2024 09 05 10 13 59

Summary

This script outlines a strategy for growing a business in the weight loss and nutrition industry. It emphasizes the importance of identifying the customer avatar, creating engaging content, and leveraging organic and paid advertising on platforms like Instagram, Facebook, and YouTube. The script details the process of building a sales funnel, from impressions to clicks, conversions, and sales, and stresses the need for testing and optimization. It also discusses the cost-effectiveness of leveraging contacts and their networks for promotion, as well as the benefits of coaching for faster results. The speaker suggests using WhatsApp for quick results and provides additional resources for further marketing strategies.

Takeaways

• 📈 Focus on building a regular content strategy to engage and attract your audience, which will organically lead to inquiries for support and help.
• 👥 Identify your customer avatar by observing who is actively messaging you back and engaging with your content.
• 🔐 Lock down your offer by determining what exactly you will provide in your program or service.
• 📲 Utilize phone calls to make sales, ensuring you have a clear and effective sales pitch ready.
• 🌐 Scale your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which are dominant for reaching a wide audience.
• 🎯 Emphasize understanding your customer avatar to target the right audience with your advertisements on social media.
• 📊 Track your advertising performance through impressions, clicks, conversions, and sales to measure the effectiveness of your campaigns.
• 💸 Consider using sales funnel software like Cartra, Lead Pages, Kajabi, or Click Funnels for streamlined marketing, but be aware of the associated costs.
• 🔧 Allocate a testing budget to experiment with different advertising strategies and understand what works best for your target audience.
• 📝 Craft compelling ad copy and calls to action that resonate with your customer avatar and encourage them to click and convert.
• 📚 Explore both organic marketing methods and paid advertising to grow your business, understanding the trade-offs between speed and cost.

Q & A

What is the initial step to start getting engagement with your content?

The initial step is to focus on sending your content to your contacts and keeping it regular, which will eventually lead to organic messaging asking for support and help.

How can you identify your customer avatar based on the script?

You can identify your customer avatar by looking at who is messaging you back and responding to your content.

What is suggested as a simple lead generation technique in the script?

A simple lead generation technique suggested is having people join a WhatsApp group or participating in a webinar.

Why is it important to have a locked-down offer by the time you start engaging with potential customers?

Having a locked-down offer is important because it defines what you are going to put in your program and what it contains, which is essential for making sales when you get onto the phone with potential customers.

What is the significance of the weight loss and nutrition industry in the context of the script?

The weight loss and nutrition industry is significant because it is a large industry with many people having problems, which presents an opportunity to build an effective and fantastic business by addressing these issues.

How does the script suggest scaling your business beyond just using your contacts?

The script suggests scaling your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which can provide a much bigger reach than just using your contacts.

What is the first step in the advertising process according to the script?

The first step in the advertising process is to identify the customer avatar, which is who you are going to show your advert to on social media.

What is the purpose of a sales funnel as mentioned in the script?

A sales funnel is used to package together the entire process from the advert to the point where the customer signs up and does what you want them to do, such as providing their contact details or making a purchase.

Why is it important to have a testing budget when setting up your advertising?

A testing budget is important to optimize each step of the advertising process, test different customer avatars, and understand what works best for your business, as success is not usually achieved on the first try.

How can you ensure that your advert gets clicks according to the script?

To ensure your advert gets clicks, you should create a compelling 5-second hook on YouTube, use a headline and copy that address the customer avatar's pain points and solutions on Facebook and Instagram, and ensure that the advert is relevant to the search terms used on Google.

What are the different methods mentioned in the script for launching ads and their benefits?

The script mentions self-learning from YouTube tutorials, getting coaching for quicker results and troubleshooting support, and doing organic marketing through social media platforms and WhatsApp for slower but steady growth.