposition, Rising Action, Climax, Falling Action, and Denouement.

How does Mr. Beast's video about 'Squid Game' apply this framework?

Mr. Beast's video follows the framework by setting up a big challenge (Exposition), increasing game difficulty (Rising Action), reaching the peak tension (Climax), reflecting on the journey (Falling Action), and resolving the challenge (Denouement).

What is the significance of the 'Exposition' in the framework?

The 'Exposition' introduces the main setting and stakes of the story, hooking the audience with a significant challenge or problem.

Can you provide an example of how the 'Rising Action' builds tension in a video?

In Mr. Beast's 'Squid Game' video, the 'Rising Action' is demonstrated by progressively increasing the difficulty of the games, building tension as participants are eliminated.

What role does the 'Climax' play in the framework?

The 'Climax' is the most dramatic part of the story where tension and stakes are at their peak, capturing the audience's full attention and keeping them engaged.

How does the 'Falling Action' help in concluding the video's story?

The 'Falling Action' starts to resolve the challenges introduced earlier, calming the story and preparing the audience for the final resolution.

What is the purpose of the 'Denouement' in the framework?

The 'Denouement' resolves the story's tension, leaving the audience with a satisfying conclusion and often a key takeaway or lesson.

How can a YouTuber use the framework to create their own viral moments?

A YouTuber can use the framework by identifying or creating a compelling story with a big challenge, mapping out increasing challenges, reaching a peak moment, and resolving the challenge in a way that leaves the audience feeling good and inspired.

Outlines

00:00

🎥 The Secret to Viral YouTube Success

This paragraph introduces a secret video framework that has been instrumental in the rapid growth of small YouTube channels. The framework is simple enough for anyone to follow and has been proven effective across various channel types, including faceless, gaming, documentary, and personality channels. The speaker highlights the success of a channel with 10,000 subscribers that gained over half a million views and another with 1,500 subscribers that reached 150,000 views. The framework is attributed to helping Mr. Beast achieve half a billion views on his most viral video. The speaker promises to break down the five parts of this viral format and provide a free PDF template for viewers to apply the framework to their own channels.

05:00

📚 The Five-Part Story Framework: A Recipe for Engagement

The paragraph delves into the five-part story framework, also known as Gustav's Pyramid, which was developed in the 19th century by Gustav. This framework has been used in Hollywood and is present in modern classics like Harry Potter, Lord of the Rings, and Star Wars. It is effective because it mirrors the emotional journey that people experience in their daily lives. The speaker outlines the importance of understanding these five parts and their impact on video retention. The framework is exemplified by Mr. Beast's video, where each part of the framework is applied to create a compelling narrative that keeps viewers engaged. The speaker also provides a downloadable PDF to help viewers create their own engaging videos using this framework.

10:00

📈 Crafting a Viral Video: From Exposition to Resolution

This paragraph focuses on the practical application of the five-part story framework to create a viral video. It discusses the importance of the exposition, where a big challenge is introduced to hook the audience. The speaker uses the example of a video about Vinicius Jr., a football player who overcame a challenging childhood to become a star. The paragraph explains how to build the story through rising action, where challenges escalate, leading to the climax, the most dramatic and tense part of the story. The falling action then calms the story, preparing for the resolution, where the challenge is resolved, and the audience is left with a positive feeling. The speaker emphasizes the importance of leaving viewers with a key lesson or a warm, fuzzy feeling, which is a hallmark of a successful video.

🖼️ Revolutionizing Thumbnails with YouTube's New Tool

The final paragraph shifts focus from the story framework to the importance of capturing viewers' attention through thumbnails. It introduces a new tool released by YouTube that promises to change the way thumbnails are created, which is crucial for drawing viewers into the story of the video. The paragraph serves as a transition, suggesting that while the story framework is essential, other elements like thumbnails also play a significant role in the success of a viral video.

Keywords

💡Framework

A framework in this context refers to a structured template or set of guidelines that can be followed to achieve a specific outcome, such as creating viral YouTube videos. The video emphasizes that this particular framework is effective across various types of channels and content, suggesting that it is a universal tool for storytelling. It is used as the central theme of the video, with the speaker promising to 'break down the five parts to this viral format' and showing how it has been applied by successful YouTubers like Mr Beast.

💡Viral Video

A viral video is a video that becomes extremely popular on the internet, often characterized by rapid sharing across social media platforms and high view counts. The video's script discusses the framework as a means to create content that not only goes viral but also sustains viewer interest throughout the video, as exemplified by the high retention rates of videos that use this framework.

💡YouTube

YouTube is a video-sharing platform mentioned throughout the script as the primary medium where the discussed framework is applied. The video's narrative is centered around helping YouTubers grow their channels by achieving high view counts and subscriber numbers, which are key metrics of success on this platform.

💡Gustav Freytag

Gustav Freytag was a German playwright and novelist who developed a five-part structure for drama, known as Freytag's Pyramid. In the script, he is introduced as the discoverer of a framework that has been used in storytelling for over 150 years, from classic literature to modern Hollywood films. The video suggests that this framework is ingrained in human DNA and is effective in capturing attention.

💡Freytag's Pyramid

Freytag's Pyramid is a narrative structure that consists of five parts: exposition, rising action, climax, falling action, and denouement. The video script uses this as a model to explain how to structure a video for maximum engagement. It is mentioned as a framework that mirrors the emotional journey of everyday life, making it relatable and impactful for audiences.

💡Exposition

In the context of the video, exposition refers to the initial part of a story where the setting and main characters are introduced, along with the initial stakes or challenges. The video uses Mr Beast's Squid Game video as an example, where the exposition is set by explaining the recreated sets and the high stakes of winning $456,000.

💡Rising Action

Rising action in the video script refers to the part of the narrative where the tension and difficulty of the challenges increase, building towards the climax. It is likened to the 'lift hill of a roller coaster,' where the anticipation and stakes are progressively heightened, keeping the audience engaged.

💡Climax

The climax in the video's narrative is the most dramatic and tense part of the story, where the stakes are at their highest. In the example of Mr Beast's video, the climax is the 'Glass Bridge' scene, which is the most challenging and emotionally intense part of the video, designed to keep viewers on the edge of their seats.

💡Falling Action

Falling action in the script refers to the part of the story that follows the climax, where the tension begins to decrease and the story starts to resolve. It is exemplified in the video by the participants reflecting on their journey and preparing for the final challenge, signaling the beginning of the end of the narrative.

💡Resolution

Resolution in the video script is the final part of the story where all the tension is resolved, and the story concludes. It is crucial for leaving the audience with a positive feeling and, ideally, a key takeaway or lesson. The video uses Mr Beast's charity gesture of offering a runner-up prize as an example of a satisfying resolution that leaves viewers feeling good.

💡Retention

Retention in the context of the video refers to the ability of a video to keep viewers watching until the end. The video script suggests that by following the five-part framework, creators can structure their content to naturally increase viewer retention, as the emotional highs and lows of the story keep audiences engaged.

Highlights

A secret video framework is revealed to boost small YouTube channels' views.

Channels with as few as 1,500 subscribers have seen over 150,000 views using this framework.

The framework is simple and effective for various types of channels, including faceless, gaming, documentary, and personality channels.

Even Mr. Beast used this framework to achieve half a billion views on his most viral video.

The video framework consists of five parts that are essential for creating viral content.

The framework is rooted in a pattern discovered by Gustav Freytag in 1863, which is still used in Hollywood today.

Freytag's pattern, known as Freytag's Pyramid, mirrors the emotional journey of everyday life.

Mr. Beast's video on recreating Squid Game is used as an example to demonstrate the framework's application.

The Exposition stage sets the scene and introduces the main challenge, which hooks the audience.

Rising Action builds tension by increasing the difficulty of challenges as the video progresses.

The Climax is the most dramatic part of the story, where tension and stakes are at their peak.

Falling Action begins to resolve the story, with participants reflecting on their journey and preparing for the final challenge.

The Resolution concludes the story, leaving the audience with a positive and satisfying feeling.

A downloadable PDF template is offered to help creators apply the framework to their own videos.

The framework doesn't require exceptional scriptwriting skills and can significantly increase video retention.

Capturing viewers' attention with thumbnails is crucial for drawing them into the story, and YouTube's new tool aims to help with that.

Transcripts

we've discovered a secret video

framework that's blowing up small

channels on YouTube this channel used it

to get over half a million views we've

only 10,000 subscribers and this channel

used it to get over 150,000 views with

just 1,500 subscribers but the coolest

part is you don't need to be a YouTube

genius to make this work it is a simple

template that anyone can follow and I've

seen it work for faceless channels

gaming channels documentary channels

personality channels the list goes on

even Mr Beast you this framework to hit

half a billion views on his most viral

video ever so yeah this video framework

is kind of a big deal and in this video

I'm going to break down the five parts

to this viral format and show you

exactly how you can apply it to your own

channel so you can fly past 100,000

subscribers plus if you stick around

until the end of this video I'll give

you a free pdf template of this

framework and all you need to do is fill

in the blanks so I'm ready if you are

let's Dive In most small YouTubers dream

of hitting 100,000 subscribers and

making a full-time income on the

platform they do this through sinking

hours into video ideas catchy thumbnails

and quality editing and far be it from

me to tell you to stop doing any of

these Noble and creditable things in the

pursuit of creative success but there is

one giant thing that's missing from all

of those channels that's preventing them

from growing and it's how they frame

their content now there are a ton of

Frameworks that you can follow but there

is one one that is baked into the human

DNA that we cannot help but pay

attention to and the channels that are

using it are seeing results like this

this and this but just knowing what this

framework is doesn't guarantee that your

videos will go viral if you want to

truly understand how it works then first

we need to travel back in time and learn

more about the man who discovered it and

his name was gusta frog the year was

1863 and Gustav a German writer wanted

to find out why some stories captured

the imagination and hearts of people

while other stories left them bored and

disinterested so he went on a hunt for a

formula that would grab and hold the

attention of any audience and after

years of studying the great such as

Shakespeare and Aristotle he started to

notice a special reoccurring pattern

Gustav noticed that there were five

specific Parts at the core of many of

the greatest stories of all time stories

like Romeo and Juliet The Great Gatsby

in Frankenstein you've read at least one

of them at school right and naturally he

called this five-part story framework

frogs pyramid this framework created

over 150 years ago became so popular but

it's still used in Hollywood today and

modern Classics such as Harry Potter

Lord of the Rings and Star Wars all

followed this framework but there is an

interesting reason why this framework is

so powerful and it's not because it's

filled with tons of action or sneaky

retention hacks no put simply it's

because it mirrors the emotional highs

and lows that people experience in

normal everyday day life and once you've

learned what they are and apply them to

your videos then watch time and

retention will take care of themselves

so we need to know what these five parts

are right how they work and more

importantly why they have such an impact

and in order to do that we're going to

do two things first to give you a better

understanding of a framework I'm going

to show you how Mr Beast applied it to

his half billion viewed video and then

I'll break down each part even further

and show you how to apply it to your

videos I recreated every single set from

squid game in real life and whichever

one of these 456 people survives the

longest wins 456 Grand this is the first

part of fry Tag's pyramid and it's

called the exposition this is where the

initial stakes and the main setting of

the story is introduced notice here how

Mr Beast sets a scene he explains that

he has recreated every set from squid

game and that the last person standing

wins

$456,000 if you want to create a

powerful Exposition like this then the

most important part is a big challenge

of challenges this is what Hooks the

audience and makes them watch until the

end and I'll explain exactly how you can

do that in your own videos in just a

second but first we need to look at the

next part of the framework now let's

decide who faces

who okay we're going to draw one from

here six we just draw this one five okay

follow me to the bridge you have to use

this blue piece of paper to flip that

red one on the ground by throwing it the

first 16 of you to flip your red square

moves on to Glass Bridge which is

personally my favorite game everybody

gets a bag of 10 Marbles and they have

to agree on a game to play against their

best friend 20 marbles lets them move on

but by winning they eliminate their best

friend now we get into the rising action

which is like the lift Hill of a roller

coaster where all the tension is built

notice how in this part of the video Mr

Beast slowly increases the difficulty of

each game and this is done on purpose

because it increases the stakes as the

video progresses this is a key part of

the rising action this is on you hey

victory

we had our first loss now we're at the

climax we've reached the most dramatic

part of the story both the tension and

the stakes are at their Peak and Mr

Beast does this perfectly when we reach

the glass Bridge scene the bridge is

huge unforgiving there are no Second

Chances everyone is freaking out because

they are so close to the end and yet

it's the one game that reduces the most

number of participants the climax is a

critical part of this framework and that

will help keep your audience watching

for longer everyone make sure you eat up

so you have plenty of energy for this

final game I'm thinking about winning

all of that money right now I'm going

probably give most of it to my family

friends that money is coming home with

me giving 100K straight to my mama after

the climax we have the falling action

where we start to calm down the story in

this example it's done by the remaining

participants reflecting on their Journey

so far and preparing for that one final

challenge this will determine which one

of you wins 456 Grand go kick the music

on and finally the den numon the

resolution where the tension of the

story is resolved the last participant

wins all the money while Mr Beach

charitably offers a runner up $10,000

what's key to remember about this

section of a story is that you want to

leave the audience feeling warm and

fuzzy Mr Beast uses this framework from

the 19th century because he knows it is

incredibly effective at getting the

audience to watch an entire video in

fact if you watch any of Mr BEAST's

videos on any of his channels you'll

soon realize that he uses this framework

in some way everywhere but enough about

one of the most successful YouTubers on

the planet let's break down how you can

recreate each of these five parts to

create your own viral moments I said

during the exposition stage that the

most important part of this is the Big

Challenge so here's how you nail it

venicius Jr is definitely the best

Winger in the world right now his

journey to this point has been inspiring

too with him coming from humbl

Beginnings in Brazil to then him signing

for the biggest club in the world in

this example venicius Jr had to overcome

a very challenging childhood in Brazil

to become a superstar football player

school was difficult for me for a very

long time I was told that I was stupid

at a very young age especially through

primary school and I believed it it was

probably exacerbating my insecurities

and I just never tried all of my five

teachers just said that I was failing

and I was incredibly difficult to teach

after that my parents pretty much had

enough they gave me an ultimatum to

either start working hard or they're

going find another school or even just

just stop supporting me in this example

Davey had to overcome childhood

challenges of nobody having any faith or

confidence in him leading to problems

over anxiety and self-doubt now he's

worth half a billion dollars now these

stories hook you because they promise a

big reward if you keep watching until

the end you want to see these characters

overcome their challenges and find

success so when using this framework for

your own videos make sure to find

stories or create your own stories where

the main character has to overcome a big

challenge at the very beginning and to

make this even easier for you this is

where that downloadable PDF comes into

play which is linked in the description

below all you have to do is fill in the

questions on the PDF which will help you

create an outline for your video which

you can turn into a fully-fledged script

and in that script or outline we move

from the exposition to the rising action

building the story here you want to map

out the challenges that your hero will

face make sure that the challenges get

more progressively difficult just like

Mr beasted with the challenges in the

squid game video and we do that until

the peak moment the climax you want the

biggest and the toughest challenge the

character is going to face in this video

it's when venicius is at his lowest

point because one of his teammates

kareim benzar was caught saying don't

pass the ball to venicius this climax is

often referred to as the all is loss

moment and if you watch any super hero

movie it's about 30 minutes before the

end and now that the video has peaked

it's time to bring it towards its

natural conclusion and you do this by

starting to resolve the big challenge

that you introduced at the beginning of

a video again in the venicius video

example it's when he starts to make

improvements in his game and it marks

the beginning of his rise back to the

top and then we reach the resolution the

part of a video that should make the

audience feel good about themselves and

you get a bonus point if you leave them

with a key lesson to think about when I

look back and at myself in school

watching those Nike commercials and how

amazing that brand made people feel

couldn't have imagined that a cre create

something like udie that has a very

similar effect on certain types of

people if I can give one piece of advice

as well through this video is you're not

too stupid you are in a position to make

a change in the world and just yeah

enjoy the process after being on the

emotional roller coaster of a video that

final sentiment just makes you feel good

about yourself and inspired to Take On

The World the amazing thing about this

framework is that you don't need to be

an incredible script writer to make it

work this structure alone will help you

increase the retention of your videos

but as I'm sure you're aware by now a

great story is just one part of a puzzle

that goes into making a viral video

another key ingredient is capturing the

viewers attention in the first place to

welcome them into that story and YouTube

has just released a tool that's about to

revolutionize the way you and I make

thumbnails this is how it

works